Exercise No.

1. List the salutations. How do we select the salutation in business letters?

Answer: Here are the eight most common business letters and the best common salutations to
use for each one:

1. Potential Client

Your correspondence with potential clients should never sound impersonal and copied, even if
you have never met. If you are organizing a targeted campaign to contact potential clients, the
salutation “Dear” is always appropriate, followed by the proper title “Ms., Mr., Mrs.” and the
contacts last name.

If you don’t have contact information, you can use the opener “Greetings” if your letter is casual
or “To whom it may concern” for something more formal.

2. Potential Investors

When writing to potential investors, your tone should always be professional, formal, and
specific. “Dear Mr. /Mrs.” is an appropriate salutation. If your contact has an official title, be
sure to include it in the address at the top.

3. After a First Meeting

After an initial meeting with a potential client, investor, or employee, be sure to follow up with a
handwritten letter. A follow-up note with the right salutation can help your professional
relationship flourish. The common salutation “Dear” followed by your contacts full name is
formal yet friendly enough for this situation.

4. Professional Thank You to New Client

If you have just cemented a professional relationship with a new client, be sure to follow up
with a personalized thank you note. When addressing a letter to one person, “Dear” is
appropriate, followed by their full name. If you are writing to a vendor or group, use something
like “To our new partners at” with the name of the organization.

5. Corresponding with Employees

A letter is a great way to congratulate and encourage the employees you can’t live without. If
you know employees well and your work environment is informal, your salutation can be a
friendly “Hello,” “Greetings,” or “Hi.” If your company’s culture is more formal, always use
“Dear” followed by the employee full name.

6. Thank You Note to a Customer

Which salutation you use in customer correspondence depends on your relationship. If you are
close and friendly with your customers, then something less formal, such as “Greetings” or
“Hello” may be used. If your business relationship with customers is more formal, then stick
with “Dear.” No matter which opener you use, your greeting should always include the
customer’s full name. Avoid using impersonal openers such as “To whom it may concern” or “To
our valued customer.” Business thank you notes are a great way to show your customers that
you value their business and their patronage.

7. Reaching Out to Venues

If you are organizing an event and want to rent a venue, always try to get the proper contact
information and use it in your salutation. “Dear” followed by the contact name is appropriate in
this situation. If the venue doesn’t have a specific person in charge of rentals, you can use the
less personal “To whom it may concern.”

After renting a venue, be sure to send a thank you card to the specific person who handled your
rental. Address your thank you note to “Dear” followed by their name.

8. Business Birthday and Holiday Cards

Birthday or holiday cards that are personalized and look handwritten are a great way to
encourage employees and deepen business partnerships. The usual salutation is “Dear”
followed by the contacts full name, but you can also use the less formal “Hello” or “Hi” for more
personal relationships.

Tips for Effective Letters and Salutations

Follow these tips for creating business letters that stand out from the crowd with common
salutations:

Letters don’t have to be lengthy to be effective. A short, personalized note gets the point across
without overwhelming your contact.

Always spell-check names used in your correspondence. An incorrectly-spelled name can end a
business relationship before it begins.
Always check gender to make sure you are using the correct title for a contact. If a person has
an ambiguous name, such as Lee or Jesse, you can also simply use “Dear” followed by their full
name in your salutation.

The salutation you use with a professional contact will evolve as your relationship changes over
time. What was once highly formal will often become more personal and casual.

If you are unsure of what salutation to use, “Dear” is always a safe choice.

When dealing with personal titles, “Mr.” or “Ms.” is best. Avoid using “Mrs.” or “Miss” unless
you know specifically how someone prefers to be addressed.

Always include professional titles earned by your addressee. Titles should be capitalized and
followed by a full name, such as “Dear Dr. Hobbes” or “Dear Professor Wilkinson.”

