Case Study BST CH 3
Case Study BST CH 3
started a new venture for distribution of harmful and chemical fertilizers free
vegetables. They conducted a survey to find out consumer preferences for such vegetables. They
found that most of the consumers were concerned about the harmful chemicals being used in
growing the vegetables. They found that 90% of the households were searching for its alternatives.
The company contacted a group of agriculture experts to lay down the procedure for growing the
vegetables by the farmers. They decided to train the farmers in new technology to grow chemical
free vegetables according to new innovative methods. The experts also suggested soil management
techniques through which farmers would be able to create an abundant and lasting harvest. Identify
and explain the two dimensions of business environment highlighted in the above para.(2019)
2. India’s craft heritage continues because if its customs and traditions. Crafts are used not only in
the country by craftsmen in Rajasthan, Gujarat and Assam but are also exported to USA, Germany,
UK and France. The volume of exports and imports give India an advantage in balance of payments
and the much needed foreign exchange reserves. The Prime Minister desires that the handicraft
industry should be expanded by linking it with technology. Focus should be on changing the
manufacturing process, ensuring durability and adapting innovations. Quoting the lines from the
above para, explain four dimensions of the business environment.(2019)
4. With change in the consumption habits of people, Neelesh, who was running, a sweets shop
shifted to chocolate business. On the eve of Diwali he offered chocolates in attractive packages at
reasonable prices. He anticipated huge demand and created a website chocolove.com for taking
orders online. He got lot of orders online and earned huge profit by selling chocolates. Identify and
explain the dimensions of business environment discussed in the above case.(2016)
5. The court passed an order to ban polythene bags as (i) These bags are creating many
environmental problems, which affect the life of people in general. (ii) Society, in general, is more
concerned about the quality of life. The government decided to give subsidy to jute industry to
promote this business. Innovative techniques are being developed to manufacture jute bags at low
rates. Incomes are rising and people can afford to buy these bags. Identify the different dimensions
of business environment by quoting the lines from the above particulars.(2013)