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Online_Retail_Visuals

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14 views

Online_Retail_Visuals

Uploaded by

Tera Box
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Data Visuals for Online Retail Store Analysis

This document outlines the steps taken to clean the data and create visuals for the CEO and CMO

of the online retail store to assist with decision-making and expansion strategies.
Question 1: Time Series Analysis

Objective: Create a time series analysis of revenue data for the year 2011, segmented by month.

The CEO wants to identify seasonal trends to aid in forecasting for the next year.

Steps:

1. Clean the data to ensure no negative quantities or unit prices.

2. Aggregate revenue by month for 2011.

3. Visualize the data using a line chart in Tableau or Power BI to clearly show trends.
Question 2: Top 10 Countries by Revenue

Objective: Display the top 10 revenue-generating countries (excluding the United Kingdom),

including quantity sold.

Steps:

1. Clean the data to exclude bad records.

2. Rank countries by total revenue and filter out the United Kingdom.

3. Use a stacked bar chart to display both revenue and quantity sold per country.
Question 3: Top 10 Customers by Revenue

Objective: Present the top 10 customers by revenue in descending order, starting with the highest

revenue generator.

Steps:

1. Clean the data as per the requirements.

2. Rank customers by revenue and select the top 10.

3. Use a column chart to visualize the data, ensuring customers are sorted by revenue from highest

to lowest.
Question 4: Regional Demand Analysis

Objective: Identify regions with the greatest demand for products (excluding the United Kingdom) to

guide expansion strategies.

Steps:

1. Clean the data to ensure accuracy and exclude the United Kingdom.

2. Aggregate demand data by region.

3. Use a map chart to visualize demand across all regions, enabling the CEO to view the data in a

single glance.

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