Car Wash

Business
Plan
[YEAR]

It’s more than a car… Keep it clean.

Information provided in this business plan is unique to this business and confidential; therefore,
anyone reading this plan agrees not to disclose any of the information in this business plan
without prior written permission of the Company

Prepared By  10200 Bolsa Ave, Westminster, CA, 92683

 John Doe  [email protected]

 (650) 359-3153  http://www.example.com

Table of Contents

Executive Summary 5

Venture Description 6

Management and Organization Plan 6

Carmen Perez 6

Objectives 7

Marketing Plan 7

Keys to Success 7

Financial Plan 8

Business Summary 9

Legal Form of Business 10

Management Team 10
Carmen Perez 10

Board of directors 10
Carmen Perez 10

Tony Perez 11

Advisory council 11
Anne Klinesmet 11

Ted Hooster 11

Gerald Lance 11

Hiring Plan 12

Compensation and Ownership 12

Employee Reward and Incentive Plan 12

Products & Services 13

Purpose of Our Services 14

Features and Benefits 14

Our Services 14

Related Products/Services and Spin-Offs 15

Car Wash | Business Plan [YEAR] 2/35

Market Analysis 16

Industry Profile 17
Current size 17

Growth potential 17

Industry Trends 17

Other Characteristics 18

Distribution Channels 18

Target Market Profile 18

Customer Profile 19

Future Markets 19

Competitive Analysis 20

Direct Competition 21

Indirect Competition 21

Future Competition 21

Competitive Analysis 22

Marketing & Sales Plan 23

Marketing Strategy 24

Advertising and Promotion 24

Publicity 24

Telemarketing/Direct mail 25

Internet 25

Trade Shows 25

Pricing Strategy 25
Pricing Policies 26

Financial Plan 27

Break-even Analysis 28

Income Statement Projections 28

Balance Sheet Projections 31

Cash Flow Statement 32

Car Wash | Business Plan [YEAR] 3/35

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1.

Executive Summary
Venture Description
Management and Organization Plan
Objectives
Marketing Plan
Keys to Success
Financial Plan
Car Wash | Business Plan [YEAR] 5/35
Venture Description

 S&G Car Wash

Steve and Gabriel Car Wash Inc. (S&G) plans to build a four-in-one car wash with four self-
service bays and one automatic drive-thru. The facility will offer the most modern and efficient
self-cleaning equipment in the area, will be a well-lit, nicely landscaped, modern structure that
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delivers high-quality service at competitive prices with remote (video) security monitoring in the
service area. S&G is designed to appeal to both men and women, helping them feel welcome
Start
andwriting here.. they wash their cars, motorcycles, boats, and other vehicles.S&G is in the
safe while
planning stage. A January 200C opening is planned.

Management and
S&G is unique in that it isOrganization Plan
a community-minded business with a civic-minded approach, which
involves its owner in being a visible, active member of the local community. The lot on which
S&G is to be built was the site of the old Copperville CommunityCivic Center that the town has
outgrown
 S&G Carand
Washreplaced with new facilities at another location. The site is familiar to the town’s
people as the site of many civic events. Whenever possible, S&G will allow civic events such as
charity
Sparklefund car washes,
& Gleam Car Washmeetings of local
Inc. (S&G) car andSubchapter
is a StateA, motorcycleSclubs, and participation
Corporation in the
formed in April
neighborhood beautification
200B. The corporate form wasprogram.
chosen Byforsupporting theofcommunity
its limitation liability andwith
easethese activities, and
of transferability.
identity will be established
The Sub-chapter which
Selection was will support
made to avoidthe marketing
double efforts
taxation. of the
The sole business. President,
stockholder,
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and Chief Executive Officer are Carmen Perez. Custodial service, grounds upkeep, machine
servicing and repair, and maintenance will either be outsourced or handled by a part-time
Start writing here..
employee. Carmen’s husband Tony Perez will serve as corporate secretary and as a member of
the board of directors, primarily as an accommodation.

S&G has an advisory board consisting of an entrepreneur, financial advisor, a CPA, and a
Carmen
community center director. Perez
It has retained the professional services of an attorney, CPA, banker,
CEO
and insurance agent. - [email protected]

Carmen has worked full time at a local electrical contracting company for the
past 15 years. She is vice president of operations and will continue to work until
S&G opens. Formerly, Carmen was employed as a marketing manager for a real
estate company. She will handle all day-to-day operations, buying of supplies
and marketing of the business.

