Module 20 Web design is essential because it impresses

how your audience sees your brand. The brand

Impact of ICT, the Self, and Society Information
you make on them can either get them to
and Communications Technology (ICT) has an
remain on your page and learn about your
immense impact on humanity. It covers all
business and turn into a competitor. Good web
developing sectors to improve their service,
design helps you to keep advance on your page.
lifestyle, and as the basis of economic growth.
Make your Website looks attractive by new
However, these impacts may seem to have both
images or a design renovation. Give it a facelift
advantages and disadvantages despite its
with some new photos or a design renovation.
progress.
Updated links
Module 19
Updated links and customized web search
Understanding ICT Project for Social Change
engines give the viewers appreciated and
Communicating with individuals and accessible information that leads to successful
organizations requires methods and technology projects. One reason to update the links on your
such as Information Communication Technology Website will attract the user to easily navigate
(ICT) with the help of a computer system. and search for your site.
Information technology is economic and social
Some benefits of updated link:
development that is generally seen as a useful
tool to employ better and cheaper • More visibility of your webpage in search
communication and to facilitate the generation results
of knowledge. The importance of sustaining and
• Receive traffic from other websites linked to
maintaining an ICT project is through available
you
monitoring tools and evaluating techniques
such as user interviews, feedback forms, and • High-quality incoming links mean your site will
analytics data. be admired as a valuable resource.
How do you measure impact? • Link updating also helps in getting fast in
search results quicker.
Is it better done in qualitative or quantitative
terms? The following is a photo53 of what Reply to inquiries
appears like a furniture set assembled with a
theme in mind. Providing a quick response to the viewer is vital
to gather and collect feedback on web content,
Things to remember to sustain an ICT Project especially to enhance the support, including
for Social Change forums, online communities, emails, blogs, and
comments.
Update content regularly Do not put off the
updates to safety measure your web content. It Website Management
is done to continue having life on your Website
that keeps the web content more captivating. By A website management platform is integrated
changing the site content often in essential to tools and services that allow the team to create,
maintain the relevancy of the Website design, develop, launch, manage, administer,
and monitor website content, web building
Webpage Design involves web management, navigation support,
homepage content writing and design for 1. WIX You will see how much traffic your site is
multimedia. getting, where your visitors are coming from
and more, with the Site Traffic Analytics. By
Monitoring Tools
understanding how visitors interact with your
24-hour care tools are used to continuously site and by checking in on your site's
track the status of the webpage in use to detect performance, you'll be better able to reach your
the earliest warning of failures, defects, or audience and respond to the changing trends.
problems, and to progress them. There are Once you log in to your WIX account, click the
monitoring tools for servers, networks, Analytics tab in your site's dashboard. In Wix,
databases, security, performance, Website and you can view the number of visitors, unique
Internet usage, and applications performance, visitors, bounce rate and forms submitted for
Website and Internet usage, and applications. the last 7 days. :

TIPS: LEARN MORE • Visits- refer to the number of visits in a

website during the selected time-frame,
Use a search about the Pareto Principle. Learn including multiple visits by the same visitor.
how the principle applies in almost every aspect
of life Promotion, Traction, and traffic • Unique Visitors- refer to the number of
monitoring people who visited a website at least once
within the reporting period.
Traction and traffic use to promote the Website
have varied methods to attract visitors to get • Bounce Rate- refers to the percentage of
more shares, email subscribers, and higher people that visited in a website and left after
search rankings to support and validate viewing only one page.
products and keep growing of user and
• Form Submitted- refers to the number of
customer.
contact forms submitted by visitors.
Module 18
2. Facebook Running a Facebook business page
Web Traffic can help your reach and connect with your
existing and potential customers. And this is one
Just like a traffic on a highway which refers to of the inexpensive ways to promote your
the number of cars traveling down the road, business online. To access Facebook Page
web traffic is the number of web users who Insights, go to your Facebook Page and click
travel to any given website. Each person who Insights tab in the top menu. Facebook Page
logs on to a website is recorded as a visit or Insights gives you a detailed analytics for your
session, with a starting and ending point. This is Facebook Page, so you can track what works,
a common way to measure success of your learn how people interact with your content,
website and online business effectiveness at and improve your results over time. Facebook
attracting an audience. Page Insights TAB will give you more in-depth
Monitoring Site Statistics statistics.

on Different Platforms You can find out how Overview: Overview gives you a bird’s-eye view
many people are interacting with your website. of everything that’s happening in your Facebook
There are many tools that you can use to Page. The Overview is broken down into
measure the success of content on your different sections, starting with the Page
website.
Summary. Here, you’ll see a set of graphs with even realizing how complex the jobs are.
top-level metrics for a number of categories: Creating a website by yourself is one of these

