Kamal Akhter

E-Mail: [email protected] Phone: 91-9891393368

An Overview

Dedicated manager with extensive sales experience. Developed leadership and communication
skills throughout a 24 -year career. Prioritize building relationships with clients and successfully
encourage all sales team members to take this approach. Ready to utilize analysis, capabilities to
improve efficiency and profits, as well as identify areas that can be improved. Organized and
capable of managing multiple accounts simultaneously.

Professional Experience

Melting Pot Food Products Pvt. Ltd. October -21 to till now

As Regional Sales Manager - North Region

Flagship Brand : INCHI & Indi– A Complete Range Of Processed Food Products For Domestic
And International

Key Responsibilities :

(a) Drive top line growth in domestic all segments of trade retail market and prepare innovative
plans to achieve higher value realization

(b) For brand management, evaluation and market promotion strategies, for various existing / new
products.

1. Develop sales plans, strategies and policies with a view to increase/sustain market share and
profitability.

2. Have effective implementation and monitoring mechanism to ensure achievement of the Sales
plans and strategies.

3. Formulate policies and guidelines for smooth functioning and satisfaction of channel partners
like dealers, distributors and stockiest.

4. Scan the environment to understand competitor's activities, demand supply scenario, regulatory
issues to formulate strategies for increasing market share.

5. Ensure an increased market share and profitability by facilitating market development, brand
management and business development. Focus on business development through domestic /
export markets (defined geographies) and building the brand of the company in the domestic
/exports market
6. Continuously monitor the pricing patterns within the market, checking the prices for the desired
products regularly with respect to their competitiveness and value as perceived by the customers,
deciding upon pricing from time to time on a need basis to ensure the products are sold with
highest recoveries possible

7. Initiate market intelligence system to provide monthly information to Top Management on

potential data, competitors activities, new product opportunities and other changes in the
environment.

8. Evolve policies for establishing a robust field force monitoring and people management,
relationship management system in order to increase field force satisfaction and portfolio growth.
9. Managing the complete sales cycle from business development and customer acquisition to
receipt of payments.

Key Accountabilities :

- Meeting sales targets & objectives. Market share growth

- Strengthening & expanding distribution network.
- Identification & development of new markets.
- Implementation of initiatives and Sales & Marketing strategies, Retail strategy, Modern Trade,
Institutional Sales.
- Establish CRM tools and systems.
- Relationship building & Customer Satisfaction with key accounts / CSA / Retailers / Stockists.
- Cost Optimization in retail operations.
- Development of a market intelligence/ information system.
- Training, development & monitoring of sales & distribution personnel.

ORGANIC TATTVA- India’s Leading Brand For Organic Food (Feb-20 –Sep -21)

As Regional Sales Manager – (North Region)

Key Highlights:

• Overall responsible for Sales, Marketing, and distribution activities for North Region.
• Responsible for Designing and achieving sales plan for the territory.
• Expansion plan for distribution
• Designing marketing calendar and monitoring.
 • Responsible for Stock management across all C&F agent and rest of the channel.
• Tracking and monitoring competitor’s activity.

Achievements:
• Oversee successfully, the sales of every state in the region.
• Analyze sales statistics to develop continuous improvement strategy and take steps to
employ new strategies.
• Review the success of each sales account to predict profits and make projections.
• Communicate with clients and sales staff to ensure all issues are resolved quickly and
successfully.
• Managed multiple accounts simultaneously to guarantee client satisfaction.
• Performed standard phone and online sales techniques masterfully, as well as going on
sales trips and visits with clients.
• Maintained thorough understanding of product information to best answer inquiries and
provide information to clients.

Bagrrys India Ltd. (Oct ’16 –Feb 20 )

As Regional Sales Manager - North Region

Key Highlights:

• Overall responsible for Sales, Marketing, and distribution activities for North, Central and
NorthEast.
• Responsible for Designing and achieving sales plan for the territory.
• Expansion plan for distribution
• Designing marketing calendar and monitoring.
• Responsible for Stock management across all C&F agent and rest of the channel.
• Tracking and monitoring competitor’s activity.