Car Wash | Business Plan [YEAR] 6/35

Objectives

 S&G Car Wash

The objectives for S&G Car Wash and Detail Service are:

1. To be viewed as a premium car wash and detail service in East Meadow.

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2. Maintain a very high gross profit margin.
3. Maintain a modest, steadily growing net profit margin.
Start writing here..
4. Expand to two locations after the third year of operation.

Marketing Plan

 S&G Car Wash

The site of S&G is the most important factor in the success of the business. All factors have
been considered, and the corner of Leeds Parkway and Dunbrooke Road in Copperville, StateA
has been selected. This location is situated on the northwest corner of the intersection of two
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major thoroughfares in this treasured community. This site is particularly well-suited for a car
wash. The intersection of these two thruways is on the northern edge of a busy mini-mall of
Start writing here..
groceries, sundries, and specialty shops. Corporate campuses surround the area, along with
upscale multi-family developments of condominiums, duplexes, and apartments as well as
single-family developments.
Keys to Success
The closest competitor is a full-service tunnel carwash located an inconvenient 3.5 miles from
the center of commercial activity. StateADOT Traffic counts in the area immediately adjacent to
theS&G
 siteCar
location
Wash are 28,500 vehicles per day. SSCWN and the AutoLaundry news agree that
average traffic counts of 1,500 vehicles per day will support one bay. S&G plans to build four
bays•of self-service
S&G is situatedplus
on one automatic corner
the northwest bay, thus requiring
of the a minimum
intersection of twotraffic
majorvolume of 7,500 in
thoroughfares
cars per
thisday in trafficcommunity
treasured count. ThisThis
positions
site isS&G for better-than-average
particularly well-suited for a revenues,
car wash.as well as
future growth and investment potential.
• Direct competition is limited to outdated "tunnel" or friction car washes, lube
To unlock &try
help washes,
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and convenience stores.
• S&G will boast the Laserwash 4000 "touchless, spot-free" system. Washing Equipment of
Start writing here..
Texas (WET) is located in San Angelo and will provide all equipment and maintenance
support.

Car Wash | Business Plan [YEAR] 7/35

Financial Plan

 S&G Car Wash

The overall cost for the start-up of this business is $615,000.This amount is broken down as
follows:

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1. The land is under contract and will be purchased for $180,000.
2. Construction of the facility will be approximately $125,000.
Start writing
3. Thehere..
equipment costs for the four self-service bays and one automatic drive-through is
$250,000.
4. Operating cash $60,000.

The owner will invest $160,000 and Sparkle & Gleam will borrow the additional$455,000. A 20-
year real estate loan at 8% interest in the amount of $244,000 and a 10-year equipment loan at
10% interest of $211,000 are needed.

Pro-forma for three years has been prepared using conservative sales projections. They show
operational profitability within the 2nd year and overall profitability within the 3rd year.

Carmen’s exit strategy is either to leave the business to her heirs or sell it when she is ready to
retire.

Car Wash | Business Plan [YEAR] 8/35

2.

Business Summary
Legal Form of Business
Management Team
Board of directors
Advisory council
Hiring Plan
Compensation and Ownership
Employee Reward and Incentive Plan
Car Wash | Business Plan [YEAR] 9/35
Legal Form of Business

 S&G Car Wash

Steve & Gabriel Car Wash Inc. is a Subchapter S Corporation, registered by the StateA Secretary
of State to do business in StateA. The Subchapter S election, filed with the Internal Revenue
Service, offers a reduced tax liability for the owner. The corporate status provides the owner
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with limited liability. Potential additional liability will be covered by a $1 million umbrella
insurance policy against all liabilities as well as property insurance.
Start writing here..

Management Team

Carmen Perez
CEO - [email protected]

Carmen has worked full time at a local electrical contracting company for the
past 15 years. She is vice president of operations and will continue to work until
S&G opens. Formerly, Carmen was employed as a marketing manager for a real
estate company. She will handle all day-to-day car wash operations, buying of
supplies, and marketing of the business.

Board of directors

Carmen Perez
Chairman of the Board - [email protected]

Car Wash | Business Plan [YEAR] 10/35

 Tony Perez
Secretory - [email protected]

TonyPerez will serve as corporate secretary and as a member of the board of

directors, primarily as an accommodation.