Actions on Page- refers to the number of times wonders that has become a reality. With the
people clicked Action Button. evolution of website builders, everyone

Page views- refers to the total views of your can design a website and craft an impressive
Facebook Page, including by people not logged online presence for themselves.
into Facebook.
1. How to design a website
Page Previews- refers to the number of times
Your website should meet one main goal. All
people hovered their mouse over your page
elements of your site should serve
information to see a preview of your page.
that overarching purpose. For example, if your
Page Likes- refers to the number of new likes.
site's purpose is to inform people
Post reach- refers to the number of people who
about safety precautions, you can utilize
saw your posts at least once.
different techniques to support your
Page followers- refers to the number of organic
efforts, such as showing photos, videos, writing
page follow, paid page follows and unfollows
blog articles, and more. Keep in
3. Google Analytics Google Analytics is a web
mind that your visitors - as well as Google's bots
analytics service offered by Google that tracks
- want to understand what your
and reports website traffic, currently as a
platform inside the Google Marketing Platform website is all about in the blink of an eye.
brand. Having multiple main objectives is likely
Benefits of Website Analytics & Tracking Here to result in confusion, which can, in turn,
are some benefits of advanced website increase the chances of your visitors
analytics.
leaving your page prematurely.
1. Know the visitors of the site.
2. Choose your website builder
2. Know exactly what the customers are looking
for. Now that you have identified your goal, it is
time to pick the right tool to reach
3. See what area customers are losing.
it. A website builder (also called a content
4. Find out how to improve the website. management system or CMS such as
5. Measure the success of other marketing wix.com) is a platform on which you can create,
activities and see the match rate rise personalize and publish a
Module 17 website.
How to Upload, Manage and Promote online 3. Define your layout
ICT Projects for Social Change
You can pick a template on which to base your
As technology advances, it enables us to achieve design. To make a template
more and more tasks without
your own, you can fully customize all its email address.
elements. Remove, add, or change details
5. Gather your content
like text, images, and color. Each template
This includes your images, slogans, videos, texts,
comes complete with the necessary
and more. Use your original
tools, such as an online booking widget if you're
materials as much as you can to ensure you're
an instructor or a Google Map
offering valuable and branded
widget. You can pick between a multi-page
content. Whenever you're not creating unique
template and a single-page one. If your
content, make sure to acquire your
website includes a hefty amount of content,
resources through legal ways.
you'll probably opt for a multi-page
6. Make it accessible to everyone
site. In this case, you'll include a classic website
menu from which your visitors Make sure to build your website hierarchically,
using clear headers to define
can navigate your site. However, if you have less
textual content to display, you the different levels of information. In addition,
ensure that your site is fully
may want to go for a one-page website. This
trendy option is a popular choice for operable with a keypad, write alt text for your
images, use heading tags, and
landing pages, event websites, and other short-
form content sites more. There are many more things you can do
to make your website accessible -
4. Claim your domain name
and all of them will also boost your SEO efforts.
To put it in simple terms, your domain name is
your address on the internet. 7. Optimize for mobile
It's what your visitors will see in the bar of their Smaller screens do not equal a smaller impact.
browser, right after the "www." With such an increase in
Registering your domain name is critical for your smartphone and tablet usage, you must ensure
online success. Websites with a seamless browsing experience
a customized domain are automatically across all devices. What's more, since Google
perceived by internet users as more implemented mobile-first indexing,
professional and trustworthy. When chosen optimizing the mobile version of your site has
wisely, a domain name also helps become even more important if you
search engines (like Google and Bing) to want to up your chances of ranking on page one
understand what your website is about. of search results.
In turn, this could positively impact your SEO 8. Ask for feedback
(Search Engine Optimization). Last
Whether you're creating an online portfolio,
but not least, having your domain name is the blog, or any other type of website,
first step in acquiring your custom
it's time to take a step back and ask someone your content to the four important purposes in
you trust to provide you with honest producing a social advocacy: Figure 1.0 –
Content Purposes
feedback. Be receptive to their critique, and
remember that you may not always 1. Inform – Transform into an informative
purpose in producing your advocacy. One main
