b.com Syllabus 1
b.com Syllabus 1
B.COM - REGULAR
The curriculum framework for B.Com. Degree is structured to offer a broad outline that
helps in understanding the creative potential of new career growth opportunities based
on changing industrial and societal needs. The course is upgraded keeping in mind the
aspirations of students, with opportunities to major in specializations such as
accounting, financial markets, marketing, human resources and banking to focus the
students towards a career in those domains. The core concepts within subject have been
updated to incorporate the recent advancements, techniques to upgrade the skills of
learners to create a focus on various functional areas of business. Problem Based
learning has been integrated into the curriculum for a better understanding of various
concepts in business and commerce. The syllabus under NEP-2020 is expected to
enhance the level of understanding among students and maintain the high standards of
graduate program offered in the country. Effort has been made to integrate the use of
recent technology and MOOCs to assist teaching-learning process among students. The
major objective of the graduate program is to elevate the subject knowledge among
students, and making them as critical thinkers thereby students can address the issues
related to industry and other business sectors.
• To make students industry ready and develop various managerial and accounting
skills for better professional opportunities
MEMBERS PRESENT:
1. Dr.Muninarayanappa.M,
Chairman & Dean, Dept of Commerce Chairperson
2. Dr. Nagaraj.N,
Professor, Dept of Commerce, University of Mysore Member
3. Dr. H.Y. Kamble,
Professor, Dept of Commerce, Rani Channamma University Member
4. Dr.S. Raghunatha Reddy,
Dept of Commerce, Yogi Vemana University Member
5. Dr.R.Parvathi, Principal,
VET first Grade College, Bangalore Member
6. Dr.D Raja Jebasingh,
Vice Principal, St. Joseph's Commerce College (Autonomous) Member
7. Dr.B.G.Bhasakara, Principal, Vivekananda Degree College Member
8. Dr.Padmaja, MLA College of Higher Learning Member
9. Dr.Bharathisha Rao, Principal, RVD College Member
10. Dr.S.Harish, Principal, Vijaya Evening College Member
11. CA Anil Bharadwaj, Chartered Accountant Member
12. Sri. D Srinivas, Corporate Expert Member
13. Dr. G.S. Raju, Institute of Valuers, President, Karnataka Member
i. Exit after 1st year ( I & II Sem) – the candidate will be awarded with
Certificate with minimum 48 credits.
ii. Exit after completing 3rd and 4th semesters – the candidate will be
awarded with Diploma Certificate with minimum 96 credits.
iii. Exit after 3rd year ( V & VI Sem) – the candidate will be awarded with
Bachelor Degree in Commerce with minimum 144 credits.
iv. The candidate can continue the 4th year (VII & VIII Sem) to get honours/
research degree with minimum 186 credits.
v. Students completing a 4th year Bachelor's programme with
Honours/Research, may be Admitted to a 1st year Master's programme.
vi. Students completing a 4th year Bachelor's programme with Research, will
be eligible for Admission for Doctoral Programme (Ph.D).
vii. After completing the requirements of a 3rd year Bachelor's Degree
candidates who meet a minimum CGPA of 7.5 shall be allowed to
continue studies in the 4th year Undergraduate programme to pursue and
complete the Bachelor's degree with Research.
viii. Skill enhancement courses are compulsory for I to VI semesters.
ix. Attendance is 75% minimum for every subject.
x. Since students opt for Ph.D after honours, some subjects in required in
depth knowledge.
xi. Introduction of auditing subject at earlier stage as a module in any one
accounting Subjects.
xii. Instead of Business Regulatory framework, Basics of Auditing can be
introduced.
xiii. Projects should be done by students outside or online and submit a
certificate to validate.
The meeting concluded with the approval of the BOS Board. It was resolved to
implement the above changes in the Curriculum from the academic year 2021 –
2022.
Chairman – BOS
3. PROGRAMME:
· Bachelor of Commerce, Bachelor of Commerce with Honour, B.Com (Hons) and
Master of Commerce M.Com.
The Integrated Master's Degree Programmes shall extend over five academic years (Ten
Semesters) with exit options with Regular Bachelor Degree after successful completion
of three academic years (Six Semesters) of study and Bachelor Degree with Honours in a
• 44 Credits after the Bachelor Degree to become eligible for the PG Diploma
• 88 Credits after the Bachelor Degree to become eligible for the Master's
Degree
It is optional to the candidate to exit or not, after two, four and six semesters of the
undergraduate programme with Certificate, Diploma and with Regular Bachelor
Degree, respectively. He/she will be eligible to re-join the programme at the exit level to
complete either the diploma, degree or the honours degree. Further, all the candidates
will be awarded Bachelor degrees on successful completion of three academic years
(Six Semesters) of the undergraduate programmes.
A student will be allowed to enter/re-enter only at the Odd Semester and can only exit
after the Even Semester. Re-entry at various levels as lateral entrants in academic
programmes should be based on the earned credits and proficiency test records.
11.2 LANGUAGES:
Two languages are to be studied out of which one shall be Kannada and the other shall be
either English or an Indian Language or other Foreign language:
English, Sanskrit, Hindi, Tamil, Telugu, Malayalam, Marathi, Konkani, Urdu, Persian,
Arabic, German, French, Latin, Russian, Japanese and any other language prescribed/
approved by the university
a) The Candidates shall study two languages in the first four semesters of the
programs. The students who have studied Kannada at the school and/or Pre-
University or equivalent level, shall opt Kannada as one of the languages and
study it in the first four semesters of the programmes. In addition to Kannada,
the students shall opt for another language from the languages offered in the
university/college and study it in the first two semesters of the programmes.
They may continue to study the same language in the second year or may
choose different language in the second year. A candidate may opt for any
language listed above even if the candidate has not studied that language at
PUC or equivalent level.
SEM. B.COM./BBA/BMS/BHM
I/II Digital Fluency/ Creativity and Innovation
III/IV Artificial Intelligence/ Critical thinking &problem solving
V Cyber Security/ Entrepreneurship
VI Professional Communication / German / French/
i. One soft core course or allied subject each in the seventh and eight semesters of
the honours programme and the integrated Master's degree programme or in the
first and second semesters of the post-graduate programmes, and one open
elective in the ninth semester of the integrated master's programmes are to be
studied as prescribed by the respective Board of studies and approved by the
Academic council. The soft core courses may include research methodology
course, one of the foreign languages such as German, French etc. or any other
course prescribed by the university from time to time.
g. For practical course of full credits, Seminar shall not be compulsory. In its
place, marks shall be awarded for Practical Record Maintenance.(the ratio is
50% : 50%)
h. Conduct of Seminar, Case study / Assignment, etc. can be either in C1 or in C2
component at the convenience of the concerned teacher.
i. The teachers concerned shall conduct test / seminar / case study, etc. The
students should be informed about the modalities well in advance. The
evaluated courses / assignments during component I (C1) and component II
(C2) of assessment are immediately provided to the candidates after obtaining
acknowledgement in the register by the concerned teachers(s) and maintained
by the Chairman in the case of a University Post-Graduate Department and the
Principal / Director in the case of affiliated institutions. Before
commencement of the semester end examination, the evaluated test,
assignment etc. of C1 and C2 shall be obtained back to maintain them till the
announcement of the results of the examination of the concerned semester.
j. The marks of the internal assessment shall be published on the notice board of
the department / college for information of the students.
k. The Internal assessment marks shall be communicated to the Registrar
(Evaluation) at least 10 days before the commencement of the University
examinations and the Registrar (E) shall have access to the records of such
periodical assessments.
l. There shall be no minimum in respect of internal assessment marks.
m. Internal assessment marks may be recorded separately. A candidate who has
failed or rejected the result, shall retain the internal assessment marks.
In addition to the above, successful candidates at the end of tenth semester of the
integrated Master's Degree Programmes, shall also be classified on the basis of CGPA
obtained in the ten semesters of the Programmes. Likewise, the successful candidates of
one year or two semester's Master's Degree Programmes are also classified on the basis
of CGPA of two semesters of the Master's Degree Programmes,
The Semester Grade Point Average (SGPA) in a Semester and the CGPA at the end of
each year may be calculated as described in Appendix C:
SECTION- B
(Understanding and Applying)
II. Answer Any Two of the following questions. Each carries Eight marks.
(2 x8= 16)
4.
5.
6.
B.COM – REGULAR
SEMESTER – I
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
1 Lang.1.1 Language -I AECC 3+1+0 60 40 100 3
2 Lang.1.2 Language -II AECC 3+1+0 60 40 100 3
3 B.Com.1.1 Financ ial A ccou n ti ng DSC-1 3+0+2 60 40 100 4
Management Principles
4 B.COM.1.2 DSC-2 4+0+0 60 40 100 4
and Applications
5 B.COM.1.3 Principles of Marketing DSC-3 4+0+0 60 40 100 4
B.COM.1.4 Digital Fluency/ Basics of
6 SEC-SB 1+0+2 25 25 50 2
Computer
Any one of the following:
7 B.COM.1.5 a. Accounting for Everyone OEC-1 3+0+0 60 40 100 3
b. Personal finance & Planning
8 B.COM.1.6 Yoga SEC-VB 0+0+2 - 25 25 1
9 B.COM.1.7 Health & Wellness SEC-VB 0+0+2 - 25 25 1
SUB TOTAL (A) 385 315 700 25
SEMESTER – II
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
10 Lang.2.1 Language -I AECC 3+1+0 60 40 100 3
11 Lang.2.2 Language – II AECC 3+1+0 60 40 100 3
Advanced Financial
12 B.COM.2.1 DSC-4 3+0+2 60 40 100 4
Accounting
Business Mathematics OR
13 B.COM.2.2 DSC-5 3+0+2 60 40 100 4
Corporate Administration
14 B.COM.2.3 Law & Practice of Banking DSC-6 4+0+0 60 40 100 4
15 B.COM.2.4 Environmental Studies AECC 2+0+0 25 25 50 2
Any one of the following:
16 B.COM.2.5 a. Investing in stock markets OE-2 3+0+0 60 40 100 3
b. Innovation Management
17 B.COM.2.6 Sports SEC-VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
18 B.COM.2.7 SEC-VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (B) 385 315 700 25
SEMESTER – IV
Teaching
SL Categor Hours
Course Total
N Title of the Course y of per SEE CIE Credits
Code Marks
O Course Week
(L+T+P)
28 Lang.4.1 Language-I AECC 3+1+0 60 40 100 3
29 Lang.4.2 Language – II AECC 3+1+0 60 40 100 3
Advanced Corporate
30 B.COM.4.1 DSC – 10 3+0+2 60 40 100 4
Accounting
Costing Methods &
31 B.COM.4.2 DSC – 11 3+0+2 60 40 100 4
Techniques
Business Regulatory
32 B.COM.4.3 DSC – 12 4+0+0 60 40 100 4
Framework
33 B.COM.4.4 Constitution of India AECC 2+0+0 25 25 50 2
Any one of the following:
a. Risk Management
34 B.COM.4.5 b. Digital Marketing OEC-4 3+0+0 60 40 100 3
c. Creativity & Innovation
d. Sustainable Development
35 B.COM.4.6 Sports SEC-VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
36 B.COM.4.7 SEC-VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (D) 385 315 700 25
Cyber Security
42 B.COM.5.6 SEC 1+0+2 25 25 50 2
or some other SEC
43 B.COM.5.7 Internship Intern -1 1+0+2 - 50 50 2
SEMESTER – VI
SL Teaching
Course Category Total
Title of the Course Hours per SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
46 B.COM.6.1 Management Accounting DSC-16 3+0+2 60 40 100 4
Income Tax Law and
47 B.COM.6.2 DSC-17 3+0+2 60 40 100 4
Practice -II
Entrepreneurship
48 B.COM.6.3 DSC-18 4+0+0 60 40 100 4
Development
One Course from the
49 B.COM.6.4 DSE-2 3+0+2 60 40 100 3
Selected Elective Group-PII
Basics of Spread Sheet
Modelling OR
50 B.COM.6.5 VOC-2 2+0+2 60 40 100 3
Report on Study of Start -
ups and Innovative
Business Ideas
51 B.COM.6.6 Internship Intern -2 0+0+2 - 50 50 2
Professional
52 B.COM.6.7 SEC- SB 1+0+2 25 25 50 2
Communication
53 B.COM.6.8 Sports SEC– VB 0+0+2 - 25 25 1
54 B.COM.6.9 NCC/NSS/R&R(S&G)/ SEC– VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (F) 325 325 650 24
Students have to select dual electives out of the list of electives given in Fifth and Sixth Semester. Electives
selected in the fifth semester should be continued in the sixth semester. However they can change the electives in
the seventh semester. The electives selected in the seventh semester will continue in the eighth semester.
EXIT OPTION WITH BACHELOR DEGREE -ABILITY TO SOLVE COMPLEX PROBLEMS THAT ARE
ILL-STRUCTURED REQUIRING MULTI-DISCIPLINARY SKILLS TO SOLVE THEM.
B.COM - Regular Page 30 of 57
SEMESTER – VII
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
55 B.COM.7.1 International Business DSC-19 4+0+0 60 40 100 4
Advanced Business
56 B.COM.7.2 DSC-20 3+0+2 60 40 100 4
Statistics
Advanced Financial
57 B.COM.7.3 DSC-21 3+0+2 60 40 100 4
Management
One Course from the
58 B.COM.7.4 DSE-3 3+1+0 60 40 100 3
Selected Elective Group-PIII
59 B.COM.7.5 ERP Applications VOC-3 2+0+2 60 40 100 3
60 B.COM.7.6 Research Methodology RM -1 3+0+0 60 40 100 3
SEMESTER – VIII
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
61 B.COM.8.1 Financial Reporting
-IND.AS DSC-22 3+0+2 60 40 100 4
Strategic Financial
62 B.COM.8.2 DSC-23 4+0+0 60 40 100 4
Management
Business Analytics OR
63 B.COM.8.3 Data Analysis & Decision DSC-24 3+0+2 60 40 100 4
Sciences
64 B.COM.8.4 Managing Digital Platforms VOC-4 2+0+2 60 40 100 3
B.COM.8.5
Research
65 Or Projects/Internship with - - 120 80 200 6
Viva – voce
OR
Elective Paper (Two 2+0+2(P)
65 B.COM.8.5 DSE-4 60 40 100 3*
Courses from the Selected 3+0+0(T)
Elective Group -
66 B.COM.8.6 Paper IV & V) DSE-5 2+0+2(P) 60 40 100 3*
3+0+0(T)
SUB TOTAL (H ) 360 240 600 21
DEGREE WITH HONOURS 2910 2390 5300 190
GRAND TOTAL OF (A+B+C+D+E+F+G+H)
*In lieu of the research Project, two additional elective papers/ Internship may be offered
Award of Bachelor of Commerce Degree with Honours, (With the completion of courses
equal to a minimum of 180 credits)
Acronyms Expanded
AECC : Ability Enhancement Compulsory Course
DSC © : Discipline Specific Core (Course)
SEC-SB/VB : Skill Enhancement Course-Skill Based/Value Based
OEC : Open Elective Course
DSE : Discipline Specific Elective
SEE : Semester End Examination
CIE : Continuous Internal Evaluation
L+T+P : Lecture+Tutorial+Practical(s)
Note: Practical Classes may be conducted in the Business Lab or in Computer Lab or in
Class room depending on the requirement. One batch of students should not exceed half
(i.e., 30 or less than 30 students) of the number of students in each class/section. 2 Hours
of Practical Class is equal to 1 Hour of Teaching, however, whenever it is conducted for
the entire class (i.e., more than 30 students)
NOTE: Student shall continue with the same elective group in V and VI semesters, however, he/she
may change the elective group in VII semester, but shall continue in the same group in VIII semester.
SYLLABUS: HOURS
Module- 1: Theoretical Framework of Accounting 10
Introduction-Meaning and Scope of Accounting- Objectives of Accounting-
Importance of Accounting-Function of Accounting-Terminologies used in
accounting- Users of Accounting Information-Accounting Process-Basis of
Accounting: Cash basis and Accrual Basis-Branches of Accounting- Principles of
Accounting-Concepts and Conventions- Accounting Standards-Indian Accounting
Standards (IND AS).
Module -2: Financial Statements of Sole Proprietors 12
Introduction-Meaning of Sole Proprietor-Meaning of Financial Statements -
Manufacturing and non-manufacturing Entities: Financial statements of
Manufacturing Concerns -Statement of Manufacture, Statement of Trading and
Profit & Loss -Balance Sheet. Financial statement of Non-manufacturing
Concerns, Statement of Profit and Loss and Balance sheet.