Advisory council

 S&G Car Wash

Currently, four people serve on the advisory council. They bring start-up and on-going
management and subject-matter expertise to Carmen Perez. The advisory council members
have volunteered to meet together each month during the first year in business to provide
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guidance during the start-up phase. The timing of on-going meetings will be determined after
one year.
Start writing here..

Anne Klinesmet
[email protected]

Owner of two area businesses — a landscaping service and an equipment rental

store— to provide an entrepreneurial perspective.

Ted Hooster
[email protected]

Independent financial advisor—to assist in building a business that meets

Carmen’s personal vision

Gerald Lance
[email protected]

Certified public accountant—to provide evaluation and guidance concerning

financial statement projection and on-going analysis.

Car Wash | Business Plan [YEAR] 11/35

Hiring Plan

 S&G Car Wash

S&G has been created for the purpose of creating a family-owned business that the Perez
family can own and operate. There are no plans for management personnel in addition to
Carmen Perez. Custodial service, grounds upkeep, machine servicing and repair, and
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maintenance will either be outsourced or handled by part-time employees. Due to the type of
work needed and the available work-force, S&G will seek retired individuals or students to
Start writingthese
provide here..services. Part-time employees will be recruited through advertising and job fairs
at the new community center, area high schools, and the community library.

Compensation and
In order to expand into Ownership
related services and spin-offs, S&G would have to hire a manager to
oversee the entire operation. This person would monitor and supervise all employees. In
addition, experienced full- and part-time staff would have to be trained and hired.
 S&G Car Wash

S&G will employ Carmen at a salary of $24,000 in the first year (that salary is projected to go to
$36,000 in the second year). Part-time employees will be paid $10.00 an hour. Carmen holds all
of the stock of the company. The company offers minimal benefits to the owner and no
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benefits to part-time employees.

Start writing here..

Employee Reward and Incentive Plan

 S&G Car Wash

S&G will not have a formal employee incentive plan to start. Employees will be motivated
through rewards and incentives for jobs well done, goals met, problems solved, and taking
initiative. Initially, rewards will be non-monetary, to include paid time off, flexible work hours,
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free car washes, and parties.

Start writing here..

Car Wash | Business Plan [YEAR] 12/35

3.

Products & Services

Purpose of Our Services
Features and Benefits
Our Services
Related Products/Services and Spin-Offs
Car Wash | Business Plan [YEAR] 13/35
Purpose of Our Services

 S&G Car Wash

Steve & Gabriel customers will:

Save time because of the

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• Convenient location– there will be no need to drive to the out of the way competition
• 24-hour
Start writing here..operation– customer can choose the time most convenient to him
• State of the art equipment – more efficient cleaning, fewer breakdowns, and easy to
service equipment
Features andfullBenefits
• Available service and options – a quick exterior wash, add on options, or full-service
automatic available

 S&G
Save Car Wash
money

Steve• New equipment

& Gabriel means
Car Wash will more efficient cleaning
offer technologically and fewer
advanced, breakdowns
frictionless, touch-free exterior in-
bay automatic and self-service
• More efficient equipment car wash a
provides facilities. The basic
more thorough automobile
wash wash consists of the
the first time
self-service
• Priceswash options.
similar In-bay automatic upgrade washes consist of an under chassis wash,
to the competition To unlock help try Upmetrics! 
tire scrubber, and in-bay automatic upgrade wash with extended drying. S&G will not only offer
the
Feelcleanest
safe andand technologically advanced car wash, but it will also offer remote video security
comfortable
Start
andwriting here.. S&G will provide the most up-to-date technology for things such as wand tips,
monitoring.
• Well
the brushes, lighted, clean,ofand
the weight theremotely monitored
wands, etc. Customers facility
willprovides
save time,a safe
saveenvironment
money, preserve and
enhance the value
• Heated floor of
andtheir car, and
radiant feel safe
overhead heatand
willcomfortable using our
permit car washes facility.
in cold weather
Our Services
• Landscaping and efficient design will make the facility pleasant to visit

 S&G Car Wash

S&G realizes the car wash industry, top to bottom, is a service industry. S&G will establish itself
as the premier car wash facility by providing a quality service for a competitive price and by
focusing our staff on customer service. We will offer the following services to the City
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community:

• Laser
Start writing "touch-free and spot-free" car wash (4 different washes: $5, $6, $7, $8)
here..
• Four "self-serve" bays ($1.25 for 4 min cycle)
• Vacuum and car wash vending services($.75 for 4 min cycle)
• Reverse osmosis drinking water ($.25/gal)