like what you hear. To ensure a flawless final
purpose of media is to inform the people of
result, ask a friend or colleague to
what is the real situation of the society. Voice
check the following elements: Is the text out your thought in increasing understanding
proofread? Are the pages easy to and making meaningful knowledge to share
with others. Communicate with the audience
navigate? Is the mobile version optimized? Are with your heart. (e.g. Documentaries, News,
all the links working? Are all the Vlog and etc.)
SEO elements filled out correctly? 2. Inspire – Infuse your advocacy and learning
9. Publish - and get back to it with a sense of meaning and purpose to
motivate and uplift your audience. Make their
A site that looks like it's been lying dormant for viewing worthwhile, alive, and healthy on their
too long is uninviting and can eyes. Create new possibilities and desire to be
also seem unreliable. Regularly updating your taken. Inspire them to take actions. (e.g.
website shows that you're present, Advocacy Video, Inspirational Video/Film,
Endorsements, Testimonials and etc.)
active, and up-to-date with what's happening in
your industry. 3. Educate – Empower your audience with the
proper knowledge. Make them aware and
Module 16 impart learning through your advocacy. To
educate your audience means engaging them
Designing Social Advocacy
into a wise, hopeful, and respectful cultivation
According to Modern Sculpture Artists (MSA), a of learning and application. (e.g. Vlog, DIY
design is a plan or specification for the Video, Tutorial and etc.)
construction of an object or system or for the
4. Entertain – Ignite wonder, awe, and
implementation of an activity or process, or the
entertainment through learning. Learning is not
result of that plan or specification in the form of
always being serious, but it becomes more
a prototype, product or process. The verb to
adequate if the person is enjoying while doing
design expresses the process of developing a
it. Give your advocacy an entertainment value.
design. The design generally has to gratify a
(e.g. Musical/Lyrical Video, Short Film, Viral
certain goals and constraints such as aesthetic
Videos and etc.)
or overall look, functionality, economical and
socio-political considerations that is expected to Developing Social Advocacy Development phase
interact with a certain environment. In is one of the crucial stages in constructing and
designing and creating your own video content, producing your social advocacy, because this
you should express yourself by voicing out phase is where skills and creativity should foster.
creatively with passion to promote the advocacy The creator should also need to be careful not
you desire. Collect ideas, make outlines, decide to plagiarize works and give proper credits to
on the message, and make your content the owners of different intellectual properties in
interesting and positive. Make sure to anchor crafting your project unless it is under the fair
use. Fair Use means you can use copyrighted c. Dramatic works – These are plays, including
materials without a license but only for certain any accompanying music. Copyright in dramatic,
purposes. These includes commentary, criticism, works whether published or unpublished,
reporting, research, and educational purposes. expires fifty (50) years after the end of the year
In accordance with this, fair use must follow of creation.
these prescribed guidelines:
d. Pictorial, graphic and sculptural works –
a.) majority of the content you created must be These are photographs, drawings, paintings, and
of your own; any other kinds of two- or three-dimensional
art. These works’ copyright applies under fifty
b.) give credits to the copyright holder; and\
(50) years from the publication.
c.) don't make money out of the copyrighted
e. Motion pictures and other audiovisual
work.
works -These are movies, television shows,
The creator can also use Creative Commons – YouTube videos, and any kind of multimedia.
an American non-profit organization devoted to The audio-visual works shall be protected for
expanding the range of creative works available fifty (50) years from the date of publication. If it
for others to build upon and share legally. The is unpublished, it is protected for fifty (50) years
organization has released several copyright- from the date of creation.
licenses known as Creative Commons licenses
f. Sound recording – These are a separate
free of charge to the public. In copyrighting your
copyright that protects a recording artist’s
social advocacy, a basic understanding of
rendition of a work. Performances not
copyright principles is essential for anyone who
incorporated in recordings shall be protected for
publishes their creative works online. All
fifty (50) years from the end of the year in which
copyright law under Republic Act 8293 –
the performance took place. Sound or image
Intellectual Property Code of the Philippines
and sound recordings and performances
covers a broad range of creative works.
incorporated therein shall be protected for fifty
Copyright or author’s right is a legal term used
(50) years from the end of the year in which the
to describe the rights that creators have over
recording took place.
their literary and artistic works. Works covered
by copyright and its validity ranges from the
following medium:

