Facebook Assessment Answers

1. A photography company with a large online following experience a decrease in sales. Their Facebook
page continues to grow and they receive a large number of likes when new photos are posted. The
company only posts new photos after an event.
Ans: Ask followers to share the posts with others

2. A ceramics company wants to start using Facebook ads to sell their products. They know many virtual
sellers use the platform to promote their businesses. The company is concerned their products will be
overlooked in the market.
Ans: What makes your business stand out?

3. A travel agency specializes in selling cruises. The agency is using its Facebook page passively to
promote services and uses stock cruise photos and promotional materials as its post content. The agency
has some engagement on its posts but wants to expand its reach.
Ans: Share cruise stories frequently

4. A dog grooming retailer wants to increase engagement on their Facebook posts. They get more likes
each time they post a freshly groomed dog and want to leverage those likes to expand their online reach.
Ans: Create a cutest dog poll and ask users to share it

5. A music school is using Facebook to promote services and classes. The school gets a lot of questions on
their posts about the abilities of their instructors and prices of their classes. The school is concerned
about responding to the questions in an open forum.
Ans: Message each user privately

6. A food truck business uses Facebook to communicate with its customers. The food truck has a rotating
menu and sets up for business at a different location each day of the week. They have become more
popular, and their Facebook page receives many questions about their menu and location.
Ans: Create a list of frequently asked questions and answers

7. A book retailer creates a Facebook business page. The retailer has a loyal customer base. Over the past
year, they ran a series of promotions but received verbal feedback that customers were confused about
the number and types of promotions. The success of the promotions has been inconsistent, and the
retailer wants to make sure its customers remain engaged.
Ans: Create a post that invites the audience to provide feedback
8. A tattoo business uses Facebook as a tool to reach new clients. Their posts receive a lot of attention in
the form of likes, comments, and questions. The business struggles to convert online traffic into shop
traffic.
Ans: Create an action button
9. A coffee company wants to raise awareness for a new flavour using a Facebook ad. The coffee company
is also trying to increase their customer base by expanding their offerings.
Ans: Get more website visitors
10. A shoe retailer is using short video clips in their Facebook ads. The videos include images of shoes with
text that only includes the style number and price. The retailer gets many views and positive comments
on their posts but has a very low conversion rate.
Ans: Copy

Instagram Assessment Answers

1. An online retailer is creating an ad using Instagram and wants to make sure the ad encourages
customers to sign up for their mailing list.
Ans: More website visits

2. A DIY creator has been using Instagram lives to introduce new instructional courses. The creator spends
the bulk of the time during lives to demo course content. Most viewers exit the live after a few minutes
before the live ends.
Ans: Engage the audience by sending them direct messages during the live

3. A retailer creates a professional account on Instagram for a bicycle renting business. After launching
an Instagram presence, the retailer receives a lot of messages asking about price, bicycle type, and length
of rental. The retailer needs to filter the messages to organize requests.
Ans: General messages

4. An advertiser is helping a client convert a recent Instagram post into an Ad. The client wants the ad
to highlight the capabilities of their latest product.
Ans: More Profile Visits

5. A sporting goods retailer creates a professional account on Instagram. The retailer actively uses the
new profile for 1 month and reaches 1000 followers. The retailer creates posts around four different
types of sports and wants to know which posts generated the most interest to build that customer base.
Ans: Professional Dashboard

6. A brand has been using Instagram Ads for 3 months but is not satisfied with the amount of
engagement. At a marketing meeting with an advertiser, the brand asks to see more interaction among
followers and profile visitors.
Ans: Enable a 'Swipe Up' message on the Ad

7. An advertiser is helping a client convert their marketing presence into an Instagram Business
Account. The client is primarily concerned with brand recognizability and ensuring customers can recall
their brand at a later time.
Ans: Establish a consistent color scheme across posts

8. A brand is interested in the age of their audience. Prior to using Instagram Ads, the brand learned that
their audience is made up of three broad age categories: 21-29, 30-45 and 46-60. The brand knows the
age categories but does not know the number of people in each age category.
Ans: Quiz

