BUSINESS COMMUNICATION

UNIT 1
2 MARKS
1)What is the meaning of Business communication?
• Business communication is the process of sharing information between
people within the workplace and outside a company.
• Business communication involves the exchange of information within
members of an organization and from the organization to outside parties.
2)Define Business communication
According to Oxford Living Dictionary. “The sharing of information
between people within an enterprise that is performed for the commercial
benefit of the organization.
3)What is Business Letter?
Business Letter is a letter which is used by organizations to communicate
in a professional way with customers, other companies, clients,
shareholders investors, etc. It Is the letter drafted by business people to
convey information to their employees and to the outsiders.
4)What is Informal/Grapevine communication?
It implies communication among people through informal contacts or
relations. It arises from social interaction of people. People expect
informal communication when there is a barrier in formal
communications. Managers use informal communication when they find
it difficult to collect information from formal talk.
5)What is the meaning of Formal communication?
It takes place through the formal channels which implies the flow of the
information along with the lines of authority formally established in the
enterprise. It is associated with the status or position of the sender and
receiver.
6)What is Oral Communication?
It involves exchange of messages through spoken words. It may take place
through face to face conversation and mechanical devices like telephone,
video conferencing etc.
Merits :
• Economical - It is less expensive in terms of time and money.
• Personal touch - It enhances personal touch between sender and
receiver.
Demerits :
• Lack of record - It involves lack of record unless the conversation is
tape recorded.
• Time consuming - If the communication takes place without proper
plan, it may consume time.
7)What do you mean by E-mail?
E-mail or electronic mail is an effective method of transmitting written
message, files, images, videos, folders etc via computers connected on
networks. It is the cheapest and fastest means of sending information. All
the rules applicable to general business letter are applicable to E-mail
letter too. A single message can be sent to large number of customers.
Advantages or Uses of E-mail:
• Quick delivery - Emails are delivered extremely fast when
compared to traditional post.
 • 24/7 service - It can be sent 24/7 at any time.
• Sent anywhere - It can be sent and received from any computer,
anywhere in the world.
8)Define E-communication.
Electronic communication (e-communication) is the exchange of
information between parties over a phone line or internet connection. It
can include: Phone calls, Text messages, etc. E-communication is an
integral part of modern life and has become increasingly popular due to
its convenience and affordability.
9)What is the meaning of Video conference?
It is a powerful business tool that facilitates a virtual visual meeting
environment between two or more participants located at different sites
by using computer networks a smart phones. Example: Google meet,
Zoom meet. Microsoft teams, etc.