a. Literary works – These are basically prose

Mdule 15
such as books, news story, scientific paper,
novel, poetry, or any other forms of “word- Social Advocacy
only”. The validity of copyright under literacy
works applies during the lifetime of the author Advocacy as defined by Merriam-Webster is the
plus fifty (50) years after death. act of supporting a cause or proposal: the act or
process of advocating. Today, the adaptation
b. Musical works – These applies to both the and improvement of the technologies can now
lyrics and the music. Under musical works, the serve as a platform for solving local and global
copyright falls under fifty (50) years from year issues through an advocacy. These includes
recording took place. solving of gender equality, economical,
agricultural and industrial problems,
government accountability and transparency,
educational dilemmas, crimes, religious manner that brings us to a solution Research
conflicts, climate change and more. In terms of makes you wiser on the decisions you make in
ICT usage, one of the most used by the people life and gain more experiences, and set of
today is the Social Networking sites or simply knowledge as you go through different findings
Social Media. It is the collective online and conclusions during the process of research.
communication channels dedicated to To be exact, the more research you conducted
community input, interaction, content-sharing the more things you can do in life. That is why
and collaboration. Since it caters a wide range of research is a must in delivering innovation,
possible user interaction, the social media is integration, promotion and to build change to a
broadly used to connect and communicate with society or community. With this, learning the
the global community. For that reason, the basic of research skills are essential for the 21st
social media can also be used to address an century in making life more convenient and
advocacy online. ICT Projects range from smarter. Theses consists of identifying the
community improvement to larger economic current trends, demands, working formats, as
development. Around the world, there are a well as the popular authors and topics. All the
wide variety of projects that incorporates the relevant information may help you in your
used of ICT for improvement. Projects for the research study. As part of the research for
communities are products of research before content in Social Advocacy, it requires several
implemented. These undergo with the process aspects to be taken into account. One of this is
of inquiry, investigation and deep analyzation the proper background research of your
for the needs of assessment. The following are proposed ICT project by translating your own
the steps on how to make your own ICT Project made concept paper into an infographic. In
through Social Advocacy: creating your ICT project, it is also important to
take consideration about your targeted
Research for Content
audience that is why audience profiling must be
Research is essential whether you love it or hate done.
for there is a real urge for it. Every day, we
Audience Profiling
undergone with different problems and
dilemmas in life and finding their solution. Audience profiling is the process of defining
Sometime it is hard and takes time when exactly who your target audience is by unifying
research is needed. According to Western and analyzing their behaviors across multiple
Sydney University, “Research is defined as the platforms and touchpoints. (Steve Klin, 2018). In
creation of new knowledge and/or the use of this project, you need to consider the
existing knowledge in a new and creative way so demographics and psychographics of your
as to generate new concepts, methodologies intended audience.
and understandings. This could include
1. Demographics - is one of the methods in
synthesis and analysis of previous research to
audience profiling that defines not only the
the extent that it leads to new and creative
population of your audience but also the work
outcomes.” On the other hand, Research skills
that they do. It also tells where they live, their
are our ability to find an answer to a question or
gender, age, income level, religion, ethnicity,
a solution to a problem. Research skills also
education level, and knowledge level.
include the ability to gather information about
the topic. We have to review that information, 2. Psychographics is the classification of people
analyze and interpret the information in a according to their personal characteristics,
lifestyle, attitudes, social class, aspirations, 2. Collect Data For Your Infographic (What
values, tastes, activities and interests and other should you present?) – After knowing what your
psychological criteria. You can only effectively Infographic is all about, now you have to gather
reach your target audience when you really data of your chosen topic. These are the two
comprehend both of their demographics and different styles and approaches you can use on
psychographics. The amalgamation of gathering and collecting your data:
information you get from their will be your
a. Self-made data– this approach requires more
steppingstone for making them involve and to
time for you need to ask around, send some
get their interest about your proposed ICT
emails, do research online, create your own
project.
made survey and process your own conclusion.
Infographics
b. Data sources – this is the easiest way to
According to the Oxford English Dictionary, an gather information to get ready-made
infographic (or information graphic) is “a visual information that you can find on the books,
representation of information or data”. But the magazines, newspaper and internet. There are
sense of an infographic is something to be more plenty of public and private data sources that
specific and gradually represented. An you can use in your infographics.
infographic is composed of set of collection of
3. Visualize The Data In Your Infographic
various imagery, charts, and text that gives an
(Decide how to present data visually.) -
easy-to-read and easy-to-understand synopsis of
Visualizing your data is about choosing the type
a certain topic or issue. Infographics has a wheel
of infographic you want to use. There are
to present a multifaceted data into a short and
different types of infographics as shown below:
concise idea, making information easy to digest,
educational, informative and engaging. a. Statistical Infographics – shows a summary or
Infographics has also been broadened along overview of data with one or more graphs,
different industries and institutes around the tables or lists.
world. It becomes a strong means of
communication tool for businesses, b. Timeline Infographics (time-oriented) –
governments, health and wellness, educational shows progress of information over a
institutions and many more. chronological time period.

