2023_The Applications of the ARCS Model in Instructional Design Theoretical Framework and Measurement Tool a Systematic Review of Empirical Studies
2023_The Applications of the ARCS Model in Instructional Design Theoretical Framework and Measurement Tool a Systematic Review of Empirical Studies
Xiaoxuan Fang, Davy Tsz Kit Ng, Jac Ka Lok Leung & Huixuan Xu
To cite this article: Xiaoxuan Fang, Davy Tsz Kit Ng, Jac Ka Lok Leung & Huixuan Xu (23 Aug
2023): The applications of the ARCS model in instructional design, theoretical framework,
and measurement tool: a systematic review of empirical studies, Interactive Learning
Environments, DOI: 10.1080/10494820.2023.2240867
Introduction
Motivation is an essential topic in educational research, it has a close relationship with students’
learning outcomes. Researchers have made significant efforts to identify effective motivational
models that stimulate students’ motivation to learn and enhance their learning performances
(e.g. Ng & Chu, 2021; Refat et al., 2019). Among current motivational models, Keller’s (1984) Atten-
tion, Relevance, Confidence, and Satisfaction or ARCS model is popular in both educational research
and practice, of which a growing interest in applying this model in technology-enhanced learning
environments (Ma & Lee, 2021). Moreover, it has been frequently used in web-based, online, and
blended learning (Aşıksoy & Özdamlı, 2016; Mirzaei et al., 2022). This learning model has emerged
as a mainstream educational method in the post-pandemic era, which contributes to the develop-
ment of an education revolution from face-to-face to hybrid learning modes (Singh et al., 2021). In
this digital era, a practical motivational model in a technology-based learning environment is much
needed in educational research. However, studies applying the ARCS model are scattered and
difficult to generalize into useful insights. Therefore, this study initiates a systematic review of empiri-
cal studies of the ARCS model, which help educators summarize the applications of the ARCS model
in modern education and provide practical suggestions for future educational research.
The expectancy-value theory developed by Tolman (1932) and Lewin (1938) is the theoretical foun-
dation of the ARCS model. Keller (1987a, 2009) proposed that motivational instruction should include
the following four components: (1) the instruction incorporates elements that can stimulate students’
curiosity and maintain their interests; (2) the teaching contents have strong relevance to students’
prior knowledge; (3) students have the confidence to achieve the learning goals; and (4) students
feel satisfied after they complete the learning goals. Keller (1987b) proposed a four-step systematic
design process (i.e. Define, Design, Develop, and Evaluate), that facilitates instructional designers to
systematically design and implement motivational elements to engage learners in different learning
interventions. The ARCS model has long been used worldwide to design effective motivational instruc-
tions in a wide range of subjects by adapting different teaching methods (Li & Keller, 2018).
A review study by Li and Keller (2018) reported the information on the ARCS model based on 27
reviewed articles in terms of educational settings, research methods, and outcomes. However, they did
not categorize the applications of the ARCS model based on its roles in educational research. The roles
refer to dimensions that gear towards a pedagogical view, including instructional design, theoretical foun-
dation, and measurement tools. This study addresses this gap by conducting a review and analyzing the
three dimensions of the ARCS model, which could provide added value for educators to understand what
and how the three dimensions have been adopted. Hence, this study conducts a systematic review of
available empirical studies to examine the applications of the ARCS model. The findings are presented
in three dimensions: (a) Instructional design: the ARCS model was embedded into the instructional
design and integrated motivational strategies in developing new instructions (Keller, 1987b); (b) Theoreti-
cal framework: the ARCS model was used as a theoretical framework to analyze the instructional design or
motivational data (Keller, 1984); (c) Measurement tool: the ARCS model was used as an instrument on
measuring motivation, i.e. the Instruction Materials Motivation Survey (IMMS) (Keller, 2010).
(1) What are the educational contexts of the ARCS model situated in the reviewed studies?
(2) What pedagogical approaches, learning outcomes, and effects have been reported in the
reviewed studies within the instructional design dimension?
(3) What roles and theoretical frameworks have been reported in the reviewed studies within the
theoretical framework dimension?
(4) What versions and reliability of the IMMS scale have been reported in the reviewed studies
within the measurement tool dimension?
INTERACTIVE LEARNING ENVIRONMENTS 3
Methods
This study adopted a multi-step approach to review the literature on applying the ARCS model in edu-
cational research. This approach was adapted from the Preferred Reporting Items for Systematic Reviews
and Meta-Analyses extension for Scoping Reviews (PRISMA-ScR) guidelines (Tricco et al., 2018). As
shown in Figure 1, this review involved the following four main steps: (1) identification, (2) screening,
(3) eligibility, and (4) inclusion. The PRISMA criteria have been widely used in other systematic
reviews (e.g. Lo, 2023). It ensures the credibility and quality of the research, as the detailed reports of
the review process allow readers to repeat and verify the implementation of the research.
that included the ARCS model as a theoretical framework to analyze instructional design or students’
motivation; (5) studies that included the application of the ARCS model as a measurement tool
(IMMS) to evaluate participants’ motivation; and (6) studies written in English.