5 MARKS
1)Describe the Process or Elements of Business communication?
The communication process involves the sender, transmission of a
message through a selected channel and the receiver and is explained
below:
Sender: The person who sends the message is known as sender/
source/communicator. He is an initiator of communication who
formulates the message which he wants to convey to others. He may be a
writer, a speaker or an actor.
Message: It is the subject matter of communication. It may contain facts,
ideas or feelings. It exists in the minds of the sender.
Encoding: It is an act of translating the message into words, pictures,
symbols, signs or some other form.
Channel: It is the media through which the message passes from the
sender to the receiver Sender may use oral or written words or gestures.
Receiver: The person who receives the message is called receiver or
communicator. He may be a reader, listener or an observer.
Decoding: The receiver interprets the message to draw meaning from it.
He converts the symbols, signs, or pictures into meaning.
Feedback: It is the response, reaction or reply by the receiver to the
sender. When the sender receives the feedback, the communication
process is said to complete.
2)Explain the Objectives or Functions of Business Letter?
The main objectives and functions of business letter are :-
To exchange information: Letter is the best media of exchanging
information related to business activity.
To convey information: It is used to convey information to customers,
suppliers, debtors, government authorities, financial institutions, bank and
insurance companies regarding business activities.
To establish business relationship: It helps to establish mutual
relationship with the customers, suppliers and with the other interested
parties
To place orders: A common purpose of writing business letter is to place
order for goods specifying quality, quality, price, payment method etc.
To expand market: Through inquiry letter and circular letter, the
business organizations can easily create/expand the market for his new
and existing product.
To create demand: Through circular letters the business organizations
can create demand for new product.
To build goodwill: An excellent business letter increases the goodwill of
the business organization.
To maintain records and references: It acts as a proof document which
is completely absent in other means of communication.
To save time and cost: Saving time and cost of communication is another
objective of writing business letter Posting letters is cheaper and less time
consuming than making personal visits.
3)Discuss the Structure or Layout of Business Letter?
The following parts usually constitute the structure of a business letter.
1.Letterhead/heading: It is divided into three parts
Name of the firm and address: It shows the source of the letter which is
always written at the top of the letter. Business firms have their own
letterhead in printed format. It also indicates the address of the sender.
Details furnished: Name of the firm, Address with pin code, Telephone
no, fax, Email address, Name of branch office, Name of directors, Nature
of business, Logo and Date of establishment.
2. Inside address
It contains the name and address of the firm or the individual to whom the
letter is written. It should be written below the reference line leaving some
space The outside address should be written in full (envelope), the inside
address may be written in brief.
3. Salutation
It is the complimentary greeting with which the writer opens his/her letter
It is written below the inside address.
4.Body of the letter
It is the most important part of the letter which contains the message or
information to be communicated.
5.Complimentary close
It specifies the manner in which the letter is closed or completed.
6. Signature
It is the assent of the writer to the subject matter of the letter. It is usually
handwritten. It contains the writer’s name, status, department, firm and
phone number. It is written just below the complimentary close.
7. Reference initials
It is the initials of the person dictating the letter and the person who typing
it. It serves as evidence in the future.
8. Enclosures
Sometimes a letter carries along with it some other papers, such as price
list, catalogue, orders, invoice etc. In such a case, a mention should be
made after the signature “Encl/Encls” in the left-hand margin.
9. Copy distribution
Sometimes copies of the letter have to be sent to some people than the
addressee, in such a case, the name of the persons to whom the copies is
to be sent is typed just below the reference initials The name should be
arranged either in order of importance or alphabetically.
10. Postscript
It is something written after the letter is closed. It indicates that the writer
had forgotten to include something important in the body of the letter. It
is the bad practice and it should be avoided.
4)Explain the objectives of Business communication?
The main objective of communication are as follows:-
To exchange information: Communication aids the management to
exchange information between employees in order to get ideas and
clarification of their work
To formulate and execute plans: It supplies information to the managers
who prepares effective plans by collecting information from different
sources
To make appropriate decisions: It helps in exchanging ideas and
opinions with others which help the managers to make appropriate
decisions.
To increase efficiency: It helps to increase the efficiency of the
employees of an organization by supplying the right information at the
right time.
To coordinate the activities: The entire activities to run a business are
coordinated with the fool of communication
To direct subordinates: An important objective of communication is to
give effective direction to the employees of an organization
To understand employee behaviour: The manager of the company can
able to understand the behaviour of employees through communicating
facts, ideas, messages etc.
To maintain good industrial relations: It is only through two-way
communication the relationship between the labour and management is
maintained smoothly
To encourage workers’ participation: It is an effective device for
ensuring participation by the workers in the decision-making process.
To facilitate change: It facilitates change on the part of employees by
sharing the necessary information about the change and securing their
effective cooperation.
5)Describe the various Advantages or Uses of Internet/Websites?
The following are the advantages of Internet to business organizations
• Advancement of communication: Due to Internet, advancement in
communication has been adopted by business organization.
• Availability of information: The Internet provides a vital source of
information via search engines like Google, Bing, and Yahoo which
is easy for the companies to get information about government, law
financial matters, economic affairs, market information, etc.
• Global audience: The Internet has a huge number of audience and
thus to advertise company’s product or service it is very easy to get
rich in the world.
• Nonstop 24*7: The Internet is a nonstop service all day, all night,
all the time and everywhere in the world which develops the
business organizations.
• Immediate distribution of information: Internet is the most
dependable media for the immediate distribution of information or
data.
• Less expensive: The Internet is really very less expensive for
publishing advertisements than another traditional method c.g.
newspaper, radio, television, press conference, etc.
• Feedback from client: It is very easy to get feedback from the client
through the Internet.
• Outsourcing: Outsourcing is one of the greatest advantages of the
Internet. Large business houses outsource their work for quick and
quality response at a cheap rate
 • Online job portal: There are large numbers of job portals on the
Internet for various countries. It helps companies to find their
expected candidate in one place.
• Online training: Employees can get can get trained through online
This kind of training is very effective, time-saving and cost-effective
10 MARKS
1)Discuss the advantages and limitations of video conferencing?
It is a powerful business tool that facilitates a virtual visual meeting
environment between two or more participants located at different sites
by using computer networks or smart phones The technologies used in
a video conference are monitor screen, camera, microphone and
Internet connectivity.
Advantages of Video-Conference
No time constraint: Video conferencing can be conducted at any time
of the day. The time differences between countries do not matter when
people use this method of communication because they do not actually
need to travel to attend meetings.
Saves travel time and cost: Through video conferencing there is no
cost for people to be involved in a virtual meeting together. Hence, it
saves time and cost of travelling to meeting place.
Easy communication: People can use video conferencing to
communicate with anyone with HD video and other collaboration tools
such as whiteboard, text exchange, file sharing, media sharing, screen
sharing, remote control, electronic voting, conference recording etc.
Develop business and profit: Shareholders from all over the world
can join the meeting to take effective decisions for the development of
company and profit.
 Increased employee productivity: Video conferencing capabilities
enable employees to work remotely whether from home, a coffee shop,
a library or another location other than the office. Such flexibility
enables them to increase the productivity.
Disadvantages of Video-Conference
