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Swiggys-Digital-Marketing-Strategy

Digital Marketing presentation of swiggy Of Skill Enhancement Course _ DU

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deveshjiteshkeswani
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32 views

Swiggys-Digital-Marketing-Strategy

Digital Marketing presentation of swiggy Of Skill Enhancement Course _ DU

Uploaded by

deveshjiteshkeswani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Swiggy's Digital Marketing

Strategy
Swiggy is a leading food delivery platform in India. This presentation outlines
its digital marketing strategy.

DK by Dev K
Company Overview: Revolutionizing Food Delivery
Mission Services
To make food accessible to everyone, anytime, anywhere. Food delivery, grocery delivery, and restaurant discovery.
Key Challenges in the Indian
Food Delivery Market
Competition Delivery Logistics
Intense competition from players Maintaining a reliable delivery
like Zomato and Uber Eats. network in a densely populated
market.

Customer Acquisition
Attracting new customers in a saturated market.
Data-Driven Segmentation and Targeting
Geographic
1 Targeting cities and regions with high food delivery demand.

Demographic
2
Understanding customer age, income, and lifestyle.

Behavioral
3
Identifying customer ordering frequency and preferences.
Content Marketing: Delivering
Value to Customers
Blog Social Media
Sharing recipes, restaurant Engaging with customers
reviews, and food trends. through interactive content and
contests.

Email Marketing
Sending personalized offers and promotions to customers.
Leveraging Influencer Partnerships

Food Bloggers Food Photographers Food Critics


Collaborating with popular food bloggers Partnering with food photographers to Partnering with food critics to generate
to reach a wider audience. create visually appealing content. reviews and recommendations.
Mobile-First User Experience
Intuitive Interface
1
Simple and easy-to-use interface for a smooth ordering process.

Personalized Recommendations
2
Suggesting relevant dishes based on past orders and preferences.

Real-Time Tracking
3
Providing order updates and estimated delivery times.
Omnichannel Approach: Seamless Integration
1 2 3 4

Website Mobile App Social Media Call Center


Providing a comprehensive Offering a convenient and Engaging with customers on Providing customer support
online ordering platform. user-friendly mobile app. various social media through phone and email.
platforms.
Social Media Presence and Engagement
Measuring and Optimizing
Performance

100M 10K
Downloads Reviews
Tracking app downloads and user Monitoring customer reviews and
engagement. ratings.

$100M
Revenue
Measuring revenue growth and
profitability.

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