Based on the above criteria, the following articles were removed from the present study: (1) the
content of the articles unrelated to the ARCS model (n = 38); (2) non-empirical studies such as review
articles and document interviews of the ARCS model (n = 2); (3) articles which adopted the extended
model of the ARCS model (e.g. MVP model) (n = 3); (4) pilot studies without findings (n = 9);
(5) articles using self-developed motivational questionnaires based on the ARCS model instead of
using IMMS (n = 4); (6) overlapped articles (n = 3). A summary of the inclusion and exclusion pro-
cedure of the reviewed studies is shown in Figure 1. After screening the numbers of the above
five criteria, 55 articles were thoroughly reviewed in this study. The list of articles can be found in
Appendix A.
map is depicted in Figure 2. Researchers had regular meetings during the review process to ensure
the reliability of the thematic analysis to identify the trends and patterns of the ARCS model applied
in educational research. For example, the educational levels were classified into primary, secondary,
higher education and adult education/teacher training based on the school age and adult year of
participants. To maintain academic rigor, researchers reached consensus upon comparing their
notes on each theme after several rounds of discussions.
Results
This session presents the applications of the ARCS model in terms of instructional design, theoretical
framework, and measurement tools, in combination with statistics and text forms to elucidate the
applications of the ARCS model. The tabulated results of the ARCS used in the 55 reviewed
studies on each dimension can be found in Appendix D, E, and F.
RQ1: What are the educational contexts of the ARCS model situated in the reviewed
studies?
Distribution by publication year
The distribution of publication year revealed a non-linear increase in the number of articles pub-
lished in the areas studied between 2011 and 2020, with a sharp decrease in 2021. Interestingly,
53% (29 of 55) of the studies have been found in the recent five years (see Figure 3).
6 X. FANG ET AL.
Distribution by region
As shown in Figure 4, the majority of the studies (27 of 55) were conducted in Asia (mostly China,
Singapore, Indonesia, and Taiwan). About one-sixth of the studies (9 of 55) were conducted in
Europe (including Italy, Spain, Germany, Roman Empire), and another sixth (9 of 55) were conducted
in North America (the USA and Mexico). Eight studies (15%) were conducted in the Middle East
(Turkey). Only two studies were conducted in a South American country (Chile) and a Southern
African country (South Africa), respectively. Note that two studies involved participants from more
than one country.
(1) Learner-centered environments. Students are the key role in the learning process, teachers
design instructions of the learning contents based on students’ prior knowledge skills, attitude
and beliefs. For example, students acquired knowledge in the learning process of web-based
learning or digital game-based learning.
(2) Knowledge-centered environments. Knowledge is the key objective of instructional design,
which aims to help students learn and master knowledge in the learning process. One of
classic examples is traditional or rote learning which aims to transfer knowledge and concepts
to students by lecturing.
(3) Assessment-centered environments. Teachers focus on the importance of continuous feedback
in improving students’ learning. For example, teachers conduct formative assessments and give
feedback on students’ learning performance so that students can reflect on their learning
experiences.
Vast majority of the studies (47 of 55) have applied learner-centered environments. In these learn-
ing environments, most studies integrated the ARCS model with (digital) game-based learning, aug-
mented reality learning, virtual reality learning, online learning and mobile learning. Several studies
applied the model in flipped classroom and Elearning settings. Only a few studies (3 of 55) applied
the ARCS model in knowledge-centered environments. For example, in Spangenberg and Roberts
(2020)’s study, teachers motivated students to learn math in a traditional classroom. Three studies
incorporated the ARCS model into assessment-centered environments, such as prior learning assess-
ment, formative assessment and ability assessment. Lastly, only two studies used community-
centered environments. For example, teachers developed a context-aware ubiquitous learning
system based on the ARCS model used in the 921 Earthquake Museum of Taiwan (Chen & Chen,
2018).
RQ2: What pedagogical approaches, learning outcomes, and effects have been reported
in the reviewed studies within the instructional design dimension?
Sub-question 1: What pedagogical approaches have been applied in the selected studies?
To classify the pedagogical approaches, Garzón et al.’s (2020) classification of pedagogical strat-
egies was adapted, namely (1) Collaborative learning, (2) Inquiry-based learning, (3) Situated learn-
ing, (4) Project-based learning, and (5) Multimedia learning (see Table 2). Collaborative learning
describes students interacting with others to generate and trigger learning mechanisms.
Inquiry-based learning requires students to discover a problem, propose questions, and then
find out the possible solutions to the question. Situated learning describes students interacting
in social and physical contexts and finally obtaining knowledge. Project-based learning means
that students learn knowledge and skills in real-world contexts to investigate and respond to a
complicated question or problem. Multimedia learning states students gain knowledge better
from text and graphics than text alone. This approach is able to present text, graphics, video,
animation, and sound.
Results showed that the majority of the studies (20 of 26, 77%) applied multimedia learning to
facilitate students’ learning. For example, Hao and Lee (2021) linked game-based design theory
and the ARCS model to develop an interactive augmented reality learning environment. Then,
two studies used inquiry-based learning to design the instruction in class. Only Roberts’s (2017)
study adopted the ARCS model and problem-based learning to develop new instruction for a
library workshop. Another two studies utilized collaborative learning to interact with classmates
or in groups. Chao et al. (2019) implemented teamwork activities to promote students’ interaction
with others during the learning process. Chen and Chen (2018) applied situated learning to help stu-
dents learn history using mobile technology in the 921 Earthquake Museum. And lastly, Lin and
Wang (2022) used project-based learning by conducting an AR creative project among English L2
learners.
Sub-question 2: What learning outcomes of the ARCS model have been reported in the
selected studies?
Regarding the learning outcomes of the reviewed studies, six types of learning outcomes, including
affective, cognitive, conceptual, academic, linguistic, and social were identified (see Table 3). This
classification has been used in another review study (Wu & Chen, 2020). Affective outcomes refer
to learner attitude and emotional engagement, including motivation, interest, and anxiety. Cognitive
outcomes refer to thinking outcomes (e.g. creative thinking). Conceptual outcomes refer to the
understanding of concepts. Academic outcomes refer to study skills, research skills, and academic
performance. Linguistic outcomes refer to language skills, including writing and reading. Social out-
comes refer to communication skills and teamwork skills.