Lack of personal interaction: Video conferencing is less personal
than face to face meeting and due to this, employees to struggle to get
to know their co-workers, managers or clients and develop personal
connections with them.
Legal issues: As per companies act 2013, it is not possible to have all
meetings through video conferencing. Important meetings should be
conducted in person at the company.
Lack of security: The confidential meeting, if conducted through
video conferencing, might be recorded and sent to third party
Moreover, anyone along with the shareholder can attend for the
meeting by hiding their image.
International time zones: If you conduct video conferencing with
people in different countries, there will be a mismatch in timings and it
is not really possible to conduct the meeting in a time which suits
people participating from all over the world.
High cost of setup: Setting up video conferencing in an office can be
a bit expensive for small-sized companies.
Network connectivity issues: Office settings typically have reliable
network connectivity, as well as backup options. But, this could not be
possible in home network. The persons attending meeting may face
network connectivity.
2)Explain the Modern Methods of Communication?
Fax: The word fax is a short form of facsimile, which means "copy". A
fax machine is a modern means of communicating the written message
especially visual materials such as diagrams, copies etc. It transmits the
copies of printed images over telephone lines. It is often used between the
division and branches of the same company instead of telephones or
memos.
Cell/mobile Phones: Mobile Communication is the use of technology
that allows us to communicate with others in different locations by using
radio waves without the use of any physical connection.
Smartphone: It is a mobile telephone with computer features that may
enable it to interact with computerized systems, send emails, and access
the web.
SMS/Text Messaging: It is a service for sending short messages of up to
160 characters to mobile devices, including cellular phones and
smartphones. It is also very commonly used in chat software like Instant
Messenger, Yahoo Messenger or Google Talk to have a one-to-one
conversation, But after the introduction of whatsapp, the usage of SMS
has decreased.
Internet Calling: Voice over Internet Protocol (VoIP), is a technology
that allows you to make voice calls using a broadband Internet connection
instead of a regular (or analog) phone line. Example Skype, Whatsapp,
Google Voice and Others
Email: E-mail or electronic mail is an effective method of transmitting
written message, files, images, videos, folders etc via computers
connected on networks. It is the cheapest and fastest means of sending
information
Video and Web Conferencing: It is a powerful business tool that
facilitates a virtual visual meeting environment between two or more
participants located at different sites by using computer networks or smart
phones. Example Google meet, Zoom meet, Microsoft teams,
You tube: It provides an array of channels for businesses 10 communicate
with customers. After watching company's videos, customers may leave
comments asking questions or seeking advice, a reply comment provides
an opportunity to promote the business of provide highly visible customer
service.
Social Networking Sites: The term social networking refers to the use of
internet-based social media sites to stay connected with friends, family,
colleagues, or customers. Social networking can have a social purpose, a
business purpose, or both, through sites like Facebook, Twitter, Instagram,
and Pinterest.
G-Suite and Microsoft 365/Office: It is a collaborative productivity apps
that offers your business professional email, shared calendars, online
document editing and storage, video meetings, and much more
Teleconferencing: A teleconferencing is a telephone meeting among two
or more persons which is more sophisticated than telephone connections.
It can bring people together under one roof even though they are separated
by hundreds of miles. Teleconferencing can be audio conferencing,
computer conferencing and video conferencing.
3)Explain the barriers to Communication?
Communication is effective if it flows freely between sender and receiver
If there is any interruption between sender and receiver, then it is called a
barrier to communication. The following are considered as barriers to
communication
• Physical or Environmental Barriers
The major physical or environmental barriers are time, space, place,
climate and noise
Time: Every concern has to choose a fast channel of communication.
Delay in sending and receiving the communication affects the timely
completion of work by employees.
Space: It plays an important role in oral communication as it is based on
the distance maintained between sender and receiver and any
reduction/increase of this space leads to misunderstanding
Facilities: It is the place where communication takes place. Improper
environments such as poor lighting, furniture, etc makes communication
ineffective.
Climate: Communication should take place in a cordial atmosphere and
room temperature
Noise: Noise such as factory floor, bus stand, railway station, etc distorts
messages and acts as a barrier
• Media Barriers
Wrong or inappropriate mediums act as a barrier to communication
According to the type of information passed, the sender has to choose the
appropriate medium either oral, written, visual, audio-visual, computer
based etc.
• Semantic Barriers
It is related to the meanings of words. The sender and receiver assign
different meanings for the same word. It has connotative and denotative
meanings of words
Connotative meaning: In this, a word has a direct meaning Example
table, book, chair etc
 Denotative meaning: In this, a word acquires implied meaning It can be
understood based on the individual’s experience and knowledge Example
Bat (cricket bat and bird) To minimize semantic barriers, we have to use
familiar words, positive connotations, clear shapes and signs etc.
• Cultural barriers
Business communication has to cut across different cultural identities
They have to understand and accept the cultural variations in individuals
and groups. Words and gestures may be interpreted differently in different
cultures Appreciate their culture and adopt your communication style
according to them
• Socio-Psychological barriers
Attitude: The sender should try to understand the receiver’s mental
makeup and attitudes.
Emotion: Bad news could be communicated without causing a stroke of
heart attack.
Frame of mind: It depends on the birth, education, experience etc of the
receiver.
Perception: If the perception of sender and receiver is different, it affects
the feedback given by the receiver.
Attention: Lack of attention of the receiver in listening to the sender’s
message makes the communication system ineffective.
• Organizational Barriers
Complex organization structure: If the organization structure is
complex te, too long chain of command and poor span of management
makes the communication system ineffective.
Organizational Rules and Policies: Often, organizations have the rule
with respect to what message, medium, and mode of communication
should be selected And due to the stringent rules, the employees escape
themselves from sending any message.
Status-consciousness: Status in the hierarchy of an organization is one of
the fundamental barriers that obstruct free flow of information. Superior
may give only selected information to his subordinates so as to maintain
status differences.
4)Explain the principles of business communication?
A good and quality communication system/ business letter should possess
the following characteristics.
1. Clarity
The communication must be perfectly clear and free from all ambiguity
(unclear doubt). It should be encoded in a direct and simple language.
2. Completeness
The communication must be adequate and complete otherwise it is likely
to be misunderstood. It should contain all the required information which
helps the receiver to carry out his operations.
3. Conciseness/Brevity
The business letter should be as brief as possible. It should make a letter
readable and interesting. A concise letter avoids verbiage (unnecessary
words), tautology (repetition), pleonasm (use of more words than
necessary) and superficiality (unnecessary showiness).
4. Consideration/ You-attitude
Consideration also means empathizing positive attitude and pleasam facts.
It must he written in the form of ‘you viewpoint instead of “I or we
viewpoint Their desires, problems, circumstances, emotions and probable
reactions are to be taken into consideration. You emphasize reader's
interest and help to win the reader's mind and attention.
5. Correctness/Accuracy
Business letters should have a quality of correctness. Correctness is
related to grammar as well as the communication level. A business letter
should be less formal but should not degenerate to a sub-standard level.
6. Concreteness
A business letter should not be vague and general. It should accompany
with an objective. Concreteness lies by cutting the vague words and
replacing them with more effective and precise words. A sentence
becomes concrete if it is in the active voice.
7. Courtesy
In business, no one can afford to be impolite or discourteous.
Discourteous people will be elbowed (pushed) out of business. A business
letter should have tact, sincerity and politeness. It should reflect an inner
feeling tactfully without embarrassing (making uncomfortable) the
recipient. It should have the proper salutation and appropriate closing
Congratulate the receiver if he really deserves it.

