NN3-VINAMILK
NN3-VINAMILK
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PROJECT FINAL
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A. Vietnam Dairy Products Joint Stock Company (Vinamilk) research &
Executive Summary
1. Description of Vinamilk
Vietnam Dairy Products Joint Stock Company (Vinamilk) is a leading Vietnamese
corporation in the dairy and nutritional product industry. Established in 1976, the
company operates with a vision to deliver top-quality, nutritious products to consumers
worldwide. It has built a global presence, exporting to over 57 countries and territories,
with subsidiaries and representative offices in key markets like the U.S., Cambodia,
and New Zealand. As of now, Vinamilk manages 14 factories and 13 farms with a
combined herd of over 150,000 cows, emphasizing modern technology and sustainable
practices
Vinamilk's core values focus on integrity, innovation, responsibility, and sustainability,
reflected in its business operations and community initiatives. The company is also a
pioneer in applying advanced management systems such as SAP and Oracle to
optimize operations. With revenue exceeding USD 2.5 billion annually, Vinamilk
ranks among the largest dairy companies in Southeast Asia.
2. Main Departments and Potential Positions
Vinamilk’s organizational structure consists of the following main departments, which
offer diverse opportunities:
- Finance Department: Oversees financial planning, management, and reporting.
- Human Resources, Administration, and Public Relations Department:
Manages recruitment, employee relations, and corporate communication.
- Dairy Development Department: Focuses on raw material sourcing, supply
chain management for dairy products, and sustainability practices.
- Marketing Department: Handles branding, promotional campaigns, and market
research.
- Research & Development (R&D) Department: Innovates and improves
products, ensuring competitiveness in the market.
- Production Department: Ensures efficient manufacturing processes and quality
control.
- Sales Department: Manages distribution channels, customer relationships, and
revenue generation.
- Supply Chain Department: Streamlines procurement, inventory management,
and logistics.
- Strategic Planning and IT Departments: Supports decision-making and
technology implementation for long-term goals.
Potential Positions for English for Business Students:
- Export Sales Executive
- International Marketing Specialist
- Supply Chain Coordinator
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- HR Specialist with a focus on international recruitment
- Financial Analyst (with English communication expertise)
3. Weighted scaling of factors analysis
Factors Weight Score (1-10) Weighted Score
Company size and 30% 9 2.7
reputation
Career 25% 8 2.0
development
opportunities
English proficiency 20% 10 2.0
requirements
Professional work 15% 9 1.35
environment
Employee benefits 10% 7 0.7
Total 100% 8.75 / 10
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The inclusion of "Vietnam" in the name reinforces its local roots, which is a strong
differentiator in the domestic market. Operating in the food and beverage sector,
Vinamilk positions itself in a high-demand and resilient industry, essential for both
daily consumption and nutritional health.
b. Background and Vision
Vietnam is Vinamilk’s home market and the foundation of its operations. By
prioritizing its leadership position in the country, the company ensures stability in its
revenue streams and brand dominance. This focus is strategic, as Vietnam's growing
population, increasing urbanization, and rising middle class provide a steadily
expanding market for dairy consumption. Both local players and international dairy
brands entering the market pose a challenge. To maintain its leadership, Vinamilk must
continuously innovate, maintain high-quality standards, and adapt to consumer trends
such as plant-based alternatives and sustainable practices. As the market matures, the
company must find new ways to drive demand, such as targeting untapped rural areas,
expanding product lines, or encouraging higher per capita dairy consumption.
Striving to be among the top 30 dairy companies globally is an ambitious goal, given
the dominance of multinational giants such as Nestlé, Danone, and Fonterra. The
global dairy market is highly competitive and fragmented, requiring Vinamilk to
significantly enhance its scale, operational efficiency, and brand recognition. To
achieve this rank, Vinamilk needs consistent revenue growth, aggressive global
expansion, and diversification.
c. Key Products and Services
- Vinamilk portfolio includes:
- Liquid Milk (fresh and pasteurized)
- Yogurts and Cheese
- Milk Powders (whole and skim)
- Condensed Milk
- Ice creams and beverages, including fruit and vegetable juices.
