Individual

Project
Guidelines
REMINDER: The submission deadline cannot be extended under any circumstances. The
guidelines will be released early in Week 1. Failure to submit ALL coursework components,
including mid-term for this course, will result in an 'F' grade!
It's absolutely crucial to understand the potential consequences of not submitting a single
coursework component. This could lead to a complete failure in all assessments,
highlighting the severity of the situation and the absolute necessity of completing and
submitting all tasks.
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Failure to complete or submit any ONE of the components listed below will result in an 'F'
grade for the entire course. This means that if you miss a single component, your overall
grade for the course will be an 'F '.

A) Individual Assignments:
1. Brochure/Picture Advertisement
2. Audio Advertisement
3. Product Video Showcase
B) Group Assignments:
1. Business Plan (Documentation)
2. Sales Report (Documentation)
3. Pitch Deck (Pre-Recorded Video Presentation)
C) Mid-Term Examination
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Additional information: Your timely communication with us (Lecturers/Tutors) is crucial. We

cannot be held responsible if you are awarded a failed grade or marks reduction due to
missed essential announcements in the classes or on Teams, or if you fail to respond to the
lecturers or tutors trying to reach you in any other channels for urgent corrections for the
coursework submissions.

It is your responsibility to find members to form a group to complete the group assignments.
We will only be able to assist if you approach us on time, preferably before the half semester
and we will ignore your request and suggest to drop for this course for failing to find a group
for group assignment at almost the end of the semester. If you find yourself struggling, it
may be advisable to consider dropping this course.

COURSE
UCCD / UCCG3033
UCCD / UCCG3023
Technopreneurship
Digital Entrepreneurship
Outline (TOTAL: 15% marks)
This is an individual project to be completed by each student that is NOT related to Assignment 1
(Business Plan), Assignment 2 (Sales Report), and Assignment 3 (Pitch Deck-Oral Presentation). It
constitutes 15% of the marks for your overall coursework marks. There are THREE parts to this
individual project.
1. Image Poster Advertisement (5%)
2. Audio Radio Advertisement (5%)
3. Video Showcase of a Product/Service Advertisement (5%)

General Individual Project Guidelines

1. The student must complete their work individually on their own.
2. The product or service can be real-life or imaginary.
3. The product or service for the three advertisements can be related or independently different
from each other.
4. The project is not related to your group assignments 1, 2, and 3. However, you can refer to the
digital marketing section and utilise the information to promote your desired product.
5. Although it is not related to your assignments 1, 2, and 3, you still can go ahead to promote and
liaise with your assignment’s product in the three categories of the advertisement.
6. If you promote real-life products and services, you must overlay or state that the works are just
for “EDUCATIONAL PURPOSE ONLY” due to copyright issues.
7. Recommended to include an element of content marketing to benefit your prospective
customers, especially for showcase video.
8. You DO NOT need to write a report for this individual project, and the multimedia files
are in softcopy only!

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted
audience online. Businesses often use it to achieve the following goals: attract attention and generate leads, expand their
customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online
community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps
companies create sustainable brand loyalty, provides valuable information to consumers, and makes a willingness to
purchase products from the company in the future. Content marketing starts with identifying the customer's needs. After
that, the information can be presented in various formats, including news, video, white papers, e-books, infographics,
email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Content
marketing requires continuous delivery of compelling content, preferably within a content marketing strategy.

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Individual Project Guidelines (PART 1 – 5%)
Image Poster Advertisement