UNIT 2
2 MARKS
1)What is letter of complaint?
It is a letter written to requests some sort of compensation for defective or
damaged merchandise or for inadequate or delayed services. Thus,
complaint letters are written to get rectification and replacement of goods
instead of fault finding with the seller. In business transactions there is a
scope for complaints. It arises due to poor quality of goods and services,
delay in execution, error in billing etc.
2)Write a short note on adjustment letter?
It is a letter written to satisfy customers who have lodged a complaint
against the company. The reply to complaint should proceed from the
saying “The customer is always right” and not from the policy of “Caveat
emptor (buyer beware). All complaints should be treated as genuine
complaints.
3) what is Sales Letter?
It is an unsolicited letter sent by the company to the prospective, existing
and new customers to invite, insist and persuade them to take buying
decision regarding goods or services.
Advantages:
Accessibility: It is easy access to the customer.
Attention: It gets focused attention.
Personal selling: It functions as a sales person to get orders.
4) what is Circular Letter?
It is a letter written by the company to convey same information to a large
number of people (insiders/outsiders). It is drafted to convey information
about the new product, new service, new terms and conditions, opening
of a new branch, change of address, etc.
5) what is Trade enquiry?
A trade enquiry is a formal request for information about products,
services, or terms of trade, sent by a potential buyer to a seller. It is a
written document that can be used in both import and export trade.
 5 MARKS
1)Explain the Functions of sales Letter?
A sales letter has the function to perform “AIDA” (Attention Interest
Desire Action): -
Attracting Attention: The sales letter should attract reader’s attention in
the way of
• Striking and appealing.
• Carries ‘you’ orientation.
• Straight forward.
• Preferably personalized.
• Arousing Interest: It should arouse interest by opening the letter
with additional details and benefits offered.
• Building Desire: It should stimulate the desire to buy the product by
making an appeal to the reader’s ego or his or her basic needs.
• Securing Action: It should insist the reader to take immediate action
by saying “only limited stocks are available”, offering discounts,
samples, etc.
2) Explain how to draft a compliant letter in detail?
Meaning of Compliant letter:-
It is a letter written to requests some sort of compensation for defective or
damaged merchandise or for inadequate or delayed services. Thus,
complaint letters are written to get rectification and replacement of goods
instead of fault finding with the seller.
Need of Complaint Letter:-
In business transactions there is a scope for complaints. It is written to the
concerned authorities when you are not satisfied with some service, or
you have a problem that needs to be addressed. It arises due to poor quality
of goods and services, delay in execution, error in billing etc.
Hints for Drafting Complaint Letters:-
1. Opening the letter: Same as enquiry letter.
2. Body of the letter
• Clear explanation: Make a clear statement of the mistake in a calm,
courteous matter of fact style.
• Specific: The claim should be specific.
• Order details: Reference to the order or quotation or date and time
of arrival of goods, etc is necessary.
• Explain the difficulty: Explain the extent of inconvenience caused
to money, sales, service or goodwill.
• Request for rectification: State the steps necessary to rectify the
situation.
• Polite and personal tone: Use personal tone and polite way of
conveying the complaint.
• Closing the letter: Same as enquiry letter.
3) Explain drafting a order letter?
Order – Meaning :-
It is a legal document containing the name of the goods, quantity, order
number, expected date of delivery, mode of packing, transport charges and
insurance if any.
Hints/Points for Drafting order Letter/ Contents or Elements of
Order letter
1. Opening the letter: Same as enquiry letter
2. Body of the letter
 • Gratitude: Thank the seller for his quotations especially when a
special price is offered.
• Specification of goods/order details: Give specifications of the
goods such as brand name, catalogue number, size, colour, style,
design, quality, price, discount, etc.
• Alternative goods: Mention your acceptance of alternative goods,
if your preferred goods are not in stock with the supplier.
• Shipment details: Give shipment or forwarding directions like
goods to be sent by parcel post, lorry, train, truck or ship.