Car Wash | Business Plan [YEAR] 14/35

Related Products/Services and Spin-Offs

 S&G Car Wash

S&G constantly monitors the car wash industry and will adopt new technology that offers
customers a better product or aids in water conservation and anti-pollution efforts. There are
new spin-offs that we might develop which would keep us on top of changing market trends.
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Combination Car Washes and Fast Lube

Start writing here..
Experience and time have proven that tremendous crossover opportunities exist between
car washes and fast lube facilities. This combination would allow customers to get two
services for their car more conveniently and quickly. We will look into companies that
specialize in "Modular Fast Lube." These are pre-constructed units that come to the site are
very large pieces ready to install. This combination would combine two separate profit
centers.

Full-Service Car Wash and Detail Center

We could add an automated car wash that includes interior detailing. Current trends let
customers have choices on how they would like to have their car washed at different times.
Self-service this week, automated next week.

Car Wash | Business Plan [YEAR] 15/35

4.

Market Analysis
Industry Profile
Industry Trends
Other Characteristics
Distribution Channels
Target Market Profile
Customer Profile
Future Markets
Car Wash | Business Plan [YEAR] 16/35
Industry Profile

 S&G Car Wash

The industry has developed to a mature product/service. It is generally agreed that the first
automatic car wash was developed around 1914. By 1945 there were 32 car washes across the
nation. As the automobile industry grew, the car wash industry grew exponentially. Due to
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heightened consumer expectations, the industry has experienced major changes that have also
increased operating costs brought on by customer demands. The primary changes have been
Current size driven. Customer decision points centered on how and where a vehicle can be
convenience
cleaned quickly, efficiently, and effectively. Until recently, the self-service car wash bay was only
Start writingwand
a wash here..and soap. Consumer demand forced the industry to create new services including
the foaming brush, vacuum and carpet cleaners, fragrance, and the in-bay automatic wash.


TheS&G Car Wash
most recent U.S. business census data (NAICS code 811192) shows that the total annual
revenue for all car washes nationally is $3.9 billion and is $33.8 million for the state of StateA.
The Car wash industry and revenue growth in the US and in
The total
StateA is population in a
increasing at the study
high area
rate. U.S.isCensus
160,000industry
people. The average daily traffic count as
reported
data in the
for the latest
most StateA
recent Department
five-year of Transportation
study shows growth in report of the primary market, the
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drive-by market,
numbers consists of 28,500
of establishments, cars perand
at the national dayStateA
at the intersections of Leeds Parkway and
Dunbrooke
state Road.
level, of 18%The
andStateA DepartmentRevenues
15% respectively. of Transportation
grew anticipates a 4.5% traffic increase
Growth
annually
48% potential
due toand
nationally population growth.during
41% in StateA The traffic counttime
the same numbers at a 4.5% growth rate translate
into a 30,000 potential customer volume this coming year.
period.
Start writing here..
The car industry continues to grow. Even in an era of
increasing concern about the environment, cars give
Industry Trends
people freedom. Car washes will be needed to allow
people to keep their assets in good shape, protecting the
investment. (Graph data for the last 13 years derived from the US Department of Commerce

webS&G Car Wash
site.)

Cars continue
Convenient to be amethods
payment status symbol
are anand offer
issue an affordable
in self-service means ofThe
industries. demonstrating affluence.
release of the new
Leasing represents a large share of the total car ownership market. This trend helps drive
dollar coin, increasing use of credit and debit cards, and technologies allowing prepaid payment the
demand
cards arefor
allkeeping cars
indicators of in good
the shape
coming to avoidVendors
changes. extra charges upon vehicle
are developing new return.
technologies that
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allow easy use of multiple payment methods. Technologies that control the delivery and remote
notification of problems in the facility are becoming more available and affordable. This
Start writing here..
technology notifies the owner of potential payment problems before they happen and interrupt
the delivery of products. It also can notify the owner when there are malfunctions with the
equipment. Customers want more services. Vendors are now developing multiple-use devices
such as vacuuming machines that have built-in shampooing machines and spot remover.
These factors went into the selection of Shower Rain products. Shower Rain stays abreast of
the changes in the industry and our maintenance agreement incorporates periodic upgrades to
installed equipment.

