Booki

ngsVol
umeFr
om J
uly2015t
oAugust2017
MonthofAr r
ivalFul
lDat
e
ADR
July
August
September
October
November
December
January
February
Mar ch
Aver
age4,
507Booki
ngs April
May
June

Measur
eNames
$75.
08 Aver
ageADR

$62.
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J
ulA.
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ulA.
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ulA.
.
Thetrendsofc
ountofhotel
_booking.csvandAver
ageADRforArrivalFullDateMonth.For
paneCountofhotel
_booki
ng.c
sv:Col orshowsdet
ail
saboutArr
ivalFullDateMonth.Forpane
AverageofAdr:Col
orshowsdet ai
lsaboutAver
ageADR.Themar ksarelabeledbyAverage
ADR.Thedataisfilt
eredonArrivalFullDat
eQuart
er,whi
chkeepsmul ti
pl emembers.
Ci
tyHot elShowsConsi
stentAver
ageDai
lyRat
ewhi
leResor
t
HotelPeaksinAugust
Hotel
Cit
yHotel
Resor
tHotel

Ci
ty
Hotel

August2017
$210
August2016
$193

August2015
$160

Resor
t
Hotel

J
une2015 Dec
ember2015 J
une2016 Dec
ember2016 J
une2017
Thetrendofaver
ageofAdrf
orArri
valFul
lDat
eMonthbr
okendownbyHot
el.Col
orshowsdet
ail
s
aboutHotel
.Themarksarel
abel
edbyaverageofAdr
.
Ci
tyHot
elCanc
ell
ati
onRat
e
BoxtoColor
False
True

42%

BoxtoColor(
col
or)br
okendownbyCol
umnvs.Row.Thedat
aisfil
ter
edonHot
el(
hot
el_booki
ng)
,whi
ch
keepsCi
tyHotel
.
Resor
tHot
elCanc
ell
ati
onRat
e
BoxtoColor
False
True

28%

BoxtoColor(col
or)brokendownbyCol
umnvs.Row.Thedat
aisfil
ter
edonHot
el(
hot
el_booki
ng)
,whi
ch
keepsResortHotel.
Booki
ngsPr
imar
ilyDr
ivenbyTr
avelAgent
sandTourOper
ator
s
Di
stri
butionChannel(
group)
Corporate
Direct
TravelAgent
s/TourOperator
s
TravelAgents/
28,
534
TourOperators

Di
rec
t 7,
588

Cor
por
ate 3,
184

Countofhotel
_booking.
csvforeachDist
ributi
onChannel(gr
oup).Colorshowsdetail
saboutDist
ribut
ion
Channel(
group).Themar ksarel
abeledbycountofhotel
_booking.
csv.Thedataisfilt
eredonHotel,which
keepsResortHotel
.Theview i
sfilter
edonDi stri
but
ionChannel(gr
oup),whichexcl
udesOtherChannelsand
Null
.
Inpeakedseasons,demandsforResor
tHotelf
rom
Famili
esandCouplesincr
ease,whil
eSoloTr
avell
ers
drop
Couples
2,
871 Family
Groups
Others
SoloTravel
ler
s

2,
360

Fami
liesalmosttripl
e
duri
ngpeakseasons,
whieSol
l oTravel
lers
dr opbyhalf

671

364

273
170

J
an Feb Mar Apr May J
un J
ul Aug
Thetrendofcountofhotel_booking.
csvforReservat
ionStatusDat
eMont h.Colorshowsdetai
lsabout
Cust
omerSegment .Themar ksarelabel
edbyc ountofhot
el_booki
ng.
csv.Thedataisfilt
eredonHot el
,
whichkeepsResortHotel.Theview i
sfilteredonCustomerSegment,whichkeepsnomember s.
 Inpeakedseasons,demandsforResor
tHotelf
rom
Famili
esandCouplesincr
ease,whil
eSoloTr
avell
ers
drop
Couples
,
871 Family
Groups
Others
SoloTravel
ler
s