• Special instructions: Give special instructions for packing,

marking, insurance etc.
• Mode of payment: State the manner of payment whether in cash,
cheque or online transfer.
• Preferred delivery: Indicate your preferred delivery date and time.
• Expectations or wish: Give your wish to emphasise like quality,
prompt execution, discount, time factor etc.
3. Closing the letter: Same as enquiry letter.
10 MARKS
1)Explain the objectives and advantages of sales letter?
Advantages
• Accessibility: It is easy access to the customer.
• Purchase decision: It gives possible time for the customer to make
a purchase decision.
• Inexpensive: It is inexpensive.
• Specific target: It reaches specific targeted customers.
• Brief: It can be brief or long.
• Personal touch: It can have a personal touch.
 • Attention: It gets focused attention.
• Personal selling: It functions as a sales person to get orders.
Objectives of sales letter:-
• Introduction: It aids in introducing new goods in the market
more effectively, quickly and at lower cost.
• Promotion: It promotes the sale of a product or service.
• Reach wider market: It can reach remote areas which are not
possible in case of modern means of advertising and
promotion without much cost.
• Attract loyal customers: It makes the customer remember the
product.
• Education regarding product: It educates the customer in
better understanding of goods and to selecting the right goods.
• Maintain goodwill: It creates and maintains goodwill among
the customer by offering quality products and services.
• Personal touch: It can add a personal touch to advertising
which is not possible in other forms of publicity and
advertising.
• Convenience: Unlike TV advertisements, sales letters can be
set aside and read later at leisure.
• Cheaper: It is less costly as compared to other forms of
advertisement.
• Direct communication: It can be sent directly to prospective
customers.
• It functions as a Salesman: A sales letter educates persuade
and convinced the customer to buy a particular product or
service wherever a salesman cannot visit the customers.
2)Explain the Elements of sales letter?
Meaning of sales letter:-
It is an unsolicited letter sent by the company to the prospective,
existing and new customers to invite, insist and persuade them to
take buying decision regarding goods or services.
Advantages:
Accessibility: It is easy access to the customer.
Attention: It gets focused attention.
Personal selling: It functions as a sales person to get orders.
Elements for Drafting Effective Sales Letter:-
• Opening paragraph: It should attract and create attention and
interest among the customers. A good opening will get through
and motivate the customer to read the rest of what you have to
say.
• Product description: It should provide description regarding
the product quality, price, packaging, color, size, shape,
functioning, etc.
• Motivate the customer to buy: It is the important skill of the
seller to motivate and influence the buyer to purchase the
product by specifying and providing details regarding the
favorableness and benefit the product will provide the
customer apart from competitor’s product.
• The proof or guarantee: The seller has to give the proof
regarding the previous buyers’ positive reviews and create
trust among the customers. He should guarantee the customers
that they won’t lose anything if they buy the product. If
possible, they can provide a refund offer.
 • Closing paragraph: The seller makes it easy for the customer
to take the final decision to place the order by providing
facilities like request a call by a salesperson, providing a
website address which gives in depth information about the
product, and email address for further assistance.

UNIT 3
2 Marks
1)Define insurance?
Insurance is an agreement by which an individual or an organization gets
compensated by an insurance agency for loss, damage, injury, or death in
return for small, regular payments called premiums. Thus, it is a contract
between two parties by which one party (Insurer-Insurance Company) in
consideration of the payment of a sum of money called premium, agrees
to a specified sum of money to the other party (insured-client) on the
happening of a certain event insured.
2)What is meant by Agency correspondence?
It is the correspondence between the principal and the agent. The
application for an agency, the appointment of an agency, its tenure and
renewal, facilities provided by the agent, the support he receives from the
principal, etc., form the subject matter of agency correspondence.
3)What is the meaning of Marine Insurance?
Marine insurance covers the loss or damage of ships, cargo, terminals, and
any transport or cargo by which property is transferred, acquired, or held
between the points of origin and final destination. The general principles
of marine insurance are the same as with other types of insurance.
4)What is meant by Fire insurance?
Loss of property due to a fire accident is covered under fire insurance.
Fire Insurance comes under the tariff class of business. The fire insurance
document containing the terms and conditions of the contract is known as
Fire Insurance Policy.
5) what is the meaning of General insurance?
The general insurance includes property insurance, liability insurance and
other forms of insurance. Fire and marine insurances are strictly called
property insurance. Motor, theft, fidelity and machine insurances include
the extent of liability insurance to a certain extent.
5 Marks
1)Explain the Difference Between Life and General Insurance
Life insurance and general insurance are two different forms of
insurances. General insurance covers any other risk except for life-risk of
the person injured. Life Insurance covers only the life-risk of the person
insured. Life insurance has a component of savings and General insurance
has no such component. Life insurance is an insurance against life- risk
only and General Insurance is insurance against motor, fire etc.
The key difference between Life insurance and general Insurance are as
follows:
Key Points Life Insurance General Insurance
Meaning It is an insurance It is an insurance that
contract, which covers is not covered under
the life-risk of the Life insurance
person insured.