Module. 3: Consignment Accounts 12
Introduction-Meaning of Consignment-Consignment vs Sales-Pro-forma Invoice-
Accounts Sales-Types Commission-Accounting for Consignment Transactions &
Events in the books of Consignor and Consignee - Treatment of Normal &
Abnormal Loss. -Valuation of Closing Stock-Goods sent at Cost Price and Invoice
Price- problem.
Module.4: Royalty Accounts 14
Introduction-Meaning- Terms used in royalty agreement: Lessee, Lessor,
Minimum Rent – Short Workings –Recoupment of Short Working–Accounting
Treatment in the books of Lessee and lessor – Journal Entries and Ledger Accounts
including minimum rent account.
Text Books:
1. Muninarayanappa. M and Nirmala. M (2021); Financial Accounting, Jayvee
International Publications, Bangalore
2. ICAI Study Materials on Principles & Practice of Accounting,
Accounting and Advanced Accounting.
3. Robert N Anthony, David Hawkins, Kenneth A. Merchant, (2017)
Accounting: Text and Cases, Mc Graw-Hill Education, 13thEdition.
4. S.Anil Kumar, V.Rajesh Kumar and B.Mariyappa – Financial Accounting,
Himalaya Publishing House, New Delhi.
5. SP Iyengar (2005), Advanced Accounting, Sultan Chand & Sons, Vol.1.
6. Charles T. Horngren and Donna Philbrick, (2013) Introduction to Financial
Accounting, Pearson Education, 11thEdition.
7. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper
Backs, New Delhi, 32ndEdition.
8. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas
Publishing House, New Delhi, 6th Edition.
9. B.S. Raman (2008), Financial Accounting Vol. I & II, United Publishers
& Distributors
10. Compendium of Statements and Standards of Accounting. The Institute of
Chartered Accountants of India, NewDelhi.
Note: Latest edition of text books may be used.
SYLLABUS: HOURS
Module 1: Introduction to Management 12
Introduction-Meaning and importance of Management-Managerial Functions-
Essence of Mangership-Evolution of the Management thoughts: Classical
organizational theories- Neo-Classical theories-Modern organizational theories.
Module 2: Planning 12
Introduction-Meaning-Nature-Purpose-Types of plans-Planning process; Strategic
planning: Concept-Process-Importance and Limitations; Environmental Analysis
and diagnosis: Meaning-importance and Techniques (SWOT/TOWS/WOTS-UP-
BCG Matrix-Competitor Analysis); Decision-making-Concept-Importance-
Committee and Group decision making Process.
Module 3: Organizing 12
Introduction-Meaning-Concept and Process of Organizing – An overview-Span of
management-Different types of authority (line, staff and functional)-
Decentralization-Delegation of authority; Formal and Informal Structure-
Principles of Organizing; Network Organisation Structure.
Module 4: Staffing and Leadership 12
Introduction-Staffing: Concept of Staffing-Staffing Process; Motivation: Concept-
Importance-extrinsic and intrinsic motivation-Major Motivation theories:
Maslow's Need-Hierarchy Theory-Hertzberg's Two-factor Theory-Vroom's
Expectation Theory; Leadership: Concept- Importance-Major theories of
Leadership (Likert's scale theory, Blake and Mouten's Managerial Grid theory,
Text Books:
1. Harold Koontz and Heinz Weihrich (2017), Essentials of Management: An
International and Leadership Perspective, McGraw Hill Education, 10th
Edition.
2. Stephen P Robbins and Madhushree Nanda Agrawal (2009), Fundamentals of
Management: Essential Concepts and Applications, Pearson Education, 6th
Edition.
3. Rajkumar.S and Nagarajan. G (2021) Management Principles and
Applications, Jayvee International Publications, Bangalore
4. James H. Donnelly, (1990) Fundamentals of Management, Pearson
Education, 7th Edition.
5. B.P. Singh and A.K.Singh (2002), Essentials of Management, Excel Books
6. P C Tripathi & P N Reddy (2005), Principles of Management, TMH
Publications, 3rd Edition.
7. Koontz Harold (2004), Essentials of Management, Tata McGraw Hill.
SYLLABUS: HOURS
Module 1: Introduction to Marketing 12
Introduction-Nature-Scope-Importance of Marketing; Concepts &
Approaches of Marketing: Need-Want-Demand-Customer Value-Customer
Creation; Evolution of marketing; Selling vs Marketing; Marketing Environment:
Concept-importance-Micro and Macro Environment. Marketing Management-
Meaning-importance.
Module 2: Consumer Behaviour & Market segmentation 12
Consumer Behaviour: Nature and Importance-Consumer buying decision process;
Factors influencing consumer buying behaviour; Market segmentation: Concept,
importance and bases; Target market selection-Positioning concept-Importance
and bases; Product differentiation vs. market segmentation. Marketing Mix:
Product-Price-Place & Promotion.
Module 3: Product and Pricing 12
Product: Concept and importance-Product classifications-Concept of
product mix; Branding-packaging and labelling; Product-Support Services;
Product life-cycle; New Product Development Process; Consumer adoption
process. Pricing: Significance. Factors affecting price of a product. Pricing policies
and strategies.
Module 4: Promotion and Distribution 12
Promotion: Nature and importance of promotion; Communication process;
Types of promotion: advertising, personal selling, public relations & sales
promotion, and their distinctive characteristics; Promotion mix and factors
Reference Materials
1. Philip Kotler (2015), Principles of Marketing. 13th edition. Pearson
Education.
2. Muninarayanappa. M and Rajkumar. S (2021); Principles of Marketing,
Jayvee International Publications, Bangalore.
3. Saxena Rajan, (2017) Marketing M a n a g e m e n t , T a t a M c G r a w - H i l l
Publishing Company Ltd., New Delhi. Fifth Edition.
4. Kumar Arun & MeenakshiN (2016), Marketing Management, Vikas
Publishing House Pvt. Ltd., New Delhi. Third Edition
5. Panda Tapan (2008), Marketing Management, Excel books, New Delhi,
Second Edition.
6. Michael, J. Etzel, Bruce J. Walker, William J Stanton and Ajay Pandit.
Marketing: Concepts and Cases. (Special Indian Edition)., McGraw Hill
Education
7. William D. Perreault, and McCarthy, E. Jerome., Basic Marketing. Pearson
Education.
8. Majaro, Simon. The Essence of Marketing. Pearson Education, New Delhi.
9. Iacobucci and Kapoor, Marketing Management: A South Asian Perspective.
Cengage Learning.
10. Chhabra, T.N., and S. K. Grover. Marketing Management. Fourth Edition.
Note: Latest edition of text books may be used.
SYLLABUS: HOURS
Module 1: Introduction to Accounting 08 Hours
Meaning, Importance and Need, Its objectives and relevance to business
establishments and other organizations, and individuals. Accounting information:
meaning, users and utilities, sources of accounting information. Some Basic Terms
–Transaction, Account, Asset, Liability, Capital, Expenditure & Expense, Income,
Revenue, Gain, Profit, Surplus, Loss, Deficit. Debit, Credit, Accounting Year,
Financial Year.
Module 2: Transactions and Recording of Transactions 08 Hours
Features of recordable transactions and events, Basis of recording – vouchers and
another basis. Recording of transactions: Personal account, Real Account and
Nominal Account; Rules for Debit and Credit; Double Entry System, journalizing
transactions; Preparation of Ledger, Cash Book including bank transactions.
(Simple Problems)
Module 3: Preparation of Financial Statements 10 Hours
Fundamental Accounting Equation; Concept of revenue and Capital; Preparation of
financial statements. (Simple problems)
Module 4: Company Accounts 08 Hours
Explanation of certain terms – Public Limited Company, Private Limited Company,
Share, Share Capital, Shareholder, Board of Directors, Stock Exchange, Listed
Company, Share Price, Sensex - BSE, NSE; Annual report, etc. Contents and
disclosures in Annual Report, Company Balance Sheet and Statement of Profit and
Loss. Content Analysis based on annual report including textual analysis.
Text Books:
1. Nirmala. M, Anu Krishnamurthy and Satyanarayana (2021), Accounting for
Everyone, Jayvee International Publications, Bangalore.
2. Hatfield, L. (2019). Accounting Basics. Amazon Digital Services LLC.
3. Muninarayanappa. M and Raghu V.N (2020), Accounting for Managers,
Jayvee Publications, Bangalore.
4. Horngren, C. T., Sundem, G. L., Elliott, J. A., & Philbrick, D. (2013).
Introduction to Financial Accounting. London: Pearson Education.
5. Siddiqui, S. A. (2008). Book Keeping & Accountancy. New Delhi: Laxmi
Publications Pvt. Ltd.
6. Sehgal, D. (2014). Financial Accounting. New Delhi: Vikas Publishing House
Pvt. Ltd.
7. Tulsian, P. C. (2007). Financial Accounting. New Delhi: Tata McGraw Hill
Publishing Co. Ltd.
8. Mukharji, A., & Hanif, M. (2015). Financial Accounting. New Delhi: Tata
McGraw Hill Publishing Co. Ltd.
9. Maheshwari, S. N., Maheshwari, S. K., & Maheshwari, S. K. (2018).
Financial Accounting. New Delhi: Vikas Publishing House Pvt. Ltd.
10. Khan, M.Y. and Jain, P.K. Management Accounting. McGraw Hill Education.
11. Arora, M.N. Management Accounting, Vikas Publishing House, New Delhi
Note: Latest edition of text books may be used.
SYLLABUS: HOURS
Module 1: Introduction to Financial Planning 10 Hours
Financial goals, Time value of money, steps in financial planning, personal
finance/loans, education loan, car loan & home loan schemes. Introduction to
savings, benefits of savings, management of spending & financial discipline, Net
banking and UPI, digital wallets, security and precautions against Ponzi schemes
and online frauds such as phishing, credit card cloning, skimming.
Module 2: Investment Planning 08 Hours
Process and objectives of investment, Concept and measurement of return & risk
for various assets class, Measurement of portfolio risk and return, Diversification &
Portfolio formation. Gold Bond; Real estate; Investment in Greenfield and
brownfield Projects; Investment in fixed income instruments- financial derivatives
& Commodity market in India. Mutual fund schemes including SIP; International
investment avenues.
Module 3: Personal Tax Planning 08 Hours
Tax Structure in India for personal taxation, Scope of Personal tax planning,
Exemptions and deductions available to individuals under different heads of
income and gross total income, Special provision u/s 115BAC vis-à-vis General
provisions of the Income-tax Act, 1961. Tax avoidance versus tax evasion.
Module 4: Insurance Planning 08 Hours
Need for Protection planning. Risk of mortality, health, disability and property.
Importance of Insurance: life and non-life insurance schemes. Deductions available
under the Income-tax Act for premium paid for different policies.
Text Books:
1. Nirmala. M and Nagarajan.G (2021), Personal Finance and Planning, Jayvee
International Publications, Bangalore
2. Indian Institute of Banking & Finance. (2017). Introduction to Financial
Planning. New Delhi: Taxmann Publication.
3. Pandit, A. (2014). The Only Financial Planning Book that You Will Ever
Need. Mumbai: Network 18 Publications Ltd.
4. Sinha, M. (2008). Financial Planning: A Ready Reckoner. New York:
McGraw Hill Education. Halan, M. (2018). Let's Talk Money: You've Worked
Hard for It, Now Make It Work for You. New York: HarperCollins Publishers.
5. Tripathi, V. (2017). Fundamentals of Investment. New Delhi: Taxmann
Publication.
SYLLABUS: HOURS
Module-1: Insurance Claims for Loss of Stock 10
Meaning, Need and Advantages of Fire Insurance-Special terminologies in Fire
Insurance Claims – Insurer, Insured, Premium, Salvage, Insurance Policy, Sum
Assured, Under Insurance, over insurance Average Clause, Claim. Problems on
Ascertainment of Fire Insurance Claim including problems on abnormal line of
goods.
Module - 2: Hire Purchase Accounting 10
Meaning of Hire Purchase and Installment Purchase System- difference between
Hire Purchase and Installment Purchase – Important Definitions – Hire Purchase
Agreement – Hire Purchase Price – Cash Price – Hire Purchase Charges – Net Hire
Purchase Price – Net Cash Price – Calculation of Interest – Calculation of Cash
Price – Journal Entries and Ledger Accounts in the books of Hire Purchaser and
Hire Vendor (Asset Accrual Method only).
Module -3: Departmental Accounts 12
Meaning and Features of Departmental Undertaking-Examples of Department
Specific Expenses and Common Expenses -Need and Bases of Apportionment of
Common Expenses-Preparation of Statement of Trading and Profit and Loss in
Columnar form, Statement of General Profit and Loss and Balance Sheet – Simple
problems involving Inter Departmental Transfers at Cost Price (vertical form).
Module-4: Branch Accounts 12
Meaning of Branch Accounts -Objectives and Advantages of Branch Accounting
Types of Branches – Meaning and features of Dependent Branches, Independent
Branches and Foreign Branches-Methods of maintaining books of accounts by the
Head Office –Debtors System- ascertainment of Profit or Loss of Branch under
Debtors System – Supply of goods at Cost Price and supply of goods at Invoice
Price.
Text Books:
1. Muninarayanappa. M and Raghu. V.N, Advanced Financial Accounting,
Jayvee International Publications, Bangalore.
2. ICAI Study Materials on Principles & Practice of Accounting, Accounting
and Advanced Accounting.
3. S.Anil Kumar, V.Rajesh Kumar and B.Mariyappa – Financial Accounting,
Himalaya Publishing House, New Delhi
4. SP Iyengar (2005), Advanced Accounting, Sultan Chand & Sons, Vol.1.
5. Robert N Anthony, David Hawkins, Kenneth A. Merchant, (2017)
Accounting: Text and Cases, McGraw-Hill Education, 13thEdition.
6. Charles T. Horngren and Donna Philbrick, (2013) Introduction to Financial
Accounting, Pearson Education, 11thEdition.
7. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper
Backs, New Delhi, 32ndEdition.
8. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas
Publishing House, New Delhi, 6thEdition.
9. B.S. Raman (2008), Financial Accounting Vol. I & II, United Publishers &
Distributors
10. Compendium of Statements and Standards of Accounting. The Institute of
Chartered Accountants of India, NewDelhi.
Note: Latest edition of text books may be used.
SYLLABUS: HOURS
Module -1: Number system, Indices and Logarithms 12
Number System: Introduction – Natural numbers, Even numbers, Odd numbers,
Integers, Prime numbers, Rational & Irrational numbers, Real numbers, HCF &
LCM (Simple problems).
Indices- meaning-Basic laws of indices and their application for simplification.
Logarithms- Laws of Logarithms-Common logarithms application of log table for
simplification.
Module-2: Theory of Equations: 12
Introduction – Meaning - Types of Equations – Simple or Linear Equations and
Simultaneous Equations (only two variables), Elimination and Substitution
Methods only. Quadratic Equation - Factorization and Formula Method (ax² + bx +
c = 0 form only). Simple problems-Application of equations to business.
Module-3: Progressions 12
Meaning-Types of Progression-Arithmetic Progression – Finding the 'nth' term of
AP and Sum to 'nth' term of AP. Insertion of Arithmetic Mean. Geometric
Progression – Finding the 'nth' term of GP and sum to 'nth' term of GP and insertion
of Geometric Mean-problems
Module-4: Financial Mathematics 10
Simple Interest, Compound Interest including yearly and half yearly calculations,
Annuities, Percentages, Bills Discounting-problems. Ratios and Proportions-
Duplicate-triplicate and sub-duplicate of a ratio. Proportions: third, fourth and
inverse proportion – problems.
Text Books:
1. Nirmala.M, Gurunath Rao Vaidya and Nirmala Joseph (2021); Business
Mathematics, Jayvee International Publications, Bangalore.
2. Dr.Sancheti & Kapoor: Business Mathematics and Statistics, Sultan Chand
3. Madappa, Mahadi Hassan, M. Iqbal Taiyab – Business Mathematics, Subhash
Publications
4. Saha: Mathematics for Cost Accountants, Central Publishers.
5. Azharuddin: Business Mathematics, Vikas Publishers.
6. R.S Bhardwaj: Mathematics for Economics & Business
SYLLABUS: HOURS
Module 1: Introduction to Company 12
Introduction - Meaning and Definition – Features – Highlights of Companies Act
2013 - -Kinds of Companies – One Person Company-Private Company-Public
Company-Company limited by Guarantee-Company limited by Shares- Holding
Company-Subsidiary Company-Government Company-Associate Company-
Small Company-Foreign Company-Global Company-Body Corporate-Listed
Company.
