INTRODUCTION

Skin care is trending recently due to the influence of entertainment industry and the
booming of various beauty product businesses around the world especially those
whitening products. Heat is also popular nowadays due to climate change and global
warming. Whenever we go out the sun rays of the sun hit our skin and face badly
that’s why our product intervenes in the way – “Aura Glow”. Aura Glow is a sunscreen
build to protect your skin from sun damages and give a vibrant glow on your skin
while keeping it healthy.

Objective:
The five founder of Aura Glow establishes this company out of the will to provide the
emerging demand of the humans around the world amidst the face of adversity – “The
power of sunscreen in global warming”. It guarantees consumer loyalty, good
customer services, and high-quality products.

Mission:
 To meet the demands of the people in this weather changing environment while
maintaining a friendly contact with the environment through our product, “Aura
Glow”.
 To provide the dream white skin of every beauty and gentleman in the world.
 To spread the effectiveness and loyalty of our products around the world
through its cost-effective price.

Vision:
 For our company to be well-known and used by the celebrities and every social
class around the world
 For our company to expand its marketing around the world making it accessible
and affordable to everyone.

MANAGEMENT PLAN

Manager:
 Marketing Strategy: Jore-ann Ubias
 Fashion and Beauty Expertise: Jessa Mae Cristo and Jeraldine Afalla
 Operational Manager: Joshua Bagtuna
Workers:
 Delivery Workers
 Production Workers
 Cleaning Workers

MARKETING SECTION

Product Description
Aura Glow is your trusted sunscreen friend. It is available of all sorts of skin whether it
is oily or dry skin. It is made up of good quality ingredients and packed up with
vitamins giving that fresh look and protection you needed. The packaging is of
environmentally friendly which is made up of biodegradable resources. The packaging
is created with explicit designs and attractive colors. You can rest assured that our
products will give you the full coverage you needed in your daily activities outside.
The price of the product is at the comfort of your pocket.

Benefits:
  It doesn’t damage the skin cells because the ingredients are of natural and
organic ingredients
 It offers UV sun ray protection of SPF 60 for long-lasting effect
 Act as a moisturizer keeping the skin hydrated
 Gives a natural and glowing look through vitamin E and C
 It is made of milk that gives a soft and moist skin
 It gives natural scent through the extraction of rose
 Waterproof
 Whitens the skin through niacinamide and collagen

Price
 Sachet: PHP 10.00
 Bottle-like: PHP 200.00

Selling Location:
We planned to start our business in our location and expand it in the future. Our
specific location for starting our business is in Bayombong, Nueva Vizcaya because it
is highly urbanized attracting more customers.

Estimated Produced Products: 60,000 products for this year and will boost it to
120,000 products after 3 yrs

Promotional Activity:
1. Offering beauty tips and strategies on how to apply the various product to
attract costumers
2. Having a free sampling/testing of our products to give our customers a glimpse
of the benefits of our product
3. Personal selling through online for wider distribution of our products
4. Using social medias to promote our company’s publicity, for advertising, and to
be connected to all the customers around our areas
5. Giving discounts to special events and 20% discounts for first time customers
6. Money back guarantee in case of any negative outcome of the products

FINANCIAL SECTION

Capital Amount: PHP 3,000,000.00

Expected Daily Sales: PHP 10.00 & PHP 200.00
Expected Expenses Before:
 Rent (Space): PHP 100,000 annually
 Building (Facility): PHP 500,000
 Machinery: PHP 700,000
 Advertisement & BIR Certificate: PHP 50,000
 Wages: PHP 10,000 a month
 R&D: PHP 30,000
 Tax: PHP 150,000
 Resources: PHP 500,000
Estimated Starting Income: PHP 6,300, 000.00

PRODUCTION SECTION

Lay-out of Production Area:

Equipment Needed:
Materials Needed:
A. Main Ingredients
  Zinc Oxide & Titanium Dioxide: offering protection from UVA and UVB rays, long-
lasting protection
 Glycerin & Hyaluronic Acid: keeps the skin hydrated, good for dry skin
 Silica: oil-absorbing ingredient helps control excess oil
 Lactic Acid (from milk): Acts as moisturizer
 Niacinamide: brightening essence that lightens skin tone, anti-acne
 Collagen: glowing look
 Vitamin C: ability to strengthen the skins natural defense system
 Vitamin E: improves the overall health and appearance of the skin
 Rose extract: natural scent
B. Resources for packaging

COMPETITIVE ANALYSIS

Many of our competitors are highly popular brand like FairySkin, Sunscreen Gel-
Cream, UV Defense Sunscreen due to advertising, marketing, effective distribution
network, and above all the benefits given.

