Instagram New Rules and Restrictions
Instagram New Rules and Restrictions
The article has been updated on 09.02.2021 in accordance with the latest info.
by
Andrey Kozinskiy
4 weeks ago
Stories: there are no limits for them, however, one shouldn’t make more than 30 stories a day;
Likes limit: no more than 20 per hour (300-500 for a period of 24 hours);
Direct messages: no more than 100 messages should be sent to followers; no more than 30-40 messages
should be sent to those, who don’t follow you.
Recommendation: do not send too many DMs to those who don’t follow you. It’s a very controversial
tool and you might be banned for overusing it.
Follows limit: no more than 20 follows an hour (300-500 follows at a time for a period of 24 hours);
Follows + Likes limit: no more than 1000 (500+500 per day) but no more than 20 per hour;
Unfollow limit: the interval of 40-60 seconds, no more than 1000 every 24 hours from unmutual and
1000 from mutual;
Comments limit: no more than 12-14 an hour with the interval of 350 – 400 seconds, overlimit might be
treated as spam;
Mass looking. After emergence of Stories, new automation tools made it possible to masslook them, so
users could attract attention to their profiles. Unfortunately, there are also limits to this: no more than
10000 watched stories a day.
If you wish, you can get acquainted with the Instagram limits in previous years. You’ll see, how
much stricter yet thorough they’ve become.
The interval for all actions during the first 12-20 days is 36-48 seconds;
The total limit for all kinds of actions (follow, unfollow, like) is 500 every 24 hours.
The best strategy for new accounts would be to publish 2 or 3 images and let the account settle in
for 2 or 3 weeks.
Keep in mind – there’s a huge difference between a trusted account and a brand new account. The general rule
is: the older your Instagram account is and the more daily activity it shows, the more actions will be allowed to
perform with it on a daily basis.
You can measure the significance of a regulation by how often it’s mentioned in a social network’s
rules:
Frequent change of devices. Instagram keeps track of logging devices, and switching between them too
often during a short period of time might get your account blocked until your circumstances are clarified;
Buying an account. Buying an account from an unconscientious seller who had registered and filled up
hundreds of pages from one IP gives you high chances of getting this account banned;
Creating accounts. You should avoid creating accounts with automated devices, scripts, serial adders
and other unsanctioned devices.
#hashtag spam. Instagram can freeze your posts’ hashtag indexing in case you publish several images
one after another with one and the same set of hashtags. You can tell it’s happened to you when your
images are getting published without a description or with non-functioning hashtags;
Mass following. A drastic and rapid increase in followers puts Instagram algorithms on guard and almost
always results in blocking your account;
Mass liking. The situation is the same as with the previous point – a rapid increase in popularity doesn’t
go unnoticed by the algorithms and shuts down by having the account blocked.
Mass looking. You can use third-party apps to masslook stories of people who don’t follow you in order
to gain attention to your profile. Instagram tends to ban for this as in all the previous examples;
Forbidden content
Photos taken by other people and people in the photos. Publishing the materials copied from the
Internet and publishing the photos of other people is forbidden. The accounts that do that can be blocked
at any moment;
Document photos. Pages get banned for publishing emails, social security numbers, credit card, passport
and driver’s license information, and mobile numbers that belong to you or another person;
The same image in several pages. You shouldn’t publish one and the same image in several accounts at
one and the same time. This can get all the accounts banned, even though each of them is using its own
IP-address;
The same link in several profiles. When maintaining more than one instagram page, it is strongly
advised not to use the same website link. There can only be one link to a given website for one instagram
account;
Brand pages. If you’re creating a brand page for an organization or any other corporate entity, in this
case Instagram will require you to provide proof you’re entitled to this kind of activity;
Nudity. Adult content is forbidden on Instagram, as it is a platform which children are using, too. You
should’t post half-nude children, even with good intentions. However, nudity in the pieces of art is fine.
We have listed the most common reasons for which the pages are getting blocked. The
other actions that can lead to sanctions constitute no more than 1% of all blockings.
The risk of getting an account blocked increases in case you log into it from different IP-addresses
and different devices. To make your work with Instagram safer, we recommend using personal
proxy IP-addresses with no more than 2 accounts per 1 IP-address, and try not to switch devices
used to log into the account.
Instagram restrictions actually allow to bind several pages to one and the same phone number, but
this is done on purpose and definitely not for your convenience. All the accounts that have one and
the same phone number in the profile are filtered and checked extra thoroughly. I strongly suggest
that you bind 1 phone number to 1 account and 1 Facebook profile.
See also:
YouTube Regulations
If Instagram started asking you to enter a capture or confirm your pages, it is a reason to get on
guard and fall back.
Running a business page or simply a blog for sure requires a lot of efforts and investments. In order
to double it’s efficiency, consider using Instagram Feed Widget on your website to embed
Instagram content on the site.