Steps in Making your Infographics c. Process Infographics – demonstrates a linear

or branching process as how to teach the
1. Outline The Goals Of Your Infographic (Why workings of an object or flow chart showing
are you making this Infographic?) – This is the choices in a decision process.
hardest part which talks about on what should
your infographic be about? What is the core d. Informational Infographics – are most likely
message you want to deliver and how you will a poster that summarizes topic with some extra
deliver it? You should remember to recognize bits of information.
that you’re creating an essential infographic, so e. Geographic Infographics – displays data with
that your audience can gain something very a location map.
specific from reading it. From there, use a
question pyramid to take that burning problem f. Compare/Contrast Infographics – illustrates
and turn it into 3-5 actionable questions to notable similarities or differences as a “this
tackle in your infographic.
versus that” infographic or as a table or simple identify various opportunities based on your
list. target audience. Have a clear plan of actions,
responsibilities, work requirements, timeframe
g. Hierarchical Infographics – demonstrates a
and budget if needed. Set a SMART goal to
chart with levels.
target.
h. Research-based Infographics – is similar to
Goal Specific – (What do you want to do or
the statistical infographic, but based on
want to achieve?) Set a real goal that is direct,
research. It can be used to compare unlike items
detailed and meaningful. Make sure that your
with popular sets of data
goals are focused and can identify a concrete
i. Interactive Infographics – gives viewers the outcome. Your goal will be at risk or vague
control to modify the infographic and is web- without the specifics of the goal, because
based. knowing what you wanted to achieve is knowing
the leverage to success.
4. Layout The Elements Of Your Infographic
Design (All that’s left is layout and design) - This Measurable – (When will you know when you
step is all about placing them all together into reach it? What are the signs of your success?) –
an attractive looking infographic design.You can Make sure that you goal is trackable and
create a natural form of information flow using quantifiable. Defining your own definition of
the question pyramid you developed in the first “success” will aid you to estimate your current
step. This is to guide your layout and achievement level on reaching your specific
information flow. Then use the suggested grid goals.
layout to add structure and to balance your
Attainable – (Is it possible for you to reach your
infographic.
goal?) Work towards a goal that is challenging
5. Add Style To Your Infographic Design (Value but possible and doable. Check if you have the
added content.) – This is about putting your tools or resources that will help you to achieve
own style and personal touch, just be creative in and attain your goals.
combining text, shapes and images in your most
Realistic – (Are your current skills enough to
creative way. Your added value of style can also
reach your goal?) Knowing yourself is the key to
showcase your uniqueness making your created
your success. Be honest with yourself and know
infographics attractive to the viewer’s attention.
your capabilities and the things that you cannot
And lastly, make it simple. Adding too many
do. Be realistic toward your goals as well as on
pictures and clustered text and colors can make
your capacity to do. Time-Bound- (When exactly
your infographics hard to digest and distractive
do you plan to accomplish it?) Give yourself a
to the eyes of the possible viewers. So,
deadline. Every goal should have a target date
simplicity of the infographics makes the viewers
to finish. Having deadlines motivates oneself to
or audiences easily grasp the ideas and
do more efficiently and helps you to be focused
important messages of your own made
in reaching your goals
infographics.
Concept Paper
Module 14
Concept papers are summaries of projects or
Planning and Conceptualizing
issues that contemplate interests, experience
the Content Always start with the ends in mind. and expertise that commonly serves as a
Generate your own ideas about content and purpose of delivering an in-depth discussion of
a certain topic that a person has a strong 1. Title Page – The title of your concept paper
position on. The terms "concept paper”, will serve a lot in terms of getting the audience
“proposal" or “abstract” are often used interest, so make sure to have a short but a
interchangeably as they can be used for the catchy and interesting title of your chosen topic.
same function. Concept paper can also be used The title of your project or concept paper
as a mainstream educational tool to develop should also give a fully overview of what the
and to create solution to a certain problem or concept paper is all about and what are the
issue. Moreover, concept paper provides things you are resounding out about. In creating
guidance for the implementation of a project, your title make sure stick to the main point of
concept paper carries and gives good practices, the chosen topic and use relevant, easy-
viewpoint, advocacy, belief and values or other tounderstand word and avoid being wordy. Title
correlated issues that needs and promotes page usually in the form of question.
action to be taken in the future. Your concept
2. Introduction - This element of concept paper
paper can range from (2) two to (3) three pages
serves as the most important part of your
for a small research project to up to 20 pages
concept paper. You must keep on pursuing an
for immense research projects. For the
adding value to convince the reader about your
formatting of concept paper it is suggested to
project’s mission and vision. This part of your
be the following:
