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BUSINESS PLAN

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13 views2 pages

BUSINESS PLAN

Uploaded by

debeamvibes
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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NAME: ALADETIMI ADEBAYO

MATRIC NO: CSC/15/4059

COURSE: CSC 506

Q. WRITE A BUSINESS PLAN FOR A UNIQUE BUSINESS IDEA

BUSINESS IDEA: SELLING MEN’S CORPORATE SHOE WEARS

BUSINESS NAME: CORPMEN

INDUSTRY: FOOT WEARS

1. EXECUTIVE SUMMARY

CORPMEN is a shoe selling brand involved in men’s corporate shoes in Nigeria having an
unmatched, extensive selection of different men’s corporate shoes.

Generally, these shoes are not manufactured by the brand, but bought directly from
manufacturers outside the country and resold here in Ondo State, Nigeria. This is
accomplished through dropshipping platforms including AliExpress, Alibaba,
CJDropshipping. These companies offer product branding as well. Since the product would
be bought directly from manufacturers, product quality testing is carried out.

COPRMEN will leverage existing brands’ extensive knowledge of the men’s retail shoe
industry to quickly gain market share.

2. COMPANY DESCRIPTION

CORPMEN is a Nigerian shoe-selling brand in the footwear industry with an online store
that displays men’s corporate foot wears for sale to Nigerians only. Founded in August,
2021, CORPMEN has been able to serve customers in different regions in Nigeria.
2.1 MISSION

Our mission is to provide Ondo state with an upscale selection of men’s corporate shoes and
outstanding customer service. We exist to attract and maintain customers. We strongly
believe our services will exceed the expectations of our customers.

2.2 OBJECTIVES
1. To create shoe-based retail store that lists different shoe packages for sale.
2. To develop a start-up business, surviving on its own capital.
3. To offer men in the state with unique shoe packages that helps customers make better
fashion wear decisions and also increase the durability of these products.
4. To attract a minimum of 7 customers per day.

3 PRODUCTS AND SERVICES

The product only involves men’s corporate footwears of different designs, sizes and shapes. Our
footwears would include in the package, a color corresponding belt and also a water-resistant
protective shoe wear that can be used against dust, rain and mud.

4 MARKET ANALYSIS

We aim to target only the male gender in Ondo State, Nigeria. Although, our customer base may
extend in the future. Our delivery options would include well-known logistics companies in the
state. A brand customized box will be used to package the shoes and its accessories.

5 MANAGEMENT TEAM

A management team of five members including the Business and market analyst, graphics
designer, web designer, social media manager and copywriter.

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