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3 1 Paradigms in Communication Ras

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11 views

3 1 Paradigms in Communication Ras

Uploaded by

Sophia Lindholm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Paradigms in

Communication and it

Rasmus Helles
17/09/2024 2

Agenda

Review
Research paradigms: brush-up
Craig’s seven traditions in communication research
Summary
Preview: Neo-positivism
17/09/2024 3

Review

Ontology and epistemology

Theory levels

Methodological reduction ≠ ontological reduction


17/09/2024 4

Research paradigm: brush up

Shared assumptions in a Ontological and epistemological assumptions

community of researchers Exemplary studies and research approaches

From Newton to Einstein in the field of physics: Scientific


Different implications in physics revolutions imply a shift from one paradigm to another

and social sciences Social sciences as a ’multiparadigmatic field: Several


paradigms exist in parallel
17/09/2024 5

Research paradigms: Individual exercise

Have a look at your notes from week 36

What are research paradigms according to them?

How would you explain that into everyday language if you were to explain
this to a younger sibling?
17/09/2024 6

Paradigms in the contexts of communication and IT

Craig (1999) communication theory as a field:


1. The rhetorical tradition
2. The semiotic tradition
3. The phenomenological tradition
4. The cybernetic tradition
5. The sociopsychological tradition
6. The sociocultural tradition
7. The critical tradition
17/09/2024 7

Elements in Craigs traditions

How is communication understood?

What are the typical communication problems addressed?

What are the key concepts and terminology?

What are the plausible grounds for seeing communication this way?

Where does it challenge our common sense notions about communication?


17/09/2024 8

Craig: an applied example


Hanne writes a text to Mikkel, her fiend
"Hey, a new café opened downtown. Want to check it out this weekend?"

M
H
17/09/2024 9

Social psychological tradition

"Hey, a new café opened downtown. Want to check it out this weekend?"
The message is a stimulus

...it may influence


M’s reaction could
M’s state of mind
change their future
(plans)
relationship (pos/neg)

M
H

M’s prior relation to H may make him


accommodate her suggestion
17/09/2024 10

Semiotics

"Hey, a new café opened downtown. Want to check it out this weekend?"

Denotation:
Denotation:
Invitation to visit
New food outlet available
together
Connotation:
Connotation: Leisure and unplanned
Less formal spaces for social M sociality
interaction H
17/09/2024 11

Craig: an applied example


Hanne writes a text to Mikkel, her fiend
"Hey, a new café opened downtown. Want to check it out this weekend?"

Semiotics:
Social psychological tradition: Codes, references,
Stimulus, effect, behavior change interpretation of
meaning

M
H
17/09/2024 12

PAUSE
17/09/2024 13

Traditions (selection)

The rhetorical tradition

The semiotic tradition

The sociopsychological tradition

The sociocultural tradition

The critical tradition


17/09/2024 14

Group exercise: pick a tradition

Read Craigs description of your communication tradition and its characteristics in the first table

Write down the notion of communication as Craig defines it in the first table

Translate it into your own words: How would you explain it to someone?

Discuss examples from your own everyday life: What does this mean in practice?

Enter a description of your tradition in the padlet on Absalon (Craig_padlet_hold_{a,b,c})with Craigs


definition, your definition and the best example you can think of.
17/09/2024 15

Communication theory as a field: Where does Lasswell stand?


17/09/2024 16

Group exercise: categorize texts in traditions

• Choose 2-3 favourite texts from basic communication theory (or another
communication-related course of yours)
• Which tradition would you place them in and why?
17/09/2024 17

Craigs sevens traditions and implications for research


17/09/2024 18

Group exercise: discuss limits of your traditions

Return to your communication tradition

Consult table two in Craig (1999): how does your communication tradition argue against the
other traditions in Craigs overview?

Choose the one you find most straight forward and compare the two in terms of

Notion of Typical communication How these may be


communication problems studied in practice
17/09/2024 19

Summary

• Take a look at your notes and the


padlet we created together.
• How do the seven traditions
approach communication ( = what
are their ontological assumptions
about communication as a
phenomenon)?
• What are the implications for
communication research ( = which
epistemological and methodologal
assumptions does this imply )?

Dette billede efter Ukendt forfatter er licenseret under CC BY-SA


17/09/2024 20

Preview

Next time: Positivism and post-positivism

Readings: Blaikie & Priest chapter 3 + 4


Chapter 3 gives an introduction to the basic
principles of neo-positivist research. Focus on the
differences between early and late positivism as
well as the eight steps in neo-positivist research
Chapter 4 gives three examples of neo-positivist
research in action, read these as illustrations that
may improve your understanding with a focus on
the one about age and environmentalism

Dette billede efter Ukendt forfatter er licenseret under CC BY-SA

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