Major Achievements

• Consistently surpassed volume, revenue, and market share targets year on year.
• Key contributor in successful launch of new products. .
• Maintained marketing operations expenses within approved budgetary norms with
effective cost control mechanism.
• Recruited, trained, and developed a team of qualified sales personnel and directed their
efforts to ensure realization of highest team productivity.
• Strengthened market presence for the company’s brand across all potential markets in
the region.
• Adjudged as the Best Regional Manager for three successive years and honored with
awards and appreciations for superior performances.

Olive Tree Trading Pvt. Ltd (July ‘14 – Oct’16)

As Area Sales Manager

Key Highlights:

• Overall responsivity for both GT and MT market

• Developing Channel and partners to spread across NCR and North India
• Responsible for new client acquisition and development.
• Plan for trade marketing, off-take and promotions
• Recruit, train and develop people across the region.
• Over all responsible for MIS, business plan and deliver
• Develop premium and niche product channel and deliver.
• Products includes Olive Oil, Tofu, Soya Milk, Pasta, Almond Milk, Muesli etc.

Eastern Condiments Pvt. Ltd- (August’10 – June ‘14)

As Key accounts manager (North)

Key Highlights:

• Overall responsible for modern trade business across North India

• Responsible for developing and managing key accounts business for the company.
• Liaison with senior team of retail chain for Business Development.
• Responsible for new client acquisition and development.
• Plan for trade marketing, off-take and promotions
• Train and develop team of 25 people.
• Overall responsible for MIS, business plan and deliver.
• Clients include (not limited to), ABRL, Spencer’s, Future, Wal-Mart, Auchan, Vishal, etc.

Desai Brothers Ltd. (Mother’s Recipe) (July ’02 – July ‘10)

As Area Manager – August ’06 – July ‘10

As TSM – July ’02 – July ‘06

Key Highlights:

• Overall responsible for Sales, Marketing, and distribution activities for the territory
• Responsible for Designing and achieving sales plan for the territory.
• Expansion plan for distribution
• Design marketing calendar and monitor
• Responsible for Stock management across all C&F agent and rest of the channel
• Tracking and monitoring competitors’ activity

American Dry Fruits Ltd. (Mother’s Recipe) (Aug ’97 – June ‘02)
As Sales executive (Jan ’00 – June ’02)

As TSI (Aug ’97 – Dec ’99)

Key Highlights:

• Ensure primary and secondary sales.

• Distribution management
• Retailing for both GT and MT domain
• Roll out merchandising activity.

Domain Knowledge:

FMCG
• Understand FMCG trends in current market context.
• Understand pricing, scheme and KVI item hence taking competitive advantage.
• Track and identify competitors’ movement and activities.
• Identify new product requirement and launching attributes.
• Design and execute marketing and promotional activities for both retailers and consumers.

Food and Spices

• Understand spices market trend and movement.
• Understand consumer behavior in context of spices, RTC/RTE, food
• Attributes of different packing relevance and acceptance in different segments of TG

C&F Agent Management

• Identify potential C&F agent and execute work through them.
• Implementing recent technology to improve stock handling.
• Ensure best quality work from C&F.

Client Relationship Management

• Map client’s requirements & providing them best solutions; identifying prospective clients,
generating business from existing clientele.
• Identify causes for dissatisfaction among service establishment (outlet to be served) &
taking steps to overcome the same.
• Build & maintain healthy relations with clients; ensuring maximum client satisfaction as
well as service establishment.

Academic Credentials

• B.A. from Baba Saheb Bhim Rao Ambedkar university (Bihar University) in the year 1993
• Class 12 from Bihar intermediate Education council in the year 1990.
• Class 10 from Marwari High school in the year 1983.

Other Details
Date of Birth : 31st October 1969

Current Address : 12/297, 1st floor

DDA Flat, Madangir
New Delhi: 110062

Permanent Address : Azad Road, Chandwara

Muzaffarpur, Bihar - 624001