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Session 1-Introduction to the course DMA301m

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11 views

Session 1-Introduction to the course DMA301m

Uploaded by

ngoanhkiet2292004
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Session 1: Welcome to the course

DMA301m – Digital Marketing


Analytics
Table of Content

• Syllabus of MKT328m
1

• Studying methods
2

• Group topic division


3

• Next class preparation


4

2
Syllabus – Course introduction

• Course Code: MKT328m


• No of credits: 03
• Time Allocation: 30 sessions
• Learning outcomes:
– Identify the web analytic tool right for your specific needs in basic
– Well understand valid and reliable ways to collect, analyze, and visualize data
from the web
– Utilize data in decision making for agencies, organizations, or clients
– Well understand how to measure, manage, and analyze data from marketing
campaigns using Google Analytics, Google Ads, and similar tools
– Good ability to analyze and visualize data and insights in spreadsheets and
prepare presentations to share campaign progress or results with stakeholders.

3
Course Content

• Digital Analytics for Marketing


MOOC1 Professionals: Marketing Analytics in
Theory

• Digital Analytics for Marketing


MOOC2 Professionals: Marketing Analytics in
Practice

• Assess for Success: Marketing Analytics


MOOC3 and Measurement

4
MOOC 1 – Marketing Analytics in Theory

Course syllabus on Coursera MKT318 (our course implementation


2 Modules: 4 sessions of discussion
MOOC 1-Week 3-The Science of (a group presentation for each session)
Analytics (Part 1) 1 session of review
MOOC 1-Week 4-The Science of Quiz 1
Analytics (Part 2)
Practice Quizzes (Optional). Individual assignment (submit by
Module Review Quizzes (Required). session 15)
Case Study Peer Review (Required). Activity 1
Exercise Quizzes (Required). Quiz 1
Exercises Peer Review (Optional,
Honors Assignment)

5
MOOC 2: Marketing Analytics in
Practice
Course syllabus on Coursera MKT318m (our course implementation)

3 Modules: 5 sessions of discussion


MOOC 2-Week 1-The Art of Analytics (a group presentation for each sesion)
MOOC 2-Week 2-Storytelling with Data 1 session of review + quiz 2
MOOC 2-Week 4-The Future of Analytics

Quizzes Quiz 2
Required Peer Assessment Activity 2
Honors Peer Assessments

6
MOOC 3: Assess for Success: Marketing
Analytics and Measurement
Course syllabus on Coursera MKT318m (our course implementation

4 modules: 11 sessions of discussion


MOOC 3- Week 1 - Media planning (a group presentation for each sesion)
MOOC 3 - Week 2 - Use metrics from 1 session of review + quiz 3
Google Analytics and Google ads
MOOC 3 - Week 3 - Measure the success
of marketing campaign
MOOC3 - Week 4 - Share metrics and
insights with stakeholders
Quizzes Quiz 3
Required Peer Assessment Class participation
Honors Peer Assessments

7
Table of Content

• Syllabus of MKT318m
1

• Studying methods
2

• Group topic division


3

• Next class preparation


4

8
Student’s Task

- Access the learning materials on Coursera for self-study


purposes
- Attend more than 80% of contact hours in order to be eligible for
the final assessment
- Actively participate in class activities
- Fulfill tasks given by instructor after class
- Use their own laptop in class only for learning purpose
- Access FU CMS at http://cms.fpt.edu.vn for up-to-date course
information

9
Assessment structure

• 1) On-going assessment: 50%


– Class participation/preparation: 10%
– Quizzes (3): 15%
– Activity (2): 10%
– Individual Assignment: 15%
• 2) Final project: 50%
– Group Assignment: 30%
– Group Presentation: 20% (10% evaluated by teachers, 10% evaluated by
peers review)
• 3) Completion Criteria:
– Every on-going assessment component > 0, Group Assignment >4, Group
Presentation >4 & Final Result >=5

10
Blended Learning

• Students will take study the


videos & slides and reading
on Coursera first at home

• Rewatch & discuss key


questions with classmates
and teachers at classes.

11
Learning materials

• Course 1:
'https://www.coursera.org/learn/marketing-analytics/home/welcome
• Course 2:
'https://www.coursera.org/learn/digital-analytics/home/welcome
• Course
3: https://www.coursera.org/learn/assess-for-success/home/week/1

12
Table of Content

• Syllabus of MKT318m
1

• Studying methods
2

• Group topic division


3

• Next class preparation


4

13
Group Division

GROUP
DIVISION
14
Table of Content

• Syllabus of MKT318m
1

• Studying methods
2

• Group topic division


3

• Next class preparation


4

15
Next Lesson

• MOOC 1-Week 3-The Science of Analytics (Part 1)


- Lesson 1: Digital data infrastructure
- Lesson 2: Brand Measurements
- Lesson 3: Consumer Outcomes

https://www.coursera.org/learn/marketing-analytics/lecture/KgBOc/dig
ital-data-infrastructure
https://www.coursera.org/learn/marketing-analytics/lecture/X1Psp/bra
nd-measurement

https://www.coursera.org/learn/marketing-analytics/lecture/cy0zY/con
sumer-outcomes

16

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