Vinamilk offers a diverse product portfolio, including liquid milk, powdered milk,
condensed milk, yogurt, cheese, ice cream, and juices. Core products meet essential
nutrition needs, with strong domestic and export demand, while yogurt and cheese tap
into health and indulgence trends. Ice cream and beverages diversify its offerings,
though there’s room for innovation in healthier and plant-based options. Limited
presence in premium segments like organic or functional products presents an
opportunity. To grow, Vinamilk should focus on premiumization, plant-based
innovation, and leveraging its core strengths, especially condensed and powdered
milk, in export markets.
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d. Market Presence
Vinamilk dominates the domestic market with over 250,000 points of sale, reaching
90% of Vietnamese households. While its urban markets are nearing saturation,
opportunities remain in rural expansion and premiumization through organic and
plant-based products. However, growing competition and shifting consumer
preferences toward alternatives pose challenges.
Internationally, exports to 50 countries, including Southeast Asia, the Middle East, and
the U.S., contribute 9% of revenue. Vinamilk’s strength lies in long-shelf-life products
like powdered and condensed milk, with opportunities to expand premium offerings
and cater to niche markets. To grow exports, the company must overcome brand
recognition and regulatory challenges while investing in innovation and local
partnerships.
e. Financial Performance
Vinamilk’s financial performance in 2022 underscores its position as a dominant force
in Vietnam’s economy. With over 60 trillion VND in revenue and nearly 8.6 trillion
VND in after-tax profits, the company demonstrates not only strong sales but also
impressive profitability. This performance highlights Vinamilk’s efficient operations,
market leadership, and effective cost management, allowing it to maintain high
margins. Its market capitalization exceeding 159 trillion VND reflects investor
confidence and solidifies its position as one of Vietnam's most valuable companies.
This financial strength provides the company with the resources to invest in growth
initiatives, such as expanding its product portfolio, increasing R&D for innovation,
and entering new markets both domestically and internationally. Moreover, Vinamilk’s
robust financials enable it to weather economic uncertainties and remain competitive
in an increasingly globalized market. However, maintaining this level of profitability
in the face of rising competition and changing consumer preferences requires
continuous adaptation and strategic investments in product diversification and
operational efficiency.
f. Competitive Advantage
Vinamilk’s success stems from:
A well-established brand reputation and over 48 years of experience.
High-quality products backed by stringent production and quality control processes.
Advanced technologies and sustainable farming practices.
An expansive and efficient distribution network.
A cost-leadership strategy ensures competitive pricing.
Vinamilk’s success is deeply rooted in its combination of experience, innovation, and
operational excellence. The company’s brand reputation and 48 years of experience
provide it with a strong competitive advantage, creating trust and loyalty among
consumers. This longevity in the market positions Vinamilk as a reliable and
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established name in the dairy industry, not only in Vietnam but also internationally,
where its strong reputation facilitates easier entry into new markets. A key component
of Vinamilk’s continued success is its commitment to high-quality products, which is
ensured by stringent production and quality control processes. These factors not only
enable the company to maintain its leadership position in the Vietnamese market but
also provide the foundation for continued international growth. To sustain its success,
Vinamilk must continue investing in innovation, efficiency, and sustainability while
adapting to shifting consumer preferences and competitive pressures.
g. Future Goals
Vinamilk’s strategic plans highlight a clear vision for expanding its market reach,
enhancing its product offerings, and strengthening its sustainability practices, all aimed
at reinforcing its leadership in the dairy industry and securing long-term growth:
- Expand its product range to meet diverse consumer needs.
- Strengthen its global market position, particularly in high-demand regions like
the U.S. and EU.
- Achieve sustainability goals through eco-friendly farming and production
practices.
