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Salesforce AI Associate - Sample Questions

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Sample Questions
Salesforce AI
Associate

This sample practice exam will give

you an idea of what you can expect
from our fully fledged AI Associate
Exams. It only contains a fraction of
the questions from our main practice
exams, but we've still made sure it's
incredibly useful!

How to use the free sample

practice exam?
There are 10 random sample questions
that cover the topics in the exam. To
start, simply choose your exam mode
below and click Begin.

Remember...

This is just a sample, for the real

experience take a look at our AI Associate
practice exams

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Sample AI Associate
Practice Exam
8 of 10 questions answered correctly
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8 / 10
PASS
Based on the weighted score

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10

Question 1:
In business contexts, how does data
quality play a crucial role, and what
impact does it have on the precision of
Artificial Intelligence (AI) predictions?

Choose 1 answer.

Boosts employee
collaboration
Streamlines administrative
processes
Ensures reliable insights

Correct
High-quality data in business
contexts ensures the generation of
reliable insights, directly
contributing to the precision of AI
predictions. While data quality is
important, its primary role is not to
streamline administrative processes
but to ensure the accuracy of AI
predictions.

Collaboration is important in
business contexts; data quality's
primary impact is on the accuracy of
AI predictions rather than employee
collaboration.

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Objective: Data for AI

Detailed Objective: Describe the
importance of data quality.

Reference Links

Study Guide

Reference Link 1
Reference Link 2

Question 2:
What are the key principles outlined in
Salesforce's Trusted AI framework?

Choose 1 answer.

Transparent, Simple,
Responsible, Innovative, Exclusive
Responsible, Accountable,
Transparent, Empowering,
Exclusive
Responsible, Accountable,
Empowering, Transparent,
Inclusive

Correct
Salesforce's Trusted AI Principles
are:

Responsible: Ensuring responsible

use of AI technologies.
Accountable: Holding individuals
and systems accountable for AI
outcomes.
Transparent: Striving for
transparency in AI development and
decision-making.
Empowering: Empowering users and
promoting positive impacts.
Inclusive: Embodying the values of
all impacted, fostering diversity,
equality, and equity.

Objective: Ethical Considerations of

AI
Detailed Objective: Apply
Salesforce’s Trusted AI Principles to
given scenarios.

Reference Links

Screenshots

Study Guide

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Reference Link 1
Reference Link 2

Question 3:
A marketing manager wants to use
Predictive AI to improve their email
marketing campaign. Which of the
following statements best describes how
Predictive AI can help them achieve this
goal?

Choose 1 answer.

Predictive AI can generate

completely random email content
to engage recipients.
Predictive AI can analyze
historical email campaign data to
identify patterns and optimize
email content and send times.
Predictive AI can only provide
basic email analytics, such as open
and click-through rates.

Correct
Predictive AI can analyze historical
email campaign data, including
recipient behavior, open rates, click-
through rates, and conversion rates.
Identifying patterns and trends
within this data can help optimize
email content, timing, and targeting
to improve the effectiveness of email
marketing campaigns.

Predictive AI does not generate

random email content. Predictive AI
offers more advanced insights than
basic email analytics.

Objective: AI Fundamentals
Detailed Objective: Differentiate
between the types of AI and their
capabilities.

Reference Links

Study Guide

Reference Link

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Question 4:
How does consequence scanning
contribute to ensuring accountability in
AI systems?

Choose 1 answer.

By avoiding the
implementation of any potentially
controversial AI algorithms
By assessing the potential
impacts and risks associated with
AI decisions
By determining the specific
individuals to blame for AI system
errors

Correct
Consequence scanning in AI involves
assessing AI decisions' potential
impacts and risks. This process
contributes to accountability by
proactively identifying and
mitigating potential negative
consequences. Other options are
impractical as they suggest avoiding
all potentially controversial
algorithms, hindering innovation,
and focusing on blame, which is not
the primary goal of consequence
scanning and can lead to
unpredictable outcomes in live
environments. Assessing potential
impacts supports responsible AI
development and accountability.

Objective: Ethical Considerations of

AI
Detailed Objective: Apply
Salesforce’s Trusted AI Principles to
given scenarios.

Reference Links

Screenshots

Study Guide

Reference Link 1
Reference Link 2

Question 5:
What is algorithmic bias in the context of

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AI?

Choose 1 answer.

A programming error that

affects the speed of algorithm
execution
The intentional skewing of
results to favor certain user groups
Unfair and unintended
discrimination in algorithmic
decision-making

Correct
Algorithmic bias refers to the
unintentional discrimination in
algorithmic decision-making
processes, where particular groups
may be treated unfairly.

The other options do not accurately

capture the essence of bias in AI
systems. Intentional skewing results
to favor certain user groups is not a
deliberate action but a consequence
of biased training data or flawed
algorithms.