Car Wash | Business Plan [YEAR] 17/35

Other Characteristics

 S&G Car Wash

Car washes are located in all parts of the country. Certain locations, notably the south and
west, have higher concentrations of car washes but car washes are a necessity everywhere.
According to car wash industry sources, an abundance of multi-family housing units in an area
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is a good indicator of car wash facility success. Of the 160,000 population(Sept 200A MASR,
INC report) in the target market, 28% reside in multi-family units.
Start writing here..
Weather does affect volume at car washes. The reality, however, is that cars still need to be
washed at all times of the year. This is especially so in winter when salt, sand, and other
Distribution Channels
chemicals are spread on the roads to improve traction. These "additives" attack the paint, bright
metal, and mechanical components and must be removed or the life of the body of the car is
shortened. Car washes are the only reliable way of cleaning the undercarriage and maintaining
theS&G
car’s finish
Car Washin the winter. Although volume will be reduced during inclement weather, the
volume returns when the weather clears. Industry surveys show that car washes will generate
50% of their
Efficiently business
running roadduring the are
systems latethe
winter/early spring
distribution months.
system for car washes. Due to the
construction of the six corporate campuses surrounding the area, the road system serving S&G
Based upon recent calendar year figures obtained by Professional Car Washing Magazine in a
runs smoothly and efficiently.
nationwide survey, for a five-bay, self-service wash, average operating costs are approximately
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41% of gross income. This figure does not include an average debt service of 24.5%. These
projections
Start do not include any administrative or marketing expenses. Profit before income
writing here..
taxes for a car wash of this size is 4.3% (RMAAssociates).

Target Market Profile

 S&G Car Wash

The Copperville area is the target market. In this market,

the following graphs show how the market area closely
compares to the ideal customer profile. (Data were
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taken from the latest U.S. Census report as compiled by
the county.)
Start writing here..
Little information is available on average car age in
Copperville, but given the match in average income, age,
and type of work between the ideal target market and
the Copperville area, the supposition can be made that
the distribution of vehicles by age will closely follow the ideal target market distribution.

The typical market size that can support a self-service car wash will guide the number of bays
to be built. The Self-Service Car Wash News (SSCWN), an industry consortium, indicates that
traffic count is the best method of measuring market potential. StateADOT Traffic counts in the
area immediately adjacent to the site location are 28,500 vehicles per day. SSCWN and the
AutoLaundry news agree that average traffic counts of 1,500 vehicles per day will support one

Car Wash | Business Plan [YEAR] 18/35

Customer Profile

 S&G Car Wash

Today’s customers have changed considerably. Fifteen years ago, the primary market was 90%
male; today, the clientele varies from 16-year-old females to 75-year-old males and everything in
between. Of the car washes operating today, 13% are less than 10 years old and of that 7 % are
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less than five years old. As vehicle prices and maintenance costs continue to rise, car owners
are keeping their vehicles longer and paying more attention to its upkeep and appearance.
Start writing here..motorists have been quick to recognize and accept the value of high-quality car
Consequently,
wash services.

Future Markets
The target market characteristics are broken into seven primary categories according to
Professional Carwashing and Detailing Online:

• The density of the population between the ages of 16 & 65. The largest percentage
 S&G Car Wash
should be between 34 and 45.

S&G •will
Predominant household income
look for opportunities of between
in suitable locations$48,000
to openand $75,000operations. This
additional
expansion will not
• Proximity be a priority because
to multi-family extensive research has been done showing that the
housing units
current location to
• Proximity is the best in the
white-collar city.
professionals and sales workers To unlock help try Upmetrics! 
• The volume of drive-by traffic
• Customers
Start writing here.. who value clean cars
• Age of vehicle: 30-40% should be less than three years old, 10-20% should be between
three and five years old. Less than 15% should be older than five years.

The area surrounding S&G has needed a car wash for several years. Residents in the area have
had to drive a minimum of three miles to find an automatic car wash and more than 10 miles to
find a self-service car wash.

Car Wash | Business Plan [YEAR] 19/35

5.

Competitive Analysis
Direct Competition
Indirect Competition
Future Competition
Competitive Analysis
Car Wash | Business Plan [YEAR] 20/35
Direct Competition

 S&G Car Wash

The location of the car wash is the most important indicator of success. Locating the site too
close to the competition will only divide the current market, rather than expand it. Therefore, it is
important from a competitive standpoint to locate where there is little competition or where
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there are more customers than the competition can service. In S&G’s 160,000 population target
market area there are four-car washes: a full-service tunnel car wash located an inconvenient
Start writing
three here..
miles away, three self-service four-bay units located on 98th Parkway some eight, 11, and
13 miles away from S&G.