Of the 26 studies, the majority (23 of 26, 88%) reported effective outcomes. For example, Turel
and Sanal (2018) posited that students who used digital books to learn mathematics positively
affected their motivation. Students’ interviews also pointed out that they preferred to use digital
materials to enhance their engagement in mathematics learning. Nearly 40% of the studies reported
academic outcomes. Karakış et al. (2016) claimed that computer-assisted instructional design in
mathematics positively affected students’ academic achievement.
About one-sixth of the studies (15%) investigated linguistic outcomes. Hung et al. (2013) postu-
lated that an English reading robot collaborating with students has improved their performance.
Three studies reported cognitive outcomes. Hao and Lee (2021) stated that AR game-based learning
in a primary English course has successfully inspired students’ creativity.
Two studies reported conceptual outcomes. For example, Chao et al. (2019) reported that stu-
dents enhanced their understanding of local culture in an information technology learning environ-
ment. Only one study reported social outcomes. Chao et al. (2019) found that students who adopted
a new interdisciplinary curriculum positively influenced their teamwork, creativity, and communi-
cation abilities more than the students who did not take this curriculum.
Further, the frequency of all learning outcomes is accessed. Of the reviewed studies, the most
frequently reported outcome is motivation, appearing in 17 studies. Followed by academic achieve-
ment with ten counts. Then language skills (reading and writing skills) and interest each with four
times. Learning behavior and learning engagement were both reported three times. Attitude, crea-
tive thinking, and understanding of concepts have appeared twice. Anxiety, confidence, teamwork,
continuance intention, communication abilities, problem-solving skills, and higher technology
acceptance each appeared once.
Sub-question 3: What effects of the ARCS model have been reported in the selected studies?
To have a critical understanding of the effectiveness of instructional design, the reported findings
were classified based on the effects of the ARCS instructional design model into either effective
or ineffective findings (see Tables 4 and 5, respectively). Effective findings mean that the
implemented instructional design achieved the teaching goals and showed significantly improved
learning outcomes. Ineffective findings mean that the instructional design did not meet the
expected objectives and outcomes.
Five categories of effective findings were identified that were associated with students’ learning
outcomes. (1) 17 studies referred to the contribution of the ARCS model in enhancing students’
motivation. For example, Aşıksoy and Özdamlı (2016) reported that flipped classrooms adapted to
the ARCS model in a physics course improved students’ learning motivation. (2) 14 studies stated
the ARCS model was beneficial to improving students’ academic achievement and other learning
achievements. Hung et al. (2013) reported students’ English reading skills were significantly
enhanced when designing a robot teaching assistance using the ARCS model in English reading
practice. (3) Four studies found that students’ interests significantly improved after implementing
the ARCS instructional design. Chang et al. (2017) concluded that a game-based interactive learning
system integrating the ARCS model enhanced students’ interest during the learning process. (4)
Three studies concluded that the ARCS model improved students’ cognitive skills. Gedik et al.
(2012) revealed that a cellular phone-based mobile learning project was beneficial to improve stu-
dents’ critical thinking skills. (5) Lastly, two studies mentioned that the ARCS strategies positively
impact students’ attitudes. Hodges and Kim (2013) claimed that mathematics in an introductory
algebra course developed based on the ARCS model was a positive influence on students’ attitudes.
INTERACTIVE LEARNING ENVIRONMENTS 11
Some studies were found to map effectiveness directly to the components of the ARCS model.
(1) Five studies presented that students’ learning performance has a close relationship with atten-
tion, relevance, confidence, and satisfaction. For example, Tsai et al. (2022) stated that students’
perceived protection motivation on information security course design based on the ARCS
model was positive compared to the control group’s students. (2) Four studies reported that com-
ponents of the ARCS model were enhanced during the learning process. Wei et al. (2015) con-
cluded that students’ attention, relevance, confidence, and satisfaction were improved after they
participated in the “AR-creative design course” developed based on the ARCS model. (3) One
study concluded that attention had a significant relationship with relevance, confidence, and sat-
isfaction. Lin and Wang (2022) reported there was a positive relationship between attention and
the other three motivational components of AR-creative projects designed based on the ARCS
model in university English classes.
While most articles demonstrated the positive impacts of applying the ARCS model, ineffective
findings were also noted. Regarding students’ learning outcomes, three studies mentioned the
ineffectiveness of the ARCS model used in instructional design. For example, Hodges and Kim
(2013) referred to no significant difference between the scores from the experimental and
control groups. Similarly, Hao and Lee (2021) stated that the learning effectiveness of the two
groups was no different. Regarding direct association with the ARCS strategies, two studies con-
cluded that the ARCS strategies have not correlated with students’ learning performance. For
example, Deublein et al. (2018) suggested that there was no significant correlation between the
ARCS strategies and students’ learning outcomes. This study also summarized the confidence strat-
egies that had no significant influence on confidence and satisfaction conditions. Similarly, Lin and
Wang (2022) mentioned that confidence was significantly correlated to relevance and satisfaction
in their study.
RQ3: What roles and theoretical frameworks have been reported in the reviewed studies
within the theoretical framework dimension?
Sub-question 1: What roles of the ARCS model have been played in the selected studies?