If your letter is addressed to a group of three or less, write out all names separated by commas.
For example: “Dear Dr. Hobbes, Professor Wilkinson, and Ms. Nigh.” For a group of more than
three, use a group greeting, such as “Dear Team” or “Dear Colleagues.”

If you are addressing a married couple, always use proper names. If one person in the couple
has changed their name, a “Dear Mr. and Mrs. Smith” is appropriate. If each person has kept
their unmarried name, use both full names in your greeting.

Opening a letter with just the first name (such as “Dear Jane”) is only appropriate if you are
already on a comfortable, first-name basis. When in doubt, use both first and last names.

“Dear Sir or Madam” or “To Whom It May Concern” may seem outdated, but are a great option
in business correspondence when you don’t know a specific contact name. It is always better to
err on the side of formality in a business situation.

The standard punctuation after a salutation is a comma or colon. A colon is more formal than a
comma.

Handwritten cards are a refreshing change from the impersonal emails so common today. If you
want to communicate with clients in a more personal way, but don’t have the time to write
notes by hand, Handwritten is your solution. At Handwritten, we specialize in creating
personalized letters using modern technology. Our unique robots write in pen and we can even
add your actual signature. Contact us today to create personalized messages that stand out
from the crowd.
 2. List at least any three complimentary closes. Which and why do you prefer them?

Answer: A complimentary close is placed after the body of the message as a way to politely end
the correspondence.

The complimentary close you choose depends on how formal the correspondence is and how
well you know the person you’re writing to.

“Sincerely,” “Yours truly” and “Cordially” work well for most forms of correspondence.

However, if you know the reader well and the tone of the message calls for a more personal
ending (for example, an email to congratulate a colleague on a promotion), you could use “Best
wishes,” “Regards,” or “Warmest regards.”

With these guidelines and resources, you should now be able to choose the right salutations
and complimentary closes for your correspondence.

3. As the manager of retail store in Pune write a complaint letter to the local supplier
demanding the replacement of the defective electric down lights.

Sample letter complaining to Electricity Company

4. You wish to do French learning course from the institute ‘Learn a Language’. Write a letter to enquire
about course details, fees, duration etc. Sign yourself as the author. (100-150 words)
5. https://youtu.be/pp4YlyXjcKI

Click on the above link to watch the video on body language. Describe the AWSM
technique described in the video.

Answer: In order to design more advanced and efficient wind turbines, more accurate
results coming from numerical predictions are mandatory. This need became more and
more important in the last years due to the growth of wind turbines, especially for
offshore scenarios. The diameter of a modern MW class wind turbine can easily be
greater than 100m, on which the effect of wind shear and incoherent atmospheric
structures on blade loads play a much more significant role. Most of the available codes
are based on Blade Element Momentum (BEM) theory. The main advantage of this class
of codes is the fact that they are very fast to calculate the loads and performance of a
wind turbine. This makes BEM codes very convenient especially in the very extensive
wind turbine design and load calculations, but due to all the hypotheses of the theory,
there are several restrictions for BEM codes usage. By using full Navier-Stokes based
codes, for example, there are no limitations about the geometry and no restrictive
hypotheses related with the aerodynamics, so it is possible to perform both detailed
fluid-dynamics studies and general performance-oriented analyses in very general
conditions. The drawback is the big demand in terms of computational resources,
computational time and expertise. A code, named Aerodynamic Wind turbine
Simulation Module (AWSM), has been developed at Energy research Centre of the
Netherlands (ECN) by van Garrel. The main scope was to keep the advantages of BEM
codes in terms of calculation time and ease of use, but to obtain a superior quality,
especially concerning wake and time dependent wake-related phenomena. The
presence of the ground during the analyses, as well as the presence of a non-uniform
wind introduce sensitive effects in the numerical predictions. These effects regard both
the response of the blade and the evolution of the wake. During Up Wind project, part
of the research was focused on these two effects and their inclusion in the calculations.
The aim of the present report is to illustrate these two extensions and their
implementation in AWSM code. Two separated sections are dedicated t