1. You need to create an image poster advertisement for a product or service intended to be printed
in the catalogue, newspaper, magazine, or even digitally for online pages.
2. Submit ONLY the final softcopy of the rendered image in *.jpg format.
3. However, you must include the following image advertisement elements:
a. The Offer - A good print advertisement offers readers an immediate benefit or reason to
learn more about your product. This can be anything from a hot new product to a sale or
limited-time discount. Your offer is the hook that draws the reader in, and it should be
the focus of your ad.
b. The Headline and Sub-Headline - The ad title offers a short, snappy preview of what
the reader will find in the copy. Your headline explains the critical benefit or offers you
are providing to the reader. In general, headlines are the most significant part of the
advertisement. A good headline keeps a potential customer reading; a weak headline and
the customer turns the page.
c. Product/Service Image - A print ad includes one or two striking pictures that illustrate
your offer. If you are offering a free product, your ad should consist of an attractive
product photo. If you highlight a hot new product or sale, your image should be of that
hot new product. If possible, run your pictures in colour to draw in readers.
d. The Body - The body of your ad includes details about your offer, details about your store
or product, and any other information you want to highlight. Keep your body text short
and easy to read. Use bullet points or subheadings to break up the text. Readers want to
get the information they need as quickly as possible.
e. Call to Action - Include a sense of urgency in your ad. Don't just tell readers about your
product; urge them to take action to benefit from your offer. Set a time limit and clear,
concise instructions for what readers should do. Call to action statements include: "Call
Today to Reserve Your Copy," "Only 100 Copies in Store, Come into Reserve Yours," and
"Only the First 50 Customers Receive a Free T-Shirt, Come in Today."
f. Contact Information and Store Logo - Your ad should include the address and
phone number for your store, along with any other information a reader needs to follow
through on your call to action. You can substitute the address with a web address or email
too. Also, include a logo for your product to build up brand recognition.
g. Smart Ad Placement - Once you have designed a successful advertisement, place it in
publications that reach your target market. Before placing your ad, ask the publication for
statistics on their demographics. Choose a publication that comes with potential clients
of the right age, demographic, and income bracket. In this section, you just arrange the
advertising elements neatly in your poster design.
h. Slogan - A short and striking or memorable phrase used in advertising. E.g. ‘The power
of dreams’, ‘Finger Licking Good’, ‘Just do it’ etc.
4. You can refer to Sample 1 - Image Catalogue Advertisement.jpg for references.
5. You must set the image size in A4.
6. You can use ANY software tools you like, for example, Microsoft Publishers, Microsoft
Words, Adobe Photoshops, etc.
7. Tips: Adobe Spark, Canva, Visme, Stencil, Crello, DesignCap, MyCreativeShop,
PosterMyWall, Piktochart are some of the Top Free Poster and Flyer Maker Software.

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Individual Project Guidelines (PART 2 – 5%)
Audio Advertisement
1. You need to create an audio advertisement for a product or service intended to be aired on
Spotify, radio, podcast, etc.
2. The audio duration must be within 50 seconds - 1 minute.
3. Submit ONLY the final softcopy of the rendered audio in *.mp3 format.
4. You can invite your friends or other family members to be the co-voice actors/singers/narrators
to enrich your variety. However, you must be the MAIN voice actor/singer/narrator.
5. Please be reminded that audio depends mostly on hearing. You are encouraged to download and
insert background music/sound effects or beats to be blended into your audio advertisement to
make your audio advertising livelier.
6. The audio advertisement can be:
a. Jingle - A jingle is a short song or tune used in advertising and other commercial uses.
Jingles are a form of sound branding. A jingle contains one or more hooks and meaning
that explicitly promote the advertised product or service, usually through one or more
advertising slogans.
b. Voice-over/acting - An advertising voice-over not only has to convey a specific message
precisely, but it must also support your brand and deliver the emotional message the
advertisement intends to invoke.
c. Narrative Advertising – It conveys the core message by telling a story. The present
study investigates the persuasion effects and mediation process for narrative ads and how
the presentation format of the story (verbal versus visual) may influence consumers'
information processing.
d. Live Read - The ESPN Radio show Mike & Mike is an excellent example of a format
where you can hear commercials read in real-time online by a radio announcer, a type of
commercial also known as a live read. This advertisement is more effective with a top-
rated on-air host because advertisers hope that the host's voice will carry extra weight
with the show's audience.
e. Sponsorship - Many radio stations implement sponsorships for specific radio segments,
such as traffic, weather, or sports scores during halftime of the big game. It will generally
sound like this: 'This hour's weather update brought to you by Beach Rentals. Call Beach
Rentals for all of your vacation needs.'
f. Onsite Broadcasting Events - Radio hosts are local and regional celebrities in their
own right. Many people follow them and have an affinity for listening to certain on-air
personalities. Many times, radio stations will offer onsite events to their advertisers. This
includes the on-air personality coming to the business location and broadcasting live to
try and get fans to go to the business.
7. You can choose either ONE type above or MIXING of a few types. For references, refer to
Sample 2 - Audio Advertisement.mp3.
8. You can use ANY software such as Sony Soundforge, Adobe Audition, Nero Wave
Auditor, etc.
9. Tips: What is the best app for audio editing for free? Audacity. One of the original free
audio editors and still the best. Ocenaudio. Another powerful audio editor, but easier to master
than Audacity. Ashampoo Music Studio. Fully featured media player and audio editor
combo. Audiotool. A free online audio editor with great beat mixing facilities. Acoustica.

