KPI
KPI
Financial
Are project outcomes
delivering on business
expectation?
Process
Are we continuously
improving our
work processes?
Customer
Are we meeting
customer and
stakeholder
expectation?
Execution
Are we delivering on
cost, schedule, quality,
reliability and safety?
Process
Maintain timing of approval sign-offs
Maintain scope change control processes
Maintain timely production of management reports
Finance
If we satisfy the needs of our customers,
what outcomes will our stakeholders see?
Customer
To achieve our vision, how must
we look to our customers?
Internal
Business Processes
How are we going to satisfy customer
needs and meet financial goals?
Cost
Planned budget
Actual budget
Budget variance
Cost saving
Cost avoidance
Specific
The KPI is clear and focused
toward performance targets
Measurable
The KPI can be expressed
quantitatively
Attainable
The KPI targets are
reasonable and achievable
Realistic
The KPI is directly pertinent
to the work being done
Time-based
The KPI can be measured
in a given time period
Insurer Date
Sponsor
Who pays?
Is it always Types What is paid?
Activities
Is it always
the
customer? of KPIs money?
Advertiser Shares
Subscription Lease
Credit
Initiative: Project:
A novel or A method worked
difficult activity out in advance
Scope Resource
Unambiguity of the Productive time, %
requirements, %
01 06
Cost Quality
Budget variance 02 05 % of rework
Cost avoidance Internal compliance, %
03 04
Time Risk
Cycle time # of occurred risks
Schedule variance, % without mitigation plan
Track the
Decide on Choose project
success a tool Performance
metrics
Data
Characterise
important
Metrics process KPI’s
behaviour? Apply process
Measure
performance analytics
relative to to KPIs to produce
enterprise actionable
goals? information?
Actionnable Information
Lead time
Cycle time
Deployment frequency
Current
State
Implemented Future
Solutions State
KPI
Uses
Proposed
Business
Solutions
Objectives
Quality of
Requirements
UNDERSTAND OBJECTIVES
CHOOSE A TOOL
What business
goals are you How will you aggregate
trying to achieve? and track performance
data?
IDENTIFY STAKEHOLDERS
KPIs?
KPI VS METRIC
Conversion Rate (conversions and impressions) Share of impressions only shows what
indicates effective audience targeting. was purchased in the media buy.
Visit Rate (visits and clicks) indicates the Total clicks can be misleading as many can
number of clicks that were intentional. be accidental depending on the Ad.
Cost and Conversion allows you to determine Total Conversions may seem good, unless you
how much you spent getting each conversion. spent more than you should have getting them.
Funnel abandonment rate can help you improve Sessions or visits does not help you understand
user experience and increase conversions. user experience or the website audience.
ROAS helps determine how profitable each Total Spend doesn’t help prioritise or
dollar you spend has been by channel or content. optimise marketing channels or content.
P
R I
N T
KPI BY Mohannad Al-Ghabban
The Difference Between KPI and Metrics
KPIS METRICS
TIMELINESS BUDGET
QUALITY EFFECTIVENESS
Contact Number
+966 50 772 7773
Credentials
PMP, PSM, CDCP