Business Plan

CURRENT AS OF
30TH SPETEMBER CREATED BY VIVIENNE
2024
Contents
Executive Summary 01

Buisness description 02

Goals 06

Products and Services 07

Target segment , mission and Vision 11

Marketing Strategy 14

Business Set-up and Revenue 17

Meet the team 18

Team Structure 19
 Executive
Summary

The Furniture Cafe is an innovative establishment that seamlessly blends the

ambiance of a cozy cafe with the functionality of a furniture showroom. Our
mission is to create a unique space where customers can enjoy high-quality
coffee and delectable meals while exploring thoughtfully designed furniture
pieces that inspire their home decor choices. With a focus on providing
exceptional customer experiences, we aim to be a community hub that fosters
creativity, social interaction, and design inspiration.
Our value proposition lies in offering a dual experience that differentiates us
from traditional cafes and furniture stores. Customers can immerse themselves
in a welcoming environment filled with distinctive furniture, allowing them to
visualize how these pieces might enhance their own homes. Additionally, our
knowledgeable staff, including experienced designers, will provide personalized
consultations to help customers navigate their design preferences without the
pressure of immediate purchases.
Revenue streams will primarily come from food and beverage sales,
complemented by consultation fees for furniture design services. We will also
host workshops and community events that not only generate income but also
strengthen our ties within the local community. Furthermore, merchandising
opportunities and collaborations with local artisans will diversify our income
sources and enhance the customer experience.
Our competitive advantage is rooted in our unique concept that combines the
best of both worlds—cafe culture and furniture design. By cultivating an engaging
environment that encourages exploration and social sharing, we anticipate
attracting a diverse clientele. Our focus on community engagement and
innovative marketing strategies will help us build brand loyalty and a strong
reputation in the marketplace.
In summary, the Furniture Cafe aims to redefine the customer experience in both
the food and design industries. By creating a vibrant space that celebrates
creativity and connection, we are poised for sustainable growth and success in
the evolving landscape of lifestyle businesses.

BUSINESS PLAN SEPTEMBER 2024 01

BUSINESS DESCRIPTION

A furniture cafe is a unique blend of a coffee shop and a furniture

showroom. Here’s how it typically works:
Concept
Ambiance: The cafe is designed to showcase various types of
furniture, often with a cozy, inviting atmosphere. Customers
can enjoy their drinks and snacks in beautifully decorated
spaces that mimic home settings.
Functionality
Display: Furniture pieces—like tables, chairs, and decor—are
set up throughout the cafe, allowing customers to see how the
items look in a real-life context.
Sales: Customers can purchase the furniture they see. Many
cafes partner with furniture designers or retailers, offering a
curated selection of items.
Experience
Food and Drink: The cafe serves coffee, tea, pastries, and light
meals, encouraging customers to linger and enjoy their
surroundings.
Social Space: It acts as a community hub, where people can
gather, work, or relax, often hosting events like workshops or
art shows.
Benefits
Shopping Experience: Customers can try out furniture in a
relaxed setting before deciding to buy.
Design Inspiration: It provides ideas for home decor and
interior design.
Conclusion
Overall, a furniture cafe combines retail and hospitality, creating a
unique shopping experience while fostering a sense of
community.

BUSINESS PLAN JUNE 2023 02

Products and Services
Furniture Cafe Experience
Setting the Scene
Atmosphere: The cafe is designed with a warm, inviting ambiance, featuring stylish furniture
pieces on display. Each area showcases different styles, inspiring customers as they sip their
coffee.
Customer Arrival
Check-In: Customers arrive for a scheduled consultation with a furniture designer. Upon
entering, they are greeted by friendly staff who guide them to the seating area.
Ordering Coffee
Menu Offerings: While waiting, customers can browse a menu that includes specialty coffees,
teas, and light snacks. They place their orders at the counter, where baristas prepare their
drinks with care.
Waiting Area Experience
Relaxing Environment: As they wait, customers can explore the cafe, sitting on different furniture
pieces that they may be interested in purchasing. This allows them to experience the comfort
and style firsthand.
Designer Consultation
Scheduled Consultation: Once the designer is ready, customers are called to a designated
consultation area. Here, the designer discusses their needs and preferences.
Design and Quotation Process
Interactive Design: The designer presents tailored design options using samples and visuals,
allowing customers to visualize how different pieces will look in their space.
Quotation Presentation: After discussing options, the designer provides a quotation, detailing
prices and timelines.
Continued Cafe Experience
Post-Consultation: After the consultation, customers can return to the cafe area to enjoy their
drinks and discuss the designs with friends or family. They may even continue browsing or ask
staff for additional information about the furniture.
Conclusion
This setup creates a seamless blend of service and experience, where customers enjoy quality
coffee and a relaxing atmosphere while waiting for personalized design consultations. It enhances
customer engagement and promotes the sale of furniture in a unique, interactive way.