Coupl
es

1 Sol
oTr
avel
ler
s

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li
es
0

Sep Oc
t Nov Dec
Thetrendofcountofhotel_booking.
csvforReservat
ionStatusDat
eMont h.Colorshowsdetai
lsabout
Cust
omerSegment .Themar ksarelabel
edbyc ountofhot
el_booki
ng.
csv.Thedataisfilt
eredonHot el
,
whichkeepsResortHotel.Theview i
sfilteredonCustomerSegment,whichkeepsnomember s.
Resor
tHoteli
spredi
ctedt
oexper
ienc
edownwar
dtr
endi
nAver
ageDai
lyRat
efr
om November
2017toMarch2018

Theneedt
oi mpl
ementpromot
ion
duri
ngoff-peakper
iods

Mar
ch2018
$70
November2017
$58

J
une2015 Dec
ember2015 J
une2016 Dec
ember2016 J
une2017 Dec
ember2017 J
une2018
Thetr
endofaverageofAdr(
act
ual&forec
ast)forAr
rivalFul
lDat
eMont
h.Thedat
aisfil
ter
edonHot
el,whi
chkeepsResor
tHot
el.Thevi
ew i
sfil
ter
edonAr
rival
Ful
lDateMonth,whic
hrangesf
rom J
uly2015toAugust2017.
Aver
ageWeekdaySt
ays

Avg.St
aysI
n..

2.
290 3.
651
Gr
oups 3.
7weekdayni
ght
s

Fami
ly 3.
4weekdayni
ght
s

Ot
her
s 3.
4weekdayni
ght
s

Coupl
es 3.
3weekdayni
ght
s

Sol
oTr
avel
ler
s 2.
3weekdayni
ght
s

AverageofStaysI
nWeekNightsf
oreachCust
omerSegment .Col
orshowsaver
ageofStaysI
nWeekNi ght
s.
Themar ksar
elabel
edbyaver
ageofStaysI
nWeekNights.Thedatai
sfilter
edonHotel
,whichkeepsResor
t
Hotel.
Aver
ageWeekendSt
ays

Avg.St
aysI
n..

0.
7682 1.
4846
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her
s 1.
48weekendni
ght
s

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ly 1.
34weekendni
ght
s

Gr
oups 1.
31weekendni
ght
s

Coupl
es 1.
29weekendni
ght
s

Sol
oTr
avel
ler
s 0.
77weekendni
ght
s

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hCustomerSegment.ColorshowsaverageofSt
aysI
nWeekendNight
s.The
marksarelabeledbyaver
ageofStaysInWeekendNight
s.ThedataisfilteredonHotel
,whic
hkeepsResor
tHot
el.
LongerLeadTi
mesDr
iveHi
gherChanc
eofCanc
ell
ati
on
Booki
ngSt
atus
Canc
ell
ed Coupl
es 136days Canc
ell
ed
NotCancel
led

Gr
oups 131days

Fami
ly 120days

Sol
oTr
avel
ler
s 90days

Ot
her
s 82days

Not Gr
oups 94days

Canc
ell
ed
Coupl
es 89days

Ot
her
s 83days

Fami
ly 78days

Sol
oTr
avel
ler
s 46days

Aver
ageofLeadTi
mef oreachCust
omerSegmentbrokendownbyTextCancel
led.Colorshowsdetai
lsaboutText
Canc
ell
ed.Themarksarelabel
edbyaver
ageofLeadTime.Thedat
aisfilt
eredonHot el,whic
hkeepsResortHotel
.
 Over
view Per
fomanc
e
Booki
ngsVol
umeFr
om J
uly2015t
oAugust2017
ADR

Aver
age4,
507Booki
ngs

$75.
08
$62.
36

J
ul Aug Sep Oc
t Nov Dec J
an Feb Mar Apr May J
un J
ul Aug Sep Oc
t Nov Dec J
an Feb Mar Apr May J
un J
ul Aug
*
Arr
ivalFul
lDat
eisc
ombi
nedby[
Arr
ivalDat
eYear
],[
Arr
ivalDat
eMont
h]and[
Arr
ivalDat
eDayOfMont
h]
 Hot
elsBr
eakdown
Ci
tyHot
elShowsConsi
stentAver
ageDai
lyRat
ewhi
leResor
tHot
elPeaksi
nAugust
Ci
tyHot
elCanc
ell
ati
onRat
e