Objective: Ethical Considerations of

AI
Detailed Objective: Apply
Salesforce’s Trusted AI Principles to
given scenarios.

Reference Links

Study Guide

Reference Link 1
Reference Link 2

Question 6:
How does the presence of high-quality
data contribute to making effective
business decisions?

Choose 1 answer.

Ensures accurate insights

Increases employee
productivity
Reduces administrative
workload

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Correct
High-quality data ensures that
insights derived from the data are
accurate, providing a reliable
foundation for making effective
business decisions. While data
quality is important, it doesn't
directly impact employee
productivity in the context of making
business decisions. The primary
impact is on the accuracy of insights
rather than directly reducing
administrative workload.

Objective: Data for AI

Detailed Objective: Describe the
importance of data quality.

Reference Links

Study Guide

Reference Link

Question 7:
Why is incorporating privacy and security
controls in AI algorithms essential,
particularly concerning regulatory
compliance?

Choose 1 answer.

To make AI algorithms run

faster
To protect sensitive
information and adhere to legal
obligations
To improve the accuracy of AI
predictions

Incorrect
Implementing privacy and security
controls in AI algorithms is crucial
for safeguarding sensitive
information and ensuring
compliance with data protection
regulations.

To make algorithms run faster and

improve the accuracy of AI
predictions, while necessary in their
own right, do not directly address

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the primary purpose of privacy and

security controls in regulatory
compliance.
Adhering to legal obligations and
protecting sensitive data are
paramount considerations to avoid
legal consequences, build user trust,
and uphold ethical standards in AI
development.

Objective: Ethical Considerations of

AI
Detailed Objective: Describe the
ethical challenges of AI.

Reference Links

Study Guide

Reference Link 1
Reference Link 2

Question 8:
In a financial services company that
offers various products, including credit
cards, loans, and investment services,
how can leveraging Einstein Next Best
Action (NBA) enhance customer
experience?

Choose 1 answer.

By predicting fluctuations in
the stock market and providing
detailed reports on market trends
By providing intelligent, real-
time, and personalized
recommendations for the customer
By automating the process of
background and financial status
checks for new customers

Correct
Einstein Next Best Action (NBA)
provides intelligent, contextual
recommendations and offers using
rules-based and predictive models. It
considers various factors based on
customer data such as preferences,
behavior, and more to suggest the
most relevant and timely next best
actions. This dynamic approach
ensures that recommendations are
personalized and align with the

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customer's current needs that

enhances customer interactions and
experiences.

Objective: AI Capabilities in CRM

Detailed Objective: Describe the
benefits of AI as they apply to CRM.

Reference Links

Study Guide

Reference Link

Question 9:
Cosmic Caverns has recently
implemented Salesforce AI to streamline
customer interactions. A discrepancy is
identified in the AI-driven
recommendations, leading to potential
customer dissatisfaction.
Why is accountability important in this
context?

Choose 1 answer.

To trace and understand the

cause of the issue, enabling
improvements
To determine which specific
individuals are to blame for the
discrepancy
To ensure the AI system is
solely responsible for all decisions

Correct
Accountability in Salesforce AI is
crucial for identifying the cause of
discrepancies. It's not about blaming
but rather tracing issues, enabling
improvements, and ensuring the
system evolves for accurate and
reliable customer interactions.

Objective: Ethical Considerations of

AI
Detailed Objective: Apply
Salesforce’s Trusted AI Principles to
given scenarios.

Reference Links

Screenshots

Study Guide

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Reference Link 1
Reference Link 2

Question 10:
In evaluating data quality, how can one
differentiate between a quantitative and
a qualitative variable?

Choose 1 answer.

Quantitative variables involve

numerical measurements, while
qualitative variables represent
categories or labels.
Quantitative variables are
subjective, while qualitative
variables are objective.
Quantitative variables focus
on descriptive characteristics,
while qualitative variables involve
statistical analyses.

Incorrect
Quantitative variables are numeric
and involve measurable quantities,
while qualitative variables represent
non-numeric categories or labels,
providing a clear distinction in data
quality evaluation. The distinction
between quantitative and qualitative
variables is not based on subjectivity
or objectivity but rather on whether
the data is numeric or categorical.

Both quantitative and qualitative

variables can be subjected to
statistical analyses. The key
difference is whether the data
represents numeric measurements
or non-numeric categories.

Objective: Data for AI

Detailed Objective: Describe the
elements/components of data
quality.

Reference Links

Study Guide

Reference Link

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Once you are done with the quiz,

prepare for your certification exam
with 3 realistic practice exams.

Salesforce AI Associate
Practice Exams

Realistic Practice Exams

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screenshots and links for reference) of
every answer.

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