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Ethiopian Banking Proposal Outline

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Hemen Aman
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39 views2 pages

Ethiopian Banking Proposal Outline

Uploaded by

Hemen Aman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Customer Satisfaction in Ethiopian Banking Services: A Comparative Analysis of

Private vs. Public Banks

Title
Customer Satisfaction in Ethiopian Banking Services: A Comparative Analysis of
Private vs. Public Banks

Abstract (1 page)
- Brief overview of the research topic.
- Problem statement and significance of the study.
- Key objectives and methodology.

Chapter 1: Introduction (2–3 pages)


1. Background of the Study
- Overview of Ethiopia’s banking sector.
- Importance of customer satisfaction in banking services.

2. Statement of the Problem


- Issues related to customer satisfaction in Ethiopian banks.
- Challenges faced by private vs. public banks.

3. Research Questions
- What factors influence customer satisfaction in Ethiopian banks?
- How do private and public banks compare in service quality?

4. Objectives of the Study


- Primary and specific objectives.

5. Scope and Delimitation


- Geographical area and key limitations of the study.

Chapter 2: Literature Review (4–5 pages)


1. Theoretical Framework
- Key models: SERVQUAL and SERVPERF for service quality.
- Customer satisfaction theories.

2. Empirical Review
- Previous studies in Ethiopia and other developing countries.
- Comparisons between private and public banking performance globally.

3. Conceptual Framework
- Diagram showing relationships between service quality dimensions and customer
satisfaction.

Chapter 3: Research Methodology (4–5 pages)


1. Research Design
- Descriptive and comparative design.

2. Population and Sampling Techniques


- Target population: Bank customers in selected regions.
- Stratified sampling and sample size determination.

3. Data Collection Methods


- Primary data: Structured questionnaires.
- Secondary data: Reports and journals.

4. Data Analysis Techniques


- Quantitative analysis using SPSS.
- Comparative analysis with charts and tables.

5. Ethical Considerations
- Confidentiality and informed consent.

Chapter 4: Significance of the Study (1–2 pages)


- Academic contributions.
- Practical benefits for banks and policymakers.
- Recommendations for improving customer service in Ethiopia.

Chapter 5: Expected Outcomes and Work Plan (1–2 pages)


1. Key Findings Expected
- Identification of satisfaction gaps in public vs. private banks.

2. Timeline and Milestones


- Table showing activities and timeframes.

References (2–3 pages)


- APA or MLA format listing books, articles, and reports reviewed.

Appendices (2–3 pages)


- Sample questionnaire.
- Tables or additional charts.

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