- Optimize operations for enhanced profitability
Vinamilk’s strategic goals are well-aligned with current market trends and consumer
demands, positioning the company for continued success. By expanding its product
range, focusing on high-demand global markets like the U.S. and EU, committing to
sustainability, and optimizing operations for enhanced profitability, Vinamilk is setting
the stage for long-term growth. These initiatives will allow the company to not only
strengthen its position in the domestic market but also capitalize on international
opportunities, particularly in regions where demand for healthier, sustainable, and
innovative dairy products is increasing. The ability to adapt to changing consumer
behaviors, maintain operational efficiency, and meet environmental goals will be key
to Vinamilk's continued leadership in the global dairy industry.
Section II: Company Career Opportunity Analysis
1. Company Reputation and Brand Analysis
Vinamilk, Vietnam’s largest dairy company, enjoys a strong reputation in both the
public and industry contexts. Established in 1976, it leads the domestic dairy market
and has expanded internationally, exporting products to over 60 countries. Public
perception of Vinamilk is largely positive, with the company being recognized for its
high-quality dairy products and sustainable business practices. In 2023, its brand value
reached $3 billion, ranking it as the sixth most valuable dairy brand globally and the
second strongest in terms of brand equity.
a, Public and Industry Perception
Vinamilk's reputation is bolstered by its commitment to sustainability and innovation.
The company has implemented a roadmap to achieve net-zero emissions by 2050, a
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goal supported by initiatives such as carbon-neutral dairy farms and factories. These
efforts have made it a pioneer in green practices within the dairy industry. For
example, it neutralized over 21,000 tons of CO2 in 2023 through afforestation projects,
contributing significantly to environmental preservation. The company’s dedication to
green technology and waste reduction aligns with global sustainability trends, which
enhances its appeal in export markets like Australia and the Middle East. In Vietnam,
Vinamilk holds a dominant market share, supported by an extensive distribution
network covering all 63 provinces
b, Employee Evaluation
Employee reviews suggest a mixed but generally positive outlook. Vinamilk provides
a professional and dynamic work environment where employees can learn and grow.
Vinamilk is praised for offering competitive salaries and opportunities for career
development. Vinamilk fosters a strong corporate culture emphasizing integrity,
respect, fairness, ethics, and compliance, creating a positive and supportive work
environment. Its culture is strongly effective to people; it helps employees to see the
right road, acknowledge their missions as well as responsibilities. However, like many
typical large Vietnamese corporations, it also faces challenges related to work-life
balance and organizational dynamics. These factors vary depending on individual roles
and departments
c, Awards and Recognitions
Vinamilk has received numerous accolades that underscore its market leadership and
sustainability efforts:
Brand Finance Rankings (2023): Ranked 6th in the "Most Valuable Dairy
Brands" and 2nd in "Strongest Dairy Brands," showcasing its global
influence and robust brand perception
Asia Responsible Enterprise Awards (2024): Honored in the "Green
Leadership" category for its initiatives toward achieving net-zero emissions
National and Export Achievements: The company has sustained a 10%
annual sales growth in Australia and remains a major player in the Middle East
markets
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(Source: VINAMILK 3Q2022 INVESTOR NEWSLETTER)
In 2023 and early 2024, Vinamilk's overall financial performance was positive, driven
by increased sales and profitability. Compared to the same period in 2023:
Total sales: Increased from 13,954 to 14,125.
Net sales: Increased from 13,918 to 14,112.
Gross profit: Increased from 5,398 to 5,912.
EBITDA: Increased from 2,924 to 3,297.
Profit after tax: Increased from 1,906 to 2,208.
EPS (VND): Increased from 796 to 944
While the domestic sales increased slightly from 11,491 to 11,497, the growth rate is
minimal. This could be due to factors like market saturation or increased competition.
On the other hand, international sales saw a significant boost, increasing from 2,428 to
2,616. This growth indicates successful expansion strategies and increasing demand
for Vinamilk products in overseas markets.
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1Q24 1Q23
b, Market Position
Vinamilk is a dominant player in the Vietnamese dairy market, holding a significant
market share. According to Statista, in 2021, Vinamilk accounted for 43.7% of the total
market share of dairy companies in Vietnam. This demonstrates its strong brand
recognition and customer preference in the domestic market.