concept paper should detail your mission or
a) the font style should be formal such as Times goal and the vision or dream you have in taking
New Roman, Garamond, Baskerville or similar up this concept paper. You need to elaborate
Serif typefaces.; and identity it by providing them the urge of
solving an existing problem and to provide
b) the line and paragraph spacing should be in
meaningful insights of your project. Your
double space; and c) the font size should be at
introduction should also contain the following:
12 points.
a) the clear problem you wanted to solve;
Key Points on making your Concept Paper
b) why did you like to investigate under this
1. Rise with a concept topic or idea that you are
study.
genuinely interested.
c) how your research or concept paper would be
2. Write down the questions associated the
helpful for others; and
topic or idea you have chosen.
d) what are the clear evidence that your study is
3. Create a possible solution from each of the
beneficial and necessary to be discussed. Lastly,
questions that you have developed.
what making your introduction critical is that
4. Classify what kind of data you need that will making it you need to make a clear and good
answer your questions and identity how will impression to the possible readers.
gather the information needed.
3. Purpose – This element of concept paper
5. Identify how you will analyze, interpret, and includes the reasons why your chosen project or
present the overall data you gathered. advocacy campaign is worth all the time effort
and money. You need to make a strong
Elements of a Concept Paper for Social atmosphere of purpose. Your purpose should
Advocacy not only be to prove your right, but it is more
about on how you can help other people in the
purpose of your chosen concept paper. ICT in the recent history of Philippines? (From-
Remember your main purpose here is to bring JUST NERD THOUGHTS)
something good and create an impact for a
History of the Philippines has been one of the
change.
few countries shown unity and democracy for
4. Description - This element of concept paper social change. These advocacy for social change
includes all the necessary information, data and would have not been possible without the role
details about your project. This element talks of ICT.
about the steps and procedure on how you will
1. EDSA (People Power Revolution) The People
do things properly. It also expounds the
Power Revolution lasted from 1983 to 1986.
methods and plans on how you will answer the
During a radio broadcast of Radyo Veritas,
problems of the concept and in revealing the
Cardinal Sin encouraged the Filipinos to help
efficacy of your solution to the problems. This
end the regime of then President Ferdinand
element also involves ways on how you will
Marcos. A major protest took place along EDSA
process your concept into a clear technique of
from February 22 to 25, 1986 involving two
the production of concrete solution in
million Filipinos from different regions and
harmonious purpose that will lead to the
sectors. These include civilians, political parties,
creation of a successful project or advocacy
the military and religious groups. The radio
Module 13 broadcast helped to change the course of
history. Without it, Filipinos would not have
Advocacy – is a way of expressing views,
been moved into action.
opinions, concerns information access and on
establishing to all one’s rights and 2. EDSA II. This was also known as the 2001
responsibilities through any possible means or EDSA Revolution which happened during
ways. January 17 to 21, 2001. It was fueled after 11
prosecutors of then President Joseph Estrada
Social Media – (according to TechTarget
walked out in the impeachment trial. As a
network, as posted by Margaret Rouse) is a
result, the crowd in EDSA grew over the course
collective term for website applications which
of few days through text brigades. Like the first
focus on community-based input,
People Power Revolution, Edsa Dos would not
communication, interaction, content-sharing
have been successful without the text brigades.
and collaboration. As of today, social media was
known to be the most powerful platform to use 3. Million People March. This was a series of
if you want to generate instant and massive protest that mainly took place in Luneta Park
public reactions to whatever concerns or issue from August 22 to 26, 2013. There were also
that you have. several demonstrations that happened in key
cities in the Philippines and some locations
However, in using Social Media as a platform for
overseas. It condemned the misuse of the
advocacy, one should also realize that following
Priority Development Assistance Fund (PDAF).
protocols and computer etiquettes should be
Though dubbed as the Million People March,
observed at all time. Moreover, you should also
the number of total attendees was only around
understand and appreciate how ICT influence
400,000. Despite that, it was still considered a
the history specifically its significant
success as it clearly demonstrated how powerful
contribution to what we are enjoying today.
social media campaigns are. The organizers and
promoters of the Million People March used 4. Choose the recipient(s) of your petition. It can
Facebook and Change.org as their media. be people or organizations which has the power
to solve your problem.
4. Yolanda People Finder. Recent storms in the
Philippine history gave birth to the people 5. Estate your problem that you would like to
finder database powered by Google. During solve
typhoon Yolanda, the people finder was a vital
6. Upload a photo or video that captures the
tool for people across the globe to track the
emotions of your story;
situation of their relatives. This proved to be
successful and is now adapted by more 7. Then lastly click the word publish.
organizations to help people track relatives
during calamities. Module12