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Individual Project Guidelines (PART 3 – 5%)
Video Showcase Advertisement

1. You need to create a video showcase for a product or service intended to be aired on Television,
YouTube, Vimeo, Social Media, etc.
2. The video duration must be within 4-5 minutes.
3. Submit ONLY the final softcopy of the rendered video in *.mp4 or *.avi format.
4. You can invite your friends or other family members to be the extras to enrich your variety.
However, you must be the MAIN voice actor /narrator in the video. That means you must
(mandatory) appear inside the video even just a while e.g. camera webcam at the side in the
video, whole acting scenes or green screen background narrator or others.
5. You are encouraged to add background music, images, texts or creatively merge them with other
short videos to make your showcase enjoyable.
6. What is a showcase video? A product/service showcase video explains and visually exhibits a
product’s/service’s tangible benefits. Many product videos tend to emphasise a
product’s/service’s unique features, but one main thing that truly distinguishes a good
product/service video is its ability to exhibit how it solves problems.
7. Seven Elements of A Great Product Video:
a. Focus on the problem (and the solution)
b. Keep it short and sweet (KISS)
c. Focus on one key feature
d. Provide information and value
e. Turn it into a series
f. Find an interesting angle
g. Include a clear CTA- Call to action is a marketing term for any design to prompt an
immediate response or encourage a quick sale. A CTA most often refers to the use of words
or phrases that can be incorporated into sales scripts, advertising messages, or web pages,
which compel an audience to act in a specific way.
8. You can use ANY software such Adobe Premier, OBS studio, Filmora, Vegas etc.
9. Tips: What is the best video editor for free? Lightworks. The best free video editing
software overall. KineMaster. The best free video editing software for mobile. OpenShot. The
best free video editing software that's open source. DaVinci Resolve. VideoPad. Windows
Video Editor. VSDC. Hitfilm Express etc.

SUBMISSION DEADLINE Notice!

REFER TO TEACHING PLAN.
KINDLY FOLLOW LATEST ANNOUNCEMENT ON TEAMS IF THERE ARE CHANGES
FOR THE DEADLINE NOTICE!

PHYSICAL CD/DVD SUBMISSION: REFER TO ANNOUNCEMENT OR SUBMISSION

GUIDELINES

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 Marking Rubrics
Rate Grade Descriptions
1 Poor Unacceptable work with numerous errors.
2 Satisfactory Minial requirement work fulfilled with numerous errors.
3 Above Average The work is accaptable but with noticible errors.
4 Good The work is fine but there are few errors
5 Excellent Almost perfect work with minimal or little errors.

Elements Descriptions
Text, image, audio, video, and animation are the five multimedia elements. The first multimedia element
Multimedia is text. Text is the most common multimedia element. The text expresses the information the developer
is trying to get across to their viewers.
Call To Actions In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate
(CTA) response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating
Content
and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise,
Marketing
promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
Graphical creativity is the process of transferring the designs and the graphical work from raw materials
Creativity &
and solid forms into interactive live forms and designs. Thus, the user lives the feeling story of graphic
Design
art, and lives through it to enjoy the psychological and social needs and demands.
The principles of design are the rules a designer must follow to create an effective and attractive
Principle of
composition. The fundamental principles of design are Emphasis, Balance and Alignment, Contrast,
Designs
Repetition, Proportion, Movement and White Space.
When it comes to audio, Dynamics refers to the variation in level—volume—in the audio signal, and
when a musical part—like a recording of drums, or a vocal track—ranges from loud to soft over the
Audio Dynamics
course of, say, a song, the upper and lower limits of that variation—the difference between the loudest
and softest levels
Spelling is the correct arrangement of letters to write a word. Grammar is the correct arrangement of
Spelling,
words to form a sentence. Punctuation is the correct arrangement of marks among words in a sentence,
Pronunciation &
to enable comprehension. There are also incorrect spelling, grammar, and pronunciation, any of which
Grammar
can cause confusion.
Technical Project/file runs without any problems. E.g. there are no errors in the messages, audio, or pictures found.
Subject Knowledge means the information, understanding and skills specific to the broad occupational
Subject area. Subject matter knowledge refers to a kind of knowledge on a specific subject that a person extends
Knowledge beyond knowing a lot about something.
Use of The appropriate amount of audio, video or 3D enhancements is used effectively to entice users to learn
Enhancements and to enrich experiences.
Ideas, Arguments Ideas expressed include original thought, substantial depth, and are relevant to topics. Viewpoints show
and Analysis logical thinking, reasoning and analysis with examples.
Not all print ads are created equal, however. In order to maximize your investment, include all of these
Elements of
elements in your advertisement. Include for instance: The Offer, The Headline, Image, Sub-Headline,
Advertising
Slogan, Company Logo, Products, Descriptions, Addresses, Contacts, Prices, Offers, etc.
Content organization is a response to the activity of the information seeker, designed to make that
Organization of
activity more successful. In other words, we organize content (or anything else) so that the
Contents
viewer's/listener's attempts to find it will be successful.

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 "Success is not final; failure is not
fatal: It is the courage to continue that
counts." — Winston S. Churchill

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