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THE COMMUNICATION PROCESS
8 parts of Communication as presented by What is communication
(2012)
1. Source - it imagines, creates, and sends the message. In a public
speaking situation, the source is the person giving the speech. He or she conveys the message by sharing new information with the audience. The speaker also conveys a message through his or her tone of voice, body language, and choice of clothing. This process of turning thoughts into communication is called encoding.
2. Message - is the meaning produced by the source for the receiver
or audience. When you plan to give a speech or write a report, your message may seem to be only the words you choose that will convey your meaning. But that is just the beginning. The words are brought together with grammar and organization. You may choose to save your most important point for last. The message also consists of the way you say it—in a speech, with your tone of voice, your body language, and your appearance— and in a report, with your writing style, punctuation, and the headings and formatting you choose. 3. Channel - is the way in which a message or messages travel between source and receiver (What Is Communication?, 2012). There are multiple communication channels available to us today. These include face?to-face conversations, letters, telephone calls, text messages, email, the Internet (including social media such as Facebook and Twitter), blogs, tweets radio and TV, written letters, brochures and reports (SkillsYouNeed, 2020) and so forth.
4. Receiver - it receives the message from the source, analyzing and
interpreting the message in ways both intended and unintended by the source. In order to receive a message, she or he listens, sees, touches, smells, and/or tastes to receive a message. The process of turning communication into thoughts is called decoding. The receiver decodes the message.
5. Feedback - when the receiver responds to the source,
intentionally or unintentionally, she/he is giving feedback. Feedback is composed of messages the receiver sends back to the source. Verbal or nonverbal, all these feedback signals allow the source to see how well, how accurately (or how poorly and inaccurately) the message was received. Feedback also provides an opportunity for the receiver or audience to ask for clarification, to agree or disagree, or to indicate that the source could make the message more interesting.
6. Environment - is the atmosphere, physical and psychological,
where an individual sends and receives messages. This can include the tables, chairs, lighting, and sound equipment that are in the room. The room itself is an example of the environment. The environment can also include factors like formal dress that may indicate whether a discussion is open and caring or more professional and formal. The choice to text is influenced by the environment. 7. Context - the context of the communication interaction involves the setting, scene, and expectations of the individuals involved. A professional communication context may involve business suits (environmental cues) that directly or indirectly influence expectations of language and behavior among the participants.
8. Interference or noise – this is anything that blocks or changes the
source’s intended meaning of the message. For example, if you drove a car to work or school, chances are you were surrounded by noise. Car horns, billboards, or perhaps the radio in your car interrupted your thoughts, or your conversation with a passenger. Psychological noise is what happens when your thoughts occupy your attention while you are hearing, or reading, a message. Stereotypes, reputations, assumptions, and biases are examples of psychological noise which affect communication. Interference can come from other sources, too. Perhaps you are hungry, and your attention to your current situation interferes with your ability to listen. Maybe the office is hot and stuffy. Not all noise is bad, but noise interferes with the communication process.
Media and information influence on communication
Media and information technology play a vital role in globalization. Through these, we become connected to different people around the world. These have a significant influence on the modern culture and become tools in sharing information, ideas, personal messages, and other content and have become more widespread and accessible.
While media can be a good channel for communication and a good
source of information, they also pose some threats to users. 1. Media becomes a source of misinformation and fake news. These sometimes are utilized to push personal gain and agenda, making the receiver of the information deceived, confused and misinformed. 2. Though media help us improve the way we communicate; it is also abused by many. Everybody publishes whatever they want and unmindful of the consequences of their posts. Social media made everyone feel that they are allowed to say whatever comes to their mind, making them say things that they would not normally say on personal encounters, thus fueling up bullying (EASE Technology Solutions, 2016).
3. Media can also pose medical, social and psychological issues.
What is posted on media may cause dissatisfaction with body image, creates addiction, promote identity stealing and can destroy interpersonal relationships.