M.E.S.

INDIAN SCHOOL, DOHA - QATAR

MODEL QUESTION PAPER - 2023
SUBJECT : MARKETING [812]

Class :XI Time Allowed : 3 Hours Maximum Marks :60

General Instructions:

1. Please read the instructions carefully.

2. This Question Paper consists of 24 questions in two sections – Section A & Section B.

3. Section A has Objective type questions whereas Section B contains Subjective type
questions.

4. Out of the given (6 + 18 =) 24 questions, a candidate has to answer (6 + 11 =) 17 questions in

the allotted (maximum) time of 3 hours.

5. All questions of a particular section must be attempted in the correct order.

6. SECTION A - OBJECTIVE TYPE QUESTIONS (30 MARKS):

i. This section has 06 questions.

ii. There is no negative marking.

iii. Do as per the instructions given.

iv. Marks allotted are mentioned against each question/part

7. SECTION B – SUBJECTIVE TYPE QUESTIONS (30 MARKS):

i. This section contains 18 questions.

ii. A candidate has to do 11 questions.

iii. Do as per the instructions given.

iv. Marks allotted are mentioned against each question/part.

SECTION A - OBJECTIVE TYPE QUESTIONS

Q1. Answer any 4 out of the given 6 questions on Employability Skills (1 x 4 = 4
marks)

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F 195, Rev 0, Dated 16 March 2010 (This Question Paper contains 8 Pages.) Page 1
 i When we press the right mouse button on a paragraph or image or any object, 1
which menu is displayed?
a)Content Menu b)Context Menu
c)Status Menu d)Tool Menu
ii Which of the following options will promote green economy? 1
a)Use of non-renewable resources b)Sustainable Development
c)Social Protection d)Creating Jobs
iii _________ is important in having mutual understanding with colleagues? 1
a) Listening b)Speaking
c)Talking d)Writing
iv Which of the following is not among the basic principles of effective 1
communication?
a)Concrete b)Complete
c)Courteous d) Corresponds
v To select cut option from the edit menu, which short cut key to be pressed 1
a)CTRL+X b) CTRL+Z
c) CTRL+V d) CTRL+S
vi What is communication? 1

Q2. Answer any 5 out of the given 7 questions (1 x 5 = 5 marks)

i What is the Slogan from the Company listed below? 1

a) Impossible is nothing b) Just do it

c) I am what I am d) Move on
ii Sociologists assess ---------which negatively affects a company‟s reputation if 1
they are known for damaging the physical environment.
a) Financial cost
b) Social cost

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 c) Both
d) Money cost
iii Production concept emphasis on ______________ and availability of the 1
product.
a) Affordability c) Promotion
b) Customer satisfaction d) Better Quality product
iv Exposure to western modern culture and population shifts from rural to urban 1
areas are
a) Economic factors
b) Socio-cultural factors
c) Political factors
d) Motivational factor
v In metropolitan cities due to fast lifestyle there is more demand for 1
a) Medicines and spectacles
b) Fast foods, electronic home appliances and crèches
c) Baby foods and toys
d) Healthy food
vi In marketing strategy, the advertising and personal selling can be referred as 1
_________
a) Place b)Product c)Price d)Promotion
vii What is market? 1

Q3. Answer any 6 out of the given 7 questions (1 x 6 = 6 marks)

i Customer value is the difference between the total customer benefits and 1
_______________
a) Total customer satisfaction c) Total Expectation
b) Total customer cost d) None of the above
ii The consumer buying process enables the consumer take 1
…………………………
a) Informed decision
b) Intellectual decision
c) Rational decision
d) Both a and b

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 iii In a society, the----------- can be made by over viewing religion, customs, 1
language, traditional arts, work-patterns of people.
a) Social study
b) Cultural study
c) Perception
d) All the above
iv The six dimensions usually considered to constitute the external marketing 1
environment include all of the following except:
a) Political consideration
b) Global factors
c) Socio- cultural aspects
d) Economic issues.
v High rate of inflation and exchange rate ______business sentiment in a 1
country.
a) Encourage b)Promote c)Boost d)Discourage
vi To effectively market a product, marketers need to go to ------------- of a 1
consumer
a) Psychological level
b) Cultural level
c) Social level
d) Market level
vii Who is a consumer? 1

