1. To introduce new business openers to key business concepts.

2. To help new entrepreneurs develop the skills needed to start and

manage a business.

3. To guide participants in creating business plans and strategies for

growth.

4. To teach financial management, marketing, and sales skills.

5. To provide knowledge on legal requirements and business operations.

6. To encourage sustainable business practices and risk management.

7. To develop customer service skills and digital competencies for

business growth.

Slide 1: Introduction to Business

Objective:

To provide an understanding of what a business is, the different types of

businesses, and the role of entrepreneurship in the economy.
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Topics Covered:

1. What is a Business?

A business is an organization or entity engaged in commercial, industrial,

or professional activities. It is created to provide goods or services to
customers in exchange for money or other goods and services.

2. Types of Businesses:

Sole Proprietorship: A business owned and run by one person, where there
is no legal distinction between the owner and the business.

Partnership: A business owned by two or more people who share profits,

losses, and responsibilities.

Corporation: A more complex business structure where the business is a

separate legal entity from its owners, offering limited liability to its
shareholders.

3. Importance of Entrepreneurship in the Economy:

Entrepreneurs create jobs, drive innovation, and contribute to the growth
of the economy. They help meet the needs of the market and improve
living standards.

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Activity:

Discussion:

Ask participants to share why they want to start a business and what kind
of business they are interested in. This will help them connect their
personal goals to the broader concepts discussed.

Slide 2: Identifying Business Opportunities

Objective:

To help participants understand how to identify business ideas by

analyzing market needs, understanding demand, and researching industry
trends.

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Topics Covered:

1. How to Identify Business Ideas Based on Market Needs:

Identify gaps or problems in the market and find solutions that customers
are willing to pay for.

Focus on what people need or want but may not be getting at the
moment.

2. Understanding Market Demand:

Assess the level of interest in potential products or services.

Evaluate whether there is enough customer demand to make the business

viable and profitable.

3. Researching Industry Trends:

Stay informed about the latest trends in the market or industry you're
interested in.

Use tools like online research, market surveys, and competitor analysis to
gather information.

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Activity:

Brainstorming Session:

Participants will brainstorm business ideas based on local community

needs and market trends. Ask them to consider what problems exist in
their community and how they can address them with a new business
idea.

Encourage them to think about products or services that could fill a gap or
improve existing solutions.

Slide 3: Understanding Business Planning

Objective:

To teach participants the importance of a business plan and how to create

a basic outline for their business idea.

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Topics Covered:

1. Importance of a Business Plan:

A business plan serves as a roadmap for your business. It helps you define
your goals, identify challenges, and plan for success.

It is essential for securing funding from investors or banks and acts as a

tool to track progress.
2. Key Components of a Business Plan:

Executive Summary: A brief overview of your business, including its

mission and vision.

Market Analysis: An understanding of your target market, competitors,

and industry trends.

Products/Services: Description of the products or services you will offer,

and what makes them unique.

Financial Plan: A breakdown of your startup costs, revenue model, profit

projections, and funding needs.

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Activity:

Simple Business Plan Outline:

Guide participants in creating a basic business plan outline for their own
business ideas.
Ask them to write a short Executive Summary and identify their target
market and competitors.

Help them define what products or services they will offer and outline
their basic financial plan (e.g., startup costs and revenue expectations).

Tip:

Encourage participants to keep their business plans simple and focused on

key areas, as this will make it easier to adjust as their business grows.

Slide 4: Financial Basics for New Business Openers

Objective:

To help participants understand basic financial concepts and learn how to

create and manage a simple budget for their new business.

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Topics Covered:

1. Basic Financial Terms and Concepts:

Revenue: The total income generated by the business from sales of

products or services.

Expenses: The costs incurred in running the business (e.g., rent, utilities,
salaries, raw materials).
Profit: The amount left after all expenses are subtracted from revenue.
Profit = Revenue - Expenses.

2. How to Create a Simple Budget:

A budget is a financial plan that helps track income and expenses.

Set realistic projections for both revenue and expenses, especially during
the first few months or years.

Adjust the budget regularly to ensure the business stays on track

financially.

3. Managing Cash Flow for a New Business:

Cash Flow: The movement of money into and out of your business.
Positive cash flow means you have enough money to cover expenses and
invest in growth.

It's essential to manage cash flow carefully, especially in the early stages,
to avoid running out of cash.

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Activity:

Create a Basic Budget for Your Business:

Ask participants to list their expected revenue (sales) and expenses (rent,
utilities, salaries, etc.) for the first few months.

Help them calculate their projected profit or loss and ensure they
understand how to track these figures over time.

Tip:

Encourage participants to review their budgets monthly and adjust them

as necessary, keeping in mind that cash flow can vary, especially in the
beginning.

