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CSR at Crown

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25 views

CSR at Crown

Uploaded by

clarissa1017
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CORPORATE SOCIAL RESPONSIBILITY (CSR)

What is CSR for Crown Worldwide Group?

• heart of the business

• Engages employees

• wins and grows business

• reduces staff turnover

• creates a more productive work environment

• cuts costs

• purpose is to possitively impact the communities in which we live and work

CSR ties up with:

• BRANDING

• REPUTATION

• BRAND EQUITY

• SOCIAL INVESTMENT

• WORK-LIFE BALANCE

• TEAMWORK

CSR activities must be congruent to our business in terms of the following:

• Structure and Leadership - who initiates and sets CSR policy? Which department enforces it? Is it
in line with our company brand values?

Answer: Crown Holdings. Each employee should atleast allocate 8 hours to CSR.

• Planning and Funding - what factors influence the allocation of the annual budgets for the CSR
activities? Who shells out the money? Do we conduct fund raisers?
Answer: Current practice dictates that fund raisers are initiated by the CSR committee to create a
fund for CSR activities. HR has requested events budget for the year which includes brand
recognition, X-mas party and CSR activities

• Reporting and Assessment - how they assess, improve, and communicate what they do? What is
in place?

Answer: None.

Suggestions: Post-event survey, feedback from CSR activity recipients, email blast to all
employees success of the CSR activities

CSR Commitee Members:

Alllan

Rico

Ems

Alma

Karen

Ria

Clarissa

What Does CSR Committee Need?

• Top management's support and push

• Employees' volunteerism

• Measurement for Success

• Communication

• Financial support

Top Management's Support and Push

• Reassignment of some tasks to accomodate volunteers' participation - who can cover for you
while you are at the CSR activity?
• CSR Committee Challenges and suggestions: none

Employee's volunteerism

• Registration - This is to be done a month before the activity. In the event, registered volunteer
can not participate in the activity, prior notice should be given ahead of time to anticipate
changes in tasks.

• Emergency contacts directory of the volunteers to be submitted to the CSR committee

• First aid kit present on site

• At least one security guard present on site to ensure safety of the employees

• CSR Committee Challenges and suggestions: none

Measurement of Success

• Result Assessment - was the goal of each CSR activity achieved? Are there any improvements
needed? After each event, what is the current standing of Crown Philippines in achieving goal set
by Crown Holdings? How many remaining hours left to be accomplished?

• WHAT: Result Assessment

1. post-event survey for all employees whether they participated or not - is this in place? does it
measure satisfaction from the employees? did it give opportnity for employees to give
suggestions for improvement or other CSR activities?

2. Feedback from recipients - was this communicated to the employees? articles released?
pictures shared? feedback from Holding regarding your CSR activity? what are the social and
environmental impact of the activity?

• WHEN: within 1 week after the event (timeliness)

• HOW: Surveymonkey or printed survey sheets to be released to the employees. Documented


feedback from the recipients.

• Checking on the result of the CSR activity (is it being used? is it still in condition? is it in need of
repairs?)

• CSR Committee Challenges and suggestions: none

Communication

• WHEN: 1 month, 2 weeks, 3 days and, a day before the event

• WHO: to all concerned (Employees, recipient, vendors, etc.)


• HOW: Calendar Invite to be sent out and to have announcement posting on bulletin boards

• Post Event - article about the CSR activity? pictures taken during the activity?

• Mass media/Social media, company newsletter

• CSR Committee Challenges and suggestions: bulletin board at the ground floor needs attention.
Rico suggested to use the bulletin board near vault

Financial Support

• Requested events budget for the year which includes brand recognition, X-mas party and CSR
activities

• Discretionary funds - Can we allocate fund used for entertainment fund for clients for the CSR
activity? Where else can we draw out the fund for CSR activity?

• CSR Committee Challenges and suggestions: It has been agreed upon that the CSR committee
coins unused from previous fund raiser activities. Alma suggested to track all funds including
agreements of the CSR committee in a notebook or logbook.

CSR Activities

• CSR Activity suggestion: Look into government-sponsored activities

• Near by communities: Mamplasan Elementary School, Mamplasan Highschool, Barangay Pagasa


Barangay Hall, Laguna Technopark

• Fund raisers suggestions: selling of used items, donation of books,

• CSR Committee Suggestions: Early bird rate discount for Avon Walk

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