In order to have an understanding of the ARCS model used as a theoretical framework, we analyzed
and categorized based on a review paper on theoretical frameworks (Kivunja, 2018). It explains the
roles of the theoretical framework, which was used to analyze the research data and its roles as an
analytics structure so as to define the educational context (see Table 6).
Of nine reviewed studies, six mentioned using the theoretical framework of the ARCS model to
analyze students’ motivation. For example, Spangenberg and Roberts (2020) utilized four categories
of the ARCS model to analyze interview data using theoretical thematic analysis. Three studies used
the model to analyze instructional design based on the concepts of the ARCS components. Leiste
and Jensen (2011) adopted the definition of the ARCS model to analyze the motivational factors
in a prior learning assessment curriculum.
Sub-question 2: What theoretical frameworks have been used in the empirical studies?
In view of theoretical frameworks (besides the ARCS model), two major learning theories proposed
by Ahmad’s et al. (2014) were adopted for the review, namely behaviorism and humanism (see
Table 7). According to behaviorism theory, behavior may be changed via learning, and the environ-
ment can also affect behavior and the concept of reinforcement, such as direct instruction and social
Table 6. The summary of roles of the ARCS theoretical frameworks used in studies.
Functions Number of articles Example studies
Analysis of students’ motivation 6 Huang and Oh (2018); Spangenberg and Roberts (2020); Wyss et al. (2014)
Analysis of instructional design 3 Leiste and Jensen (2011); Tung and Alissa (2021)
12 X. FANG ET AL.
learning theory. Humanism theory is related to both individual and social factors (e.g. self-determi-
nation, implementers’ value and potential), such as experiential learning.
Of the reviewed studies, five studies implemented the theoretical framework of the ARCS model
to support their research. For example, Huang and Oh (2018) adopted the ARCS model as a theor-
etical framework to guide the researchers to analyze the data based on attention, relevance, satis-
faction, and confidence. Three studies used the ARCS model and behaviorism theory to analyze
their data. Tung and Alissa (2021) adopted the ARCS model and Robert Gagné’s learning theory
(1985) to interpret the flipped learning model. Baker and Robinson’s (2017) study used the definition
of the ARCS model to explain their experiential learning instructional approach.
RQ4: What versions and reliability of the IMMS scale have been reported in the reviewed
studies within the measurement tool dimension?
Sub-question 1: What versions of the IMMS scale have been used in the empirical studies?
To have an understanding of how the ARCS questionnaire was used in the empirical studies, a
number of versions of the IMMS scale were revealed. We categorized these versions based on the
number of items constructed in the IMMS (see Table 8). Of the 35 reviewed studies, more than
half of the studies (18 of 35, 51%) adopted the original version of the IMMS scale, containing 36
items on a 5-point Likert scale. For example, Ozcelik et al. (2013) adopted the original version
designed by Keller (2009), which was 36 items (attention 9 items, relevance 9 items, confidence 9
items, satisfaction 9 items) with a 5-Likert point scale. 16 studies (46%) adapted the original
version to other versions based on their research context, such as reducing the item numbers or
changing the keywords of the items. For example, Villena Taranilla et al. (2022) revised the IMMS
scale from the original 36 items to a short version with 12 items on the four dimensions of the
ARCS model. Only one study did not reveal the number of items in the IMMS.
Sub-question 2: What is the level of reliability of the IMMS scale resulted in the empirical
studies?
Of the 35 reviewed studies, 25 reported the resulting reliability coefficient (Cronbach’s alpha) of the
IMMS scale (see Table 9). Among these, 14 studies stated that Cronbach’s alpha of the total items
was greater than 0.9. For example, Turel and Sanal (2018) reported that the overall Cronbach
alpha of the whole questionnaire was 0.96. Five studies mentioned that the reliability coefficient
Table 8. The summary of versions of the IMMS scale used in studies of measurement tools.
Versions Number of articles Example studies
Original version 18 Guo et al. (2015); Huang et al. (2014); Ozcelik et al. (2013); Shackelford et al. (2019)
Adapted version 16 Dincer and Doganay (2017); Sulisworo et al. (2017); Villena Taranilla et al. (2022)
Table 9. Cronbach’s alpha of the IMMS scale reported in studies of measurement tools.
Cronbach’s alpha Number of articles Example studies
>0.7 6 Chen and Chen (2018); Hao and Lee (2021); Wyss et al. (2014)
0.8–0.9 5 Deublein et al. (2018); Laurens-Arredondo (2022); Shackelford et al. (2019)
>0.9 14 Chang et al. (2017); Kao et al. (2016); Turel and Sanal (2018)
INTERACTIVE LEARNING ENVIRONMENTS 13
of the whole questionnaire was between 0.8–0.9. Laurens-Arredondo (2022) reported that the overall
Cronbach’s alpha of the questionnaire was 0.89. Six studies had Cronbach’s alpha greater than the
lower limit of acceptability of 0.7. Hao and Lee (2021) only reported Cronbach’s alpha of the total
questionnaire at 0.759.
Discussion
In this article, empirical studies (N = 55) using the ARCS model in educational research between 2011
and 2022 were identified. The review of the applications of the ARCS model was organized into three
dimensions: instructional design, theoretical framework, and measurement tool. We analyzed the
educational contexts in which the reviewed studies were presented, the instructional design in
terms of ARCS strategies, pedagogical approaches, learning outcomes, and effects they reported,
the theoretical framework in terms of functions and theoretical framework integrated with the
ARCS model they adopted, and the measurement tool in terms of versions and the level of reliability.
Based on our findings, the applications of the ARCS model in educational research are shown in
Figure 6.