While Vinamilk faces competition from other major players like Nestlé and NutiFood,
it maintains a competitive edge through various strategies. These include a strong
distribution network, continuous product innovation, and a focus on quality and safety.
Additionally, Vinamilk has been actively expanding its international presence,
exporting its products to over 50 countries. This diversification strategy helps mitigate
risks associated with relying solely on the domestic market.
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c, Future Potential
Vinamilk is positioned for sustainable growth through various initiatives:
Innovation and Product Diversification: Launching products such as plant-based
milks and fortified yogurts aligns with health trends. Packaging and product upgrades
cater to evolving consumer needs:
Distribution Expansion: The company continues to grow its retail network, including
e-commerce channels and new Vinamilk stores, which saw over 20% growth in 2022
International Expansion: New market entries and partnerships with high-demand
regions like North America and Asia are driving growth.
3. Learning and Development Opportunities
Vinamilk prioritizes the professional growth of its employees through extensive
training and development programs. The company’s efforts ensure that employees are
equipped with the skills necessary for their roles while fostering a culture of
innovation and continuous learning.
Comprehensive Training Programs: In 2023, Vinamilk conducted 584
training sessions, involving over 28,000 participants. These sessions
emphasized quality management, professional skills, and creative thinking. The
company recorded a total of 300,000 training hours, demonstrating its
commitment to employee skill enhancement.
International Learning Opportunities: Vinamilk sends employees to
developed countries for training on milk production technology, automation
processes, and dairy industry management. This initiative ensures that
employees are exposed to cutting-edge technologies and fosters a culture of
innovation.
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Management Trainee Program: The 18-month "Management Trainee"
initiative prepares young talents for leadership roles, providing them with
robust training and career development pathways.
4. Compensation and Benefits
Vinamilk offers competitive compensation packages and a robust benefits program to
ensure employee satisfaction and retention. These measures underscore the company’s
commitment to creating a supportive workplace.
Attractive Remuneration Packages: Vinamilk offers competitive salaries with
performance-based bonuses. In addition, the company invested over 17.17
billion VND in occupational safety programs and 8.29 billion VND in periodic
health check-ups. Benefits include comprehensive health insurance and a 13th-
month salary.
Certified as an Excellent Workplace: Vinamilk received the "Great Place to
Work" certification, with 83% of employees believing the company fulfills its
mission effectively, reflecting a positive and supportive work environment.
5. Industry and Market Trends
Vinamilk thrives in a stable and expanding dairy market, driven by the growing
demand for nutritious and sustainable products. This provides a dynamic and secure
environment for employees, aligning with global trends.
Industry Stability: The dairy sector in Vietnam is witnessing significant
growth, driven by increasing demand for nutritious and sustainable products. In
the first nine months of 2024, Vinamilk’s international market revenue rose by
15.7%, reaching 8.349 trillion VND, highlighting its global expansion potential.
Adaptability: Vinamilk leads in adopting sustainable production technologies,
including renewable energy and product innovations aligned with global health
trends.
6. Location and Work Setup
Headquarters: Located in Ho Chi Minh City, the economic hub of Vietnam,
providing excellent career growth opportunities.
Flexible Work Arrangements: Some positions at Vinamilk allow for flexible
working models, promoting a balance between professional and personal life.
Each of these aspects highlights Vinamilk’s dedication to fostering a positive,
professional, and growth-oriented environment for its employees.
7. Leadership and management
a. Key definitions and explanations
Leadership and management are two interconnected concepts essential to
organizational success:
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Leadership: Refers to the ability to inspire and guide individuals or teams
toward achieving common goals. Leaders focus on vision, motivation, and
innovation. According to Northouse (2021), leadership is "a process whereby an
individual influences a group of individuals to achieve a common goal."
Management: Involves the planning, organizing, directing, and controlling of
resources to achieve specific objectives efficiently and effectively. Fayol (1949)
defined management as a set of processes including forecasting, planning,
organizing, commanding, and controlling.
In practice, successful organizations blend both leadership and management to balance
strategic vision with operational execution.
b, Leadership and Management at Vinamilk
Leadership style
Vinamilk's leadership is spearheaded by CEO Mai Kieu Lien, a transformative leader
whose strategic vision has been instrumental in expanding the company globally.