Form It is a form of It is a contract of

investment. indemnity.
Term of Contract It's a long term It’s a short term
contract contract

Premium Premium has to be Premium has to be

paid over the year paid lump sum

Insurance claim Insurable amount is Loss is reimbursed, or

paid either on the liability will be repaid
occurrence of the on the occurrence of
event, or on maturity uncertain event

Insurable Interest It must be present at It must be present, at

the time of contract. the time of contract
and loss both

Policy Value It can be done for any The amount payable

value based on the under life insurance is
premium policy confined to the actual
loss suffered

2)Explain the Elements of good banking correspondence?

The following are the elements of good banking correspondence:
Conciseness/Brevity: The bank correspondence should be as brief as
possible. The banker should not be too impersonal or formal in his letters.
Clarity: It must be perfectly clear and free from all ambiguity. It should
be encoded in a direct and simple language.
Tactfulness. It should be presented in an appropriate, diplomatic, polite
and sensitive manner and not in rude or careless manner.
Secrecy: Bankers deal only with money matters and secrecy in money
matters is the first thing that a client expects from his banker. Except in
cases of enquiry from fellow bankers, a clients account and its detail are
treated as absolutely secret and are never revealed to any other person.
Completeness: It must be adequate and complete otherwise it is likely to
be misunderstood. It should contain all the required information which
helps the receiver to carry out his operations.
You-attitude’: It must be written in the form of ‘you viewpoint instead of
‘1 or we viewpoint. You viewpoint emphasize reader’s interest and help
to win the reader’s mind and attention.
Correctness/Accuracy: It should have a quality of correctness is related
to grammar as well as the communication level.
Concreteness: It lies by cutting the vague words and replacing them with
more effective and precise words.
Courteous: It should have tact, sincerity and politeness. It should reflect
an inner feeling tactfully without embarrassing (making uncomfortable)
the recipient.
Neatness: It should by either handwritten or typed and neat and attractive
in appearance.
Relevance: The letter should contain only essential information.
Irrelevant information should not be mentioned while sending any bank
correspondence.
3) Explain the Types of banking correspondence?
BANK CORRESPONDENCE
Any letter exchanged between bank and its clients or any other letter writt
by bank to any other party else for performing its banking activities.
Bank correspondence happens at three levels: -
1. Between a bank and its customers.
2. Between a bank's head office and its branches.
3. From one bank to another
Types of Bank Correspondence:-
1.Correspondence with customers
It is the correspondence between the bank and customers regarding:-
• Opening of bank account
• Request for cheque book
• Stop payment of cheque
• Dishonoring of cheque
• Request for overdraft
• Request for credit, etc.
2.Correspondence with head office
It is the correspondence between the head office and the branch offices
regarding-
a. Proposals for advances and overdraft facilities
b. Letters concerning the staff (promotion, transfer dismissals
etc)
c. Letters related to the general administration of the branch
d. Letters suggesting ways and means of developing the branch
business
e. Other general aspects of letters
3.Correspondence with others
It is the correspondence of banks with other banks regarding-
 f. Status enquiry (credit)
g. Letter of credit
h. Acceptance of bills on behalf of customers
i. Negotiating bills
10 Marks
1)Explain the various types of fire insurance?
Types of Fire Insurance
The types of fire insurance policies are as follows:-
1. Valued Policy: A valued policy is an insurance policy in which the
amount payable for a claim is agreed upon when the policy is issued
and is not related to the actual value of a loss. The agreed value that
is compensated can be more or less than the market price. This
policy is designed for the goods and properties which actual value
can’t be decided after their damage or loss. Usually, the work of art,
jewellery, paintings, crafts etc. come into this category.
2. Specific Policy: This policy paid up to the specific amount the risk
is insured. In case of a fire loss, the insurer will pay for the loss that
is less that the specific amount or up to the sum insured.
3. Average Policy: When an average clause is applicable to fire policy,
it is called Average Policy. This clause is used to penalise the
policyholder for taking up a policy with a lesser amount than the
actual value of the property.
4. Example: If a person own fire insurance of worth Rs. 20,000 when
the value of his property is Rs. 30,000. In case of fire damage of
around Rs. 15,000, the insurer will pay the insured up to Rs. 10,000
(20,000-30,000 x 15,000-Rs. 10,000) and not Rs. 15,000.
5. Floating Policy: This policy is tailor-made for the businessmen who
deal in import and export businesses. The floating policy is taken to
 cover the goods of an organization lying at the different places.
Provided the goods should belong to one person.
6. Comprehensive Policy: By-opting for a comprehensive policy, the
insured can be well assured for fire, explosion, lightning, burglary.
Riots, labour disturbances etc. A single policy covers multiple risks,
thus, comprehensive insurance is highly recommended.
7. Consequential Loss Policy: Due to a fire incident, factory works
will be at a halt. Production will go down despite the fixed expenses
continue at the same rate. With a consequential loss policy, all these
losses can be covered. This policy pays the policyholder for the loss
of profit by calculating the compensation on the basis of loss of sale.
8. Replacement Policy: Under this policy, the insurance providers
assure compensate for the loss on the basis of the market value of
the property. Thus, the amount to be compensated is calculated after
considering the depreciation value of the property.
2)Describe the various types of marine insurance?
Types of Marine Insurance Policies
The various types of marine insurance policies are as follows
1. Voyage policy/Marine Cargo Insurance: A voyage policy is
marine insurance coverage for risks to a ship’s cargo during a
specific voyage. Unlike most insurance policies it is not time-based
but expires when the ship arrives at its destination. It covers only the
cargo, not the ship that carries it.
2. Valued policy: A valued policy is an insurance policy in which the
amount payable for a claim is agreed upon when the policy is issued.
And is not related to the actual value of a loss.
3. Unvalued/open Policy: When the value of an insurance policy is
not decided at the time of taking up a policy, it is called an unvalued
policy. The amount of loss is ascertained when a loss occurs.
 4. Floating policy: It is the policy under which the subject matter of
insurance is described in general terms without specifying the ship
or ships or other particulars and a policy is taken for a round amount
It is used by cargo-owners who make regular shipments of cargo
during a certain period with one policy.
5. Fleet policy: It is a time based policy under which several ships
belonging to the company/owner are covered under one policy
where it has the advantage of covering even the old and weak ships.
6. Time policy: Time policy is generally issued for a particular period
It can be issued for more than a year or they may extend to complete
a specific voyage. But it is normally for a fixed period. But, it is
issued only once a year.
7. Mixed policy: Mixed policy is a mixture of two policies te Voyage
policy and Time policy.
8. Named policy: Named policy is one of the most popular policies in
marine insurance policy. The name of the ship is mentioned in the
insurance document, stating the policy issued is in the name of the
ship.
9. Port Risk policy: It is a policy taken to ensure the safety of the slip
when it is stationed in a port.
10. Single Vessel policy: In single vessel policy only one vessel is
covered under marine insurance policy.
11. Blanket policy: In this policy, the owner has to pay the
maximum protection amount at the time of buying the policy. It
covers both on and off the insured premises including inland risk.
4) State the various types of insurance?
Kinds of Insurance
The insurance is generally classified as
1.Life Insurance:
In Life Insurance, the subject matter of insurance is life of human being
The insurer shall pay a fixed premium as insurance and will get an assured
sum at the time of death or at the expiry of certain period. This type of
insurance provides financial protection to the family either at premature
death or at the old age
Types of Life Insurance Policies
• Whole Life Policy
• Endowment Life Policy
• Health insurance schemes
• Joint Life Policy with Profit and Without Profit Policy
• Policies for Women/Children
• Group Insurance
2.General Insurance:
The general insurance includes property insurance, liability insurance and
other forms of insurance. Fire and marine insurances are strictly called
property insurance Motor, theft, fidelity and machine insurances include
the extent of liability insurance to a certain extent.
Types of General Insurance
1. Fire Insurance: Loss of property due to a fire accident is covered
under fire insurance. Fire Insurance comes under the tariff class of
business. The fire insurance document containing the terms and
conditions of the contract is known as Fire Insurance Policy.
2. Marine Insurance: Marine insurance covers the loss or damage of
ships, cargo, terminals, and any transport or cargo by which property
is transferred, acquired, or held between the points of origin and
final destination. The general principles of marine insurance are the
same as with other types of insurance.
 3. Motor Insurance: It is an insurance policy that covers the
policyholder in case of financial losses resulting from an accident or
other damages sustained by the insured vehicle.
4. Health Insurance: It is an insurance product which covers medical
and surgical expenses of an insured individual. It reimburses the
expenses incurred due to illness or injury or pays the care provider
of the insured individual directly.
5. Miscellaneous Insurance: It refers to contracts of insurance other
than those of Life, Fire and Marine insurance. It covers a variety of
risks namely personal accident insurance, eye insurance, hair
insurance, etc.
3.Social Insurance:
Social insurance is to provide protection to the weaker section of the
society who is unable to pay the premium for adequate insurance. Pension
plans, disability benefits, unemployment benefits, sickness insurance and
industrial insurance are the various forms of social insurance.