Educational contexts
Our findings highlight that most of the studies were conducted in the recent five years (2017–2022).
There was a sharp decline in 2021, this may be caused by the school suspension during the pan-
demic, influencing the numbers of the education studies. Motivation is a major concern in the
domain of instructional design. In line with Li and Keller’s (2018) literature review, the ARCS
Figure 6. The applications of the ARCS model in educational research (adapted from Molenda’s ADDIE model, 2003).
14 X. FANG ET AL.
model used in education has been increasingly focused on by researchers and educators. Also, we
found that most of the studies were implemented in developed countries in Asia, North America, and
Europe. In comparison, there is a clear underrepresentation of South America and Africa. Many
articles originated from the US, Taiwan, and Turkey which is similar to the recent literature review
by Li and Keller (2018). However, articles from the UK and Australia are missing from our analysis
compared with the former review, which may be caused by the early stages of adopting such a moti-
vational model, resulting in the absence of studies involving the ARCS model in education. More
important is the underrepresentation of developing countries, as the ARCS model has useful motiva-
tional strategies that can help educators develop new instruction to address students’ motivational
problems (KeIIer, 1987b). One of the problems underlying the situation of implementing the ARCS
motivational model integrated with advanced technology in developing countries is low technologi-
cal accessibility (Costan et al., 2021); however, this could be addressed by using experiential learning
which enables students to learn knowledge from the community outside schools (Chen & Chen,
2018); such cases were evident to improving students’ motivation (Trolian & Jach, 2020).
Another finding is that most studies were conducted in higher education, including university and
college students, followed by K-12 education (primary and secondary). The last is adult education,
including teacher training and adult learning. The ARCS model was proposed to be suitable across
all grade-levels (Li & Keller, 2018), the higher education sector (Kurt & Kecik, 2017; Zhang, 2017)
and adults (Doering et al., 2010). However, the number of articles in the K-12 context has grown com-
pared to Li and Keller’s (2018) article. This phenomenon reveals that the schools and K-12 teachers
are increasingly focusing on exploring students’ learning motivation or their attitudes and emotions
towards the learning course, and hence explains the frequent adoption in K-12 settings.
Further, studies that adopted the ARCS model are more associated with the school discipline,
including non-STEM (e.g. English, Physics, History) and STEM disciplines (Science, Mathematics, Tech-
nology, Engineering). The results are consistent with the recent literature review, Li and Keller (2018)
claimed that the ARCS model is a practical framework that can be used across curricula. STEM dis-
ciplines have been highly recommended in K-12 education to develop students’ multidisciplinary
skills. However, the application in non-STEM curricula increases rapidly. One possibility is that edu-
cators tend to focus more on students’ learning motivation across all disciplines rather than STEM
disciplines. Moreover, the ARCS model builds a bridge between two or more disciplines in a way
that could benefit cross-curriculum context.
Lastly, we found that the majority of the studies adopted learner-centered learning environments.
This phenomenon can be explained by the focus of the ARCS model, which aims to explore students’
motivation during the learning process. Therefore, students are at the center of the educational
setting. Other learning environments have the potential to promote students’ motivation by inte-
grating the ARCS model into different learning objects and contexts. Importantly, such implemen-
tation may help in expanding students’ learning experiences in different educational practices.
achievement. Contributed to the fact that this model was developed based on the expectancy and
value theory, including intrinsic and extrinsic motivation, which aims to help students improve their
motivation (Cheng & Yeh, 2009). On this note, there is a close relationship between motivation and
academic achievement. Designers can enhance students’ instinctive motivation by using motiva-
tional strategies (Robb & Sutton, 2014). We used a different classification method as compared to
Li and Keller’s (2018) study. Therefore, four more outcomes are listed in this study, including linguis-
tic, cognitive, conceptual, and social outcomes. These outcomes are also important for students’
learning skills, reflecting the practical value of the ARCS model used in the educational domain.
Another important finding was that the ARCS instructional design model has positive effects on
students’ motivational elements. Students’ attention, relevance, confidence, and satisfaction were
consistently improved after conducting the instruction designed based on the ARCS model. It is
evident that the ARCS model has effective strategies to enhance students’ four conditions of the
motivational domain. However, the reviewed studies also reported the ineffective effects on stu-
dents’ learning outcomes and four motivational components. These results reflect that there was
no significant difference in students’ interest, attitude and learning effectiveness. Also, the relation-
ship between attention, relevance, confidence, satisfaction and learning outcomes was not signifi-
cant. These results are consistent with Laurens-Arredondo’s (2022) statements, he mentioned that
although the ARCS model is recommended to be adopted in various subjects and countries, its effec-
tiveness would be different based on various educational backgrounds, participants, and instruc-
tional designers.
Limitations
The current study has several limitations. The first is the limited scope of the databases included in
this study. We searched three large and well-established databases, but we may have missed studies
published in additional databases. Due to the limited sample size, the understanding of the ARCS
model in terms of three dimensions (instructional design, theoretical framework, and measurement
tool) may not be enough. Also, we adopted a systematic review method to review the empirical
16 X. FANG ET AL.
studies related to the ARCS model rather than using meta-analysis. Another limitation is that this
study does not present the data analysis procedure used in the reviewed publications (e.g. t-test,
one-way analysis of variance, factor analysis).