Q4. Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)

i The ideology product concept is 1

a) Customer satisfaction is the strongest pillar c)
b) Anything and everything can be sold
c) Low cost and mass production
d) Good product will sell itself
ii Who is a customer? 1

iii The macro environment for business activity can be termed as 1

a) PEST b) POSTER. c)PESTER d) POST

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 iv Advancement in technology lead to greater productivity, higher quality and 1
_______ cost of production for the business.
a) Lower b)Higher c) Both d) Equal
v The term "Marketing" refers to? 1
a) Promotion of the product
b) Focusing on sales and profit
c) Strategizing and implementing the organization process
d) Set of activities to deliver customer value and satisfaction
vi List any two types of competition. 1

Q5. Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)

i Read the following statements carefully - Assertion (A) and Reason (R) and 1
choose the correct
Assertion (A): Customer Value = Total Customer Benefits – Total Customer
Costs
Reason (R): Customers are smart and they evaluate between benefits they
acquire and price they are paying for those benefits. (a) Assertion (A) is true,
but Reason (R) is false. (b) Assertion (A) is false, but Reason (R) is true.
(c) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct
explanation of Assertion (A).
(d)Both Assertion (A) and Reason (R) are true, but Reason (R) is not the
correct explanation of Assertion (A).
ii The cultural factors make an important basis for ------------------, product 1
development, advertising.
a) Market segmentation
b) Product segmentation
c) Company segmentation
d) Neither a nor b
iii Father plays the role of the-------- who is involved in the economic 1
transaction process.
a) Seller
b) Disposer
c) Buyer
d) Gate keeper

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 iv What is environmental scanning? 1

v The------------ is the person who changes the product to usable form for 1
consumption.
a) Influencer
b) Initiator
c) Parents
d) Preparer
vi In the stage of ----------the consumer becomes aware of the difference between 1
the actual state and the ideal state
a) Problem recognition
b) Cognitive dissonance
c) Both a and b
d) Final purchase decision
Q6. Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)

i Market offering can be combination of----------------- 1

a) Product & services
b) Information
c) Places
d) All of above
ii A business survives and grows if it ……………… 1
a) Does not adapt to external environmental changes.
b) Remains indifferent
c) Adapts to external environmental changes
d) Both a and b
iii The nature of goods and services demanded in a society depends upon ……… 1
a) Fashion trends.
b) People's attitudes, customs, socio-cultural values
c) Future expectations d) Present condition
iv What is Marketing environment? 1

v --------------- provide raw materials, components and semi-finished goods to be 1

used in production or even sell finished products of the organization.
a) Suppliers c)Consumers
b) Byers d) Government

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 vi Marketers have to continuously monitor the rival firm‟s marketing activities, 1
their products, distribution channels, ------------------ efforts to design its
marketing strategy
a) Prices and promotional
b) Price and sales
c) Both a and b
d) Only price
SECTION B: SUBJECTIVE TYPE QUESTIONS

Answer any 3 out of the given 5 questions on Employability Skills (2 x 3 = 6

marks) Answer each question in 20 – 30 words.
Q7. Explain the four types of communication. 2

Q8. Explain learning objectives of effective communication. 2

Q9. What are the importance of personal hygiene? 2

Q10. What are the qualities of self- motivated people 2

Q11. Why is it important to groom ourselves? 2

Answer any 3 out of the given 5 questions in 20 – 30 words each (2 x 3 = 6

marks)
Q12. Distinguish between wants and needs 2

Q13. What do you mean by a reference group? Explain reference group influence 2
used by marketers to promote a product.
Q14. What are the various social factors which influence consumer behavior in a 2
society?
Q15. Illustrate the Maslow‟s need hierarchy theory. 2

Q16. Explain the importance of environmental scanning 2

Answer any 2 out of the given 3 questions in 30– 50 words each (3 x 2 = 6

marks)
Q17. Differentiate between a consumer and a buyer. 3

Q18. How does demographic environmental information help firms? 3

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 Q19. Distinguish between micro environment and macro environment for a business 3

Answer any 3 out of the given 5 questions in 50– 80 words each (4 x 3 = 12

marks)
Q20. “The aim of marketing is to make selling superfluous” distinguish between 4
marketing concept and selling concept on the basis of above mention statement.
Q21. What do you mean by post-purchase evaluation? Why is it important to study 4
the „Post purchase evaluation‟
Q22. Explain briefly various micro environmental factors which affect business. 4

Q23. Explain the importance of marketing. 4

Q24. Social factors like family and reference groups also play significant role in 4
determining consumer behavior in the following manner. Explain
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