Indirect Competition
There is no competition for S&G within a three-mile radius. The major arteries of Leeds Parkway
and Dunbrooke Road, the main conduits to S&G, will continue to provide a steady stream of
clientele.
 S&G Car Wash

S&G will have indirect competition from any other sources of car washes, such as the car
owner at home, detailers, charitable fundraisers, and car service businesses. The weather will
limit competition from the owner and fundraisers but the other two indirect competitors are in
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reality, different businesses, with different target markets. None of these indirect competitors
are new or unique to S&G. They exist in all markets.
Start writing here..

Future Competition

 S&G Car Wash

Carmen will periodically visit car washes in the area to assess the continued competitiveness
of S&G and stay abreast of new products and equipment in the industry. The establishment of
S&G should discourage new similar facilities within close proximity but Carmen will remain
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alert to any such plans.

Start writing here..

Car Wash | Business Plan [YEAR] 21/35

Competitive Analysis

 S&G Car Wash

The basis of competition among car washes is location convenience, equipment parameters,
and price for services.S&G is the only car wash within a 3-mile radius of the major arteries of
Leeds Parkway and Dunbrooke Road. Our price will be similar to the other four car washes
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within our market area. Since S&G will have the newest equipment, the quality of our wash will
at least equal that of the other carwashes and most likely be superior.
Start writing here..
Our warm wash pad and radiant heating system will be unique and should drive some of the
customers of the other local car washes to our location in particularly cold weather. A closed-
circuit video security system is a unique feature of S&G. Using an IP routable camera, the
facilities are under constant surveillance by a local security/protection firm. Videotapes of the
activities will be maintained for 14 days.

Car Wash | Business Plan [YEAR] 22/35

6.

Marketing & Sales Plan

Marketing Strategy
Advertising and Promotion
Publicity
Telemarketing/Direct mail
Internet
Trade Shows
Pricing Strategy
Car Wash | Business Plan [YEAR] 23/35
Marketing Strategy

 S&G Car Wash

Marketing in our car wash business relies on the name recognition of the Laserwash system as
an industry leader and the "curbside" appeal of the site for first-time customers. Quality service
will bring customers back time and time again. Also, the use of a local radio station and the
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"word of mouth" advertising of satisfied customers will grow our customer base. We will offer a
competitive price for all budgets. Our base wash will be $5 and our deluxe wash will be $8.
Start writing here..

Advertising and Promotion

 S&G Car Wash

When Steve & Gabriel opens, press releases will go out to the local newspapers, radio and
television stations. For the first four Saturdays after the opening, ads will run in the Copperville
Times and on two radio stations.
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Publicity

 S&G Car Wash

A new use for the old site of the Copperville Community Center will generate a certain level of
interest and we will send press releases to the local media at all stages of the governmental
approval process as well as groundbreaking, construction completion and grand opening. In
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addition, the civic events held there will be publicized by the organization holding the event as
well as by S&G
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Car Wash | Business Plan [YEAR] 24/35

Telemarketing/Direct mail

 S&G Car Wash

Direct mail will be an important part of the media mix. The initial marketing effort will include a
direct mail flyer to the 5,000 households closest to the car wash.

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Costs involved

StartPurchase of mailing list by zip code

writing here.. $500

Printing of flyer $500

Internet
Postage for the bulk mailer, .28/ea. $1400

In subsequent months, S&G will be part of a co-op "mail pac" which will include a promotional
 S&G Car Wash
coupon tothe car wash for area residents and businesses. This marketing program is well
established and many local businesses are participants.
Steve & Gabriel does not plan to have an internet presence at this time.

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Trade Shows

 S&G Car Wash

Carmen will attend trade shows from time to time to assess the direction of the industry and to
keep abreast of new trends and technologies.

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Pricing Strategy
Pricing is based on local averages of competitors.