Conclusion
This systematic review maps the current research on applications of the ARCS model in instructional
design, theoretical framework, and measurement tools. It also points out the future directions this
field of study should follow. The results show a marked increase in empirical studies of the ARCS
model, particularly in the last year. Following the gaps we demonstrated in terms of regions and edu-
cational levels in which this model is studied, we suggest that researchers consider the following
aspects in planning and designing related studies in the future: (a) Expand research to developing
countries, thus encouraging the implementation of the ARCS model in educational research in
these populations; (b) Focus on adopting the ARCS model in early childhood education; (c) Encou-
rage the implementation of the ARCS model in various learning environments, providing more
opportunities for students to fulfill their learning experience; (d) Suggest the ARCS model incorpor-
ated in different pedagogies - this will benefit the field of teaching and learning in education; (e)
Support the ARCS model integrated with other theoretical frameworks to analyze data or researched
instructions. Taken together, these suggestions for future research will strengthen our understand-
ing of the ARCS model in a wider range of populations and educational contexts.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes on Contributors
Xiaoxuan Fang is an EdD candidate of the Department of Curriculum and Instruction at the Education University of
Hong Kong (EdUHK). She obtained a Master of Education degree in Educational Management and Leadership, and
Curriculum, Teaching, Assessment from EdUHK. Her research interests include learning motivations, instructional
design, STEM education, AI in education, and digital education. Her recent publications focus on ARCS motivational
model, AI-supported creative writing, and computational thinking in mathematics education.
Davy Tsz Kit Ng is the IT Panel at local secondary school in Hong Kong and a PhD candidate in the Faculty of Education,
the University of Hong Kong. He holds a MEd Educational Psychology, BS Computer Science and Postgraduate in IT
Education from the Chinese University of Hong Kong. His research interests lie in the areas of AI literacy, STEAM Edu-
cation and technology-enhanced pedagogic innovation. It is informed by his recent research on defining AI literacy,
online learning, and STEAM education.
Jac Ka Lok Leung received the B.Eng. degree in mechanical engineering from Hong Kong Polytechnic University in 2008,
the M.Sc. degree in environmental engineering from the Hong Kong University of Science and Technology (HKUST) and
the Ed.D. (Doctor) degree in education the the University of Hong Kong in 2021. He is a Lecturer with the Division of
Integrative Systems and Design, HKUST. He has over nine years of combined teaching, training, and research experi-
ences, primarily in engineering education. His research interests include Blended learning, Teacher education, Edu-
cational technologies, Makerspace, Design and innovation, and Self-determination Theory.
Huixuan Xu is an Assistant Professor in the Department of Curriculum and Instruction, the Education University of Hong
Kong. She works in the field of service-learning and curriculum studies. Her research interest includes adolescent iden-
tity formation through service-learning, emerging adult’s competence enhancement in service-learning, intercultural
competence development in international service-learning, quality elements in service-learning programmes.
Xu also situates her studies in self-regulated learning, integrated curriculum, and curriculum design and planning.
ORCID
Xiaoxuan Fang http://orcid.org/0000-0002-3953-3993
Davy Tsz Kit Ng http://orcid.org/0000-0002-2380-7814
Jac Ka Lok Leung http://orcid.org/0000-0001-6490-7005
Huixuan Xu http://orcid.org/0000-0002-9480-416X
INTERACTIVE LEARNING ENVIRONMENTS 17
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INTERACTIVE LEARNING ENVIRONMENTS 21
Appendices
Appendix A. List of selected articles and journals analyzed from Web of Science, ERIC,
ProQuest Education Database (2011–2022)
(Continued )
22 X. FANG ET AL.
Continued.
Number of Impact Factor
No Studies Journal Publisher articles (JCR)
18 Tufail (2018) Pakistan Journal of Allama Iqbal Open 1 -
Distance and Online University
Learning
19 Spangenberg and Roberts (2020) Journal of the Association African Online 1 -
for Mathematics Scientific
Education of South Information Systems
Africa
20 Leiste and Jensen (2011) International Review of Athabasca University 1 1.244 (2015)
Research in Open and Press
Distance Learning
21 Tung and Alissa (2021) International Journal of Australian 1 2.918 (IF)
Education and Literacy International
Studies Academic Center
PTY. Ltd
22 Karoulis (2011) Informatics in Education Vilniaus Universiteto 1 1.24
Leidykla
23 Sulisworo et al. (2017) Turkish Online Journal of Anadolu Universitesi 1 0.69
Distance Education
24 Mustami and Safitri (2018) International Journal of Eskisehir Osmangazi 1 0.81
Instruction University
25 Huang et al. (2019) Educational Technology & National Taiwan 1 3.522
Society Normal University
26 Julià and Antolí (2019) International Journal of Springer Netherlands 1 2.177
Technology and Design
Education
27 Yoshida and Petsangsri (2022) International Journal of Kassel University Press 1 2.587 (IF)
Emerging Technologies
in Learning
TOTAL 55 articles
(Continued )
INTERACTIVE LEARNING ENVIRONMENTS 23
Continued.
No Studies Instructional design Theoretical framework Measurement tool
25 Turel and Sanal (2018) * *
26 Wei et al. (2015) * *
Theoretical framework
1 Almasri (2022) *
2 Baker and Robinson (2017) * *
3 Huang and Oh (2018) *
4 Karoulis (2011) *
5 Leiste and Jensen (2011) *
6 Spangenberg and Roberts (2020) *
7 Tufail (2018) *
8 Tung and Alissa (2021) *
9 Wyss et al. (2014) * *
Measurement tool
1 Cagiltay et al. (2015) *
2 Charsky and Ressler (2011) *
3 del Olmo-Muñoz et al. (2020) *
4 Serio et al. (2013) *
5 Dincer and Doganay (2017) *
6 Guo et al. (2015) *
7 Guo and Goh (2016) *
8 Huang et al. (2014) *
9 Huang et al. (2019) *
10 Ibáñez et al. (2020) *
11 Julià and Antolí (2019) *
12 Lu et al. (2020) *
13 Mustami and Safitri (2018) *
14 Nur (2020) *
15 Ozcelik et al. (2013) *
16 Shackelford et al. (2019) *
17 Su (2016) *
18 Sulisworo et al. (2017) *
19 Villena Taranilla et al. (2022) *
20 Yoshida and Petsangsri (2022) *
(Continued )
24 X. FANG ET AL.
Continued.