Module 2: Formation of Companies 12
Introduction - Promotion Stage: Meaning of Promoter, Position of Promoter &
Functions of Promoter, Incorporation Stage: Meaning & contents of Memorandum
of Association & Articles of Association, Distinction between Memorandum of
Association and Articles of Association, Certificate of Incorporation, Subscription
Stage – Meaning & contents of Prospectus, Statement in lieu of Prospects and Book
Building, Commencement Stage – Document to be filed, e-filing, Register of
Companies, Certificate of Commencement of Business; Formation of Global
Companies: Meaning – Types –Features – Legal Formalities– Administration.
Module 3: Company Administration 12
Introduction - Key Managerial Personnel – Managing Director, Whole time
Directors, the Companies Secretary, Chief Financial Officer, Resident Director,
Independent Director, Auditors – Appointment – Powers - Duties &
Responsibilities. Managing Director – Appointment – Powers – Duties &
Responsibilities. Audit Committee, CSR Committee. Company Secretary -
Meaning, Types, Qualification, Appointment, Position, Rights, Duties, Liabilities
& Removal or dismissal.
Text Books:
SYLLABUS: HOURS
Module No. 1: Introduction to Banking 12
Introduction- Meaning – Need – Importance – Primary, Secondary & Modern
functions of banks - Origin of banking- Banker and Customer Relationship
(General and special relationship) - Origin and growth of commercial banks in India
– Types of Banks in India– Banks' Lending - changing role of commercial banks.
RBI: History-Role & Functions.
Module No. 2: Paying and Collecting Banker 12
Paying banker: Introduction - Meaning – Role – Functions - Duties - Precautions
and Statutory Protection and rights - Dishonor of Cheques – Grounds of Dishonor –
Consequences of wrongful dishonor of Cheques; Collecting Banker: Introduction
- Meaning – Legal status of collecting banker - Holder for value -Holder in due
course – Duties & Responsibilities - Precautions and Statutory Protection to
Collecting Banker.
Module No. 3: Customers and Account Holders 10
Introduction - Types of Customers and Account Holders - Procedure and Practice in
opening and operating accounts of different customers: Minors - Joint Account
Holders- Partnership Firms - Joint Stock companies - Executors and Trustees -
Clubs and Associations and Joint Hindu Undivided Family.
Module No. 4: Negotiable Instruments 12
Introduction – Meaning & Definition – Features – Kinds of Negotiable Instruments:
Promissory Notes - Bills of Exchange - Cheques - Crossing of Cheques – Types of
Crossing; Endorsements: Introduction - Meaning - Essentials & Kinds of
Endorsement – Rules of endorsement.
Text Books:
1. Nagarajan. G, Sudesh and Raju. G.S (2021); Law and Practice of Banking,
Jayvee International Publications, Bangalore.
2. Gordon & Natarajan, Banking Theory Law and Practice, HPH, 24th Edition
3. S. P Srivastava ( 2016), Banking Theory & Practice, Anmol Publications
4. Maheshwari. S.N. (2014), Banking Law and Practice, Kalyani Publishers, 11
Edition
5. Shekar. K.C (2013), Banking Theory Law and Practice, Vikas Publication,
21st Edition.
6. Dr. Alice Mani (2015), Banking Law and Operation, SBH.
SYLLABUS: HOURS
Module 1: Basics of Investing 10 Hours
Basics of Investment & Investment Environment. Risk and Return, Avenues of
Investment -Equity shares, Preference shares, Bonds & Debentures, Insurance
Schemes, Mutual Funds, Index Funds. Indian Security Markets - Primary Market,
Secondary Market and Derivative Market. Responsible Investment.
Module 2: Fundamental Analysis 08 Hours
Top down and bottom up approaches, Analysis of international & domestic
economic scenario, Industry analysis, Company analysis (Quality of management,
financial analysis: Both Annual and Quarterly, Income statement analysis, position
statement analysis including key financial ratios, Cash flow statement analysis,
Industry market ratios: PE, PEG, Price over sales, Price over book value, EVA),
Understanding Shareholding pattern of the company.
Module 3: Technical Analysis 08 Hours
Trading rules (credit balance theory, confidence index, filter rules, market breath,
advances vs declines and charting (use of historic prices, simple moving average
and MACD) basic and advanced interactive charts. Do's & Don'ts of investing in
markets.
Module 4: Indian Stock Market 08 Hours
Market Participants: Stock Broker, Investor, Depositories, Clearing House, Stock
Exchanges. Role of stock exchange, Stock exchanges in India- BSE, NSE and
MCX. Security Market Indices: Nifty, Sensex and Sectoral indices, Sources of
financial information. Trading in securities: Demat trading, types of orders, using
brokerage and analyst recommendations.
Module 5: Investing in Mutual Funds 08 Hours
Concept and background on Mutual Funds: Advantages, Disadvantages of
Text Books:
SYLLABUS: HOURS
Module 1: Exploring Innovations 10 Hours
Public Administration- meaning, nature and scope and limitations; Concept and
functions of a welfare state; Emergence of civil society; Factors leading to
emergence of civil society; Concept of liberty, Theories of liberty; Concept of
equality, Dimensions of equality; Concept of justice, dimensions of justice.
Similarity and Dissimilarity between Public Administration and Business
Administration.
Module 2: Application of Innovation 10 Hours
Good society: Need and Importance, Moral Reasoning, Theories of Moral
Reasoning; Diversity, Equity and Equality; Leadership; Responsibility,
Accountability; Globalization and society; Cross cultural issues; Ethical Conduct
of National and Multinational Corporations.
Module 3: Marketing Innovation Products 10 Hours
Constitution of India- Preamble, Fundamental rights, Directive Principles of state
policies; India's federal system, NITI AYOG-role and functions; Impact of political
system on business environment- policies, programmes and procedure; Ease of
doing business; Start-up India, Stand Up India, Make in India, Recent trends in
taxation policies-impact on investment and business.
Module 4: Evaluation of Innovation 08 Hours
Judicial System- features and structure; Jurisdiction, Powers and Functions,
Judicial Review, Judicial Activism and business, Human Rights and business-
challenges and opportunities, Social Justice. Public Interest Litigation and writs-
challenges and opportunities for business.
Module-V: Innovation in Reality 04 Hours
Mind-set, Lateral thinking, Out of Box Approach, Creativity, Innovation for
Problem Solving.
Text Books:
B. COM - REGULAR
2022-23 onwards
B.COM - REGULAR
(NEP 2020)
MEMBERS PRESENT:
1. Dr.M Muniraju, Chairman & Dean, Dept of Commerce Chairman
2. Dr. K R Jalaja, Associate Professor, Dept. of Commerce, BCU, Member
3. Dr. Sarvamangala, Associate Professor, Dept. of Commerce, BU Member
4. Dr. Nagaraj.N, Professor, Dept of Commerce, University of Mysore Member
5. Dr. Y. Muniraju, Professor in Commerce, Mangalore University Member
6. Dr.D Channappa, Chairman and Professor, Osmania University Member
7. Dr.R.Parvathi, Principal, VET first Grade College, Bangalore Member
CO-OPTED MEMBERS
Chairman BOS
B.COM - Regular Page 3 of 57
NEW EDUCATION POLICY
2020
CURRICULUM FRAMEWORK FOR
FOUR-YEAR UNDERGRADUATE
PROGRAM IN COMMERCE
B.COM – REGULAR
SEMESTER – I
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
1 Lang.1.1 Language -I AECC 3+1+0 60 40 100 3
2 Lang.1.2 Language -II AECC 3+1+0 60 40 100 3
3 B.Com.1.1 Financial Accounting DSC-1 3+0+2 60 40 100 4
Management Principles
4 B.COM.1.2 DSC-2 4+0+0 60 40 100 4
and Applications
5 B.COM.1.3 Principles of Marketing DSC-3 4+0+0 60 40 100 4
B.COM.1.4 Digital Fluency/ Basics of
6 SEC-SB 1+0+2 30 20 50 2
Computer
Any one of the following:
7 B.COM.1.5 a. Accounting for Everyone OEC-1 3+0+0 60 40 100 3
b. Personal finance &
Planning
8 B.COM.1.6 Yoga SEC-VB 0+0+2 - 25 25 1
9 B.COM.1.7 Health & Wellness SEC-VB 0+0+2 - 25 25 1
SUB TOTAL (A) 390 310 700 25
SEMESTER – II
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
10 Lang.2.1 Language -I AECC 3+1+0 60 40 100 3
11 Lang.2.2 Language – II AECC 3+1+0 60 40 100 3
Advanced Financial
12 B.COM.2.1 DSC-4 3+0+2 60 40 100 4
Accounting
Business Mathematics OR
13 B.COM.2.2 DSC-5 3+0+2 60 40 100 4
Corporate Administration
14 B.COM.2.3 Law & Practice of Banking DSC-6 4+0+0 60 40 100 4
15 B.COM.2.4 Environmental Studies AECC 2+0+0 30 20 50 2
Any one of the following:
16 B.COM.2.5 a. Investing in stock markets OEC-2 3+0+0 60 40 100 3
b. Innovation Management
17 B.COM.2.6 Sports SEC-VB 0+0+2 - 25 25 1
NCC/NSS/R&R(S&G)/
18 B.COM.2.7 SEC-VB 0+0+2 - 25 25 1
Cultural
SUB TOTAL (B) 390 310 700 25
SEMESTER – IV
Teaching
SL Categor Hours
Course Total
N Title of the Course y of per SEE CIE Credits
Code Marks
O Course Week
(L+T+P)
28 Lang.4.1 Language-I AECC 3+1+0 60 40 100 3
29 Lang.4.2 Language – II AECC 3+1+0 60 40 100 3
Advanced Corporate
30 B.COM.4.1 DSC – 10 3+0+2 60 40 100 4
Accounting
Costing Methods &
31 B.COM.4.2 DSC – 11 3+0+2 60 40 100 4
Techniques
Business Regulatory
32 B.COM.4.3 DSC – 12 4+0+0 60 40 100 4
Framework
33 B.COM.4.4 Constitution of India AECC 2+0+0 30 20 50 2
Cyber Security
43 B.COM.5.7 SEC 1+0+2 30 20 50 2
or some other SEC
44 B.COM.5.8 Sports SEC– VB 0+0+2 - 25 25 1
SEMESTER – VI
SL Teaching
Course Category Total
Title of the Course Hours per SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
46 B.COM.6.1 Management Accounting DSC-16 3+0+2 60 40 100 4
Income Tax Law and
47 B.COM.6.2 DSC-17 3+0+2 60 40 100 4
Practice -II
Entrepreneurship
48 B.COM.6.3 DSC-18 4+0+0 60 40 100 4
Development
One Course from the
49 B.COM.6.4 DSE-2 3+0+2 60 40 100 3
Selected Elective Group-PII
Basics of Spread Sheet
Modelling
50 B.COM.6.5 OR Report on Study VOC-2 2+0+2 60 40 100 3
of Start -ups and
Innovative
Business Ideas
51 B.COM.6.6 Internship Intern -2 0+0+2 - 50 50 2
Professional
52 B.COM.6.7 SEC- SB 1+0+2 30 20 50 2
Communication
53 B.COM.6.8 Sports SEC– VB 0+0+2 - 25 25 1
54 B.COM.6.9 NCC/NSS/R&R(S&G)/ SEC– VB 0+0+2 - 25 25 1
Cultural
Advanced Business
56 B.COM.7.2 DSC-20 3+0+2 60 40 100 4
Statistics
Advanced Financial
57 B.COM.7.3 DSC-21 3+0+2 60 40 100 4
Management
One Course from the
58 B.COM.7.4 DSE-3 3+1+0 60 40 100 3
Selected Elective Group-PIII
59 B.COM.7.5 ERP Applications VOC-3 2+0+2 60 40 100 3
60 B.COM.7.6 Research Methodology RM -1 3+0+0 60 40 100 3
SEMESTER – VIII
Teaching
SL Course Category Hours per Total
Title of the Course SEE CIE Credits
NO Code of Course Week Marks
(L+T+P)
61 B.COM.8.1 Financial Reporting- IND.AS DSC-22 3+0+2 60 40 100 4
Strategic Financial
62 B.COM.8.2 Management DSC-23 4+0+0 60 40 100 4
Business Analytics OR
63 B.COM.8.3 Data Analysis & Decision DSC-24 3+0+2 60 40 100 4
Sciences
64 B.COM.8.4 Managing Digital Platforms VOC-4 2+0+2 60 40 100 3
Research
B.COM.8.5
Projects/Internship with
65 Or Viva – voce - - 120 80 200 6
OR
65 B.COM.8.5 Elective Paper (Two DSE-4 2+0+2(P) 60 40 100 3*
3+0+0(T)
Courses from the Selected
66 B.COM.8.6 Elective Group - DSE-5 2+0+2(P) 60 40 100 3*
Paper IV & V) 3+0+0(T)
SUB TOTAL (H ) 360 240 600 21
*In lieu of the research Project, two additional elective papers/ Internship may be offered
Award of Bachelor of Commerce Degree with Honours, (With the completion of courses
equal to a minimum of 180 credits)
Acronyms Expanded
AECC : Ability Enhancement Compulsory Course
DSC © : Discipline Specific Core (Course)
SEC-SB/VB : Skill Enhancement Course-Skill Based/Value Based
OEC : Open Elective Course
DSE : Discipline Specific Elective
SEE : Semester End Examination
CIE : Continuous Internal Evaluation
L+T+P : Lecture+Tutorial+Practical(s)
Note: Practical Classes may be conducted in the Business Lab or in Computer Lab or in
Class room depending on the requirement. One batch of students should not exceed half
(i.e., 30 or less than 30 students) of the number of students in each class/section. 2 Hours
of Practical Class is equal to 1 Hour of Teaching, however, whenever it is conducted for
the entire class (i.e., more than 30 students)
NOTE: Student shall continue with the same elective group in V and VI semesters, however, he/she
may change the elective group in VII semester, but shall continue in the same group in VIII semester.
SYLLABUS: HOURS
Module 1: Introduction to Management 12
Introduction-Meaning and importance of Management - Functions of
Management -Role of Managers - Management Thoughts of: F W Taylor, Peter F
Drucker and Henry Fayol (only). Fourteen principles of Management.
Module 2: Planning 8
Planning-Meaning -Nature-Purpose-Types of plans-Planning process- Limitations
of Planning.
Decision-making -Meaning - Importance - Decision making Process; SWOC
Analysis.
Module 3: Organizing 14
Organising- Meaning, Process and Principles of Organizing; Authority- Types of
authority, Centralization and Decentralization of Authority-Meaning,
Advantages and Disadvantages; Span of Management; Delegation of authority
(meaning only).
Types of Organisational Structures – Traditional Forms-Line, Line and staff,
Functional, Matrix organization structure, Committee (concepts only),
Modern Forms- Bureaucratic, Horizontal, Network Organisations, Virtual
Organisations, Free form organisations (concepts only)
SYLLABUS: HOURS
Module 1: Introduction to Marketing 12
Marketing: Introduction- Meaning- Nature - Scope-Importance of Marketing;
Concepts &Approaches of Marketing; Concept of Need-Want-Demand - Customer
Value - Customer Creation; Differences between Selling vs. Marketing; Marketing
Management (concept only).
Marketing Environment:Meaning-importance-Micro and Macro Environment in
Marketing.
Marketing Mix – Product – Price - Place & Promotion ( in brief)
Module 2: Consumer Behaviour & Market Segmentation 12
Consumer Behaviour: Meaning and importance of consumer behaviour-Consumer
buying decision process; Factors influencing consumer buying behavior.
Market Segmentation: Meaning, importance and bases of market segmentation.
SYLLABUS: HOURS
Module 1: Introduction to Accounting 08 Hours
Accounting: Meaning, Importance and objectives of Accounting, Concepts and
Convention of Accounting.
Accounting Information: Meaning, Users, Sources of accounting information.
Some Basic Terms –Transaction, Account, Asset, Liability, Capital, Expenditure,
Income, Revenue, Profit, Loss, Concept of revenue and Capital; Debit, Credit,
Accounting Year, Financial Year.
Accounting Equations – Simple Problems on Accounting Equation.