9. A retailer creates their first Instagram ad. The retailer likes the photo in the ad but wants to share
more information than just the photo can share. The retailer wants to add more context to the ad and
emphasize information about the new product.
Ans: Text

10. An online retailer wants to utilize Instagram to interact with customers in real time to showcase
products and answer questions.
Ans: Instagram live

Reels Assessment Answers

1. An online retailer is developing a creative plan prior to creating an Instagram Reel. The retailer wants
to make sure to convey their personality in their Reels by keeping a consistent format and theme.
Ans: Establish a creative voice

2. An online retailer chooses a relatable topic for an Instagram Reel and is now outlining the frames of
the Reel.
Ans: Decide what the Reel will be about
3. A brick-and-mortar juice company wants to showcase their menu items using Reels. Many of their
customers ask for specific menu items after viewing them as Instagram posts. The company wants to
increase their reach to new customers and bring in more local foot traffic.
Ans: Highlights of their products being made
4. A local contracting company wants to attract new customers by showcasing "before and after" videos
of its recently completed projects. The company is interested in renovating older homes, so it outlines a
sketch of a Reel to showcase their recent kitchen renovation in an historic home nearby.
Ans: Include an element of surprise

5. A small graphic design business recently started. The business needs to establish a social media
presence to build its customer base.
Ans: People who may not follow them can see their reels.

6. A small bakery has focused on creating engaging Reels on Instagram over the past few weeks. The
bakery wants to engage people who have their sound turned off.
Ans: Add auto captions

7. A private school wants to showcase their programs and student life with the goal of raising their
student enrolment. The school has recorded footage of school events, student activities and classes. The
school wants to create Reels that can be shared and modified by students to add their personal
experiences.
Ans: Create and encourage remixes

8. A new retail brand recently began to establish its social media presence and build a following on
Instagram. The brand has posted more Reels lately but wants to add personalization to this content.
Ans: Use voice over

9. An online skincare retailer wants to promote the use of a 9-step skincare routine. The retailer knows
that multi-step skincare regimens are trending, and they want to reach an audience interested in skincare.
Ans: A morning skincare routine video using the products

10. A new retail brand recently started to establish its social media presence and build a following on
Instagram. The brand has posted more Reels lately but wants to start incorporating surprise transitions.
Ans: Use the Align tool
 WhatsApp Assessment Answers
1. An online retailer wants to include a function on their website that provides customers with warranty
and shipping information.
Ans: CRM system
2. An online retailer decides to use an ad that will click to WhatsApp. After completing the ad process from
the WhatsApp Business App, the retailer wants to view the ad to make sure there are no errors.
Ans: Go to Ad Centre
3. A retailer recently opened an online shop through a Facebook business Page and wants to make sure
customers can message them directly on WhatsApp from the page.
Ans: Call-to-action
4. A catering business plans to use ads that click to WhatsApp to advertise in neighbouring cities. The
goal is to encourage customers to take advantage of their catering services and share images of signature
dishes.
Ans: Use automatic placement
5. An online retailer uses a QR code so that customers can contact them directly without their phone
number.
Ans: A pre-written message
6. An online shop wants to reduce the amount of time it takes to make product recommendations to
customers. The shop decides to create a Facebook Shop to allow customers to share their carts with
them.
Ans: Opportunity to upsell additional items
7. An online retailer wants to use an ad that clicks to WhatsApp to offer customers special promotions.
Ans: Build loyalty
8. An online retailer struggles to scale and streamline customer communication. Their goal is to use the
WhatsApp Business app to send automated responses to common customer questions.
Ans: Quick Replies
9. A catering business plans to use ads that click to WhatsApp to advertise in neighbouring cities. The
business plans to use these ads across multiple social media platforms, including Facebook and
Instagram.
Ans: Automatic placements
10. An online retailer is creating an ad that clicks to WhatsApp from the WhatsApp Business app.
Ans: Tap promote now