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16 views

english-10-module-1-3

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mbo.dipaculao
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© © All Rights Reserved
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Quarter 2: The Language of Research, Campaigns, and

Advocacies

The language used in research, campaigns, and advocacies plays a crucial role in communicating
ideas, influencing opinions, and inspiring action. Each of these areas has its unique linguistic
characteristics:
1. Research Language:
Research language is characterized by its objective, formal, and precise nature. It aims to
present information clearly and without bias. Key features include:
 Use of technical terminology specific to the field of study
 Passive voice to maintain objectivity (e.g., "It was observed that…")
 Data-driven statements and statistical language
 Cautious language to acknowledge limitations (e.g., "The results suggest…")
2. Campaign Language:
Campaign language is persuasive and designed to influence people's thoughts or actions.
It's often used in political, marketing, or social contexts. Key features include:
 Emotional appeals to connect with the audience
 Memorable slogans or catchphrases
 Use of inclusive pronouns (we, us, our) to create a sense of unity
 Strong, action-oriented verbs to motivate
 Repetition for emphasis
3. Advocacy Language:
Advocacy language aims to raise awareness and garner support for a particular cause or
issue. It often combines elements of both research and campaign language. Key features
include:
 Passionate and urgent tone
 Use of personal stories or anecdotes to create emotional impact
 Factual information to support arguments
 Clear calls to action
 Empowering and inspiring language

Understanding these different language styles helps us become more


critical consumers of information and more effective communicators. It
allows us to recognize the intent behind various forms of
communication and to craft our own messages more effectively.

Activity 1: Campaign Language Creation

Imagine you're running a campaign to promote reading in your school.


Task:
a) Create a catchy slogan for your campaign (2-6 words).
b) Write a short paragraph (5-7 sentences) using campaign language to persuade your peers to
read more. Include at least one emotional appeal and one call to action.
c) Reflect on your choices:
Why did you choose that specific slogan?
How did you try to connect with your audience emotionally?
Activity 2: Comparative Analysis
Create a table with three columns: Research, Campaign, and Advocacy.
Task:
a) List 5 characteristics of language for each category.
b) Highlight any characteristics that appear in more than one column.
c) Write a short paragraph (3-5 sentences) explaining why certain language features might be
shared across these different forms of communication.
Activity 3: Reflection and Application
Think about a topic you're passionate about (e.g., climate change, animal rights, education
reform).
Task:
a) Write three short paragraphs (2-3 sentences each) about this topic:
 One using research language
 One using campaign language
 One using advocacy language

b) Reflect on the process: Which style felt most natural to you? Which was most challenging?
How did changing the language style affect your message?

Module Submission Instructions


Due Date: Wednesday
Submission Guidelines:
1. Written Responses:
 All written answers must be neatly handwritten on yellow pad paper.
 Use blue or black ink only.
 Write your full name, grade level, and date at the top of each page.
 Number each page if you use multiple sheets.
2. Slogan:
 Write your campaign slogan on a separate sheet of short bond paper.
 Use a marker or bold pen to make it stand out.
 Include your name and date at the bottom right corner of the bond paper.
3. Organization:
 Staple all yellow pad pages together in the correct order of activities.
 Place the short bond paper with your slogan on top of the stapled yellow pad pages.
4. Submission:
 Place all materials in a clean folder or envelope.
 Label the folder/envelope with your name, grade level, and "Research, Campaigns,
and Advocacies Module" on the front.
5. Deadline:
 Submit your completed module by 4:00 PM on Wednesday.
 Late submissions may be subject to grade deductions.

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