CHAPTER-I-INTRODUCTION
CHAPTER-I-INTRODUCTION
INTRODUCTION
Nowadays, people are very attached to social media. Some people post everything about
their life on social media like Facebook, Twitter, and Instagram. Social media exploded as a
category of online discourse which enables people to create content, share them, bookmark them,
and network at a prodigious rate (Dzandza and Kolan, 2018). For instance, technology provides
every student with useful information to create and connect learning groups to create a
convenient learning environment. Through these platforms, students can share and interact with
their classmates, benefit from tutorials and connect with experts on various topics via the internet
from a public space to a behavioral laboratory”. Digital natives so as the immigrants became
active in sharing their thoughts, feelings, and opinions, personal information, pictures, and
videos especially when the internet is within the work of their palm using smartphones in any
place which has internet connections. As per Adams et al. (2016), social media help students to
think clearly and this helps them to make wise decisions in their day-to-day lives. Students felt
that their grades would be better if they can contact professors openly through social media to get
their doubts clarified. Salehi and Yunus (2012) pointed out that, social media use enhanced
students’ vocabulary and writing ability. Social media may help other people especially students
in their academic performance. Despite of the positive effects of social media to students, it also
affects their academic performance negatively. As stated by Newman, (2013), "If it is intensively
used for academic or communication that is essential with others, there will be a positive impact on
academic performance. Elsewhere, if it is used extensively in recreational purposely use, for example,
playing games and watching video games, there will be a negative effect on the students’ academic
performances."
Social media addiction can trigger the laziness of the students and can also affect them
physically and mentally. The health issue may affect them in studying resulting to failure in
grades. And too much usage of social media can have an adverse effect on student's minds. They
can be exposed to bad posture, eye strain, irregular sleep patterns, mood swings, and mental
issues. Many academic professionals fear that the time spent on social media beyond the required time,
may lead to plagiarism and privacy issues, and in most cases, may contribute minimally to actual student
learning outcomes. They often view using social media as superfluous or simply not conducive for better
learning outcomes (Moran et al., 2012). In the study conducted by Yu, Shi & Cao (2019) excessive social
media use may create unwanted outcomes. Students’ academic performance is affected because of the
insufficient time and energy of students in learning. Decreased academic performance is thereby a
critical behavioral outcome to the stressful conditions from using social media in a school context. As
per Paul et al. (2012), the time spent on social media was dependent on the attention span of the
students. Attention span is the amount of time for which students can concentrate on their studies
without getting distracted. They found out that, higher the attention span, the lower the time
spent by students on social media. There are handfuls of studies showing a negative relationship
between Facebook and its impact on academic performance including one which suggests how
children with lower attention span focused more on Facebook and children with higher attention
span spent less time on Facebook. Since students tend to spend more time on social media other
than educational purposes; this tends to cause distraction from the learning environment,
The adverse effects of Facebook on academic performance contribute to the opinion that the
use of Facebook makes it hard for them to perform the best on their career performance (Ellison,
Steinfield, and Lampe, 2007). According to Newman, (2013) they get distraction from their studies, and a
load of their working memory makes it hard for them to focus and make effective preparations for their
homework. This will results to poor and decrease achievements. Some studies show the attitudes,
interests of students to the internet, and their activities vary with their sex, personality traits, and age.
As stated by Facebook facts, (2013) Facebook is influencing the student during their academic hours or
study time. Also, many Facebook users are a victim of distraction during their study hours. Previous
research revealed that most students use Facebook while studying, which could negatively affect their
academic performance due to the distraction afforded by Facebook [29]. It has been observed that
Facebook users reported spending less time studying compared to non-Facebook users [25]. Higher
rates of Internet usage during classroom periods are associated with lower exam scores [30]. Kirschner
and Karpinski [31] suggested that there is a significant negative relationship between the use of
Facebook and academic performance. A study on university students found that frequently checking
updates on Facebook is negatively associated with their engagement in educationally relevant activities
[32]. Based on college students’ responses to a survey, it was discovered that non-Facebook users had
higher Grade Point Averages (GPAs) compared to Facebook users (Ainin, Naqshbandi, Moghavvemi &
Jaafar, 2014). Other researchers have investigated the effects of using Facebook on academic
performance for undergraduate students concerning their personality traits. The comprehensive
analysis of 239 students’ data reveals very significant results and establishes that the application of
Facebook is associated with negative implications on the academic performance of students with
extrovert personalities (Kashif, 2013). According to Kirkpatrick, (2013) Other studies show that Facebook
extension presence can have effects that are harmful to academic performance. If students spend most
of their time on Facebook, their academic performance will reduce and thus their grades. A day students
should spend at least 30-35 minutes surfing Facebook. They actually surf for only three to four minutes
on each visit to be updated, but they severally visit Facebook a day. Others spend eight hours on the
website. Although students consider Facebook is distracting and consuming a lot of time, they note that
they can’t stop visiting the website because they prefer it and use it to contact family members and
Most studies that were conducted regarding the relationship of social media to school
performances were only limited to students in secondary schools and collegiate levels, which
doesn’t extend up to those in primary schools and intermediate levels. But for this study, seeks to
determine social media and its level of impact on the academic performance of Grade 11
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