Module 2: Recording of Transactions 12 Hours
Features of recordable transactions and events, Recording of Transactions; Types
of Accounts - Personal account, Real Account and Nominal Account ; Golden
Rules of Accounting-Rules for Debit and Credit; Double Entry System,
Journalizing transactions (Simple Problems on Journal Entries of Sole
Proprietorship Concern)
Module 3: Preparation of Ledger Accounts and Cash Book 12 Hours
Ledger – Meaning of Ledger, Format of Ledger Account, Preparation of Ledger
Accounts (Simple Problems on Journalising the transactions and posting in
Ledger Accounts),
Cash Book-Meaning of Cash Book, Posting of transactions in cash book.
(Simple Problems on Simple Cash Book)
Module 4: Preparation of Final Accounts 10 Hours
Preparation of Trial Balance and Final Accounts. (Simple problems on Trial Balance,
Trading, Profit and Loss Accounts and Balance Sheet with T-format).
SYLLABUS: HOURS
Module 1: Introduction to Financial Planning 08 Hours
Financial goals, steps in financial planning, time value of money, personal loans,
education loan, car loan & home loan schemes. Introduction to savings, benefits
of savings, management of spending & financial discipline.
Reference Books:
1. Indian Institute of Banking & Finance. (2017). Introduction to Financial
Planning. New Delhi: Taxmann Publication.
2. Pandit, A. (2014). The Only Financial Planning Book that You Will Ever
Need. Mumbai: Network 18 Publications Ltd.
3. Sinha, M. (2008). Financial Planning: A Ready Reckoner. New York:
McGraw Hill Education. Halan, M. (2018). Let's Talk Money: You've Worked
Hard for It, Now Make It Work for You. New York: HarperCollins Publishers.
4. Tripathi, V. (2017). Fundamentals of Investment. New Delhi: Taxmann
Publication.
SYLLABUS: HOURS
Module-1: Insurance Claims for Loss of Stock 12
Meaning, Need and Advantages of Fire Insurance-Special terminologies in Fire
Insurance Claims – Insurer, Insured, Premium, Salvage, Insurance Policy, Sum
Assured, Under Insurance, over insurance Average Clause, Claim. Problems on
Ascertainment of Fire Insurance Claim including problems on abnormal line of
goods-Problems
Module - 2: Hire Purchase Accounting 12
Meaning of Hire Purchase and Installment Purchase System- difference between
Hire Purchase and Installment Purchase – Important Definitions – Hire Purchase
Agreement – Hire Purchase Price – Cash Price – Hire Purchase Charges –
Calculation of Interest – Calculation of Cash Price – Journal Entries and Ledger
Accounts in the books of Hire Purchaser only. (Asset Accrual Method only)-
Problems
Module -3: Departmental Accounts 12
Meaning and Features of Departmental Undertaking-Examples of Department
Specific Expenses and Common Expenses -Need and Bases of Apportionment of
Common Expenses-Preparation of Statement of Trading and Profit and Loss in
Columnar form, Statement of General Profit and Loss and Balance Sheet – Simple
problems involving Inter Departmental Transfers at Cost Price (vertical form)-
Problems
Module-4: Conversion of Single-Entry System intoDouble 12
Entry System
Single entry system- Meaning – Features – Merits – Demerits – Types. Conversion
into Double Entry system – Need for Conversion – Preparation of Statement of
Affairs – Cash book – Memorandum Trading Account – Total Debtors Account –
Total Creditors Account – Bills Receivable Account – Bills Payable Account –
Statement of Trading and Profit & Loss and Balance Sheet-Problems
Reference Books:
1. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas
Publishing House, New Delhi, 6thEdition.
2. B.S. Raman (2008), Financial Accounting Vol. I & II, United Publishers &
Distributors
3. S.Anil Kumar, V.Rajesh Kumar and B.Mariyappa – Financial Accounting,
Himalaya Publishing House, New Delhi
4. SP Iyengar (2005), Advanced Accounting, Sultan Chand & Sons, Vol.1.
5. Robert N Anthony, David Hawkins, Kenneth A. Merchant, (2017)
Accounting: Text and Cases, McGraw-Hill Education, 13thEdition.
6. Charles T. Horngren and Donna Philbrick, (2013) Introduction to Financial
Accounting, Pearson Education, 11thEdition.
7. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper
Backs, New Delhi, 32ndEdition.
SYLLABUS: HOURS
Module 1: Introduction to Company 12
Introduction - Meaning and Definition – Features – Highlights of Companies Act
2013 - -Kinds of Companies – One Person Company-Private Company-Public
Company-Company limited by Guarantee-Company limited by Shares- Holding
Company-Subsidiary Company-Government Company-Associate Company-
Small Company-Foreign Company-Global Company-Body Corporate-Listed
Company.
Module 2: Formation of Companies 12
Meaning- Promotion Stage: Meaning of Promoter, Position of Promoter &
Functions of Promoter, Incorporation Stage: Meaning & contents of Memorandum
of Association & Articles of Association, Distinction between Memorandum of
Association and Articles of Association, Certificate of Incorporation, Subscription
Stage – Meaning & contents of Prospectus, Statement in lieu of Prospects and Book
Building, Commencement Stage – Document to be filed, e-filing, Register of
Companies, Certificate of Commencement of Business; Formation of Global
Companies: Meaning – Types –Features – Legal Formalities– Administration.
Module 3: Company Administration 12
Meaning- Key Managerial Personnel – Managing Director, Whole timeDirectors,
the Companies Secretary, Auditors – Appointment – Powers - Duties &
Responsibilities. Managing Director – Appointment – Powers – Duties &
Responsibilities. Company Secretary - Meaning, Types, Qualification,
Appointment, Position, Rights, Duties, Liabilities& Removal or dismissal.
SYLLABUS: HOURS
Module No. 1: Introduction to Banking 12
Introduction to Banking: Meaning – Need – Importance – Primary, Secondary &
Modern functions of banks - Banker and Customer Relationship (General and
special relationship) - Types of Banks in India.
RBI: Role & Functions, Credit Control measures of RBI.
SYLLABUS: HOURS
Module 1: Indian Stock Market 08 Hours
Introduction to Indian Stock Markets, History, Organization, Governing body,
Functions of stock Exchange, Players in Stock Market, SEBI – Objectives, Role
and Powers.
SYLLABUS: HOURS
Module 1: Introduction to Innovation Management 12 Hours
Innovation: Concept of Innovation, Characteristics, Importance, Principles of
innovation, Process of innovation, Factors influencing innovation, Determinants of
innovation (Internal and External- Technological, Social, Economic, Politico-Legal);
Innovation Management: Concept, Scope, Characteristics of good Innovation
Management, Significance of Innovation Management
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminar &
Field Work etc.
Course Outcomes: On successful completion of the course, the students will be able to
a. Understand the treatment of underwriting of corporate Securities.
b. Comprehend the computation of profit prior to incorporation.
c. Know the valuation of Goodwill.
d. Know the valuation corporate Securities.
e. Prepare the financial statements of companies as per the Companies Act 2013.
Syllabus: Hours
Module No. 1: Underwriting of Corporate S ecuri ties 12
Introduction - Meaning of Underwriting – SEBI regulations regarding underwriting;
Underwriting Commission- Types of underwriting – Firm Underwriting, Open
Underwriting - Marked and Unmarked Applications –Determination of Liability in respect
of underwriting contract – when fully underwritten and partially underwritten – with and
without firm underwriting problem relating to Underwriting of Shares and Debentures of
Companies only.
Module No. 2: Profit Prior to Incorporation 10
Introduction - Meaning – calculation of sales ratio – time ratio – weighted ratio – treatment of
capital and revenue expenditure – Ascertainment of pre-incorporation and post-
incorporation profits by preparing statement of Profit and Loss (Vertical Format) as per
schedule III of Companies Act, 2013.
1. Name the list of Indian companies which have issued IPO / FPO in recent times.
2. Determine Underwriters’ Liability in case of an IPO, with imaginary figures.
3. Prepare the format of ‘Statement of Profit and Loss’ and “Balance Sheet’ with
imaginary figures.
4. Prepare Balance Sheet with imaginary figures.
5. Calculate the intrinsic value of shares under Net Asset Method.
1. J.R. Monga, Fundamentals of Corporate Accounting. Mayur Paper Backs, New Delhi.
2. M.C. Shukla, T.S. Grewal, and S.C. Gupta. Advanced Accounts. Vol.-II. S. Chand
3. & Co., New Delhi.
4. S.N. Maheshwari and S. K. Maheshwari. Corporate Accounting. Vikas Publishing
House, New Delhi.
5. Ashok Sehgal, Fundamentals of Corporate Accounting. Taxman Publication, New
Delhi.
6. V.K. Goyal and Ruchi Goyal, Corporate Accounting. PHI Learning.
7. Jain, S.P. and K.L. Narang. Corporate Accounting. Kalyani Publishers, New Delhi.
8. Bhushan Kumar Goyal, Fundamentals of Corporate Accounting, International Book
House
9. P. C. Tulsian and Bharat Tulsian, Corporate Accounting, S.Chand
10. Amitabha Mukherjee, Mohammed Hanif, Corporate Accounting, McGraw Hill
Education
11. Arulanandam& Raman ; Corporate Accounting –II
12. Madegowda J – Advanced corporate accounting, HPH
13. Soundarajan. A & K. Venkataramana, Corporate Accounting, VBH.
14. S. P. Jain and K. L. Narang – Corporate Accounting
15. S. Bhat- Corporate Accounting.
16. S P Iyengar, Advanced Accountancy, Sultan Chand
17. R L Gupta, Advanced Accountancy.
18. Anil Kumar .S, Rajesh Kumar.V and Mariyappa .B, Corporate Accounting, HPH.
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: B.Com. 3.2
NAME OF THE COURSE: BUSINESS STATISTICS
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 3+2 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a. Understand statistical data and descriptive statistics for business data Analysis.
b. Comprehend the measures of Central Tendency, Dispersion and Skewness.
c. Validate the application of Correlation Analysis in business decisions.
d. Apply the Regression Analysis Technique for business decisions.
Syllabus: Hours
Module No. 1: Introduction to Statistics 06
Introduction – Meaning, Functions and Uses of Statistics; Limitations of statistics -
Collection of Data - Techniques of Data Collection – Census Technique and Sampling
Technique (Concepts). Classification: Meaning, and Methods of Classification of Data.
Tabulation: Meaning, Parts of a Table – Simple problems on Tabulation; Diagrammatic
Presentation: Meaning and Types (Only Theory)
Module No. 2: Measures of Central Tendency 16
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a. Demonstrate an understanding of the concepts of costing and cost accounting.
b. Classify, allocate apportion overheads and calculate overhead absorption rates.
c. Demonstrate the ability to calculate labour cost
d. Demonstrate the ability to prepare a cost sheet.
e. Prepare material related documents, understand the management of stores and
issue procedures.
Syllabus: Hours
Module No. 1: Introduction to Cost Accounting 08
Introduction- Meaning and definition- Objectives, Importance and Uses of Cost Accounting,
Difference between Cost Accounting and Financial Accounting; Various Elements of Cost
and Classification of Cost; Cost object, Cost unit, Cost Centre; Cost reduction and Cost
control. Limitations of Cost Accounting.
Module No. 2: Material Cost 12
Materials: Meaning, Importance and Types of Materials – Direct and Indirect Materials
Procurement- Procedure for procurement of materials and documentation involved in
materials accounting; Material Storage: Duties of Store keeper; Pricing of material issues-
Preparation of Stores Ledger Account under FIFO, LIFO, Simple Average Price and
Weighted Average Price Methods – Problems.
Materials control. - Technique of Inventory Control - Problems on Level Setting and EOQ.
Module No. 3: Labour Cost 08
Labour Cost: Meaning and Types of labour cost –Attendance procedure-Time keeping and
Time booking and Payroll Procedure; Idle Time- Causes and Treatment of Normal and
Abnormal Idle time, Over Time- Causes and Treatment (theory only). - Labour Turnover-
Meaning, Reasons and Effects of labour turnover
Methods of Wage Payment: Time rate system and piece rate system; Incentive schemes -
Halsey plan, Rowan plan and Taylor differential piece rate system –problems based on
calculation of wages and earnings only.
Module No. 4: Overheads 14
Overheads: - Meaning and Classification of Overheads; Accounting and Control of
Manufacturing Overheads: Collection, Allocation, Apportionment, Re-apportionment and
Absorption of Manufacturing Overheads; Problems on Primary and Secondary overheads
distribution using Reciprocal Service Methods (Repeated Distribution Method and
Simultaneous Equation Method); Absorption of Overheads: Meaning and Methods of
Absorption of Overheads (Concept only); Problems on calculation of Machine Hour Rate.
1. Jain, S.P. and K.L. Narang. Cost Accounting: Principles and Methods. Kalyani
Publishers
2. Arora, M.N. Cost Accounting – Principles and P r a c t i c e , Vikas Publishing
House, New Delhi.
3. Maheshwari, S.N. and S.N. Mittal. Cost Accounting: Theory and
Problems. Shri Mahavir Book Depot, New Delhi.
4. Iyengar, S.P. Cost Accounting, Sultan Chand & Sons
5. Charles T. Horngren, Srikant M. Datar, Madhav V. Rajan, Cost Accounting: A
Managerial Emphasis, Pearson Education.
6. Jawahar Lal, Cost Accounting., McGraw Hill Education
7. Madegowda J, Cost Accounting, HPH.
8. Rajiv Goel, Cost Accounting, International Book House
9. Mariyappa B Cost Accounting, HPH
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: B.Com. 3.5 a (OEC)
Name of the Course: ADVERTISING SKILLS
Course Credits No. of Hours per Week Total No. of Teaching Hours
Pedagogy: Classrooms lectures, Case studies, Group discussion & Seminar etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a. Familiarize with advertising concepts.
b. Able identify effective media choice for advertising.
c. Develop ads for different media.
d. Measure the advertising effectiveness.
e. Analyse the role of advertising agency.
Syllabus: Hours
Major media types and their characteristics; Internet as an advertising media- merits and
demerits; Factors influencing media choice; media selection, media scheduling, Advertising
through the Internet-media devices.
Pedagogy: Classrooms lecture, Case studies, Group discussion, Roleplays, Seminar etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a. Discover their strengths and weaknesses in developing the entrepreneurial mind- set.
b. Familiarize themselves with the mechanism of setting up, monitoring and maintaining
an Enterprise.
c. Understand the various procedures for setting up the Startups in India.
d. Understand the role of Government in supporting entrepreneurship
Syllabus: Hours
Module No. 1: Introduction 14
Pedagogy: Classroom lectures, Case studies, Group discussion & Seminar etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a. Know the procedure of redemption of Preference Shares and Debentures.
b. Comprehend the different methods of Amalgamation and Acquisition of Companies
c. Understand the process of Internal reconstruction.
d. Prepare the liquidators Final statement of accounts.
e. Understand the process of Liquidation of Companies in India
Syllabus: Hours
Syllabus: Hours
Module No. 1: Job and Contract Costing 12
Job Costing: Meaning, features, applications, Job cost sheet - simple problems.
Contract Costing: Meaning, features of contract costing, applications of contract costing,
comparison between job costing and contract costing, meaning of terms used in contract costing;
recording of contract costs, treatment of profit on incomplete contracts-Problems on Preparation
of Contract account and Contractee’s account (excluding Trial Balance and Balance Sheet
problems).
Module No. 2: Process Costing 12
Process costing: Meaning, features and applications of Process Costing; comparison between
Job Costing and Process Costing, advantages and disadvantages of process costing; treatment
of process losses and gains in process accounts; preparation of process accounts - problems
Standard Costing – Meaning, Features, Uses and limitations of Standard Costing; Variance
Analysis – Meaning, Types of Variances - Material Variances, Labour Variances and Overhead
variances- (Problems on Material and Labour variances only).
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar & field work etc.
Course Outcomes: On successful completion of the course, the students will be able to
a. Comprehend the laws relating to Contracts and its application in business activities.
b. Comprehend the rules for Sale of Goods and rights and duties of a buyer and a
seller.
c. Understand the importance of Negotiable Instrument Act and its provisions relating to
Cheque and other Negotiable Instruments.
d. Understand the significance of Consumer Protection Act and its features
e. Understand the need for Environment Protection.
Syllabus: Hours
Module No. 1: Indian Contract Act, 1872 16
Introduction – Definition of Contract, Essentials of Valid Contract, Offer and acceptance,
consideration, contractual capacity, free consent. Classification of Contract, Discharge of a
contract, Breach of Contract and Remedies to Breach of Contract
Module No. 2: The Sale of Goods Act, 1930 12
Introduction - Definition of Contract of Sale, Essentials of Contract of Sale, Conditions and
Warranties, Transfer of ownership in goods including sale by a non- owner and exceptions-
Performance of contract of sale - Unpaid seller, rights of an unpaid seller against the goods
and against the buyer
– Definitions of the terms – Consumer, Consumer Dispute, Defect, Deficiency, Unfair Trade
Practices, and Services, Rights of Consumer under the Act, Consumer Redressal Agencies –
District Forum, State Commission and National Commission.