Car Wash | Business Plan [YEAR] 25/35

 Products & Services Price

In-bay self-service wash products

• Presoak
• Rinse
• Spot free rinse
• Soapy wash $1.00 for 3.75 minutes and $0.25 for each
additional minute.
• Tire cleaner
• Engine cleaner
• Scrubby brush
• Wax
• Rust Prohibition

Automatic wash bay

• Basic
• Basic with wax
$15 for package
• Deluxe
• Deluxe with wax

Vacuum $1

Shampoo Machine $1.00 / 3.2 minutes

 S&G Car Wash

At the present time S&G does not have any quantity discountsor introductory offers. If fleet
sales are made or customer demands suggests them, they will be explored.

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Pricing Policies

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Car Wash | Business Plan [YEAR] 26/35

7.

Financial Plan
Break-even Analysis
Income Statement Projections
Balance Sheet Projections
Cash Flow Statement
Car Wash | Business Plan [YEAR] 27/35
Break-even Analysis
S&G’s gross margin is figured at 100%. Some car washes deduct applicable supplies (soap) and
utilities along with direct labor from gross revenues as a cost of goods sold. However, as a totally self-
service operation, S&G has no direct labor and the decision was made to expense all costs as
operations cost so that comparisons could be easily made to RMA composite statements, which do
not use the cost of goods sold. With no variable expenses and four different services which are
projected at different prices and different levels of sales; break-even can only be calculated using
projected Net Sales and Total expenses.

Projections indicate that Operating Income will actually be in excess of Operating Expenses within the
2nd Year but Debt Service will prevent true break-even until the 3rd Year.

Year1 Year2 Year3

Net Sales [Amount] [Amount] [Amount]

Operating Expenses [Amount] [Amount] [Amount]

Operating Income [Amount] [Amount] [Amount]

Interest Expense [Amount] [Amount] [Amount]

Net Income [Amount] [Amount] [Amount]

Income Statement Projections

2024 2025 2026

Revenue $478,562 $1,181,504.85 $2,167,194.85

Basic Car Wash $119,378.55 $214,386.90 $385,007.40

Unit Sales 7,959 14,292 25,667

Unit Price $15 $15 $15

Premium Car Wash $106,439.75 $151,757.25 $216,361.75

Unit Sales 4,258 6,070 8,654

Unit Price $25 $25 $25

Monthly Subscription $252,743.70 $815,360.70 $1,565,825.70

Users 1,348 3,118 5,505

Recurring Charges $30 $30 $30

Car Wash | Business Plan [YEAR] 28/35

 2024 2025 2026

Cost Of Sales $36,718.30 $73,756.61 $125,224.76

General Costs $36,718.30 $73,756.61 $125,224.76

Cleaning Supplies $10,253.73 $11,823.19 $13,644.42

Soap and Detergents $6,341.24 $7,145.34 $8,051.52

Waxes and Polishes $3,912.49 $4,677.85 $5,592.90

Equipment Maintenance $26,464.57 $61,933.42 $111,580.34

Machine Maintenance $23,928.11 $59,075.26 $108,359.75

Towel and Brush

$2,536.46 $2,858.16 $3,220.59
Replacement

Revenue Specific Costs $0 $0 $0

Personnel Costs (Direct

$0 $0 $0
Labor)

Gross Margin $441,843.70 $1,107,748.24 $2,041,970.09

Gross Margin (%) 92.33% 93.76% 94.22%

Operating Expense $637,079.45 $717,959.45 $826,443.67

Payroll Expense (Indirect

$552,720 $568,101.60 $583,932.84
Labor)