BUSINESS PLAN SEPTEMBER 2024 04

Target Segment
Demographics:
Medium Income Homeowner

Age Range: Generally between 30-50 years old, often professionals or dual-income
households.
Psychographics:
Lifestyle: Value both style and functionality. They appreciate contemporary designs that
enhance their living spaces.
Interests: Likely interested in home improvement, interior design, and technology that simplifies
life.
Buying Behavior:
Decision-Making: Research-driven; they compare options online and value customer reviews
and testimonials.
Preferences: Lean towards quality and durability .

High Income Homeowners

Demographics:
Income Level: Affluent individuals or families with substantial disposable income.
Age Range: Often 35-60 years old, including established professionals, executives,
or retirees.
Psychographics:
Lifestyle: Prioritize luxury, exclusivity, and high-quality materials. They often seek out unique,
designer pieces for their homes.
Interests: Strong interest in aesthetics, innovative technology, and smart home systems that
enhance convenience and security.
Buying Behavior:
Decision-Making: Tend to rely on personal referrals, expert recommendations, and
brand prestige rather than just online reviews.
Preferences: Willing to invest significantly in high-quality, bespoke furniture and
cutting-edge smart home technology. They value personalized service and
exclusive experiences.

BUSINESS PLAN JUNE 2023 05

Common Strategies for Both Segments
Showcase Quality and Design
Highlight the craftsmanship, materials, and unique design aspects of
the furniture and automation systems.
Educate on Benefits
Provide information on how smart home automation can enhance
convenience, security, and energy efficiency, appealing to both
practicality and luxury.
Leverage Online and Offline Marketing
Use targeted digital marketing (social media ads, SEO) to reach
medium-high homeowners while also focusing on high-end
magazines or luxury home shows for high-end homeowners.
Create a Personalized Experience
Offer tailored consultations, allowing homeowners to visualize how
products can fit into their spaces, enhancing their engagement.
Testimonials and Case Studies
Share stories and testimonials from satisfied customers in similar
demographics to build trust and credibility.
By understanding these segments, businesses can effectively tailor their
marketing strategies to meet the specific needs and preferences of
medium-high and high-end homeowners.

BUSINESS PLAN JUNE 2023 05

 Mission

Creating a Unique Experience

Integration of Spaces: The mission focuses on providing a cozy, inviting
atmosphere where customers can enjoy food and drink while exploring
thoughtfully designed furniture settings.
2. Promoting Local / Foreign Designers
Support for Creatives: A furniture cafe often collaborates with local or
foreign furniture makers showcasing their work and helping them reach a
wider audience.
3. Encouraging Community Engagement
Social Hub: The goal is to create a welcoming space for gatherings,
workshops, and events that foster connection among community
members.
4. Inspiring Design Choices
Educational Component: By displaying various furniture styles and
arrangements, the cafe aims to inspire customers with design ideas for
their own homes.
5. Sustainable Practices
Eco-Friendly Focus: Many furniture cafes prioritize sustainability, using
locally sourced materials and promoting eco-friendly products.
6. Enhancing Customer Well-Being
Comfort and Relaxation: The mission includes providing a calming
environment where customers can unwind, work, or socialize, contributing
to their overall well-being.

BUSINESS PLAN SEPTEMBER 2024 06

Vision

Design Inspiration
Creative Environment: To inspire customers through thoughtfully curated furniture
displays, helping them envision and create beautiful, functional spaces in their own
homes.

Cultural Enrichment
Art and Events: To host events, workshops, and art exhibits that enrich the cultural
fabric of the community, making the cafe a vibrant and dynamic space.

Exceptional Customer Experience

Memorable Visits: To provide a delightful experience that combines great
food and drink with an aesthetically pleasing environment, encouraging
customers to return and linger.