UNIT 4
2 Marks
1)Write any two duties of secretary?
Duties in relation to Directors
To ensure that the board are in compliance with the provisions of law.
To deal with all correspondence in which the directors are interested.
To issue notices and prepare the agenda for the Board of Directors
meetings.
To arrange for the meetings, keep the proceedings and maintain the
Minutes Book
2)What is minutes?
It is a formal written record which contains a fair and correct summary of
the proceedings of a meeting. It conveys why, how and what conclusions
or decisions were arrived at in relation to each business transacted at the
meeting.
Types of Minutes
• Minutes of resolutions
• Minutes of narration
3)Mention the meaning of business report?
A business report is an orderly presentation of facts about specific activity.
It is a systematic documentation of facts in order to come to a conclusion
in an objective manner. It is a research document that helps the audience
to understand certain issues in the respective field.
4)What is the meaning of Agenda?
It sets out the chronological sequence under which the various items of
business shall be taken up in the meeting for discussion. It is to be
enclosed along with the notice of the meeting. It is prepared by the
secretary in consultation with the chairman or managing director of the
company.
5)Who is Director?
A director in company law is a person appointed to manage a company’s
business and affairs. They are part of the board of directors, which is
responsible for the day-to-day management of the company. Every
registered company must have at least one director.
5 Marks
1)Explain the objectives of reports?
Objectives of Report:
The following are the objectives of writing a report: -
Solution to problems: To solve critical problems in organization.
Updation: To update the organization by evaluating internal and external
sources
Future reference: To make a record for future reference.
Current status: To know the current situation of organization.
Future prospects: To identify the future prospects of organization.
Make decision: To plan and make effective decision in the organization
by providing necessary information and evidence
Provide conclusion: To make conclusion in the form of suggestions or
recommendations.
Control system: To help establish effective control system through the
information on employee performance
Coordination: To help to bring effective coordination between and
among the departments.
Dynamism: To help to bring dynamism in the organization by supplying
latest information.
2)Explain the Duties of company secretary?
Duties and Responsibilities of a Company Secretary
The duties and responsibilities of a company secretary in relation to
Directors, shareholders, and office and staff are as follows.
1. Duties in relation to Directors
To ensure that the board are in compliance with the provisions of law.
To deal with all correspondence in which the directors are interested.
To issue notices and prepare the agenda for the Board of Directors
meetings.
To arrange for the meetings, keep the proceedings and maintain the
Minutes Book
To work according to the instructions of the Directors.
To maintain all important correspondence, files and records of Director.
Duties in relation to Shareholders and debenture holders
To issue a prospectus in order to invite the shareholders for the
subscription of shares and debentures.
Arranging for their allotment
To issue share certificates and debentures.
To arrange for the payment of dividend and interest of shareholders.
To deal with all correspondence between the company and the shareholder
and look into their grievances and complaints.
To issue Notices and Agendas of all meetings of shareholders, creditors
and debenture-holders.
To inform the shareholders about the necessary rules for transfer of shares.
Duties to the whole time Managing Authority
To organise and control the head office of the company efficiently.
To draft contracts with the vendors, underwriters and share brokers.
To act as an officer between the managing director and the directors, staff,
shareholders and creditors.
To keep the title deeds of the company’s properties and investments under
safe custody.
To submit all statutory returns on time.
Duties as Liaison Officer
To maintain cordial relations between the management and staff.
To convey all decisions, policies, orders and directions of the Board to the
members of the staff, shareholders and the public.
To negotiate with the third parties for the settlement of contracts and
bargains.
Duties in relation to Stock Exchange
To supply information about functioning of company to stock exchange.
To keep in touch with stock exchange to know about listing of shares
dividend declaration, etc.
Duties in relation to Office and Staff
To supervise and control all clerical activities in the office
To coordinate, supervise and control the activities of various departments.
3) Explain the limitations of report?
Advantages/ Importance of Writing a Report
The following are the advantages of writing a report-
In-depth Information: A report is made after an in-depth investigation
of the situation along with an insight and outsight analysis of the event.
Thus, it provides suggestions for management actions.
Accurate and Precise: Report contains accurate and precise information.
There is no scope of including irrelevant and exaggerated information in
an investigation report.
Permanent Record: Report acts as a permanent record of the
organization and can be useful for future referenice. The content of a
report is accepted as evidence in case of any litigation
Legal Document: A report is accepted as a legal document and can be
also produced before court as legal evidence in support of any business
dealing Example: Annual report, audit report director’s report etc.
Neutral Presentation of Facts: The reporter reveals the truth and neutral
presentation of facts which helps the management to assess their status
and take proper actions against the situations.
Disadvantage of Report
The disadvantages of business reports include –
Time-consuming: It requires prolonged time to prepare a letter-text
combination form of report
Expensive: Report requires huge process to research the fact, collect the
data, analyze the data and to provide conclusions and recommendations
Hence, it is a expensive process.
Difficult to understand: It is difficult to understand the technical reports
by the layman who reads the report.
Difficult to provide possible recommendations: It is always a
challenging task for the report writer to provide feasible recommendations
because, many of the circumstances are uncontrollable and uncertain.
Inefficient writer: If the person who prepares the report is inefficient and
unskilled, the results and conclusions given by him may not be accurate.
10 Marks
1)Describe the classification of reports?
On the basis of nature/ form
1. Oral report: Oral reports are by means of spoken words by one
person to another. It saves the time of the reporter. It is not suitable
for serious communication or information meant for storage and
analysis for appropriate interpretations and follow up actions.
2. Written report: A written report is always preferred by the
organization because, it serves as a proof and evidence for future. It
saves the time of busy executives who may read them when they are
free. It becomes permanent record and cannot be misinterpreted. It
tends to be complete and accurate.
On the basis of legal formalities
1. Informal report: It is usually in the form of person-to-person
communication without any formal requirements or order, etc. It
may be written in the form a letter.
2. Formal report: It is prepared in prescribed format as per
organizational procedure and are filed with the appropriate
authority.
Formal report can be statutory or non-statutory
• Statutory report: A report prepared and presented according to
the form and procedure laid down by law. Example Report
 submitted at Annual General Meeting, Annual reports, Auditor’s
report etc.
• Non-statutory report: A report which is not prepared and
presented according to the form and procedure lay down by law.
Example: Framing policies to take important decisions, planning,
budgeting, etc.
On the basis of frequency of issue
• Periodic or routine report: It is prepared and presented at regular,
prescribed intervals, may be submitted annually, quarterly etc. It is
usually presented in summarised form. Example Report provided by
human resource manager to production manager.
• Special report: It is prepared and presented on single occasion.
Example: Report prepared for opening a new branch.
On the basis of function
• Informative report: It is the report which presents facts pertinent
to an issue or a situation
• Interpretative: It is the report which analysis the facts, draw
conclusions and make recommendations It may be analytical,
interpretative or investigative.
On the basis of nature of subject dealt with
• Problem determining report: It determines some problem and
presents the solution.
• Technical report: presenting data on a specialised subject, with or
without comments
On the basis of number of persons drafting a report
• Report by individuals: It is a report prepared by single individual
Example Report prepared by Company Secretary.
• Report by committees: It is a report prepared by committee of
experts Example: Report prepared by audit committee.
On the basis of length
1. Short Report: It is prepared in a brief manner starting with little
introduction and directly ended with conclusions or
recommendations.
2. Long Report: It is prepared in a lengthy manner which consists of
number of components or parts namely preparatory part, report
proper and appendices It is to be arranged in a highly technical
manner.
2) Explain the process of Preparation of report?
Preparing the Report
The following are the steps to be processed to prepare a report-
1. Investigating the sources of information: It is a kind of
groundwork and is to be done in the right beginning. It depends on
the length and importance of the report. Major sources of
information are-
• Company Files
• Personal Observation
• Interviews
• Letters
• Questionnaires
• Library etc.
When large number of people is to be contacted, questionnaire aids in
collecting data regarding the problem. Example: Investigation
regarding how the sales are declining?
2. Taking notes. The reporter takes notes or collects the data through
questionnaire in the course of investigation to make it clear what is
relevant and irrelevant.
3. Analyzing data: After collecting the data, the reporter has to