Module 5: Environment Protection Act 1986 08
Introduction - Objectives of the Act, Definitions of Important Terms – Environment,
Environment Pollutant, Environment Pollution, Hazardous Substance and Occupier, Types of
Pollution, Powers of Central Government to protect Environment in India.
1. M.C. Kuchhal, and Vivek Kuchhal, Business Law, Vikas Publishing House, New
Delhi.
2. Avtar Singh, Business Law, Eastern Book Company, Lucknow.
3. Ravinder Kumar, Legal Aspects of Business, Cengage Learning
4. SN Maheshwari and SK Maheshwari, Business Law, National Publishing House,
New Delhi.
5. Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi
6. Bhushan Kumar Goyal and Jain Kinneri, Business Laws, International Book House
7. Sushma Arora, Business Laws, Taxmann Publications.
8. Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 6th Ed.
9. P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education
10. Sharma, J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd., New Delhi
11. K. Rama Rao and Ravi S.P., Business Regulatory Framework., HPH
12. N.D. Kapoor, Business Laws, Sultan Chand Publications
13. . K. Aswathappa, Business Laws, HPH,
14. . Information Technology Act/Rules 2000, Taxmann Publications Pvt. Ltd.
15. Chanda.P.R, Business Laws, Galgotia Publishing Company
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: B.Com. 4.5 a(OEC)
NAME OF THE COURSE: BANKING OPERATIONS
Course Outcomes: On successful completion of the course, the students will beable to
d. Understand the concept of banks and banking and its operations
e. Comprehend the procedures and risks involved in different types of accounts
f. Utilize the knowledge for bank operations
g. Comprehend the recent banking practices
SYLLABUS: HOURS
Module No. 1: Introduction to Banking 12
Introduction to Banking: Meaning, Importance, Types of banks in India, Functions of Banks
- Primary, Secondary & Modern functions of banks; RBI-Role & Functions of RBI.
1. Collect and fill dummy account opening form for a savings account and fixed deposit account of any
bank.
2. Draft specimen of a cheque and fill up the details with imaginary names.
3. List out some of the recent banking practices in India
4. Collect and fill dummy RTGS/ NEFT form of any bank.
Reference Books:
1. Nagarajan. G, Sudesh and Raju. G.S (2021); Law and Practice of Banking,Jayvee International
Publications, Bangalore.
2. Gordon & Natarajan, Banking Theory Law and Practice, HPH, 24th Edition
3. S. P Srivastava ( 2016), Banking Theory & Practice, Anmol Publications
4. Maheshwari. S.N. (2014), Banking Law and Practice, Kalyani Publishers, 11Edition
5. Shekar. K.C (2013), Banking Theory Law and Practice, Vikas Publication,21st Edition.
6. Dr. Alice Mani (2015), Banking Law and Operation, SBH.
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: B.Com. 4.5 b (OEC)
NAME OF THE COURSE: PRINCIPLES OF EVENT MANAGEMENT
Course Credits No. of Hours per Total No. of Teaching Hours
Week
3 Credits 3 Hrs. 42 Hrs.
Pedagogy: Classroom lectures, Case studies, Group discussion & Seminar etc.,
Course Outcomes: On successful completion of the course, the students will be able to
1. Understand the significance of various events
2. Demonstrate the ability to organize the event.
3. Demonstrate the ability to conduct the event.
4. Prepare the budget require for conducting an event.
Syllabus: Hours
Module No. 1: Introduction to Event Management 10
Event- Meaning, Importance and Types of Event, Analysis of Event,
Event Management- Meaning, Decision Makers and their Roles and Responsibilities, 5 C’s
of Event Management.
Module No. 2: Event Management Planning and Procedure 10
Establishing of Policies & Procedures, Steps in Planning the event, Principles of Event
Management, Permissions and Licenses from Government and Local Authorities.
SECTION- B
(Understanding and Applying)
II. Answer Any Two of the following questions. Each carries Eight marks.
(2 x8= 16)
4.
5.
6.
10.
11.
2023-24 onwards
PROCEEDINGS OF THE MEETING OF THE BOS-UG-B.COM, B.COM BDA /IAS
/A&F/ LSCM /TTM, B.VOC (A&T)/B.VOC (RM) COURSES
MEMBERS PRESENT:
2. Dr. M. Muniraju Former Dean and Chairman, Department Of Commerce, BCU Member
7. Dr. Padmaja. P.V Principal , MLA Academy of Higher Education, Bengaluru Member
B.COM-REGULAR
CO-OPTED MEMBERS:
Chairperson- BOS(UG)
B.COM-REGULAR
B.COM - REGULAR
Semester V
Sl. Course Code Title of the Course Category of Teaching SEE CIE Total Credits
No. Courses Hours per Marks
Week
(L+T+P)
37 COM5.1 Financial Management DSC-13 3+0+2 60 40 100 4
Note:
1. Under DSE, Dual Specialization to be offered, students should choose two elective groups from the
above elective groups. Same elective groups should be continued in the 6thSemester also.
Page 1 of 44
Semester VI
Sl. Course Code Title of the Course Category of Teaching SEE CIE Total Credits
No. Courses Hours per Marks
Week
(L+T+P)
COM 6.1 Management Accounting DSC-16 3+0+2 60 40 100 4
44
Note:
The students shall undergo 4 weeks of internship programme in any business organization(Tiny,
th
small, medium or large scale) immediately after completion of 4 Semester Examination but 45
th
Days before the end of 6 Semester classes and shall submit internship report to the College.
th
Colleges shall submit internship report marks along with 6 Semester Internal Assessment marks.
Marks allotted for Internship (100) shall be split into 60 marks for report and 40 marks for Viva-
voce. Evaluation of report and conduct of Viva- voce shall be at the institutional level.
01 hour of Internship class shall be taken in the classroom for explaining and guiding on internship
and 02 hours of Practical class shall be used to monitor the Internship Course.
Page 2 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM.5.1
Name of the Course: Financial Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Understand the Role of Financial Managers effectively in an organization.
b) Apply the compounding & discounting techniques for time value of money.
c) Take investment decision with appropriate capital budgeting techniques for investment
proposals.
d) Understand the factors influencing the capital structure of an organization.
e) Understand the factors influencing the working capital requirements of an organization
Syllabus: Hours
Module No. 1: Introduction to Financial Management 10
Introduction: Meaning of Finance-Finance Function-Objectives of Finance function-Organization of
Finance function.
Financial Management: Meaning and definition of Financial Management- Goals of Financial
Management-Scope of Financial Management-Functions of Financial Management-Role of Finance
Manager in India.
Financial planning: Meaning –Need – Importance -Steps in financial Planning – Principles of a sound
financial plan and Factors affecting financial plan.
Module No. 2: Time Value of Money 10
Introduction – Meaning of time value of money-time preference of money- Techniques of time value
of money: Compounding Technique-Future value of Single flow.
Multiple flow and Annuity – Perpetuity-Discounting Technique-Present value of Single flow, Multiple
flow – and Annuity. ( Theory and Problems)
Module No. 3: Capital Structure and Leverages 12
Introduction-Meaning and Definition of Capital Structure, Factors determining the Capital Structure,
Concept of Optimum Capital Structure, EBIT-EPS Analysis.
Leverages: Meaning and Definition, Types of Leverages- Operating Leverage, Financial Leverage and
Combined Leverages. ( Theory and Problems)
Module No. 4: Capital Budgeting 14
Introduction-Meaning and Definition of Capital Budgeting, Features, Significance – Steps in Capital
Budgeting Process. Techniques of Capital budgeting: Traditional Methods – Pay Back Period, and
Accounting Rate of Return – DCF Methods: Net Present Value- Internal Rate of Return and
Profitability Index- (Theory and Problems).
Module 5: Working Capital Management 10
Introduction- Meaning and Definition, types of working capital, Operating cycle, Determinants of
working capital needs-Sources of working capital- Merits of adequate working capital -Dangers of
excess and inadequate working capital. (Theory only).
Page 3 of 44
Skill Development Activities:
1. Prepare the list of Functions of Finance Manager.
2. As a finance manager of a company, design an appropriate Capital Structure.
3. Evaluate a capital investment proposal by using NPV method with imaginary figures.
4. Calculate EBIT and EPS with imaginary figures.
5. Calculate PBP with imaginary figures of Uneven Cash inflow for three years.
Books for reference:
IM Pandey, Financial management, Vikas publications, New Delhi.
Abrish Guptha, Financial management, Pearson.
Khan & Jain, Basic Financial Management, TMH, New Delhi.
S N Maheshwari, Principles of Financial Management, Sulthan Chand & Sons, New Delhi.
Chandra & Chandra D Bose, Fundamentals of Financial Management, PHI, New Delhi.
Ravi M Kishore, Financial Management, Taxman Publications
Prasanna Chandra, Financial Management, Theory and Practice, Tata McGraw Hill.
Page 4 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM 5.2
Name of the Course: Income Tax Law and Practice – I
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Understand the basic concepts of Income Tax as per Income Tax Act 1961.
b) Understand the provisions for determining the residential status of an Individual.
c) Comprehend the meaning of Salary, Perquisites, allowances and Profit in lieu of salary,
and various retirement benefits.
d) Compute the income house property for different categories of house property.
e) Comprehend the assessment procedure and to know the power of income tax
authorities.
Syllabus: Hours
Module No. 1: Basic Concepts of Income Tax 08
Introduction –Meaning of tax- types of taxes and canons of taxation, Important definitions,
assessment year, previous year including exceptions, assesses, person, income, casual income,
Gross Total Income, Total Income, Agricultural Income, Tax Rates (Old and New Regimes)-
Exempted incomes of individuals under section 10.
Module No. 2: Assessment Procedure and Income Tax Authorities 08
Meaning of Assessment - Types of Assessment– Regular Assessment- Self Assessment – Best
Judgement Assessment- Summary Assessment – Scrutiny Assessment – Income Escaping
Assessment - Permanent Account Number -Meaning, Procedure for obtaining PAN and
transactions were quoting of PAN is compulsory. Income Tax Authorities their Powers and
functions. CBDT, CIT and AO.
Module No. 3: Residential Status and Incidence of Tax 10
Introduction – Residential status of an individual. Determination of residential status of an
individual. Incidence of tax or Scope of Total income. Problems on computation of Gross total
Income of an individual (excluding deductions U/S 80)
Module No. 4: Income from Salary 18
Introduction - Meaning of Salary -Basis of charge- Definitions–Salary, allowances, Perquisites
and profits in lieu of salary - Provident Fund - Retirement Benefits – Gratuity, pension and Leave
salary. Deductions U/S 16 and Problems on Computation of Taxable Salary.
Module No. 5: Income from House Property 12
Introduction - Basis of charge - Deemed owners -House property incomes exempt from tax,
Vacancy allowance and unrealized rent. Annual Value –Determination of Annual Value-
Deductions U/S 24 from Net Annual Value - Problems on Computation of Income from House
Property.
Page 5 of 44
Skill Development Activities:
1. Prepare slab rates chart for different Individual assesses (Old Regime).
2. List out any 6 Incomes exempt from tax under section 10 of an Individual.
3. Draw an organization chart of Income Tax Authorities.
4. Prepare the chart of perquisites received by an employee in an organization.
5. Prepare the chart of Computation of Income under House Property.
Books for Reference:
Mehrotra H.C and T.S. Goyal, Direct taxes, Sahithya Bhavan Publication, Agra.
Vinod K. Singhania, Direct Taxes, Taxman Publication Private Ltd, New Delhi.
Gaur and Narang, Law and practice of Income Tax, Kalyani Publications, Ludhiana.
Bhagawathi Prasad, Direct Taxes.
Page 6 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM 5.3
Name of the Course: Principles and Practice of Auditing
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Understandtheconceptualframeworkofauditing.
b) Examinetheriskassessmentandinternalcontrolinauditing
c) ComprehendtherelevanceofITinauditandauditsamplingfortesting.
d) Examinethecompanyauditandtheprocedureinvolvedintheauditofdifferententities.
e) Gain knowledge on different aspect of audit reporting and conceptual
frameworkapplicableonprofessionalaccountants.
Syllabus: Hours
Module No.1: Introduction to Auditing 10
Introduction – Meaning and Definition – Objectives– Types of Audit– Merits and Demerits of
Auditing – Relationship of audit with other disciplines. Preparation before commencement of
new audit - Working Papers -Audit Note Book - Audit Programme. Qualities of an Auditor – Audit
planning – Audit Engagement -Audit Documentation - Audit Evidence – Written Representation.
Page 7 of 44
Skill Development Activities:
1. Design and develop an audit plan for a joint stock company
2. List the various documents necessary to be verified in the audit process
3. Draft an audit report (qualified or clean) with imaginary data.
4. Record the verification procedure with respect to any one fixed asset.
5. Draft an audit program of Joint Stock Company/ Partnership Firm.
Books for Reference:
B. N. Tandon, Principles of Auditing, S. Chand and Company, New Delhi.
T. R. Sharma, Auditing Principles and Problems, Sahitya Bhawan, Agra.
J. M. Manjunatha and others, Auditing and Assurance, HPH.
Gupta Karnal, Contemporary Auditing, Tata Mc. Graw- Hill, New Delhi.
R. G. Saxena, Principles of Auditing.
Page 8 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM A1
Name of the Course: Advanced Accounting
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Understand the key principles and theories of Advanced Accounting.
b) Learn various valuation methods and techniques used in practice.
c) Develop skills in Advanced Accounting.
d) Explore the challenges and considerations involved in preparation of financial statements of
Banking & Insurance companies.
e) Gain knowledge of Advanced Accounting and their impact on business.
Syllabus: Hours
Module No. 1: Buy Back of Shares 06
Introduction and meaning - Objectives and benefits of buy-back -Provisions regarding buy-back of
shares under Companies Act, 2013 - SEBI regulations regarding buy-back of shares. Methods of buy-
back: through tender offer to existing shareholders - through open market and through book-building
- Accounting entries for buy-back of shares - Problems.
Module No. 2 Investment Accounts 14
Meaning of Investments - Types or Classification of Investments - Valuation of Investments -Cost of
Investments - Accounting treatment for Re-classification of Investments - Disposal of Investments and
income from investments – Problems
Module No. 3: Financial Statements of Banking Companies 14
Introduction - Functions of a bank - Important provisions of Banking Regulation Act, 1949 with regard
to Minimum Capital and Reserves - Statutory Reserve - Cash Reserve - Statutory Liquidity Ratio etc., -
Special Features of Bank Accounting. Final Accounts of Banking Companies – components and
formats - Accounting treatment for Rebate on Bills Discounted – Acceptance - Endorsement and
Other Obligations - Problems on preparation of bank final accounts.
Module 4: Financial Statements of Life Insurance Companies 14
Introduction - Classification of Insurance Business - Life Insurance and General Insurance.
Components of Financial Statements of Life Insurance Business – Revenue Account - Profit and Loss
Account - Balance Sheet and Schedules. Problems.
Module 5: Financial Statements of General Insurance Companies 08
Components of Financial Statements of General Insurance Business – Revenue Account - Profit and
Loss Account - Balance Sheet and Schedules - Accounting Principles for preparation of Financial
Statements of Insurance companies – Problems on Revenue accounts of Fire & Marine Business only
Page 9 of 44
Skill Development Activities:
1. List any six companies which have exercised buy back along with the terms of Buy back.
2. Prepare an Investment A/c with imaginary figures.
3. Prepare a table of rebate on bills discounted with imaginary figures.
4. Prepare a schedule of premiums with imaginary figures in respect of Life Insurance
Company.
5. Prepare a statement of claims with imaginary figures of General Insurance Company.
Books for reference:
• Arulanandam & Raman; Advanced Accountancy, HPH
• Hanif and Mukherjee, Corporate Accounting, McGraw Hill Publishers.
• Dr. S.N. Maheswari, Financial Accounting, Vikas Publication
• S P Jain and K. L. Narang, Financial Accounting, Kalyani Publication
• Soundarajan & K. Venkataramana, Financial Accounting, SHBP.