Platform for placing petitions or change Multimedia is the heart of every presentation,
advocacy website and online interface in the context of
the 21st century. It triggers the different senses
Change.org to function well and catches the attention of the
user which aims to satisfy the audience through
Change.org is dubbed as the “world’s platform
the use of different multimedia content like
for change” where anyone from the online
texts, music, photos or images, interactive
community can create a petition and ask others
contents, animations, and videos. The user
to sign it. During the past times, petitions were
experience serves as a tool to measure the
only done through signing a paper, usually done
usefulness of a product or service. It is his
by a group asking for signatures via travelling
behavior as a person towards the application or
door-to-door. Change.org gives access to more
product that evaluates through his reaction
people by allowing the online community to
while using the product. For that reason, you, as
affix their digital signatures on a petition. Figure
a learner, are encouraged to know and
2- Procedures on how to make simple petition
understand the connection of multimedia and
using change.org platform. Its mission is to help
ICT. By knowing their connection, you can easily
people from around the world create the
understand, assess and determine rich content
change they want to see. For years, Change.org
of each online application. And as a future
hosted several petitions that help solve the
developer of a multimedia application, this will
following problems: economic problems,
give you the right insights on how to create
criminal injustices, abuse of human rights, lack
meaningful content.
of education, environmental concerns, animal
abuse, human health concerns, and world Module 11
hunger. Procedure on how to make a simple
petition using Change.org Platform A. Team Structure and Dynamics for ICT Content
In the previous activity, you discovered the
1. Log in first using your account and the search difference between a Group and a Team. A
and click the word “petition” Group involves people who work independently
to achieve its goal, while a Team works
2. Select a topic of what kind of issue are you
interdependently where each member has a
petitioning on?
specific role or function. Thus, the team
3. Write your petition title on the box. interacts dynamically and adoptively to reach its
common goal. When creating interesting ICT
content to be published, it is not enough to and responsibilities. These team members
have the skills and knowledge about it, for it include:
would be difficult to maintain and monitor it
Project Manager: An individual who has general
alone. It is also not enough that your group
accountability for the successful initiation,
works independently because it might lead to
planning, design, execution, monitoring,
inefficiency due to miscommunication. What
controlling, and closure of a project.
you need is to create a “Team Structure.”
Data Analyst: Someone who gathers,
Team Structure
processes, and performs statistical analyses of
Team Structure refers to the creation of an Data. A person who is accountable in collecting
individual team or the creation of a multi- the data for ICT content.
system. It is an essential component of the
Content Writer and Editor: A person
teamwork process. A well-structured team is an
responsible for reviewing the data and finalizes
enabler for and the result of effective
a complete of information.
communication, leadership, situation
monitoring, and support. An effective team The Web Designer – A person responsible for
structure works collaboratively. It is the key to creating the appearance, layout, and elements
the success of the ICT project. Collaboration of a website. The job involves understanding
means individuals work together to produce/ both graphic design and computer
create a well-defined content to achieve a programming. The Web Developer – The person
common business purpose. In creating ICT technically develops the overall functionalities
content, most teams work collaboratively of a web page. Facebook page has similar team
online. Online collaboration is a work process members except for web designers and web
where people are interacting in real-time over developers because Facebook already provides
the internet. It provides a smooth process in the it. Instead, the FB page includes other roles like
development of ICT content even without Moderator, Advertiser, and Jobs Manager.
working together physically.
B. Online Collaborative Tools and Processes
A team must consider these Four (4) Parts of
Collaboration in a Flow Process while interacting There are plenty of tools and platforms that are
with team members: available online, making online collaboration
possible and convenient. Online Collaborative
• Sharing: documenting explicit knowledge Tools for Creation and Co-creation of ICT
Contents Online collaborative tools for ICT
• Understanding: adopting the process
content development that may be used
knowledge
currently include the following: • Facebook
• Reflection: analyzing or interpreting shared Groups • Microsoft's Yammer • G Suite • MS
information Office 365 • Google Chat/ Hangouts • Prezi •
Google Docs, Sheets, and Slides • Trello •
• Expression: the process of making known ones
Google Drive • Zoom • Microsoft Teams •
thought or feelings
Skype/ Viber/ Kakao Talk/ WeChat/ Line
Team Members
Using Google Drive for Collaboration
An effective team structure is composed of
In creating and co-creating ICT content, storage,
efficient team members who have specific roles
and organization of files is necessary. It will be
safe and convenient if the content will be stored the restriction. Once you click the “Restricted,”
on clouds and available for the members to edit click the “Share with people and groups”
and organize anytime, anywhere. However, each located at the upper box then, encode the e-
member should be responsible in keeping the mails of your team members. You can also
files. Google Drive provides a service for file include message for further instructions or
storage on clouds and collaboration for online reminders. Make sure that the recipients have
sharing, editing, and organizing through "Shared been assigned as editor.
Folders."
2.1.B. Click “Send.” An email is sent to people
A. Steps in Creating Folder/s in Google Drive you shared with.

