CHAPTER 1

MOBILE
COMMERCE
OUTLINE:
What Is Mobile Commerce 1
Services and Applications of Mobile
Commerce 2
Mobile Payment 3
Mobile Commerce Application 4
Challenges of Mobile Commerce 5
Advantages and Disadvantages of
Mobile Commerce
6
 1 Introduction: M-Commerce
 Mobile Commerce also known as:
• M-Commerce
• Mcommerce
 M-commerce is the buying and selling of goods and services through wireless
handheld devices.
 M-Commerce is paying for services using a mobile phone or personal organizer.
 M-Commerce is using mobile devices to communicate, inform, transact and
entertain using text and data via a connection to public and private networks.
 Is the ability to conduct commerce using a mobile device such as :
• Mobile phone
• Personal digital assistant (PDA)
• Smartphone
 1.1 Attributes of M-commerce

• Ubiquity
• Convenience
• Interactivity
• Personalization
• Localization
 M-Commerce Services and
2 Applications available:
A.Mobile ticketing
B.Content purchase and delivery
C.Information services
D.Mobile banking
E.Mobile Browsing
F. Mobile Purchase
G.Mobile marketing and advertising
A. MOBILE TICKETING
• Tickets can be sent to mobile
phones using a variety of
technologies. Users are able
to use their tickets immediately
by presenting their phones at
the venue.
• Tickets can be booked and
cancelled on the mobile
device with the help of simple
application downloads
B. CONTENT PURCHASE AND
DELIVERY
• Mobile content purchase and delivery
mainly consists of selling music, ring-
tones, wallpapers, and games for
mobile phones.
• The convergence of mobile phones,
portable audio players, and video
players into a single device increases
the purchase and delivery of full-length
music tracks and video
C. INFORMATION SERVICES

• News
• Stock quotes
• Sports scores
• Financial records
• Traffic reporting
D. MOBILE BANKING

• Banks and other

financial institutions
use mobile commerce
to allow their
customers to access
account information
and make
transactions, such as
purchasing stocks,
remitting money
E. MOBILE BROWSING

Mobile browser using a mobile browser—a World Wide Web

browser on a mobile device—customers can shop online
F. MOBILE PURCHASE

• Some merchants provide

mobile websites that are
customized for the smaller
screen and limited user
interface of a mobile device.
G. MOBILE MARKETING AND
ADVERTISING
• Companies have reported that
they see better response from
mobile marketing campaigns
than traditional ones
 2.1 M-Commerce Functions
Entertainment Communications
• Music • Short Messaging
• Games • Multimedia Messaging
• Graphics • Unified Messaging
• Video • E-mail
• Chatrooms
• Video - conferencing
Transactions
• Banking
• Broking Information
• Shopping • News
• Auctions • City guides
• Betting • Directory Services
• Booking & • Maps
reservations • Traffic and weather
• Mobile wallet • Corporate information
• Mobile purse
• Market data
 3 Mobile Payment
14
• Is an alternative payment method. Instead of paying with cash, cheque or credit
cards,
• A consumer can use a mobile phone to pay for a wide range of services and
digital or hard goods such as:
• Music, videos, ringtones, online game
• Transportation fare (bus, subway or train)
• Books, magazines, tickets
• Customer requirements:
 a larger selection of merchants with whom they can trade
 a more consistent payment interface when making the purchase with multiple
payment schemes, like:
 Credit Card payment
 Bank Account/Debit Card Payment
• Merchant benefits:
 Brands to offer a wider variety of payment
 Easy-to-use payment interface development
 Bank and financial institution benefits
 To offer a consistent payment interface to consumers and merchants
 4 Mobile Commerce Application
GOOGLE
APPLE
• Google
• Android • Apple
• Google Android Market • Apple store
• The App Store is a digital application
distribution platform for iOS developed
and maintained by Apple.
 5 M-Commerce Challenges
• ​Slow data transfer speeds on second-generation cellular networks,
resulting in higher costs to customer
• More Web sites need to be designed specifically for small wireless
devices.
• Keyboards and screens on cell phones are still tiny and awkward to
use.
Limitation
 Memory
 Power supplies
 Small screen size
 Lack of JavaScript and cookies
 Types of pages accessible
 Speed
 Size of messages
 Cost
 ADVANTAGE AND DISADVANTAGES OF
6 M-COMMERCE

ADVANTAGES DISADVANTAGES

• Offers many payment options • Expensive cost

• Push advertising, direct marketing. • Larger screens won’t be displayed is
• More efficient and extensive service clear
offered. • Slow speed
• The Internet is going mobile • Limited for longer message
• Can be easily setup • It hard way to fill the data.
• Security is not protected
18 CONCLUSION

The core of m-commerce is the use of a terminal

(telephone, PDA, PC device) and public mobile network
to access information and conduct transactions that
result in the transfer of value in exchange for
information, services or goods. Mobile Commerce
refers to any transaction with monetary value that is
conducted via a mobile telecommunications network
 MARKETING APPLICATION

DIGITAL
MARKETING
STRATEGIES
MOBILE MARKETING
1 DEFINITION OF MOBILE MARKETING

• Mobile marketing refers to two

different marketing means: one refers
to marketing on or with a mobile
device (such as a mobile phone) while
the other (more traditional) is meant
to describe marketing “on-the-go”
• Apps have recently gained much
popularity among consumers
• Apps are individual software
programs designed to run on the
Internet, computer, phone or other
electronic device, typically designed
to increase functionality or ease of
use

Copyright © 2017 by Sports Career Consulting, LLC

 2 WHAT’S NEXT?: CONTENT MARKETING
• “Content” and “content marketing” are the terms that are
widely found in marketing studies, which emphasize the
creation of suitable content to inform customers, solve
their problems and find answers to their questions
(Isoraite, 2020).
• With the development of customers’ access to the
Internet and mobile devices, digital content is published
through digital media in e-newsletters, videos, e-
contests, articles, live shows, infographics, and other
formats (Bu et al., 2021).
• The applications of content marketing include blogs, viral
videos that contain entertaining and attractive
multimedia content, image catalogs that provide
attractive visual information, and social media systems
which provide suitable content for the target audience
• Content marketing provides a significant opportunity for
brands to provide value to customers at a lower cost
(Lieb, 2012; Weerasinghe, 2019)
Content marketing, value proposition
and mobile
Thank
you
Ainol Mardhiyah
[email protected]