• Anil Kumar, Rajesh Kumar and Mariyappa, Advanced Accounting, HPH
• Radhaswamy and R.L. Gupta, Advanced Accounting, Sultan Chand
• M.C. Shukla and Grewal, Advanced Accounting
Page 10 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM F1
Name of the Course: Financial Institutions and Markets
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Understand the structure of Indian financial system and its constituents.
b) Outline the role of capital and money market in economic development.
c) Comprehend primary and secondary market and its relevance in capital formation.
d) Appraise the role played by banking and development financial institutions in economic
development so far.
e) Understand the different types of NBFCs and their contribution.
Syllabus: Hours
Module No. 1: Financial System in India 08
Introduction – Meaning of Financial System– Financial concepts - Constituents of Financial
System – Structure of Financial System – Role of Financial system- Functions of Financial System
– Development of Financial System in India. Financial Sector Reforms - Financial System and
Economic Development – Weakness of Indian financial system.
Module No. 2: Capital Market & Money Market 10
Capital Market: Meaning –Structure, Importance – Functions – Players in the Capital Market –
Instruments of Capital Market – Components of Capital Market – Recent trends in Capital
Market. Money Market: Meaning-Structure, functions Importance – Functions – Instrument of
Money Market – Recent trends in Money Market.
Module No. 3: Primary Market & Secondary Market 14
Primary Market: Meaning, features, players of primary market, Instruments in primary market,
Merits and Demerits of primary markets–- Methods of floating new issues: Public issue–Offer for
sale – Right Issue – Private placement – Shortcomings of Indian Primary Markets in India.
Secondary Market: Meaning, structure, functions, players in Stock Market, Merits and Demerits
of stock markets. Methods in Stock Markets - Recognition of stock exchanges – Function of stock
exchanges of BSE- NSE – OTCEI – Listing of securities – Trading and Settlement Procedure in the
Stock Market - Problems of Indian Stock Market.
Module No. 4 Security Exchange Board of India 12
Introduction – Meaning of Regulators – Types of Financial Regulars - Organization Structure of
SEBI – Objectives of SEBI - Role of SEBI in regulating Primary Market – Capital Market – Mutual
Funds – Intermediaries – Stock Exchange. Insider Trading: Meaning – Causes of Insider Trading –
Remedies to overcome the problems of Insider Trading.
Module No. 5:Banking & Development Financial Institutions 12
Banking: Introduction – Meaning – Role and functions – Types of Banks.Development Financial
Institutions: Structure, Role & Functions of EXIM Bank ,NABARD , SIDBI , MUDRA ,NHB , LIC & GIC
, UTI , SFCs , NBFCs.
Page 11 of 44
Skill Development Activities:
1. ListoutanySixrecentFinancialSectorsReforms
2. List out the differentcompanieswhohaveofferedIPOinthe lastor presentfinancial year.
3. List any six stock broking Companies in India.
4. Draw the organization structure of SEBI.
5. List the methods of mobilizing funds from Primary Market.
Books for Reference:
Livingston, Miles; Financial Intermediaries; Blackwell
Sudhindra Bhat, Financial Institutes and Markets, Excel Books.
NitiBhasin;BankingandFinancialMarketsinIndia1947To2007;NewCentury.
Khan M.Y, Indian Financial Systems, Tata Mc Graw Hill, New Delhi.
E-Gordon, K. Natarajan (2010). Financial Markets and Services. Himalaya Publishing House,
New Delhi
Shashik Guptha, Nisha Aggarwal & Neeti Guptha (2008), Financial Markets. Kalyani
Publishers, New Delhi
Vasanth Desai (2009). Financial Markets and Services. Himalaya Publishing House.
Page 12 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM M1
Name of the Course: Consumer Behaviour and Market Research
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students will beable to:
a) Understanding of Consumer Behavior towards products, brands and services.
b) Establish the relevance of consumer behavior theories and concepts to marketing
decisions.
c) Implement appropriate combinations of theories and concepts.
d) Understanding of market research process
e) Understanding of Data Analysis and reporting in market research.
Syllabus: Hours
Module No.1: Introduction to Consumer Behaviour 10
Introduction to Consumer Behaviour - A managerial & consumer perspective; Need to study
Consumer Behaviour; Applications of consumer behaviour knowledge; Models of Consumer
Behaviour - Engel-Kollat -Blackwell (EKB) Model , Howard Sheth Model, Nicosia Model
Consumer decision-making process.
Module No.2: Consumer Buying Behaviour 14
Individual determinants - Consumer needs & motivation; personality and self-concept; consumer
perception; learning & memory; nature of consumer attitudes; consumer attitude formation and
change. Environmental determinants- Cultural influences - Social class - Reference groups and
family influences - Opinion leadership and the diffusion of innovations.
Module No.3: Marketing Research 12
The nature of marketing research and its applications, types of Market Research - Exploratory,
Descriptive and Causal; The Market Research process – Defining the problem, Developing the plan,
Collection and Analysis of data, Findings and Conclusion.
Module No.4: Data Collection 10
Meaning and Types of Data- Primary and Secondary Data, Collecting data – Census and Sampling
method.
Research Methods – Qualitative Research Method – Interview, Focus Group and Observations.
Quantitative Research Methods – Survey and Experiment; Tools to collect data- Questionnaire and
Schedule, differences between Questionnaire and Schedule.
Module No.5: Data Visualization, Analysis and Reporting 10
Data Visualisation using excel (bar diagram and pie chart). Preparation of Data Tables for
Descriptive Statistics. Data analysis techniques - average, t-test, z-test, Chi-Square and ANOVA (only
meanings). Reports: Types of reports, Layout of reports.
Page 13 of 44
Skill Developments Activities:
1. Prepare a diagram showing anyone model of consumer behaviour.
2. Design a questionnaire to collect information on consumer satisfaction on a specific product
of your choice
3. Prepare a market survey report with imaginary information.
4. Write a report on the marketing problem faced by an organization.
5. Prepare a chart showing the Diffusion of Innovation
Books for Reference:
Leon. G. Schiffman & Leslve Lazer Kanuk; Consumer behaviour; 6th Edition; PHI, New
Delhi, 2000.
Suja. R. Nair, Consumer behaviour in Indian perspective, First Edition, Himalaya
Publishing House, Mumbai, 2003.
Batra/Kazmi; Consumer Behaviour.
David. L. Loudon & Albert J. Bitta; Consumer Behaviour; 4th Edition, McGraw Hill Inc;
NewDelhi,1993.
K. Venkatramana, Consumer Behaviour, SHBP.
Assael Henry; Consumer behaviour and Marketing Action; Asian Books(P)Ltd, Thomson
learning, 6th Edition; 2001.
Jay D. Lindquist & M. Joseph Sirgy, Shopper, Buyer and ConsumerBehaviour,2003.
Blackwell;ConsumerBehaviour,2ndEdition.
S.A. Chunawalla: Commentary on Consumer Behaviour, HPH.
Sontakki; Consumer Behaviour, HPH.
Schiffman; Consumer Behaviour, Pearson Education.
Page 14 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM HR 1
Name of the Course: Human Resources Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs 56 Hrs
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminar &
fieldwork etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a) Describe the role and responsibility of Human resources management functions on
business
b) Describe HRP, Recruitment and Selection process
c) Describe to induction, training, and compensation aspects.
d) Explain performance appraisal and its process.
e) Demonstrate Employee Engagement and Psychological Contract.
Syllabus: Hours
Module No.1: Introduction to Human Resource Management 10
Meaning and Definition of HRM – Features Objectives, Differences between Human Resource
Management and Personnel Management, Importance, Functions and Process of HRM, Role of
HR Manager, Trends influencing HR practices.
Module No.2: Human Resource Planning, Recruitment & Selection 14
Human Resource Planning: Meaning and Importance of Human Resource Planning, Process of
HRP; HR Demand Forecasting- Meaning and Techniques (Meanings Only) and HR supply
forecasting.
Job Analysis: Meaning and Uses of Job Analysis, Process of Job Analysis–Job Description, Job
Specification, Job Enlargement, Job Rotation, Job Enrichment (Meanings Only);
Recruitment–Meaning, Methods of Recruitment, Factors affecting Recruitment, Sources of
Recruitment;
Selection–Meaning, Steps in Selection Process, Barriers to effective Selection, Placement.
ModuleNo.3: Induction, Training and Compensation 10
Induction: Meaning, Objectives and Purpose of Induction, Induction Program Planning,
Problems faced during Induction.
Training: Need for training, Benefits of training, Assessment of Training Needs, Methods of
Training and Development.
Compensation: Direct and Indirect forms of Compensation (Meaning Only), Compensation
Structure.
Module No. 4: PerformanceAppraisal,Promotion&Transfers 14
Performance appraisal: Meaning and Definition, Objectives and Methods of Performance
Appraisal; Uses and Limitations of Performance Appraisal, Process of Performance Appraisal
Promotion: Meaning, Purpose of Promotion, Basis of promotion
Transfer: Meaning of Transfer, Reasons for Transfer, Types of Transfer.
ModuleNo.5: Employee Engagement and PsychologicalContract 08
Employee Engagement (EE): Meaning and Types of EE, Drivers of engagement-
Measurement of EE, Benefits of EE. Psychological Contract: Meaning and features
Page 15 of 44
Skill Development Activities:
1. List and briefly explain the sources o recruitment
2. Preparation of Job Descriptions and Job specifications for a Job profile
3. Briefly highlight the uses of training programs
4. Develop a format showing the criteria to appraise the performance of an employee.
5. Discussion of any two Employee Engagement models.
Books for Reference :
Aswathappa, Human Resource Management, McGraw Hill
Edwin Flippo, Personnel Management, McGraw Hill
C.B.Mamoria, Personnel Management, HPH
Subba Rao, Personnel and Human Resources Management, HPH
Reddy & Appanainah, Human Resource Management, HPH
S. Sadri& Others: Geometry of HR, HPH
Michael Porter, HRM and Human Relations, Juta & Co. Ltd.
K. Venkataramana, Human Resource Management, SHBP
Page 16 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM. BD 1
Name of the Course: Business Analytics
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminars &field work
etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Analyze and model financial data.
b) Access the different open-source domains.
c) Evaluate and build model on time series data.
d) Understand tools used in statistical analysis.
Syllabus: Hours
Module No.1: Introduction to Business Analytics 12
Business Analytics, Terminologies used in Analytics: Business Analytics, Business Intelligence, Meaning,
Importance, Scope, Uses of Business Analytics, Architecture of Business Analytics, Types of Analytics:
Descriptive, Diagnostics, Predictive, Prescriptive; Areas of Application of Business analytics; Introduction
to Data Science and Big Data.
Module No.2: Role of Data in The Organization 10
Role of Data in Decision making, Importance of data quality, Sources of data, Types of Digital Data-
Structured, Semi Structured, Unstructured Data; Data warehouse, Data mining, Data Integration –
Meaning, Need, advantages of each.
Module No.3: Tools Used for Data Analytics 8
Introduction to data analytics software – Types of data analytics software – open source and proprietary
software.
Open Source: R- programming, Python, Gretel, JAMOVI; Proprietary Sources- SPSS, E-Views, Tableau,
Power BI,
Module No.4: Data Visualization Using Tableau 14
Introduction to Dimensions and measures, Types of Charts, (Pie Chart, Column Chart, Line Chart, Bar
Chart, Area Chart, Scatter Chart, Bubble Chart, Stock Chart); Basic understanding in dashboard and
storyboard. (Practical examples using Tableau - Public Version).
Module No.5: Business Performance Management: 12
Business performance management cycle, KPI, Dashboard Analytics in Business Support Functions: Sales
& Marketing Analytics, HR Analytics, Financial Analytics.
Page 17 of 44
Skill Developments Activities:
1. Prepare a bar chart or pie chart using imaginary data.
2. List out the areas of application of Business analytics
3. List out the open source and proprietary software’s used in business data analytics
4. Prepare an imaginary dash board relating to sales of a company
5. List out any three HR Analytical tools.
Books for References:
Business Analytics: Text and Cases, Tanushri Banerjee, Arvindram Banerjee, Publisher: Sage
Publication
Business Analytics, U Dinesh Kumar, Publication: Wiley
Business Analytics, R. Evans James, Publisher: Pearson
Fundamental of Business Analytics, Seema Acharya R N Prasad, Publisher: Wiley
Business Analytics: Data Analysis and Decision Making, Albright and Winston published by
Cengage Learning.
Swain Scheps, Business Intelligence for Dummies.
Rick Sherman, Business Intelligence Guidebook: From Data Integration to Analytics
Cindi Howson, Successful Business Intelligence, Second Edition: Unlock the Value of BI & Big
Data
Seema Acharya R N Prasad, Fundamentals of Business Analytics, 2ed, Wile
Page 18 of 44
Name of the Program: Bachelor of Commerce (B.Com)
Course Code: COM 5.6 (a) (Vocational Course-1)
Name of the Course: GST - LAW & PRACTICE
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a) Comprehend the concepts of Goods and Services tax.
b) Understand the fundamentals of GST.
c) Understand the GST Registration Process.
d) Analyze the GST Procedures in Business.
e) Know the GST Assessment and it computation.
Syllabus: Hours
Module No.1: Introduction to GST 10
Introduction-Meaning and Definition of GST, Objectives, Features, Advantages and
Disadvantages of GST, Taxes subsumed under GST, Structure of GST (Dual Model) - CGST, SGST
and IGST. GST Council, Composition, Powers and Functions. CGST Act-2017-Features and
Important definitions.
Module No.2: GST Registration and Taxable Event 10
Registration under GST provision and process. Amendment and cancellation of registration,
Taxable-event- Supply of goods and services - Meaning, Scope and types – composite supply,
Mixed supply. Determination of time and place of supply of goods
andservices.Levyandcollectionoftax.Listofexemptedgoodsandservices-Problems.
Module No.3: Input Tax Credit 12
Input Tax Credit - Eligible and Ineligible Input Tax Credit; Apportionments of Credit and Blocked
Credits; Tax Credit in respect of Capital Goods; Recovery of Excess Tax Credit; Availability of Tax
Credit in special circumstances; Transfer of Input tax, Reverse Charge Mechanism, tax invoice,
Problems on input tax credit.
Module No.4: GST Assessment 12
Tax Invoice, Credit and Debit Notes, Returns, Audit in GST, Assessment: Self- Assessment,
Summary and Scrutiny. Special Provisions. Taxability of E-Commerce, Anti-Profiteering, and
Avoidance of dual control- issues in filing of returns, monthly collection targets, GST Council
meetings.
Module No.5: Valuations of Goods and Services Under GST 12
Introduction to Valuation under GST, Meaning and Types of Consideration: a) Consideration
received through money b) Consideration not received in money c) Consideration received fully
in money.
Valuation rules for supply of goods andservices:1) General Valuation Rules; 2) Special Valuation
Rules; Other cases for valuation of supply, imported services, imported goods, valuation for
discount. Transaction Value: Meaning and conditions for transaction value, inclusive transaction
value, and exclusive discount excluded from transaction value.
Problems on GST.
Page 19 of 44
Skill Development Activities:
1. Prepare a tax invoice under the GST Act.
2. Write the procedure for registration under GST.
3. Prepare a chart showing rates of GST.
4. Compute taxable value and tax liability with imaginary figures under CGST, SGST and IGST.
5. List out the exempted Goods and Services under GST.
Page 20 of 44
Name of the Program: Bachelor of Commerce (B. Com)
Course Code: 5.6 (b) (Vocational Course-1)
NAME OF THE COURSE : DIGITAL MARKETING
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Group Discussion, Seminar, Case Studies and Field Work etc.
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Gain knowledge on Digital Marketing, Email marketing and Content marketing
b) Understand Search Engine Optimization tools and techniques
c) Gain skills on creation of Google AdWords& Google AdSense
d) Gain knowledge on Social Media Marketing and Web Analytics
e) Gain knowledge on YouTube Advertising & Conversions.
SYLLABUS: HOURS
Module No. 1: Introduction to Digital Marketing 10
Introduction - Meaning of Digital Marketing, Need for Digital Marketing, Digital Marketing
Platforms, Professional and Business Email Marketing: Importance of Email Marketing-
Creating a Contact Management and Segment Strategy, understanding e-mail Deliverability &
Tracking e-mails, outlining the Design of Marketing e-mails, Nurturing & Automation Content
Marketing: Planning a Long-Term Content Strategy, Extending the Value of Content through
Repurposing, Measuring and Analyzing Content.