Slide 5: Legal Requirements for Starting a Business

Objective:

To familiarize participants with the necessary legal steps and requirements

for legally starting and operating a business.

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Topics Covered:

1. Importance of Business Registration:

Registering your business ensures legal recognition, protects your brand,
and allows you to access certain business benefits such as loans, grants,
and tax advantages.

Business registration helps avoid legal issues in the future.

2. Understanding Licenses and Permits:

Depending on the type of business and location, you may need specific
licenses or permits to operate legally.

Common permits include health permits, building permits, and trade

licenses.

Each business type (e.g., food services, retail, construction) may have
different licensing requirements.

3. Tax Obligations for Small Businesses:

Businesses must comply with tax regulations, which include sales tax,
income tax, payroll tax (if hiring employees), and other local taxes.

It's important to register for tax purposes and maintain proper records for
filing taxes.

Understanding the tax deductions available for your business is also

crucial for reducing expenses.
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Activity:

Provide a Checklist for Legal Requirements for Starting a Business:

Business Name Registration

Applying for Necessary Licenses and Permits

Registering for Taxes (e.g., VAT, income tax)

Insurance Options (e.g., liability, workers’ compensation)

Hiring Employees and Understanding Labor Laws

Complying with Health and Safety Regulations (if applicable)

Tip:

Encourage participants to research their local laws and regulations or

consult a legal advisor to ensure they fulfill all legal requirements before
launching their business.

Slide 6: Marketing Basics for New Businesses

Objective:

To introduce participants to the fundamental marketing concepts and help

them develop effective strategies for promoting their new business.

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Topics Covered:

1. Identifying Your Target Market:

Understanding your ideal customers is key to successful marketing.

Research who will benefit most from your product/service (age, gender,
location, interests, etc.).

Segment your market: local, national, specific niches, etc.

2. Simple Marketing Strategies for New Businesses:

Branding: Establish a clear and consistent brand message (name, logo,

values).

Word-of-mouth: Encourage happy customers to refer others.

Networking: Attend local events or collaborate with other small

businesses.
Special Promotions: Offer discounts or giveaways to attract new
customers.

Partnerships: Form alliances with other businesses to expand your reach.

3. Using Social Media for Promotion:

Social media platforms (Facebook, Instagram, Twitter, LinkedIn) allow

businesses to reach a wide audience at minimal cost.

Create regular, engaging content to build your brand and attract followers.

Use social media ads for targeted marketing, focusing on interests,

location, etc.

Interact with your audience by responding to comments, messages, and

sharing customer stories.

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Activity:

Create a Marketing Flyer for Your Business Idea:

Business Name and Logo: Make sure it’s clear and easy to remember.

Products/Services Offered: Briefly describe your offerings.

Unique Selling Points: What makes your business stand out?

Call to Action: Encourage potential customers to take action (e.g., “Call

today for a free consultation!”).

Contact Information: Include how to reach you (phone, email, website,

social media).

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Tip:

Slide 7: Introduction to Operations and Management

Objective:

To provide participants with an understanding of the basic operations

involved in running a business and how to manage resources and staff
effectively to ensure smooth operations.

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Topics Covered:

1. Basic Operational Workflow for Businesses:

What is operational workflow?

The sequence of activities that need to be completed for the business to

run smoothly (e.g., receiving orders, fulfilling orders, managing inventory).

Key steps in an operational workflow:

Processing orders → Managing inventory → Customer service → Delivery.

Tips for streamlining workflow:

Automate where possible (e.g., invoicing software), set clear steps, and
delegate tasks.

2. Managing Staff and Resources Effectively:

Staffing: Hire people with the right skills and clearly define their roles and
responsibilities.

Resource management: Ensure you have the tools, equipment, and

supplies needed to deliver your product or service efficiently. This could
include tracking inventory or setting up a supply chain.

Communication: Maintain clear communication channels within the team

to avoid mistakes or misunderstandings.
3. Ensuring Quality Control in Your Business:

What is quality control?

It's the process of ensuring your product or service meets a consistent

standard.

Strategies for quality control:

Set clear standards and procedures for production or service delivery.

Regularly review and monitor performance.

Collect feedback from customers and adjust your operations as needed.

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Activity:

Develop a Simple Operational Plan for Your Business:

Step 1: Outline your key business operations (e.g., order fulfillment,

customer support).

Step 2: Identify the roles and responsibilities needed for each operation.
Step 3: Specify resources required for each operation (e.g., equipment,
materials).

Step 4: Define quality control measures (e.g., inspection process,

customer feedback loops).

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Tip:

Focus on simplifying your operations at the start, then refine and improve
as your business grows. An efficient operation will save time and money,
helping your business stay competitive.