Scribd
Upload
3 views

01 Guesstimates

Uploaded by

Anurag Dhone
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
3 views

01 Guesstimates

Uploaded by

Anurag Dhone
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

Total Tea

consumption
from Western
Railway station
stalls in a day
Demand Side Approach
No. of Railway stations on Western Track from Churchgate to Virar

29

Fast Train Stops Slow Train Stops

11 18

Frequency of trains Frequency of trains

3O trains per Hour 10 trains per Hour


No. of coaches in a train

12
No. of people alighting
every station from a coach

15
No. of people alighting
every station from a train

15*12 = 180
No. of people alighting on fast
No. of people alighting slow station
station stops per hour (at peak
stops per hour (at peak hours)
hours)

180* 30= 5400 180*10 = 1800


Population alighting from trains per hour
Hours Population

Peak Hours (7 am-10 am, 5pm to 8pm)- 6hrs (5400*6) + (1800*6) = 32400+10800= 43200

Low Activity Hours (4am -7am,10 am-5 pm, Reduction in population from peak hours by 50% =
8pm- 2.30 am)- 16.5 hrs (2700*16.5) + (900*16.5)= 44550+ 14850= 59400

No train frequency (2.30 am - 4 am)- 1.5 hrs 0

Percentage of travellers that drink Tea from the railway station stalls
Hours Population

Peak Hours ( percentage population who will drink tea will be


43200* 0.1= 4320
less because people are in a hurry)- 10%

Low Activity Hours (percentage population who will drink tea


59400*0.2=11880
will be more because people are not in a hurry)- 20%
Potential customers on railway stations

• Coolies, Police, Railway employees- (These professionals are working on


the stations so are regular customers)- Assuming 30 professional per
station- 20*29= 580
• Out of these 50% can be assumed regular tea drinkers from the railway
station stalls:290, will drink the tea twice a day= 580.
• Some Station have out of station trains, passengers waiting for train may
consume tea while waiting for the train- ( considering Borivali, Bandra,
Dadar,Mumbai Central)- Assuming 200 of such passengers consume tea
from Railway tea stalls- 200*4= 800
• In total the customers that consume tea from Western Railway track are:
4320+11880+580+800= 17580
Total Tea Consumption in Litres
• The volume of a tea glass: 70 ml.
• Total Tea consumption: 70*17580= 12,30,600 ml= 1230.6 Litres

Total revenue generated by Tea Consumption


• The price of one glass of tea: Rs.10
• Total revenue generated by Tea Consumption: 10*17580= Rs.175800

Seasons affecting tea consumption


• The tea consumption will be affected by the current season in Mumbai:
In case of rainy and winter season the consumption will be high.
• In case of summer season the consumption will reduce by 50%.

You might also like