Module No. 2: Search Engine Optimization (SEO) 12
Search Engine Optimization (SEO) Meaning of SEO, Importance and Its Growth in recent
Ecosystem of a search Engine, kinds of traffic, Keyword Research & Analysis (Free and Paid to
Extension). Recent Google Updates & Google Algorithm works, On-Page Optimization (PO)
Off-Page Optimization Mise SEO Tools: Google Webmaster Tools Site Map Craters, Page Rank
tools. Pinging & indexing tools, Dead links identification Open site tools, explorer, Domain
information/who is tools, Quick sprat, Google My Business
Module No. 3: Google AdWords & Google AdSense 12
Google AdWords: Google AdWords Fundamentals Google AdWords Account terminologies in
Google AdWords, Create an AdWords account, Different Types of AdWords and its Campaign
& Ads creation process. Display Planner Different types of extension creating location
extensions, creating call extension Create Review extensions Budding techniques Auto,
Demographic Targeting / bidding, CPC-based, & CPS-based Analytics Individual Qualification
(GAIQ Google AdSense: Understanding al networks AdSense’s limitations. Understanding up
in ad senses account, displaying ads on a website Configuring channels and ad Allows and
blocking ads. Reviewing the AdSense dashboard.
Module No. 4:Social Media Marketing (SMM) & Web Analytics 12
Social Media Marketing (SMM) Facebook Marketing Twitter Marketing Linked Marking
Google plus Marketing. YouTube Marketing, Pinterest Marketing, Snapchat Marketing,
Instagram Marketing, Social Media Automation Tools, Social Media Ad Specs, ROI in Social
Media Marketing, Tools and Dashboards, Reputation Management Web Analytics: Need &
Importance of Web Analytics, Introducing Google Analytics, Google analytics layout, Basic
Reporting Basic Campaign and Conversion Tracking Google Tag Manager, Social Media
Analytics.
Module No. 5: YouTube Advertising (Video Ado) & Conversions 10
Youth Advertising (Video Adds) YouTube advertising- Choose the audience for video ads
instream ads Inc Video ads in search also In-display ads, measuring the YouTube ad-
performance, Drive leads and sales from YouTube ads Conversions: Understanding
Conversion Tracking. Types of Conversions, Optimizing Conversions, track offline conversions,
Analyzing convenient data, Conversion optimizer.
Page 21 of 44
Skill Development Activities:
1. Explain the key Digital Marketing activities needed for competitive success.
2. Examine the concept of Digital Media and benefits to be derived.
3. Recognize the core features of CRM and retention programmes
4. List out any Six companies who optimized their sales through SEO
5. Organize how we can limit the marketing materials we get through e-mail.
Books for Reference:
The Art of Digital Marketing: The Definitive Guide to Creating Strategic by Jan Dodson
Internet Marketing: a practical approach By Alan Charlesworth
Social Media Marketing: A Strategic Approach by Melissa Barker, Donald 1. Barker,
Nicholas E
Bormann, Krista E Neber
Chhabra,T.N. and S.K.Grover. Marketing Management. Fourth Edition.
Page 22 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM 5.7
Name of the Course: Employability Skills
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 3 Hrs 45 Hrs
Pedagogy: Classrooms lecture, Case studies, Group discussion, Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Solve the problems on quantitative aptitude, logical reasoning and analytical ability.
b) Exhibit the communication and leadership skills.
c) Face interviews and write resumes
d) Conduct self SWOC analysis and set his career goals.
Syllabus: Hours
Module 1: Soft Skills 10
Communication Skills: Verbal and Non-verbal communication, Oral and Written communication,
Effective communication skills, Effective listening skills, Excellent writing skills and Presentation
skills.
Interpersonal Skills: Understanding the importance of teamwork, Conflict resolution, and
Building positive relationships with team members.
Leadership skills: Importance of leadership skills and Effective leadership.
Practical: As a team leader write a draft appreciation letter to the team members for the
completion of the project successfully.
Module 2: Quantitative aptitude, logical reasoning, and analytical ability 14
Quantitative aptitude: Percentage, Profit or loss calculation( Simple problems)
Logical Reasoning: Coding and Decoding, Blood Relations, Non-verbal reasoning (Simple
problems)
Analytical Ability: Statement and assumptions and Data interpretation (Simple problems).
Practical: Conduct Mock competitive examination for quantitative aptitude, logical reasoning
and analytical ability.
Module 4: Career Development and Workplace Etiquette 12
Career Development: SWOC analysis for self-assessment, Setting career goals and creating a
career plan, Job search strategies, Resume preparation, Types of resumes and Points to consider
for effective resume writing.
Workplace Etiquette: Time Management- Importance and strategies for effective time
management, Dress code, Personal grooming aspects, Office and workplace manners, Meeting
etiquette. Professional ethics- Meaning and features.
Practical: 1. Prepare a resume with at least 2 references.
2. Conduct a mock interview based on the resume prepared by the students.
Module 4: Interview skills 09
Interviews -Types of Interviews, Decoding interviews – Basic interview skills, Stages of an
interview, Parameters for scoring in an interview- Salutation, Voice clarity, Resume, Introduction,
Strengths, Subject knowledge; Handling rejections and failure- ways to handle; Group
discussions: Steps; Professional networking - Meaning, importance and ways.
Practical: Conduct mock group discussions and Interviews.
Page 23 of 44
Skill development:
1. A brief theoretical introduction to the various Competitive Examinations:
Central Government Examinations: UPSC, SSC, IBPS, LIC, RRB, RBI, NABARD and Department
of Posts. Karnataka State Government Examinations: KPSC, KEA, KSPEB.
2. Prepare a report of self SWOC analysis for self-assessment
3. List out the essential details to be covered in a resume
4. Draft an appreciation letter to the team members for the completion of the project
successfully.
5. Draw a Pie chart showing the monthly expenditure of a family with imaginary figures
Page 24 of 44
VI SEMESTER
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM 6.1
Name of the Course: Management Accounting
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.
Pedagogy:Classroomlectures,Casestudies,TutorialClasses,Groupdiscussion,Seminar&fieldwork
etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Demonstrate the significance of management accounting in decision making.
b) Analyze and interpret the corporate financial statements by using various techniques.
c) Compare the financial performance of corporate through ratio analysis.
d) Understand the latest provisions in preparing cash flow statement.
e) Understand the concepts of Budgetary Control.
Syllabus: Hours
ModuleNo.1:Introduction to Management Accounting 10
Meaning and Definition – Objectives – Nature and Scope– Role of Management Accountant -
Relationship between Financial Accounting and Management Accounting - Relationship between
Cost Accounting and Management Accounting - Advantages and Limitations of Management
Accounting. Management Reporting– Principles of Good Reporting System.
ModuleNo.2:Analysis of Financial Statements 12
Analysis of Financial Statements: Meaning and Importance of Financial Statement Analysis -
Methods of Financial Analysis – Problems on Comparative Statement analysis – Common Size
Statement analysis and Trend Analysis.
ModuleNo.3: Ratio Analysis 10
Meaning and Definition of Ratio and Ratio Analysis – Uses and Limitations of ratios – Classification
of Ratios: Turnover ratio - Liquidity ratios - Profitability ratios and Solvency ratios. Problems.
Page 25 of 44
Skill Development Activities:
1. Prepare with imaginary figures a Flexible or Cash budget.
2. Prepare with imaginary figures comparative statement and analyze the financial position.
3. Prepare with imaginary figures statements of any one corporate entity, analyze the same
by using ratio analysis.
4. Prepare with imaginary figures cash flow statement
5. Prepare a Trend analysis statement for three years with imaginary figures.
Books for Reference:
• Charles T. Horngren, Gary L. Sundem, Dave Burgstahler, Jeff O.Schatzberg, Introduction to
Management Accounting, Pearson Education.
• Khan, M.Y. and Jain, P.K. Management Accounting. McGraw Hill Education.
• Arora, M. N. Management Accounting, Vikas Publishing House, New Delhi
• Maheshwari, S.N. and S.N. Mittal, Management Accounting. Shree Mahavir Book Depot,
New Delhi.
Page 26 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM 6.2
Name of the Course: Income Tax Law & Practice – II
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Understand the procedure for computation of income from business and other
Profession.
b) Understand the provisions for computation of capital gains.
c) Learn to compute the taxable income from other sources.
d) Learn the computation of total income of an Individual.
e) Understand the provisions relating to Set Off and Carry Forward of Losses
Syllabus: Hours
Module No. 1: Profits and Gains of Business and Profession 16
Introduction-Meaning and definition of Business, Profession and Vocation. - Expenses
Expressly allowed - Expenses Expressly Disallowed - Allowable losses - Expressly
disallowed expenses and losses, Expenses allowed on payment basis. Problems on
computation of income from business of a sole trading concern - Problems on
computation of income from profession: Medical Practitioner - Advocate and Chartered
Accountants.
Module No. 2: Capital Gains 12
Introduction - Basis for charge - Capital Assets - Types of capital assets – Transfer -
Computation of capital gains – Short term capital gain and Long term capital gain -
Exemptions under section 54, 54B, 54EC, 54D and 54F. Problems covering the above sections.
Module No. 3: Income from other Sources 10
Introduction - Incomes taxable under Head income other sources – Securities - Types of
Securities - Rules for Grossing up. Ex-interest and cum-interest securities. Bond Washing
Transactions - Computation of Income from other Sources.
Module No. 4: Set Off and Carry Forward of Losses and Deductions from 10
Gross Total Income.
Meaning- Provisions of Set off and Carry Forward of Losses (Theory only)
Deductions under Sections 80C, 80CCC, 80CCD, 80CCG, 80D, 80DD, 80DDB, 80E, 80G, 80GG,
80TTA, 80 TTB and 80U as applicable to Individuals.
Module No. 5: Computation of Total Income and Tax Liability 08
Computation of Total Income and tax liability of an Individual assessee under Old Regime.
Page 27 of 44
Skill Development activities:
1. Mention the procedure involved in the computation o income from profession.
2. List-out the different types of capital assets and identify the procedure involved in
the computation of tax for the same.
3. List out the steps involved in the computation of income tax from other sources
and critically examine the same.
4. List any 6 deductions available under section 80
5. Prepare a format for computation of taxable income and tax liability of an
individual assessee
Page 28 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM 6.3
Name of the Course: Advanced Financial Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Understand Weighted Average Cost of Capital and its significance
b) Comprehendthedifferentadvancedcapitalbudgetingtechniques.
c) Understand different capital structure theories and its application in financing decisions.
d) Evaluate different dividend decisions and its impact on the security valuation.
e) Understand the important components of Working capital and its management.
Syllabus: Hours
Module No.1: Cost of Capital 12
Cost of Capital: Meaning and Definition–Significance of Cost of Capital–Types of
CapitalComputation of Cost of Capital–Specific Cost–Cost of Debt–Cost of Preference Share
Capital –Cost of Equity Share Capital–Weighted Average Cost of Capital (Book Value and Market
Value Weights) –Problems.
Module No. 2: Capital Structure Theories 8
The Net Income Approach, The Net Operating Income Approach, Traditional Approach and MM
Hypothesis–Problems on all the approaches.
Module No.3: Risk Analysis in Capital Budgeting 12
Meaning of Risk and Risk Analysis–Types of Risks–Risk and Uncertainty–Techniques of
Measuring Risks–Risk adjusted Discount Rate Approach–Certainty Equivalent Approach –
Probability Approach-Standard Deviation and Co-efficient of Variation- Theory and Problems.
Sensitivity Analysis a n d Decision Tree Analysis ( T h e o r y o n l y ).
Module No. 4: Management of Current Assets 14
Introduction – Significance of Current Assets – Meaning of Cash and Cash Management –
Objectives, Motives of Holding Cash – Meaning and Definition of Receivables – Cost of
Maintaining Receivables – Factors influencing the size of Receivables - Objectives of Receivables
Management – Problems on Debtors Turnover Ratio, Average Collection Period, Creditors
Turnover Ratio, Average Payment Period.
Inventory Management – Meaning and Definition of Inventory – Elements of Inventory- Motives
of holding the Inventory – Costs associated with Inventory – Techniques of Inventory
Management.
Module No. 5: Dividend Decision and Theories 10
Introduction - Dividend Decisions: Meaning - Types of Dividends – Types of Dividends Polices –
Significance of Stable Dividend Policy - Determinants of Dividend Policy; Dividend
Theories: Theories of Relevance – Walter’s Model and Gordon’s Model and Theory of
Irrelevance – The Miller-Modigliani (MM) Hypothesis -Problems.
Page 29 of 44
Skill Development Activities:
1. List any six inventory techniques.
2. Compute the specific cost and weighted average cost of capital of an Organization, with
imaginary figures.
3. Prepare with imaginary data relating to dividend policies practiced by any two companies.
4. Calculate the different ratios under receivable management using imaginary figures.
5. Compare Net Income Approach and Net Operating Income Approach.
Books for Reference:
IM Pandey, Financial Management, Vikas publications, New Delhi.
Abrish Guptha, Financial Management, Pearson.
Khan & Jain, Basic Financial Management, TMH, New Delhi.
S N Maheshwari, Principles of Financial Management, Sulthan Chand & Sons, New Delhi.
Chandra & Chandra D Bose, Fundamentals of Financial Management, PHI, New Delhi.
Ravi M Kishore, Financial Management, Taxman Publications
Prasanna Chandra, Financial Management, Theory and Practice, Tata McGraw Hill.
Page 30 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM A2
Name of the Course: Indian Accounting Standards
Course Credits No. of Hours per Week Total No. of Teaching Hours
Page 31 of 44
Skill Development Activities:
1. List out any Indian Accounting Standards (Ind AS).
2. Prepare with imaginary figures Statement of P/L or Statement of Financial position
3. Prepare with imaginary figures Statement of Other Comprehensive Income.
4. Prepare with imaginary figures Statement of Cash flow.
5. Calculate cost of control or Non-controlling Interestwith imaginary figures
Books for Reference:
• Miriyala, Ravikanth, Indian Accounting Standards Made Easy, Commercial Law Publishers
• Dr.A.L. Saini IFRS for India,Snow white publications.
• C A Shibarama Tripathy Roadmap to IFRS and Indian Accounting Standards
• Ghosh T P, IFRS for Finance Executives Taxman Allied Services Private Limited.
Page 32 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM F2
Name of the Course: Investment Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar & field work
etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Understand the concept of investments and various investments avenues available.
b) Comprehend the functioning of secondary market in India.
c) Underline the concept of risk and return and their relevance in trading in securities.
d) Illustrate the valuation of securities and finding out the values for trading in securities.
e) Demonstrate the fundamental analysis andtechnicalanalysis fortradingin shares in
thesharemarket.
Syllabus: Hours
Module No.1: Introduction to Investment 10
Concepts of Investments: Attributes –Economic v/s Financial Investment –Investment and Speculation
–Features of a good investment –Investment Process. Financial Instruments available for investment:
Money Market Instruments –Capital Market Instruments. Derivatives – Types of Derivatives(Only
Concepts )
Module No.2: Security Analysis 12
Introduction – Meaning and need of Security Analysis - Fundamental analysis-EIC Frame Work,
Technical Analysis – Concept, Theories - Dow Theory, Eliot Wave Theory. Charts-Types, Trend and
Trend Reversal Patterns. Efficient Market Hypothesis, Forms of Market Efficiency, Empirical test for
different forms of market efficiency (Only Theory).
Module No.3: Risk & Return 12
Risk and Return Concepts: Concept of Risk –Types of Risk-Systematic risk –Unsystematic risk –
Calculation of Risk and returns. Portfolio Riskand Return: Expected returns of a portfolio - Calculation
of Portfolio Risk and Return. (Problems on Calculation of Risk and Returns on Portfolio)
Module No.4: Valuation of Securities 12
Introduction: Valuation of securities: Meaning and need for valuation of securities - Valuation of
Bonds – debentures - Preference Shares - Equity Shares-( Dividend Capitalization Approach – With and
without growth – Earnings Capitalization Approach with and without growth )
Module No.5: Portfolio Management 10
Portfolio Management: Meaning -Need –Objectives –process of Portfolio management –Selection of
securities and Portfolio analysis. Construction of optimal portfolio using Sharpe’s Single Index Model.
Portfolio Performance evaluation (Problems on Portfolio Performance).
Page 33 of 44
Skill Development Activities:
1. Compare the data of any three financial instruments selected for investment.
2. Open Demat account, learn how to trade in stock market
3. Prepare and submit the report on the challenges of stock trading.
4. Prepare a report on systematic and unsystematic risk analysis.
5. Calculate the intrinsic value of any t h r e e bonds listed on BSE/NSE, making necessary
assumptions.
Books for Reference:
• Bodie ZVI, Kane Alex, Marcus J Alan and Mohanty Pitabas., Investments, Tata McGraw Hill
Publishing Company Limited, New Delhi.