BUSINESS PLAN SEPTEMBER 2024 07

 Marketing & Sales Strategy
Using TikTok and Xiaohong Shu (Little Red Book) can effectively attract and retain visitors to your furniture
cafe, even those who aren't homeowners. Here’s how to leverage these platforms:
TikTok Strategies
1. Engaging Video Content
Behind-the-Scenes: Share short videos showing the cafe's setup, food preparation, and unique
furniture pieces. Use catchy music and trends to grab attention.
Customer Testimonials: Feature satisfied customers enjoying their experience, highlighting the
ambiance, food, and overall vibe.
2. Challenges and Trends
Create a Challenge: Initiate a fun challenge related to the cafe, such as a drink-tasting challenge
or a "best spot for photos" challenge. Encourage followers to participate and share their own
videos.
Use Popular Hashtags: Incorporate trending hashtags and challenges to increase visibility.
3. Collaborations with Influencers
Local Influencers: Partner with local TikTok influencers to visit the cafe and share their experiences.
Their followers will be more likely to check out the cafe based on trusted recommendations.
4. Highlighting Unique Offerings
Special Menu Items: Showcase seasonal or signature dishes and drinks through visually appealing
videos, enticing viewers to come and try them.
Decor and Events: Promote any events, workshops, or special decor themes that make the cafe a
must-visit spot.
Xiaohong Shu Strategies
1. Beautiful Visuals
High-Quality Photos: Post aesthetically pleasing images of the cafe’s interior, food, and furniture
arrangements. Highlight unique design elements that attract attention.
User-Generated Content: Encourage customers to share their photos and experiences using a
specific hashtag, then feature their content on your page.
2. Lifestyle Posts
Daily Life Content: Share posts that depict how the cafe fits into everyday life—perfect for studying,
meetings, or social gatherings. This positions the cafe as a community space, not just a dining
spot.
3. Informative Content
Tips and Inspiration: Provide posts with tips on interior design or hosting, subtly showcasing how
your cafe’s furniture can inspire their own homes.
Event Announcements: Use Xiaohong Shu to promote events, pop-ups, or special offers that
encourage visits.
4. Engagement with Followers
Q&A Sessions: Host Q&A sessions about the cafe, menu, and design concepts. Engage with
comments to build a community feel.
Polls and Feedback: Use polls to ask followers about their favorite menu items or furniture styles,
making them feel involved and valued.
Conclusion
By strategically using TikTok and Xiaohong Shu, your furniture cafe can attract a broader audience,
including those who may not be homeowners. Focusing on the cafe's ambiance, unique offerings, and
community engagement will encourage visitors to drop by and enjoy the experience, while also fostering
a loyal customer base.

BUSINESS PLAN JUNE 2023 08

 Business Strategy 2

Concept Overview
1. Showcase Unique Furniture
Curated Selection: Display carefully selected, eye-catching furniture pieces that create
a visually stunning environment. Each piece can tell a story or represent a specific
design style.
2. Create an Experience
Interactive Environment: Encourage customers to engage with the furniture by trying it
out, taking photos, and sharing their experiences on social media.
Strategies to Spread the News
1. Social Media Engagement
Photo Opportunities: Design the cafe with Instagrammable spots featuring the unique
furniture. Encourage customers to take photos and share them on platforms like
Instagram, TikTok, and Xiaohong Shu, using a specific hashtag related to the cafe.
User-Generated Content: Create contests or challenges where customers can share
their best photos of the furniture or cafe experience, incentivizing them to promote
your space.
2. Influencer Collaborations
Invite Local Influencers: Host influencers to experience the cafe. Their followers will see
the unique furniture and the cafe atmosphere, sparking interest and visits.
3. Word-of-Mouth Marketing
Memorable Experience: Focus on providing excellent service and a memorable
experience so customers feel compelled to share their thoughts with friends and
family.
Encourage Recommendations: Create a referral program where customers get a
discount or a free item for bringing in new visitors.
4. Host Events and Workshops
Community Engagement: Organize events, art exhibits, or workshops that showcase
the furniture and involve the community, making the cafe a social hub and
encouraging attendees to spread the word.
5. Storytelling
Background Stories: Share the history or design inspiration behind each furniture piece
through signage or on social media. This adds depth to the experience and
encourages customers to share interesting stories.
Conclusion
By using unique furniture to enhance the cafe's atmosphere and encouraging customers to
engage and share their experiences, you create a buzz that can attract new visitors. This
approach turns the cafe into a community hotspot, where word-of-mouth and social media
play a crucial role in spreading the news and drawing in crowds.

......

SEPTEMBER 2024
BUSINESS PLAN 09
 Business set up and
Revenue

Initial Setup (RM 1 Million)