Car Wash Technicians $369,900 $380,997 $392,427.12

Basic Wash Technician $225,000 $231,750 $238,702.80

Premium Wash Technician $144,900 $149,247 $153,724.32

Administrative Staff $94,500 $96,135 $97,807.08

Office Manager $60,000 $60,600 $61,206

Receptionist $34,500 $35,535 $36,601.08

Maintenance Crew $88,320 $90,969.60 $93,698.64

Car Wash | Business Plan [YEAR] 29/35

 2024 2025 2026

Equipment Maintenance
$88,320 $90,969.60 $93,698.64
Technician

General Expense $84,359.45 $149,857.86 $242,510.83

Facility Expenses $34,242.69 $39,227.96 $47,255

Rent $25,364.99 $28,581.81 $32,206.53

Utilities $8,877.70 $10,646.15 $15,048.47

Marketing and Advertising $40,677.79 $100,427.92 $184,211.58

Local Advertising $16,749.68 $41,352.66 $75,851.83

Online Marketing $23,928.11 $59,075.26 $108,359.75

General and Administrative $9,438.97 $10,201.98 $11,044.25

Office Supplies $4,438.97 $5,001.98 $5,636.25

Insurance $5,000 $5,200 $5,408

Bad Debt $0 $0 $0

Amortization of Current
$0 $0 $0
Assets

EBITDA ($195,235.75) $389,788.79 $1,215,526.41

Additional Expense $8,192.42 $7,070.62 $5,867.75

Long Term Depreciation $5,184 $5,184 $5,184

Gain or loss from Sale of

$0 $0 $0
Assets

EBIT ($200,419.75) $384,604.79 $1,210,342.41

Interest Expense $3,008.41 $1,886.63 $683.75

EBT ($203,428.17) $382,718.17 $1,209,658.66

Income Tax Expense /

$0 $0 $0
Benefit

Car Wash | Business Plan [YEAR] 30/35

 2024 2025 2026

Total Expense $681,990.17 $798,786.68 $957,536.19

Net Income ($203,428.17) $382,718.17 $1,209,658.66

Net Income (%) (42.51%) 32.39% 55.82%

Retained Earning Opening $0 ($216,428.17) $153,290

Owner's Distribution $13,000 $13,000 $13,000

Retained Earning Closing ($216,428.17) $153,290 $1,349,948.66

Balance Sheet Projections

2024 2025 2026

Assets ($151,945.95) $201,132.64 $1,379,948.66

Current Assets ($171,761.95) $186,500.64 $1,370,500.66

Cash ($171,761.95) $186,500.64 $1,370,500.66

Accounts Receivable $0 $0 $0

Inventory $0 $0 $0

Other Current Assets $0 $0 $0

Long Term Assets $19,816 $14,632 $9,448

Gross Long Term Assets $25,000 $25,000 $25,000

Accumulated Depreciation ($5,184) ($10,368) ($15,552)

Liabilities & Equity ($151,945.96) $201,132.64 $1,379,948.66

Liabilities $34,482.21 $17,842.64 $0

Current Liabilities $16,639.57 $17,842.64 $0

Accounts Payable $0 $0 $0

Car Wash | Business Plan [YEAR] 31/35

 2024 2025 2026

Income Tax Payable $0 $0 $0

Sales Tax Payable $0 $0 $0

Short Term Debt $16,639.57 $17,842.64 $0

Long Term Liabilities $17,842.64 $0 $0

Long Term Debt $17,842.64 $0 $0

Equity ($186,428.17) $183,290 $1,379,948.66

Paid-in Capital $0 $0 $0

Common Stock $0 $0 $0

Preferred Stock $0 $0 $0

Owner's Contribution $30,000 $30,000 $30,000

Retained Earnings ($216,428.17) $153,290 $1,349,948.66

Check $0 $0 $0

Cash Flow Statement

2024 2025 2026

Cash Received $478,562 $1,181,504.85 $2,167,194.85

Cash Paid $676,806.17 $793,602.68 $952,352.19

COS & General Expenses $121,077.75 $223,614.46 $367,735.60

Salary & Wages $552,720 $568,101.60 $583,932.84

Interest $3,008.41 $1,886.63 $683.75

Sales Tax $0 $0 $0

Income Tax $0 $0 $0

Net Cash From

($198,244.17) $387,902.17 $1,214,842.66
Operations

Car Wash | Business Plan [YEAR] 32/35

 2024 2025 2026

Assets Sell $0 $0 $0

Assets Purchase $25,000 $0 $0

Net Cash From

($25,000) $0 $0
Investments

Amount Received $80,000 $0 $0

Loan Received $50,000 $0 $0

Common Stock $0 $0 $0

Preferred Stock $0 $0 $0

Owner's Contribution $30,000 $0 $0

Amount Paid $28,517.78 $29,639.58 $30,842.64

Loan Capital $15,517.79 $16,639.57 $17,842.64

Dividends & Distributions $13,000 $13,000 $13,000

Net Cash From

$51,482.22 ($29,639.58) ($30,842.64)
Financing

Summary

Starting Cash $0 ($171,761.95) $186,500.64

Cash In $558,562 $1,181,504.85 $2,167,194.85

Cash Out $730,323.95 $823,242.26 $983,194.83

Change in Cash ($171,761.95) $358,262.59 $1,184,000.02

Ending Cash ($171,761.95) $186,500.64 $1,370,500.66

Car Wash | Business Plan [YEAR] 33/35

Car Wash | Business Plan [YEAR] 34/35
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