• Sharpe F. William, Alexander J Gordon and Bailey V Jeffery, Investments, Prentice Hall of India
Private Limited, New Delhi.
• Fischer E Donald and Jordan J Ronald., Security Analysis and Portfolio Management, Prentice Hall
of India Private Limited, New Delhi.
• Kevin S. Portfolio Management, PHI, New Delhi.
• Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publishing House
Private Limited, New Delhi.
• Prasanna Chandra, Investment Analysis and Portfolio Management, Tata Mc Graw Hill Publishing
Company Limited, New Delhi.
Page 34 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM. M2
Name of the Course: Customer Relationship Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs 56 Hrs
Pedagogy: Class room lectures, Case studies, Tutorial Classes, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able:
a) To be aware of the concept of customer relationship.
b) To analyze the CRM link with the other aspects of marketing.
c) To impart the basic knowledge of the Role of CRM in increasing the sales of the company.
d) To make the students aware of the different CRM models in service industry.
e) To make the students aware and analyze the different issues in CRM
Syllabus: Hours
Module No. 1: Introduction to Customer Relationship 12
Introduction–CRM –Definition –Emergence of CRM Practice –Factors responsible for CRM
growth -CRM process - framework of CRM - Benefits of CRM - Types of CRM - Scope of CRM -
Features of CRM - CRM and Cost-Benefit Analysis - CRM and Relationship Marketing. Recent
Trends in CRM.
Module No. 2: CRM Concepts 12
Introduction-Customer Value –Customer Expectation –Customer Satisfaction –Customer
Centricity – Customer Acquisition - Customer Retention - Customer Loyalty - Customer Life time
Value. Customer Experience Management –Customer Profitability –Enterprise Marketing
Management –Customer Satisfaction Measurements –Web based Customer Support.
Module No. 3: Planning for CRM 12
Elements of CRM plan- Setting CRM Objectives - Steps in Planning-Building Customer Centricity
– Defining Data Requirements - Planning Desired Outputs - Relevant issues while planning the
Outputs - CRM Strategy: The Strategy Development Process - Customer Strategy Grid.
Module No. 4: CRM Implementation 12
Information Technology tools in CRM –Strategies for CRM Implementation-Challenges in
implementing CRM; Road Map for CRM Performance: CRM Metrics for measuring CRM
performance.
Module No. 5: CRM and Marketing Strategy 08
Role of CRM in formulating Marketing Strategies - Sales Force Automation - Campaign
Management –Call Centers. Practice of CRM: CRM in Consumer Markets - CRM in Services
Sector - CRM in Mass Markets –CRM in Manufacturing Sector.
Page 35 of 44
Skill Development Activities:
1. Prepare a report on the impact of technology on CRM.
2. Analyse the ways to measure Customer Satisfaction for any consumer product
3. Discuss the CRM strategies with a CRM manager of a retail service outlet and list them.
4. Prepare a list of metrics to measure CRM performance.
5. List out the strategies for customer retention followed by organizations.
Books for Reference:
• Francis Buttle, Stan Maklan, Customer Relationship Management: Concepts and
Technologies, 3rd edition, Routledge Publishers, 2015
• Kumar, V., Reinartz, Werner Customer Relationship Management Concept, Strategy
and Tools, 1st edition, Springer Texts, 2014.
• Jagdish N. Sheth, Atul Parvatiyar& G. Shainesh, “Customer Relationship Management”,
• Emerging Concepts, Tools and Application, 2010, TMH
• DilipSoman& Sara N-Marandi,” Managing Customer Value” 1st edition, 2014,
Cambridge.
• Alok Kumar Rai, “Customer Relationship Management: Concepts and Cases”, 2008, PHI.
• Ken Burnett, the Hand book of Key “Customer Relationship Management”, 2010,
Pearson Education.
• Mukesh Chaturvedi, Abinav Chaturvedi, “Customer Relationship Management - An
Indian Perspective”, 2010 Excel Books, 2nd edition
Page 36 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM HR-2
Name of the Course: Human Resources Development
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs 56 Hrs
Pedagogy: Class room lectures, Case studies, Group discussion, Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Understand the need of HRD.
b) Comprehend the framework of HRD.
c) Know the models for evaluating the HRD programs.
d) Comprehend the need for employee counseling.
e) Apprehend the HR performance.
Syllabus: Hours
Module No.1: Conceptual Analysis of Human Resource Development 12
Introduction – Meaning and Definition of HRD - Need for HRD-Multiple Goals of HRD - HRD
Department and its Task - HRD for Organizational Effectiveness - HRD in the Indian Context -
HRD Mechanisms - Employee Empowerment - HRD as a Motivational Factor.
Page 37 of 44
Skill Development Activities:
1. List out any six qualities of a successful HR Manager.
2. Write a report on employee welfare facilities provided by a company.
3. List the role and responsibilities of HR trainer.
4. Mention any six benefits of training employees in an Organization.
5. List any six issues of Employee Counseling.
Books for Reference:
Werner & Desimone, Human Resource Development, Cengage Learning.
William E. Blank, Handbook for Developing Competency Based Training Programmes,
Prentice -Hall, New Jerse
Uday Kumar Haldar, Human Resource Development, Oxford University Press.
Srinivas Kandula, Strategic Human Resource Development, PHI Learning.
Nadler, Leonard: Corporate Human Resource Development, Van Nostrand Reinhold,
ASTD, New York.
Rao, T.V and Pareek, Udai: Designing and Managing Human Resource Systems, Oxford
IBH Pub. Pvt. Ltd., New Delhi, 2005.
Rao, T.V: Readings in HRD, Oxford IBH Pub. Pvt. Ltd., New Delhi, 2004.
Viramani, B.R and Seth, Parmila: Evaluating Management Development, Vision Books,
New Delhi.
Rao, T.V. (et.al): HRD in the New Economic Environment, Tata McGraw-Hill Pub.Pvt,
Ltd., New Delhi, 2003.
Rao, T.V: HRD Audit, Sage Publications, New Delhi.
ILO, Teaching and Training Methods for Management Development Hand Book,
McGraw-Hill, New York.
Rao, T.V: Human Resource Development, Sage Publications, New Delhi.
Kapur, Sashi: Human Resource Development and Training in Practice, Beacon Books,
New Delhi.
Page 38 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM. BD 2
Name of the Course: Business Analytics – II
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminars &field
work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to:
a) Understand the evolution of HR analytics and its significance in modern organizations.
b) Evaluate the reliability and validity of selection models used in recruitment.
c) Recognize the characteristics, sources, and value of big data in marketing analytics.
d) Evaluate the financial health of an organization by considering liquidity, leverage, and
profitability.
e) Understand the sources and types of financial data used in modeling.
Syllabus
Module No 1: Introduction to Human Resource Analytics 10
Evolution of HR Analytics, HR information systems and data sources, HR Metric and HR Analytics; Intuition
versus analytical thinking; HRMS/HRIS and data sources; Analytics frameworks like LAMP, HCM: 21(r)
Model.
Lab Session: Create a payroll statement of employees containing all the information of the employees’
salary using Excel
Module No 2: Recruitment and Selection Analytics 10
Evaluating Reliability and validity of selection models, finding out selection bias, Predicting the
performance and turnover, Predicting employee turnover(Theory Only)
Module No 3: Marketing Analytics 14
Building Blocks of Consumer and Audience Analytics. Characteristics, structure, sources, value
and use of Big Data, its relationship with consumer/audience analytics and Business decisions.
Fundamental concepts in audience valuation, consumer behavior and decision making, Impact of
digital lifestyles on these decisions/behaviour. Drivers, Types and Utilities of Analytics- Consumer
segmentation, Targeting and Positioning decisions.
Lab Session: Sales Trend analysis of a Manufacturing company using Excel (Percentage and Line
Graph)
Module No 4: Financial Analytics 10
Meaning, Importance, Uses and Features of Financial Analytics. Documents used in Financial
Analytics - Balance Sheet, Income Statement, Cash flow statement. Indicators of Financial
Health- Liquidity, Leverage, Profitability.
Lab Session: Comparative Balance sheet Analysis using Excel.
Module No 5: Financial modeling 12
Understanding data in Finance, sources of data; Cleaning and pre-processing data, Exploratory
Data Analysis in Finance, Building Models using Accounting Data, understanding stock price
behavior, time series analysis in finance, Understanding and valuing options.
Page 39 of 44
Skill Development Activities:
1. Explain the key concepts of popular HR analytics frameworks like LAMP and the HCM:
21(r) Model. How can these frameworks be used to align HR strategies with
organizational goals?
2. Discuss the importance of predicting employee turnover for an organization. What HR
analytics techniques and data sources can be employed to forecast employee turnover
accurately?
3. Analyze the influence of digital lifestyles on consumer decision-making. How have
digital platforms and technologies shaped consumer behavior?
4. Describe the steps you would follow to compare two or more balance sheets and
identify significant changes over time. What insights can be gained from such an
analysis, and how can these insights inform financial decision-making?
5. Explore the factors that influence stock price behavior. How do market dynamics,
investor sentiment, and economic indicators impact stock prices?
Books for Reference:
Moore, McCabe, Duckworth, and Alwan. The Practice of Business Statistics: Using Data
for Decisions, Second Edition, and New York: W.H.Freeman, 2008.
Predictive analytics for Human Resources, Jac Fitz- enz, John R. Mattox, II, Wiley, 2014.
Human Capital Analytics: Gene Pease Boyce Byerly, Jac Fitz-enz, Wiley, 2013.
Moore, McCabe, Duckworth, and Alwan. “The Practice of Business Statistics: Using
Data for Decisions”, Second Edition, and New York: W.H.Freeman, 2008.
Jac Fitz- enz, John R. Mattox, II, “Predictive analytics for Human Resources”, Wiley,
2014.
Gene Pease Boyce Byerly, Jac Fitz-enz, “Human Capital Analytics” Wiley,20
Brian E. Becker, Mark A. Huselid, Mark A Huselid, David Ulrich “The HR Scorecard:
Linking People, Strategy, and Performance” 2001.
Jac FITZ-ENZ “The New HR Analytics: Predicting the Economic Value of Your Company's
Human resource, 2010.
Wayne l Winstom “Marketing Analytics: Data-Driven Techniques with Microsoft Excel
January 2014, Wiley Publishing
S. Albright and Wayne L. Winston- “Data Analysis for Managers with Microsoft Excel”
May 2007 South-Western; 2nd edition
S. Christian Albright Christopher Zappe “Data Analysis, Optimization, and Simulation
Modeling” January 2012, Southwestern; 4 edition
Yoon Hyup, Data Science for Marketing Analytics: Achieve your marketing goals with
the data analytics power of Python” Kindle Edition
Thomas W. Miller” Marketing Data Science: Modeling Techniques in Predictive
Analytics with R and Python, Kindle Edition
Dirk L. Hugen and Mark Joseph Bennett “Financial Analytics with R: Building a Laptop
Laboratory for Data Science”
Page 40 of 44
Name of the Program: Bachelor of Commerce (B.Com.)
Course Code: COM 6.6 (a) (Vocational Course-2)
Name of the Course: Assessment of Persons other than Individuals and Filing of ITRs
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand the calculation of Depreciation
b) Comprehend the assessment of partnership Firms and determine the tax liability.
c) Comprehend the assessment of corporate entitiesanddeterminethetaxliability.
d) Understand the rate of TDS for different sources of income.
e) Understand the procedure of filing ITR’s
Syllabus: Hours
Module No.1: Depreciation Provisions under IT Act 10
Introduction-MeaningofDepreciation,Importantpointsregardingdepreciation,Block of assets,
Conditionsforallowance of Depreciation- Normal and additional depreciation, Assetseligiblefor
additionaldepreciation- Problems on Computation of depreciation.
Module No.2: Assessment of Partnership firms 14
Definition of Partnership, Firm and Partners – Assessment of Firms (Section 184) –
Computationof Firm’s Business Income– Treatment of Interest, Commission and Remuneration
allowable to the partners (Sec 40b). Presumptive taxation (44AD) -Problems on Computation of
total income considering deduction u/s 80G only andtaxliabilityoffirms.
Module No. 3: Assessment of Companies. 14
Introduction-Meaning and Definition of Company-Types of Companies under Income tax Act -
Minimum Alternate Tax (MAT) u/s 115JB- Meaning and provisions; Book Profit- Meaning and
provisions, Problems on computation of total income and UltimateTaxLiabilityof companies
considering Deductionsu/s 80G only.
Module No.4: Tax Deducted at Source and Provisions for TDS 10
Meaning of TDS - Provisions regarding TDS - TDS to be made from different sources of income,
Problems on calculation of TDS.
Module No.5: Tax Under E- Environment and ITR filing 8
Filing of Income Tax Returns (ITR) – Types of income tax returns – benefit of filing ITR –
Documents required in filing ITR.
E- Filing: - Meaning of e-filing of returns and different forms used for filing returns.
Page 41 of 44
Skill Development Activities:
1. Prepare a chart showing rates of depreciation for different assets.
2. Calculate the Eligible Remuneration to working partners as per Income tax rules with
imaginary figures.
3. Narrate the procedure for calculation of Book Profit.
4. Prepare a chart showing rates of TDS for any 6 different incomes.
5. List out the different forms used for filing IT returns
Books for Reference:
• Vinod K Singhania–“Direct Taxes- Law and Practice”, Taxmann Publications
• HC Mehrotra and Goyal, “Direct Taxes”, Sahitya Bhavan Publications
• Gaur and Narang; Direct Taxes, Kalyani Publishers
• Rajiva S. Mishra–Direct& Indirect Tax
• Santhil & Santhil: Business taxation.
Page 42 of 44
Name of the Program: Bachelor of Commerce (B.Com)
Course Code: COM 6.6 (b) (Vocational Course-2)
Name of the Course: E-Commerce
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial Classes, Group discussion, Seminar &
fieldwork etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a) Comprehend the concepts of E-commerce
b) Understand the e-retailing benefit sand key success factors
c) Analyze the benefits of EDI
d) To understand Cyber security
e) Know the Issues in E-commerce.
Syllabus: Hours
Module No.1: E-Commerce and its Technological Aspects 12
Overview of developments in Information Technology and Defining E-Commerce: The scope of
E-commerce, Electronic Market, Electronic Data Interchange, Internet Commerce, Benefits and
limitations of E-Commerce, Produce a generic framework for E-Commerce, Architectural
framework of Electronic Commerce, Web based E-Commerce Architecture.
Module No.2: Consumer Oriented E-Commerce 12
E-Retailing, Traditional retailing and e-retailing, Benefits of e-retailing, Key success factors,
Models of e-retailing, Features of e-retailing. E-services: Categories of e-services, Web-enabled
services, match making services, Information –selling on the web, e- entertainment, Auctions
and other specialized services. Business to Business Electronic Commerce.
Module No.3: Electronic Data Interchange: 12
Meaning, Benefits of EDI, EDI technology, EDI standards, EDI communications, EDI
Implementation, EDI Agreements, EDI Security. Electronic Payment Systems - Need of Electronic
Payment System: Study and examine the use of Electronic Payment system and the protocols
used, Electronic Fund Transfer and secure electronic transaction protocol for credit card
payment. Digital economy:
Methods of payments on the net–Electronic Cash, cheque and credit cards on the Internet.
Module No. 4: Security & Threats in E-Commerce 10
Virus, Cyber Crime, Network Security: Encryption, Protecting Web server with a Firewall, Firewall
and Security Policy, Network Fire walls and Application Firewalls, Proxy Server.
Module No.5: Issues in E-Commerce 10
Understanding Ethical, Social and Political issues in E-Commerce: A model for Organizing the
issues, Basic Ethical Concepts, Analyzing Ethical Dilemmas, Candidate Ethical Principles Privacy
and Information Rights: Information collected at E-Commerce Websites, The Concept of Privacy,
Legal protections Intellectual Property Rights: Types of Intellectual Property Protection,
Governance.
Page 43 of 44
Skill Development Activities:
1. List any six organizations using e- commerce
2. List any six advantages of e- commerce
3. List any six electronic payment systems
4. List any six protections given under IPR for E- commerce firms
5. List any six issues in E-Commerce
Books for Reference:
P.T. Joseph, S.J., E-Commerce : An Indian Perspective, seventh edition, pages : 536, PHI
Dale Hunter, Electronic Commerce, Jun 2022
Pratima Narayan , E-Commerce : Legal Compliance, Edition: 1st Edition, 2020, Eastern Book
Company
Tulasi ram kandula & Jyosna Reddy, E-Commerce, First Edition, 2016, HPH
Ritendra Goel, E- Commerce, New Age International, 2007
Page 44 of 44