VALENZUELA CITY TECHNOLOGICAL COLLEGE

Kamagong st. Fortune Village VI, Brgy. Parada, Valenzuela City

BUSINESS ADMINISTRATION
College

VISION STATEMENT
The Valenzuela City Technological College is a leading technological institution responsive to local and global industry demands.

MISSION STATEMENT
ValTech provides access to quality, relevant and responsive technical education to produce experts / specialists in the field of technology.

CORE VALUES

P - Productivity and Sustainability

R– Resilience and Innovation
I– Integrity
D– Discipline and Determination
E– Excellence
 COURSE SYLLABUS
Professor: DR. DONATO S. GALLEGO

Course Name Entrepreneurship Course Code

Course Credits 3 units

Course Description This course aims to provide an in-depth knowledge of the basic principles of entrepreneurship to
successfully create innovative products and/or services in consideration of the social, economic, and
environmental impacts. ValTech business students will learn how to recognize opportunities, generate
ideas, conduct feasibility analysis, develop an effective business model and a business plan, analyze the
industry and the competitive environment, and the ethical and legal considerations of establishing a new
business venture. Moreover, students will also learn how to assess the viability and financial strengths of
a business, obtain funds, form a new venture team in consideration of professional advisers and
consultants, and understand key concepts regarding intellectual property. Finally, students will also learn
how to prepare and strategize for the challenges and the growth of the business.

Contact Hours/Week 3 hours

Prerequisite None
Course Objectives: 1. Identify the basic principles of entrepreneurship and the characteristics of a successful entrepreneur.
2. Determine effective approaches in recognizing opportunities and generating innovative ideas.
3. Demonstrate a thorough understanding of various business models.
4. Critically analyze the feasibility of the business, industry, and the competitors.
5. Understand how to write a business plan and effectively present it to potential investors.
6. Recognize the ethical and legal considerations of the business and the basic concepts of intellectual property
7. Assess the viability and financial strengths of the business and the various sources of funds for a startup business.
8. Foster creativity and innovativeness in coming up with a product or service in consideration of the social, economic,
and environmental aspects.
COURSE OUTLINE AND TIMEFRAME
Week Course Content/Subject Matter

Introduction
1  Syllabus coverage
 Discussion of lessons, policies, and outputs

Introduction to Entrepreneurship
 What is entrepreneurship?
 Corporate entrepreneurship
 Why become an entrepreneur?
2
 Characteristics of a successful entrepreneur
 Common myths about entrepreneurs
 Economic and social impacts of entrepreneurship
 Entrepreneurial Process

Recognizing Opportunities and Generating Ideas

 Opportunities vs. Ideas
3  General approaches to identifying opportunities
 Personal characteristics of entrepreneurs to recognize business opportunities
 Techniques in generating ideas

4
Feasibility Analysis
 What is feasibility analysis?
 Product/Service feasibility analysis
 Industry/market feasibility analysis
 Organizational feasibility analysis
 Financial feasibility analysis
Week Course Content/Subject Matter

Developing an Effective Business Model

 Business model definition
5  General categories of business models
 Barringer/Ireland Business Model Template

Industry and Competitor Analysis

 The importance of industry analysis
6  The Five Competitive Forces Model
 Industry types and the opportunities they offer
 Competitive analysis grid

Writing a Business Plan

 Business plan definition and its importance
7
 Guidelines for an effective business plan
 How to present a business plan to potential investors (elevator pitch)

Preparing the Proper Ethical and Legal Foundation

 Initial ethical and legal issues being faced by new firms
8  Business licenses and permits
 Different forms of organization

Mid-Term Exam
Week Course Content/Subject Matter
Assessing a New Venture’s Financial Strength and Viability
 Financial management
 Financial objectives of firms and financial management processes
9
 Historical and pro forma financial statements
 Forecasting a firm’s future income and expenses

Building a New Venture Team

 The concept of liability of newness
10
 Primary elements of a new venture team
 Professional advisers and consultants

Getting Financing or Funding

 The importance of financing or funding
 Three sources of personal financing
11
 Raising debt or equity financing
 Creative sources of financing

Unique Marketing Issues

 Market segmentation and establishing a unique market position
 Definition of a brand
12
 4Ps of marketing
 The seven-step sales process

Intellectual Property
 Definition and importance of intellectual property
13
 Patent
 Trademark
 Copyright
 Trade secret
14
 Intellectual property audit
Week Course Content/Subject Matter

Preparing for and Evaluating the Challenges of Growth

 How firms can properly prepare for work
15  Six common reasons firms pursue growth
 Managing the stages of growth
 Challenges of firm growth

Strategies for Firm Growth

 Core internal growth strategy for entrepreneurial firms
16  Internal product-growth strategies
 International expansion
 External growth strategy

Franchising
 Franchising definition
 Steps to establish a franchise system
17
 Advantages and disadvantages of a franchise system
 Legal aspects of franchising
 Franchise ethics and international franchising

Final Exam

Final Exam Presentation and Culmination of Course

18
 Elevator Pitch
 LEARNING PLAN

Course Learning Assessment Learning Activities Teaching Course Content / Resource

Textbooks / References
Outcome Tasks (ATs) (Las) Activities (TAs) Subject Matter Materials
LO2, LO3, LO4, Class Read chapters 1-2 of Course Outline Barringer, B. & Ireland, R. Reference,
LO6, LO7, Participation/ the reference book Live discussion for Week 1-3 (2020). Entrepreneurship: Suggested
LO10 Recitation of group report Successfully Launching New Readings,
Watch topic YouTube Ventures (6th ed.). Pearson and Videos
Homework video

Read posted article (6 hours)