Definitions Sample references Sample studies
classification, including non-STEM,
STEM, and cross-curricula.
(5) Learning Learning environments refer to the The authors designed an augmented Aşıksoy and Özdamlı
environments involvement of a specific learning reality application for students to (2016); Carvalho
environment with which practice the basic principles of et al. (2015); Chang
participants were engaged. The geometry, and a similar application et al. (2017)
results were categorized based on which encompasses identical
Bransford et al.’s (2000) learning objectives and content
classification, including learner- deployed in a Web-based learning
centered, knowledge-centered, environment (Ibáñez et al., 2020).
assessment-centered, and
community-centered.
2. Instructional design
(1) Pedagogical Pedagogical approaches refer to the This study examined the effects that Aşıksoy and Özdamlı
approaches methods of teaching and learning computer-assisted instruction had on (2016); Carvalho
applied in the reviewed studies. students‘ attitudes toward a et al. (2015); Gedik
The results were categorized based mathematics lesson and toward et al. (2012)
on Garzón et al.’s (2020) learning mathematics with
classification, including computer-assisted instruction
collaborative learning, inquiry- (Karakış et al., 2016).
based learning, situated learning,
project-based learning, and
multimedia learning.
(2) Learning outcomes Learning outcomes refer to students’ This study examined synergistic effects Roberts (2017); Sekine
knowledge, values, and skills that of ARCS-flipped teaching on Iranian (2020); Tapingkae
are demonstrated after they English-as-a-foreign- language (EFL) et al. (2020)
complete academic courses. The learners’ expository-writing
results were identified based on performance and motivation
Wu and Chen’s (2020) (Mirzaei et al., 2022).
classification, including affective,
cognitive, conceptual, academic,
linguistic, and social.
(3) Effects Effects refer to the effectiveness of Results show learners’ skill levels, Lin and Wang (2022);
instructional design, including perceived confidence, and perceived Mirzaei et al. (2022);
effective and ineffective findings. relevance increased significantly Proske et al. (2014)
(Roberts, 2017).
3. Theoretical framework
(1) Roles The roles of the ARCS model used as The four categories adapted from the Karoulis (2011); Leiste
a theoretical framework were ARCS model of motivation were used and Jensen (2011);
categorized based on Kivunja’s as a lens to view and analyze the Tufail (2018)
(2018) review paper, including data using theoretical thematic
analysis of students’ motivation analysis (Spangenberg & Roberts,
and analysis of instructional 2020).
design.
(2) Theoretical Theoretical frameworks refer to the Keller’s (1987a) ARCS Model of Almasri (2022); Huang
frameworks theories expressed by experts in Motivation serves as the primary and Oh (2018); Tung
integrated with the the field that can guide the theoretical frame of this study. Kolb’s and Alissa (2021)
ARCS model research and interpretation of data (1984) Experiential Learning Theory
results. The results are categorized (ELT) also plays an important role in
based on Ahmad’s et al.’s (2014) setting the context for the treatment
classification, including conditions in this experiment (Baker
behaviorism and humanism. & Robinson, 2017).
4. Measurement tool
(1) Versions Versions were categorized based on Motivation was assessed using a Julià and Antolí
the numbers of items constructed questionnaire adapted from the (2019); Lu et al.
in the IMMS. ARCS Model of Motivation (Keller, (2020); Mustami and
2009), including 24 questions related Safitri (2018)
to Attention, Relevance, Confidence,
and Satisfaction (Lu et al., 2020).
(2) Reliability Reliability was categorized based on The IMMS reported a Cronbach Alpha Guo et al. (2015); Guo
the reported Cronbach’s alpha of = .88 (Shackelford et al., 2019). and Goh (2016);
the IMMS scale. Huang et al. (2014)
Appendix D. Literature summary of ARCS model applied in instructional design (N = 26)
Learning Pedagogical
Study Location Edu level Subject matter environment approach Learning outcome Effect Version Reliability
Acosta et al. (2019) Spain Higher Education Chemistry Learner-centered Multimedia Affective Effective 36 items, a 5-point No details
learning Likert scale
Aşıksoy and Turkey Higher Education Physics Learner-centered Multimedia Affective Effective - -
Özdamlı (2016) learning
Carvalho et al. Italy, Higher Education, - Learner-centered Multimedia - Effective - -
(2015) Germany Adult Education learning
Chang et al. (2017) Taiwan Adult Education English Learner-centered Multimedia Affective Effective 24 items, a 5-point 0.957
learning Likert scale
Chao et al. (2019) Taiwan Secondary STEM Assessment- Collaborative Affective, Social, Effective - -
centered learning Cognitive, Conceptual
Chen and Chen Taiwan Primary Natural Science Community- Situated-based Affective Effective 36 items, a 5-point >0.7
(2018) centered learning Likert scale
Deublein et al. French Higher Education English Learner-centered Multimedia Affective, Linguistic Effective, 34 items, a 6-point >0.8
(2018) learning Ineffective Likert scale
Gedik et al. (2012) Turkey Secondary Cross-curriculum Learner-centered Multimedia - Effective - -
learning
Hao and Lee (2021) Taiwan Primary English Learner-centered Multimedia Affective, Cognitive Effective, 18 items, a 5-point 0.759
learning Ineffective Likert scale
Hodges and Kim United Higher Education STEM Learner-centered Multimedia Affective Ineffective - -
25
(Continued)
26
X. FANG ET AL.
Continued.