analyse the data carefully and consciously to provide conclusions
for the investigated problem.
4. Making an outline: After analyzing the data, the reporter should
prepare an outline to provide shape to it. In this, problem is stated,
facts are recorded, analysed data are interpreted and logical
conclusions are arrived at.
5. Writing the report: In this stage, the reporter has to prepare a rough
draft of the report and then it is revised and polished to make a final
report. The language used should be simple, unambiguous and free
from grammatical errors.
UNIT 5
2 Marks
1)What is Application letter?
It is the letter written by the individual to seek for the job in an
organization. It is a kind of sales letter which seeks to sell the applicant’s
service to the company. It helps to evaluate yourself and make an
inventory of your qualifications.
2)What is digital profile?
A digital profile is the sun content about a person on the Internet. A digital
profile can be composed of personal or professional information shared
on public Web sites posted personally or by others. One of the most
effective ways to build a positive professional digital profile is through
social media.
3)What is an interview?
An interview is a formal conversation between two or more people,
typically with one person, the interviewer, asking questions to obtain
information, assess qualifications, or evaluate the suitability of a
candidate for a job, admission, or other purposes.
4)What is resume?
Resume is a formal document that a job applicant creates to itemize his or
her qualifications for a position. It is necessarily annexed or enclosed with
a job application letter. It contains the applicant’s personal details,
objectives, qualifications, experience and achievements in a simple
format. It should be informative and persuasive. It should contains the
following sequential information.
5 Marks
1)Mention the importance of digital profile?
Digital and social profiles have become meaningful in academia,
employer groups, and among recruiters and recruiting agencies. It offers
wider opportunities for the students to seek jobs all over the world. The
benefits of having digital profile by students are as follows:
Easily connected to people: It provides 24/7 path to connect with all
levels of people and seek jobs by communicating them directly through
social media.
Path to reach prospective employers: It provides the path for the
students to get prospective employers offering dignified jobs with high
package.
Effective evaluation: It provides enough time for the prospective
employers to evaluate the resume of students and may communicate with
them to cross verify their resume.
Wider opportunities: It can be read by prospective employers at any
place in the world and hence, it provides wider opportunities for the
students to get job in any parts of the world.
Update their career oriented knowledge: It also aids the students to
update their knowledge as per the requirements of companies by doing
certificate courses, value added courses, etc.
Enhance their employability skills: The information provided in social
media platforms help the students to learn and develop their employability
skills.
Modification as per company’s requirement: It also supports the
students to modify their resume according to the requirements and
expectations of the company.
Create awareness on digital learning platforms: Various digital
learning platforms offer digital courses for professional development,
such as LinkedIn, Coursera, and Udemy. The students completing such
courses are provided with higher level of jobs.
2)Describe Main points for drafting interview Letter?
INTERVIEW LETTERS
It is the letter written by the organization to those applicants who have
applied for the job. It contains date and place of interview, documents to
be carried with, dress code etc.
After receiving the applications from a large number of candidates
(generally in response to the advertisement in the newspaper), a general
interview has been called for by an employer to all the applicants in order
to select a suitable candidate
Hints for drafting interview letters/ Main points should be included
in drafting letter for interview
1 Time, date and place of the interview: Mention the time, date and place
of conducting the interview
ii. Authorized person. Mention the authorized person to whom the
candidate has to report.
iii. Documents. Request a candidate to produce original certificates,
testimonial and other related documents at the time of interview.
iv. Allowance: Inform the candidate whether travelling allowance (TA) or
lunch allowance (LA) is provided or not.
3) Explain the Objectives of interview?
Objectives of Interview
Interview enables the interviewer to judge certain qualities like manners,
appearance, ability to speak, grasp of things etc, of the candidate The
following are the objectives of the interview –
Verification: To cross check or verify the information obtained in
application form are true and fair.
Judging: To judge the candidate’s qualification and characteristics in
terms of his profession, the type of work, salary expected, knowledge and
behaviour.
Information: To give the candidate essential facts about the job and the
company namely nature and hours of work, medical requirements.
Opportunities for advancement, special hazards, employee benefits and
services, company policies, etc.
Mutual understanding: To establish a mutual understanding between the
company and candidate.
Goodwill: To promote goodwill towards the company by providing them
with pamphlets, constructive suggestions, and by showing interest in
them.
10 Marks
1)Describe the various types of interview?
Types/Techniques of Interview
The most commonly used interviewing techniques are briefly discussed
below:-
Based on the Count of People Involved
1. Personal Interview: It involves interviewing the candidates
individually, asking questions both technical and general to
 investigate fit of a candidate for the job Example Posts in small
organizations and mid-level and high-level jobs in big organizations
2. Group Interview: Group of candidates is interviewed by giving a
common topic for discussion. The applicants are selected or rejected
on the basis of performance in group discussion. Example: Fresher
posts and mid-level sales posts.
3. Panel or Board Interview: It is conducted by a group of
interviewers to fill the senior position and the candidate is supposed
to make a presentation. Example Mid-level and high-level jobs.
Based on the Planning Involved
1.Patterned or structured or directed or guided interview: It is
fully planned to a high degree of accuracy and precision. A list of
questions and the interviewer is selected carefully and a structured
pattern is adopted to conduct the interview Example Entry level jobs
for freshers.
2. Non-patterned or unstructured or non-directed or unguided
interview: In this type, the candidate is allowed to speak freely to
reveal himself. The format of the interview is an unplanned and non-
directed questionnaire. Example. Mid-level job interview for
managerial position.
3. Informal interview: It takes place anywhere without planning. A
friend or relative of the employer may take the candidate to the
house of the manager to ask a few questions like name, birth place
and date, experience, education etc.
4. Formal interview: It is pre-planned and is held in a formal
atmosphere All the formalities and procedures are decided in
advance
Based on Judging the Abilities
1. Behavioral-Based Interview: This type helps the interviewer to
understand the candidate’s future performance based on his past
experiences. Example: Interview for managerial positions,
executive posts.
2. Problem-Solving Interview (Task oriented interview): Here, the
interviewer is more concerned about the problem-solving abilities
which involve either writing or answering questions orally Example.
Interviews for Software recruitments, technical industries, and
managerial positions.
3. Depth Interview: It tries to portray the interviewee in depth and
detail It accordingly covers the life history of the applicant along
with his/her work experience, academic qualifications, health,
attitude, interest and hobbies. Example For executive post.
Based on the Facilities or Settings
1. Telephonic Interview: This interview is conducted over the phone
and its main objective is to narrow down the probable list of
candidates so that only the most eligible one is shortlisted. This is
done before the personal interview Example: Interview for entry-
level jobs
2. Online Interview (Video Interview or Skype Interview): This
interview may be was done by instant messaging, online chats, e-
mail or through videos. This involves the interviewer asking
questions just like a personal interview. Example Interview for mid-
level posts.
Based on the Task
1. Apprenticeship Interview: It is a formal interview in which
general questions and some skill related questions are asked. Ex:
Interview for training programs in organizations
 2. Evaluation Interview: In this, a fixed set of questions are asked
and a scoring system evaluates the points scored which eliminate
the personal bias of the interviewer.
2)Describe how to create a digital profile?
By creating digital profile in social media assist the students to leverage
their career advancement. A digital profile can include information about
personal characteristics, behaviors, affiliations, connections and
interactions.
The following are the steps involved in creating a digital profile –
1. Photograph: Use a high-resolution, professional photograph
2. Personal and academic details: Give your original personal details
along with address, phone number and e-mail ID
3. Academic details: Give your educational qualification and other
academic details in a precise and attractive manner.
4. Create a great first impression: Start with a short introduction to
highlight your core competencies, skills, strengths, and
achievements.
5. Challenges faced: Outline the challenges faced and the strategy
adopted to address them
6. Appropriate keywords: Use appropriate keywords which can
make an impact on search engine algorithms.
7. Stay active: Stay active on social media with fresh, meaningful, and
engaging content to affect search engines
8. Maintain network: Network with people to highlight your abilities
and skills.
9. Post blogs, etc: Write articles and blogs, create videos and audio
clips, and post relevant pictures.
10. Think before you post: You should post responsibly as
whatever you upload to social media has a bearing on your profile.
11. Check errors: Check your post thoroughly for factual,
grammatical, or typographical errors.