42%
Ci
ty
Hotel
August2017
$210
August2016
$193
Resor
tHot
elCanc
ell
ati
onRat
e
August2015
$160
28%
Resor
t
Hotel

J
une2015 Dec
ember2015 J
une2016 Dec
ember2016 J
une2017
*
Canc
ell
ati
onRat
e=Sum(
[Is_Canc
ell
ed]
)/Count
([I
s_Canc
ell
ed]
)
 Resor
tHot
elAnal
ysi
s
Booki
ngsPr
imar
ilyDr
ivenbyTr
avelAgent
sandTourOper
ator
s Famil
yandGr oupsSegmentsHave
TheHighestAverageDai
lyRate

TravelAgents/ Fami
ly $170
28,
534
TourOperators

Gr
oups $156

Di
rec
t 7,
588
Ot
her
s $148

Coupl
es $95

Cor
por
ate 3,
184

Sol
oTr
avel
ler
s $57

*Cust
omerSegmentCl
assi
ficat
ion:Sol
oTr
avel
ers: adul
tand chi
l
dren/babi
es|Coupl
es: adul
ts& chi
l
dren/babi
es|Fami
l
y: t
o adul
tswi
thatl
east chi
l
dren/babi
es.
|Gr
oups:
Mor
ethan adul
ts&chi
l
dren/babi
es.
 Resor
tHot
elAnal
ysi
s
Inpeakedseasons,demandsf
orResor
tHot
elf
rom Fami
li
esandCoupl
esi
ncr
ease,whi
leSol
o
Travel
ler
sdrop
2,
871

2,
360
Coupl
es

Familiesalmosttri
pledur
ing
peakseasons,whi eSol
l o
Travel
lersdropbyhalf

671 Sol
oTr
avel
ler
s
364

Fami
li
es
273
170

J
an Feb Mar Apr May J
un J
ul Aug Sep Oc
t Nov Dec
*Cust
omerSegmentCl
assi
ficat
ion:Sol
oTr
avel
ers: adul
tand chi
l
dren/babi
es|Coupl
es: adul
ts& chi
l
dren/babi
es|Fami
l
y: t
o adul
tswi
thatl
east chi
l
dren/babi
es.
|Gr
oups:
Mor
ethan adul
ts&chi
l
dren/babi
es.
 St
rat
egi
cBusi
nessPl
an
Resor
tHot
eli
spr
edi
ctedt
oexper
ienc
edownwar
dtr
endi
nAver
ageDai
lyRat
efr
om November2017t
oMar
ch
2018

Theneedtoimplementpr
omot
iondur
ing
off-peakper
iods

Mar
ch2018
$70
November2017
$58

J
une2015 Oc
tober2015 Febr
uar
y2016 J
une2016 Oc
tober2016 Febr
uar
y2017 J
une2017 Oc
tober2017 Febr
uar
y2018 J
une2018
*
For
ecastbyTabl
eauAnal
yti
cs
 Rec
ommendat
ionsf
orResor
tHot
el
Enc
our
ageLongerWeekendSt
ays

Weekendst
ayst
endt
obeshor
tert
hanWeekdayst
aysac
rossal
lcust
omersegment
s

Aver
ageWeekdaySt
ays

Gr
oups 3.
7weekdayni
ght
s
Fami
ly 3.
4weekdayni
ght
s
Ot
her
s 3.
4weekdayni
ght
s
Coupl
es 3.
3weekdayni
ght
s

Sol
oTr
avel
ler
s 2.
3weekdayni
ght
s

Aver
ageWeekendSt
ays

Ot
her
s 1.
48weekendni
ght
s

Fami
ly 1.
34weekendni
ght
s

Gr
oups 1.
31weekendni
ght
s

Coupl
es 1.
29weekendni
ght
s

Sol
oTr
avel
ler
s 0.
77weekendni
ght
s
 Rec
ommendat
ionsf
orResor
tHot
el
Tac
kli
ngCanc
ell
ati
on
LongerLeadTi
mesDr
iveHi
gherChanc
eofCanc
ell
ati
on