Learning Pedagogical
Study Location Edu level Subject matter environment approach Learning outcome Effect Version Reliability
Proske et al. (2014) Germany Higher Education English Learner-centered Multimedia Affective, Linguistic Effective, 36 items, a 5-point >0.7
learning Ineffective Likert scale
Roberts (2017) United Higher Education STEM Learner-centered Inquiry-based Affective Effective - -
States approach
Sekine (2020) Japan Higher Education Mechanical Learner-centered Multimedia Affective Effective 14 items, a 5-point 0.988
drawing learning Likert scale
Tapingkae et al. Thailand Secondary Common Sense Assessment- Multimedia Affective Effective - -
(2020) Media centered learning
Tan et al. (2013) Singapore Primary Cross-curriculum Learner-centered Multimedia Affective Effective - -
learning
Tsai et al. (2022) Taiwan Higher Education STEM Learner-centered Collaborative Affective Effective - -
learning
Turel and Sanal Turkey Higher Education STEM Learner-centered Multimedia Affective Effective 36 items, a 5-point 0.96
(2018) learning Likert scale
Wei et al. (2015) China Secondary STEM Learner-centered Multimedia Affective Effective 19 items, a 5-point >0.7
learning Likert scale
Appendix E. Literature summary of ARCS model applied in theoretical framework (N = 9)
Subject Learning
Study Location Edu level Matter Environment Function Theoretical framework Version Reliability
Almasri (2022) Kuwait Higher Biology Learner-centered Data analysis The ARCS model and behaviorism - -
Education theory
Baker and Robinson (2017) United Secondary Agricultural Community- Data analysis The ARCS model and humanism 36 items, a 5-point Likert 0.96
States centered theory scale
Huang and Oh (2018) United Teacher STEM Learner-centered Data analysis The ARCS model - -
States Education
Karoulis (2011) Germany Teacher - Learner-centered Data analysis The ARCS model - -
Education
Leiste and Jensen (2011) United Higher - Assessment- Analysis of The ARCS model - -
States Education centered instructions
Spangenberg and Roberts South Africa Secondary STEM Knowledge- Analysis of The ARCS model - -
(2020) centered instructions
Tufail (2018) Pakistan Higher - Learner-centered Data analysis The ARCS model - -
Education
Tung and Alissa (2021) Indonesia Secondary Biology Learner-centered Analysis of The ARCS model and behaviorism - -
instructions theory
Wyss et al. (2014) United Higher Cotton Learner-centered Data analysis The ARCS model 15 items, a 7-point Likert >0.7
States Education scale
Learning
Study Location Edu level Subject Matter Environment Version Reliability
Cagiltay et al. (2015) Turkey Higher STEM Learner-centered 36 items, a 5-point No details
Education Likert scale
Charsky and Ressler United Secondary History Learner-centered 36 items, a 5-point 0.92
(2011) States Likert scale
del Olmo-Muñoz Spain Primary STEM Learner-centered 12 items, a 5-point >0.7
et al. (2020) Likert scale
Serio et al. (2013) Spain Secondary Visual Art Learner-centered 36 items, a 5-point 0.96
Likert scale
Dincer and Doganay Turkey Primary - Learner-centered 33 items, a 5-point 0.97
(2017) Likert scale
Guo et al. (2015) Singapore Higher - Learner-centered 36 items, a 5-point >0.8
Education Likert scale
Guo and Goh (2016) Singapore Higher - Learner-centered 36 items, a 5-point 0.914
Education Likert scale
Huang et al. (2014) Taiwan Primary STEM Learner-centered 36 items, a 5-point >0.8
Likert scale
Huang et al. (2019) Taiwan Primary Geology Learner-centered 25 items, a 5-point No details
Likert scale
Ibáñez et al. (2020) Mexico Secondary Geometry Learner-centered 36 items, a 5-point No details
Likert scale
Julià and Antolí Spain Primary, STEM Learner-centered 36 items, a 5-point 0.96
(2019) Secondary Likert scale
Lu et al. (2020) Taiwan Primary Natural Science Learner-centered 24 items, a 5-point 0.942
Likert scale
Mustami and Safitri Indonesia Secondary Biology Knowledge- 36 items, a 5-point >0.9
(2018) centered Likert scale
Nur (2020) Indonesia Higher English Knowledge- 32 items, a 5-point No details
Education centered Likert scale
Ozcelik et al. (2013) Turkey Higher STEM Learner-centered 36 items, a 5-point No details
Education Likert scale
Shackelford et al. United Higher Anthropology Learner-centered 36 items, a 9-point 0.88
(2019) States Education Likert scale
Su (2016) Taiwan Higher Nursing Learner-centered 36 items, a 5-point 0.95
Education Likert scale
Sulisworo et al. Indonesia Secondary Physics Learner-centered 27 items, a 5-point No details
(2017) Likert scale
Villena Taranilla et al. Roman Primary History Learner-centered 12 items, a 5-point No details
(2022) Empire Likert scale
Yoshida and Japan Higher General Learner-centered 36 items, a 5-point 0.93
Petsangsri (2022) Education Education Likert scale