1. Make sure that each member has a Google 2.2. If you choose the “Anyone with the link”
account. mode

2. Sign-in to your Google Drive account. 2.2.A. If you choose “Anyone with the link” it
means that you can give other people a link to
3. Create a folder by clicking “New.” Then a pop-
your folder so that you don’t have to add e-amil
up window will appear then, click “Folder.”
addresses when you share folder. This mode of
4. Another pop-up window will appear. Type a sharing is more convenient if you have a large of
Name for the new folder then, click “CREATE.” A number of team members. Once you click the
folder will be created. “Anyone with the link,” click the drop-down list
button located at the right side and a pop-up
5. You can create as many folders as necessary window will appear. Click “Editor” so that the
for the project by repeating step 3 to 4 receiver of the link will be able to organize, add
.B. Steps in Sharing Folder in Google Drive or edit files to the shared folder.

1. To share the folder with the team members, 2.2.B. Click “Copy link” and paste the link in an
right-click the folder to be shared and a pop-up email or any place you want to share it like
window will appear, then, click "Get shareable private message, chat group, or group page.
link 4. Once the team members received the link,
2. A pop–up window will appear. You have two they may now access the folder by clicking it.
options on how you will share a folder. It can be They can now upload, organize, and edit file on
“Restricted” or “Anyone with the link.” Click the the shared folder. Online Platforms for Hosting
drop-down list button below the text input box ICT Content After creating and finalizing your
of “Get link” and a popup window will appear. content, it is now ready to be published online.
Then, click your chosen mode of folder sharing. Platforms that may be currently used to host
newsletters and similar ICT content include the
2.1. If you choose “Restricted” Mode. following:
2.1.A. Choosing “Restricted” in sharing a folder • Presentation/ visualization (Prezi, Soho,
means that the folder will only be accessible to Slideshare, Mindmeister)
the people that has been added by the creator.
Anyone who has the link but has not been • Cloud computing (Google Apps)
added by the creator, he or she will not be able • Social Media (Facebook Pages, Tumblr)
to access it without the creator's permission.
This mode of sharing is more secure because of • Web Page Creation (Wix, Weebly)
• Blog sites (Blogger, Wordpress, Livejournal, together with the collaborative tools and online
Issuu) platforms to be used.

Characteristics of Good Collaborative Tools and • Executing - This is where the project team
Platforms Always remember that there are no goes about executing the project plan once the
superior tools. The productivity of a tool is project plan has been constructed. The curation
dependent on the intended purpose of the of ICT content may occur in this phase for
team. Hence, in choosing an appropriate tool, quality assurance. Content writers and editors
the team must consider the following: are essential in this phase. After all the
preparation has been done, publishing the ICT
• The tool must be user friendly.
content online may now take place.
• The tool has elements that are appropriate for
• Monitoring and Controlling - This is where the
the team's goal.
project manager monitors and controls the
• The tool prioritizes security and privacy. work for a time, cost, scope, quality, risk, and
other factors while the project is being
C. Project Management for ICT Content The executed. It is also an ongoing process that
application of knowledge, skills, tools, and ensures that the project meets its focus for each
techniques to project activities is called Project project objective. Other members, primarily the
Management. It is needed to achieve project web developer, may work in this phase
requirements, usually to time and budget.It collaboratively with the project manager
includes overseeing projects for software
development, hardware installations, network • Closing- This happens when each phase is
upgrades, cloud computing and virtualization ended and when each entire project is
rollouts, business analytics, and data concluded. It happens to ensure that all the
management projects and implementing IT work has been finished, completed, and
services. approved.

Project Management is done by applying and D. Curating Existing Content for Use on the Web
integrating project management processes Content curation is the process of publicly
which are organized in five distinct phases: gathering, organizing, adding value, and openly
sharing digital information artifacts on a specific
Five Phases of Project Management (Adapted topic or area of audience interest. It intends to
from the ICT Project Management by add your personal touch, as the creator, to a
Institutional and Sector Modernization Facility) handpicked collection of content. They are
• Initiating - An overview of the objectives of gathered from a variety of sources, in a specific
the project, needs, and the problem is topic, that you publish and share with your
identified. It is where you create the project audience wherever they may be. Creating and
charter with the Project Manager assigned to Choosing Valuable ICT Content The success of
the project. an online portal, page, or website is dependent
upon its content. The content must be exciting
• Planning - This is where a successful project and worthy of the time of the specific audience.
conclusion is worked out by the project Thus, in developing ICT content, the team must
manager and the project team. The team consider the following steps in creating and
brainstorms the ICT theme to be published, choosing valuable ICT content.
1. Define your objectives: specify the main goal
that needs to be promoted in your content.

2. Research and analyze: extract information

from different resources regarding the topic you
want to write.

3. Organize the structure of your article: give an

overview of your topic to help readers
understand what your topic is.

4. Summarize and proofread: create a summary

of the information you have gathered and
analyzed to make sure your article is free of
graphical errors.

Three (3) Rules in Creating Quality Content

• Informative – it should provide valuable and

useful information to the reader.

• Interesting - it should catch the readers'

attention from the title to the last part of your
content.

• Relevant – it should reflect how much you

know the subject of your content enough and
who it is being written to make it relevant to
both