Canc
ell
ed Coupl
es 136days

Gr
oups 131days

Fami
ly 120days

Sol
oTr
avel
ler
s 90days

Ot
her
s 82days

Not Gr
oups 94days
Canc
ell
ed
Coupl
es 89days

Ot
her
s 83days

Fami
ly 78days

Sol
oTr
avel
ler
s 46days

*
TextCanc
ell
edc
onver
tsnumer
icval
uesi
ntot
ext
 Rec
ommendat
ionsf
orResor
tHot
el
Per
sonal
izedBundl
ePac
kageswi
thTai
lor
edMealOpt
ions
Aver
ageDai
lyRat
ebasedonmealopt
ions

HalfBoar
d Ful
lBoar
d BedandBr
eakf
ast Sel
fCat
eri
ng
$122 $111 $101 $100

Famil
yandGr oupsSegmentsHave
TheHighestAverageDai
lyRate

Fami
ly $170

Gr
oups $156

Ot
her
s $148

Coupl
es $95

Sol
oTr
avel
ler
s $57

*
MealTextr
epr
esent
sful
lnamef
ort
ypeofmealpl
an
Appendi
x
1 2 3 4 5 6 7 8 9 10 11
 1 2 3 4 5 6 7 8 9 10 11

Over
view Per
fomanc
e
Booki
ngsVol
umeFr
om J
uly2015t
oAugust2017
ADR

Aver
age4,
507Booki
ngs

$75.
08
$62.
36

J
ul Aug Sep Oc
t Nov Dec J
an Feb Mar Apr May J
un J
ul Aug Sep Oc
t Nov Dec J
an Feb Mar Apr May J
un J
ul Aug
*
Arr
ivalFul
lDat
eisc
ombi
nedby[
Arr
ivalDat
eYear
],[
Arr
ivalDat
eMont
h]and[
Arr
ivalDat
eDayOfMont
h]
 1 2 3 4 5 6 7 8 9 10 11

Hot
elsBr
eakdown
Ci
tyHot
elShowsConsi
stentAver
ageDai
lyRat
ewhi
leResor
tHot
elPeaksi
nAugust
Ci
tyHot
elCanc
ell
ati
onRat
e

Ci
ty
Hotel
August2017
$210 42%
August2016
$193
August2015
Resor
tHot
elCanc
ell
ati
onRat
e
$160

Resor
t
Hotel
28%

J
une2015 Dec
ember2015 J
une2016 Dec
ember2016 J
une2017
*
Canc
ell
ati
onRat
e=Sum(
[Is_Canc
ell
ed]
)/Count
([I
s_Canc
ell
ed]
)
 1 2 3 4 5 6 7 8 9 10 11

Resor
tHot
elAnal
ysi
s
Booki
ngsPr
imar
ilyDr
ivenbyTr
avelAgent
sandTourOper
ator
s Famil
yandGr oupsSegmentsHave
TheHighestAverageDai
lyRate

TravelAgents/ Fami
ly $170
28,
534
TourOperators

Gr
oups $156

Di
rec
t 7,
588
Ot
her
s $148

Coupl
es $95

Cor
por
ate 3,
184

Sol
oTr
avel
ler
s $57

*Cust
omerSegmentCl
assi
ficat
ion:Sol
oTr
avel
ers: adul
tand chi
l
dren/babi
es|Coupl
es: adul
ts& chi
l
dren/babi
es|Fami
l
y: t
o adul
tswi
thatl
east chi
l
dren/babi
es.
|Gr
oups:
Mor
ethan adul
ts&chi
l
dren/babi
es.
 1 2 3 4 5 6 7 8 9 10 11

Resor
tHot
elAnal
ysi
s
Inpeakedseasons,demandsf
orResor
tHot
elf
rom Fami
li
esandCoupl
esi
ncr
ease,whi
le
SoloTravel
ler
sdrop
2,
871

