ATTITUDE & How strange is man that when

he is afraid of something he
HUMAN runs away from it, but when
he is afraid of Allah, he gets
BEHAVIOUR closer to Him.
- Ali Ibn Abi Talib (RA)

ORGANIZATIONAL
PERSPECTIVE
[email protected]
-Zig Ziglar 1
 What is Attitude?
• Evaluative statements or judgments
concerning objects, people, or events
• Predisposition to respond in a favorable
or unfavorable way to objects or persons
in one’s environment
• A mental and neutral state of readiness
organized through experience, exerting
a directive or dynamic influence upon
individual’s response to all objects and
situations with which it is related

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 Why Attitude is important in Organization?
• Career success
• Productivity
• Leadership
• Teamwork
• Decision making
• Motivation
• Interpersonal relations
• Stress management
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 Components of Attitude
• Cognitive Component
• Affective Component
• Behavioral Component
• Cognitive Component
✓ The opinion or belief segment
of an attitude
✓ Consists of values, belief, ideas and other information
that a person may have faith in
✓ Example?
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 Components of Attitude
• Affective Component
✓ The emotional or feeling segment
of an attitude
✓ Associated with individual feelings
about another person, which may
be positive, neutral or negative
✓ Example?

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 Components of Attitude
• Behavioral Component
✓ An intention to behave in a certain
way toward someone or something

✓ Associated with
the impact of various
condition or situations
that lead to person’s
behavior based on
cognitive and affective
components
✓ Example?
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 Is Attitude Consistent or Variable?
• Usually consistent until there is profound impact
• Can be influenced by new influencing factors
• Any incompatibility between two or
more attitudes or between behavior
and attitudes is known as Cognitive
Dissonance
• Example?

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 What are the Major Job Attitudes?
• Job Satisfaction
• Job Involvement
• Organizational Commitment

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 What are the Major Job Attitudes?
• Job Satisfaction
✓ The cumulative positive
and/or negative feelings that
an individual holds toward his
or her job
✓ A person will hold a positive
attitude if he or she has a high
level of satisfaction and vice
versa
✓ When we talk about attitude,
we generally speak about job
satisfaction because they are
inter-related in OB 9
 What are the Major Job Attitudes?

• Job Involvement
✓ The degree to which a person identifies himself
(psychologically) with his or her job
✓ Actively participates and considers his perceived
performance level important to self-worth
✓ Employees with a high level of job involvement strongly
identify with and really care about their work

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What are the Major Job Attitudes?
• Closely related concept: psychological
empowerment.
✓ Employees’ beliefs in the degree to which
they influence their work environment, their
competence, the meaningfulness of their
job, and their perceived freedom

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 What are the Major Job Attitudes?
• Organizational Commitment
✓ It refers to the degree to which an
employee identifies himself with the
organizational goals and wishes to
maintain membership in the
organization
✓ Positive psychological attachment
to the organization is most desirable
✓ Organizational commitment
depends upon the degree of
autonomy & freedom job and job
enrichment factor
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What are the causes of Job Dissatisfaction?

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 What are the causes of Job Dissatisfaction?
Factors Related Issues
1. Working Environment & • Poor working environment
Administration • Poor administration
• Poor management
2. Supervisors & Working Hours • Excessive work pressure
• Excessive supervision
• More working hours
• Toxic managers and bosses
3. Security of Income • Absence of pension facilities
• Absence of gratuity
• Absence of provident fund facilities
4. Scope of Growth and • Low increments
Development • Less scope of growth and development
• Inappropriate performance appraisal
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Study by the members of faculty of the Department of Management, BUBT
How employee attitudes influence Customer Satisfaction?
• Employee’s attitude has great impact on the overall business
• If employees have poor attitude and low morale, their
productivity and work quality would be drastically lower than
the required standards
• An employee is the first view and a reflection of the company
for a customer
• It is important for all employees to exhibit positive behavior:
✓ provides a good impression
✓ affects sales
✓ impacts the customer attitude towards the organization and
product/service
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 How to develop positive attitude amongst employees?

1. Elimination or reduction of negative factors

2. Adopt strategies suitable to the organization and local norms and culture
3. Strategies would vary depending on country, culture, type of industry etc.

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 How to develop positive attitude amongst employees?

• Show gratitude and practice thankfulness, appreciation

• Develop employee-organization relationship
• Avoid humiliating: while pointing out mistakes, failures
• Counselling in private, collective counselling in public
• Keep communication. Formal or informal feedback, survey
etc. are always helpful
• Keep focus on the “Mission” and its relation to the attitude of
the employees

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