1. Furniture and Decor (RM 400,000)
Unique Furniture: Curate a selection of stylish, high-quality furniture pieces that create an inviting
atmosphere.
Interior Design: Invest in a cohesive design theme that complements the furniture, enhancing the
overall experience.
2. Cafe Setup (RM 300,000)
Kitchen Equipment: Purchase necessary appliances for food and beverage preparation, including
espresso machines, ovens, and refrigerators.
Dining Area: Create comfortable seating arrangements that encourage customers to linger.
3. Smart Home Automation (RM 200,000)
Technology Integration: Implement smart lighting, climate control, and sound systems to enhance
customer comfort and showcase innovative designs.
Wi-Fi and Tech Support: Ensure robust internet connectivity for customers and staff, facilitating a
modern cafe experience.
4. Marketing and Branding (RM 100,000)
Initial Marketing Campaign: Allocate funds for digital marketing, social media presence, and
collaborations with influencers to promote the cafe.
Brand Development: Invest in logo design, signage, and promotional materials.
Revenue Strategy (RM 50,000 to RM 500,000 Monthly)
1. Initial Revenue (RM 50,000)
Average Sales: Start with an average of RM 1,500 per day from food and beverage sales, events, and
workshops.
Customer Footfall: Attract around 100 customers per day, with an average spend of RM 15.
2. Growth Strategies
Expand Menu Offerings: Introduce new items and seasonal specials to keep the menu fresh and
encourage repeat visits.
Host Events: Organize workshops, art exhibitions, and live music events to draw in larger crowds and
increase sales.
3. Increasing Monthly Revenue to RM 500,000
Enhance Marketing Efforts: As brand awareness grows, invest in targeted advertising and
promotions to reach a broader audience.
Loyalty Programs: Implement a loyalty program to encourage repeat visits, increasing average
customer spend.
Partnerships: Collaborate with local businesses or influencers to host exclusive events or
promotions, drawing in new customers.
Merchandising: Consider selling branded merchandise or unique decor items related to the
furniture on display, generating additional revenue.
Conclusion
With careful planning and execution, starting with RM 1 million can lay a solid foundation for a furniture
cafe. By focusing on creating a unique experience and gradually implementing growth strategies, you can
aim for an increase in monthly revenue from RM 50,000 to RM 500,000 over time. Engaging with the
community and continually innovating will be key to sustaining long-term success.

BUSINESS PLAN SEPTEMBER 2024 10

Meet The Team
MS Vivienne Yap & Dave Chew
1. Industry Knowledge
Familiarity with current trends, materials, and technologies in the design
field, ensuring they can provide modern and innovative solutions.
Project Management Skills
Proficient in managing projects from concept to completion, including
budget management, timeline adherence, and coordination with
contractors and vendors.
Design Skills
1. Creative Vision
Ability to conceptualize unique designs that meet clients' needs and
reflect their personal styles, often incorporating elements of
sustainability and functionality.
2. Technical Proficiency
Skilled in various design software (e.g., AutoCAD, SketchUp, Adobe
Creative Suite) for creating detailed plans, 3D models, and visual
presentations.
3. Attention to Detail
A keen eye for detail ensures that every aspect of a design is thoughtfully
considered, from color schemes and materials to layout and lighting.
Client Relations
1. Strong Communication Skills
Ability to articulate ideas clearly and listen actively to client feedback,
fostering a collaborative relationship throughout the design process.
2. Client-Centered Approach
Focus on understanding clients' lifestyles, preferences, and requirements,
allowing for customized designs that truly resonate rals and repeat
business, indicating trust and reliability.

Ms Priya
Barista
A barista is a skilled professional specializing
in the preparation and serving of coffee and
espresso-based beverages. She is able to
Understand different coffee beans, roasting
methods, and flavor profiles. This expertise
allows them to educate customers and
enhance their coffee experience.

BUSINESS PLAN SEPTEMBER 2024 11

Team Structure
The team structure of the Furniture Cafe is designed to foster
collaboration and ensure that every aspect of the business operates
seamlessly. At the core of our organization is the Management Team,
which includes the General Manager, who oversees all operations, and a
Marketing Manager, responsible for promoting the brand and engaging
with the community. This leadership duo works closely to align the cafe’s
objectives with customer expectations, ensuring a cohesive vision and
strategy.

Owner / Founder

Finance Products and Services Marketing

Accounting
Creatives

Taxes and
Reimbursements

BUSINESS PLAN SEPTEMBER 2024 12

Supporting the management team is the Operations Team, which consists of
experienced baristas, chefs, and kitchen staff dedicated to delivering high-quality
food and beverages. Our baristas are not only skilled in crafting exceptional coffee
but also knowledgeable about the furniture on display, enabling them to engage
customers effectively. The kitchen staff, led by a head chef, focuses on creating a
menu that complements our cafe’s ambiance and aligns with customer preferences.
In addition to the operational staff, the Design Team plays a crucial role in the
Furniture Cafe’s success. Comprised of experienced interior designers and furniture
specialists, this team is responsible for curating the furniture selection and providing
personalized consultations to customers. Their expertise ensures that customers
receive tailored advice, enhancing the overall shopping experience and encouraging
sales.
To support these teams, we have a Customer Service Team that prioritizes guest
satisfaction. These team members greet customers, handle inquiries, and ensure a
welcoming atmosphere. Their commitment to exceptional service fosters a sense of
community and encourages repeat visits.
Overall, the team structure at the Furniture Cafe emphasizes collaboration across
departments, allowing us to deliver a unique and memorable experience for our
customers. By integrating the expertise of our management, operational, design, and
customer service teams, we create an environment that not only showcases beautiful
furniture but also provides a delightful cafe experience that keeps patrons coming
back.