LO3, LO4, LO5, Class Read chapters 3-5 of Course Outline Barringer, B. & Ireland, R. Reference,
LO7, LO10, Participation/ the reference book Live discussion for Week 4-5 (2020). Entrepreneurship: Suggested
Recitation of group report Successfully Launching New Readings,
Quiz Watch topic YouTube Ventures (6th ed.). Pearson and Videos
Homework video

Read posted article (6 hours)

LO1, LO2, LO5, Class Read chapters 6-8 of Course Outline Barringer, B. & Ireland, R. Reference,
LO8, LO9 Participation/ the reference book Live discussion for Week 6-7 (2020). Entrepreneurship: Suggested
Recitation of group report Successfully Launching New Readings,
Quiz Watch topic YouTube Ventures (6th ed.). Pearson and Videos
Homework video

Read posted article (6 hours)

LO3, LO4, LO5, Class Read chapters 9-11 of Live discussion Course Outline Barringer, B. & Ireland, R. Reference,
LO8, LO9 Participation/ the reference book of group report for Week 8-9 (2020). Entrepreneurship: Suggested
Recitation Successfully Launching New Readings,
Quiz Watch topic YouTube (6 hours) Ventures (6th ed.). Pearson and Videos
Homework video

Read posted article

 LEARNING PLAN

Course Learning Assessment Learning Activities Teaching Course Content / Resource

Textbooks / References
Outcome Tasks (ATs) (Las) Activities (TAs) Subject Matter Materials

MID – TERM EXAM

LO1, LO2, LO3, Class Read chapters 12-13 Live discussion Course Outline Barringer, B. & Ireland, R. Reference,
LO10 Participation/ of the reference book of group report for Week 9-10 (2020). Entrepreneurship: Suggested
Recitation Successfully Launching New Readings,
Quiz Watch topic YouTube Ventures (6th ed.). Pearson and Videos
Homework video

Read posted article (6 hours)

LO2, LO3, LO4, Class Read chapters 14-15 Live discussion Course Outline Barringer, B. & Ireland, R. Reference,
LO8 Participation/ of the reference book of group report for Week 11-13 (2020). Entrepreneurship: Suggested
Recitation Successfully Launching New Readings,
Quiz Watch topic YouTube Ventures (6th ed.). Pearson and Videos
Homework video
(6 hours)
Read posted article

FINALS EXAM

Final Watch topic YouTube Live discussion Course Outline Barringer, B. & Ireland, R. Reference,
Presentation video (Elevator Pitch) of group report for Week 14-18 (2020). Entrepreneurship: Suggested
(Elevator Pitch) Successfully Launching New Readings,
(6 hours) Ventures (6th ed.). Pearson and Videos
Suggested  Barringer, B. & Ireland, R. (2020). Entrepreneurship: SuccessfullyLaunching New Ventures (6th ed.). Pearson
Readings and  Scarborough, N. & Cornwall, J. (2019). Essentials of Entrepreneurship and Small Business Management (9th ed.). Pearson
References  Frederick, H., O’Connor, A., & Kuratko, D. (2016). Entrepreneurship: Theory/Process/Practice (4th ed.). Cengage Learning
 Hisrich, R., Peters, M., & Shepherd, D. Entrepreneurship (10th ed.). McGraw-Hill Education
 Habaradas, R. B., & Aure, P. A. H. (2016). Managing social enterprises in the Philippines: Challenges and strategies. J. Legal Ethical &
Regul. Isses, 19, 39.
 Massetti, B. L. (2008). The social entrepreneurship matrix as a “tipping point” for economic change. Emergence: Complexity and
Organization, 10(3), 1-8.
 Habaradas, R. B., & Mia, I. B. R. (2021). Bote Central: creating a chain of happiness for Philippine coffee farmers. International Journal
of Business and Society, 22(2), 941-959.
 Swain, S., & Patoju, S. K. S. (2022). Factors Influencing to Choose Social Entrepreneurship as a Career: A Study on Social
Entrepreneurship Students from India. The Journal of Entrepreneurship, 31(1), 65-89.

Videos for  How to identify a business opportunity | 5 Minute entrepreneur https://www.youtube.com/watch?v=zQGYbW5ZjS0

Learning  Types of Feasibility Study https://www.youtube.com/watch?v=l0BLbm0oO_k
Activities  Business Model Canvas Explained https://www.youtube.com/watch?v=QoAOzMTLP5s
 The Five Forces Analysis Explained https://www.youtube.com/watch?v=ehSQR6oMBHA
 How to Write a Business Plan Step by Step in 2023 https://www.youtube.com/watch?v=n6ecdYd8T6o
 How can I build the right team for my new venture? https://www.youtube.com/watch?v=58L6behl-NM
 Understanding Intellectual Property (IP) https://www.youtube.com/watch?v=UqZJPuyK9VY
 Business Tips: Keys to Successful FRANCHISING https://www.youtube.com/watch?v=Na0eDO188BI
 The Perfect Elevator Pitch – Best Examples and Templates https://www.youtube.com/watch?v=r-iETptU7JY

 COURSE OUTPUT – 50% - Research activities (20%), Presentation/Reports (20%), Quizzes (10%)
 MAJOR EXAMINATIONS – 40%
Grading System
 ATTENDANCE and BEHAVIOR – 10% - Attendance and participation. Adherence to the institutional core values.

 Attendance
 Refrain from being late or absent.
 There will only be a 15-minute grace period. In excess to that will be considered late.
 Attendance will be recorded randomly.
Classroom  Student must notify if s/he will be late or absent. Only those with valid reason/s will be excused.
Policies
 Excused Absences
1. Student must notify absence. Failure to notify will not be excused except for some special cases.
2. Upon return, student must provide an explanation and proof of their absence.