2,
360
Coupl
es
Familiesalmosttri
pledur
ing
peakseasons,whileSol
o
Travell
ersdropbyhalf

671 Sol
oTr
avel
ler
s
364

Fami
li
es
273
170

J
an Feb Mar Apr May J
un J
ul Aug Sep Oc
t Nov Dec
*Cust
omerSegmentCl
assi
ficat
ion:Sol
oTr
avel
ers: adul
tand chi
l
dren/babi
es|Coupl
es: adul
ts& chi
l
dren/babi
es|Fami
l
y: t
o adul
tswi
thatl
east chi
l
dren/babi
es.
|Gr
oups:
Mor
ethan adul
ts&chi
l
dren/babi
es.
 1 2 3 4 5 6 7 8 9 10 11

St
rat
egi
cBusi
nessPl
an
Resor
tHot
eli
spr
edi
ctedt
oexper
ienc
edownwar
dtr
endi
nAver
ageDai
lyRat
efr
om November2017t
oMar
ch
2018
Theneedtoimplementpr
omot
iondur
ing
off-peakper
iods

Mar
ch2018
November2017 $70
$58

J
uly2015 November2015 Mar
ch2016 J
uly2016 November2016 Mar
ch2017 J
uly2017 November2017 Mar
ch2018 J
uly2018
*
For
ecastbyTabl
eauAnal
yti
cs
 1 2 3 4 5 6 7 8 9 10 11

Rec
ommendat
ionsf
orResor
tHot
el
Enc
our
ageLongerWeekendSt
ays
Weekendst
ayst
endt
obeshor
tert
hanWeekdayst
aysac
rossal
lcust
omersegment
s

Aver
ageWeekdaySt
ays

Gr
oups 3.
7weekdayni
ght
s
Fami
ly 3.
4weekdayni
ght
s
Ot
her
s 3.
4weekdayni
ght
s
Coupl
es 3.
3weekdayni
ght
s
Sol
oTr
avel
ler
s 2.
3weekdayni
ght
s

Aver
ageWeekendSt
ays

Ot
her
s 1.
48weekendni
ght
s

Fami
ly 1.
34weekendni
ght
s

Gr
oups 1.
31weekendni
ght
s

Coupl
es 1.
29weekendni
ght
s

Sol
oTr
avel
ler
s 0.
77weekendni
ght
s
 1 2 3 4 5 6 7 8 9 10 11

Rec
ommendat
ionsf
orResor
tHot
el
Tac
kli
ngCanc
ell
ati
on
LongerLeadTi
mesDr
iveHi
gherChanc
eofCanc
ell
ati
on

Canc
ell
ed Coupl
es 136days

Gr
oups 131days

Fami
ly 120days

Sol
oTr
avel
ler
s 90days

Ot
her
s 82days

Not Gr
oups 94days
Canc
ell
ed
Coupl
es 89days

Ot
her
s 83days

Fami
ly 78days

Sol
oTr
avel
ler
s 46days

*
TextCanc
ell
edc
onver
tsnumer
icval
uesi
ntot
ext
 1 2 3 4 5 6 7 8 9 10 11

Rec
ommendat
ionsf
orResor
tHot
el
Per
sonal
izedBundl
ePac
kageswi
thTai
lor
edMealOpt
ions
Aver
ageDai
lyRat
ebasedonmealopt
ions

HalfBoar
d Ful
lBoar
d BedandBr
eakf
ast Sel
fCat
eri
ng
$122 $111 $101 $100

Famil
yandGr oupsSegmentsHave
TheHighestAverageDai
lyRate

Fami
ly $170

Gr
oups $156

Ot
her
s $148

Coupl
es $95

Sol
oTr
avel
ler
s $57

*
MealTextr
epr
esent
sful
lnamef
ort
ypeofmealpl
an
1 2 3 4 5 6 7 8 9 10 11
1 2 3 4 5 6 7 8 9 10 11

Appendi
x