Competitor SPF Features Price

FairySkin SPF 50++ PHP 200.00
Sunscreen Gel- SPF 30  Whitens skin PHP 150.00
Cream  Moisturizes
skin
 Glass skin
effect
 Safe for
pregnant and
kids
 Water
resistance
UV Defense SPF 50  Mild and no
Sunscreen make-up
removal
 Easy
application
 Fast-
absorbing
 Ultra-light
invincible
fresh

Aura Glow is unique from these products because first are product is available to all
skin types packed with SPF 60 and collagen, made with natural and organic
ingredients with tint of rose essence, maintains a healthy and glowing skin, and lastly
the packing is environmentally friendly. Additionally, Aura Glow is affordable and
available to everyone, and it is a dermatologist tested.

MARKET ANALYSIS

SWOT Analysis
Strength
 Affordable
 Good Customer Service
  Dermatologist Tested
 High-Quality Product
 Many Products Features
 Free testing/sampling
 Discount price for every events & seasons

Weakness
 Few advertisement
 Expensive Cost of the Resources
 Low Publicity of the Product

Opportunities
 Skin Care Trends
 The changes of weather can increase the demand of people in buying the
product
 Collaboration with the same products
 Collaboration with celebrities in promoting the product
 Online selling or selling in shopping malls

Threats
 New arrivals
 The popularity of the company’s rivalry product
 The excellent distribution network of other companies

Target Customer
 Women and Men
 Old and Young People
 All Social Class: Lower Class, Middle Class, Higher Class
 People who go out and do outdoor activities (e.g. Athletes, Students)

Industry:
We are primarily focused on the beauty industry giving our customer brand loyalty
and satisfaction.

ORGANIZATIONAL CHART

EXECUTIVE SUMMARY

Aura Glow is a general partnership that sells high-quality and skin friendly sunscreen.
It is built with SPF 60 protecting the barrier of your skin and packed with vitamins
giving a natural and glowing look. It comes with floral scent and are available of all
types of skin. It can last for a day, and it is also waterproof. Our product is suitable for
everyone, men and women, old and young ages. Our product is available to all
classes. Customers will be given discounts of their first order and free
testing/sampling.

Aura Glow will promote its products through a mixed of advertisement and
collaborations. This company will launch soon, and it is composed of five members
given their own shares. It’s estimated starting capital is PHP 600,000 for each member
to be divided on its services, technologies, location, facilities, and publicity.
COMPANY DESCRIPTION

Aura Glow is a general partnership composing of five former high school students
given its own 20% of shares. Their estimated starting capital is PHP 100,000 for each
member allocated on its location, services, production, and publicity. Aura Glow cares
and protects every kind of skin in heat damage and smoothens and whitens the skin
surface. It operates mainly on beauty industry and sells good and services to those
highly influential persons in the entertainment industry.

Jore-ann Ubias together with Jessa Mae Cristo, Jeraldine Afalla, and Joshua Bagtuna are
the co-founder of this company. Jore-ann Ubias is their marketing strategy, Jessa Mae
Cristo and Jeraldine Afalla as its fashion and beauty expertise, and Joshua Bagtuna as
its operational manager. Their company will hire the necessary skills they needed to
produce the estimated 90,000 of sunscreen in their first year of starting their business
targeting their annual income of PHP 4,050,000.

Services offered:
Aura glow sells affordable products in any social class. We are open 24/7 and are
fast delivery

OPERATIONS

Our company operated:

 The balanced of supply and demand of our company
 The supply of resources we needed in the production process
 The production of our products; the equipment used, the facilities being taken
to, and the services made
 The delivery or shipping of our products around our areas
 The satisfaction and fulfillment given to our customer through our good services
 The location we operated our products like malls, department stores, or in online