Under her leadership:
The company prioritizes innovation, sustainability, and quality.
Diverse expertise among executives, such as Mr. Lee Meng Tat, supports
international market penetration.
Leadership emphasizes empowering employees, aligning with transformational
leadership theories that focus on motivation and development.
Vinamilk’s leadership team also adopts a proactive approach to problem-solving and
strategic planning, ensuring that the company remains resilient in the face of
challenges like global economic fluctuations. Leaders at Vinamilk blend traditional
management techniques with a modern focus on sustainability, creating a balance
between operational efficiency and long-term growth.
Management Feedback
Vinamilk maintains a feedback-driven workplace culture, ensuring employees are
regularly evaluated and provided opportunities for growth. Performance Appraisal and
Management by Objective (MBO) systems are implemented to monitor and reward
employee contributions. This process not only enhances individual performance but
also aligns personal goals with organizational objectives. Employee satisfaction
surveys have shown high engagement rates, with 88.4% of staff reporting positive
workplace experiences.
Employee Empowerment
Vinamilk actively empowers its workforce through structured programs and
transparent policies:
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Structured Training Programs: Over 300,000 hours of training were conducted
in 2023, covering technical skills, leadership, and professional development.
Performance-Based Rewards: Employees are rewarded based on clear
evaluation metrics, including year-end bonuses and promotions tied to
measurable outcomes.
Empowerment Through Participation: Employees are encouraged to participate
in decision-making processes, contributing to innovative problem-solving and
company strategy.
8. Social Responsibility and Ethics
a, Key definitions and explanations
Corporate Social Responsibility (CSR)
CSR refers to a company’s commitment to operate in an economically, socially, and
environmentally sustainable manner while considering the interests of various
stakeholders. The World Business Council for Sustainable Development (1999)
defines CSR as "the continuing commitment by business to contribute to economic
development while improving the quality of life of the workforce and their families as
well as the community and society at large."
Ethics
Ethics encompasses the principles and values guiding behavior to distinguish between
right and wrong. Ethical practices ensure transparency, fairness, and accountability in
business operations. Crane and Matten (2016) define business ethics as "the study of
business situations, activities, and decisions where issues of right and wrong are
addressed."
b. Social responsibility and ethics
Social Initiatives
Vinamilk has demonstrated a strong commitment to CSR through impactful initiatives:
Milk Fund for Vietnamese Children: Providing over 42 million glasses of milk
to underprivileged children since 2008.
Community Development: Contributions include building schools, enhancing
healthcare access in rural areas, and supporting local farmers through training
and subsidies.
COVID-19 Response: During the pandemic, Vinamilk donated over 100 billion
VND in products and vaccines to frontline workers and vulnerable
communities.
Environmental Efforts
Vinamilk integrates sustainability into its core operations:
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Achieved carbon-neutral certification for one factory and farm in 2023, the first
of its kind in Vietnam.
Transitioned to renewable energy, including biogas and solar power, across nine
production facilities.
Implemented waste-to-energy systems, optimized recycling processes, and
introduced eco-friendly packaging to reduce plastic usage.
Continued its tree-planting campaigns, including regenerating 25 hectares of
mangrove forests in Ca Mau National Park with over 100,000 seedlings.
Ethical Practices
Vinamilk ensures ethical integrity through comprehensive policies:
- Ethical Governance: Vinamilk ensures compliance with international standards such
as ISO certifications for quality and environmental management. The company fosters
a culture of transparency and accountability, adhering to global best practices.
- Stakeholder Engagement: Ethics at Vinamilk extends to building trust with
stakeholders:
Collaborative partnerships with local farmers enhance economic stability.
Regular engagement with communities promotes mutual growth and shared
value.
Vinamilk’s adherence to the United Nations Sustainable Development Goals
(SDGs) highlights its commitment to ethical operations
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global networks enable employees to build rewarding careers and advance into
leadership roles, making Vinamilk a gateway to success in the global marketplace.
Section III: Footnotes and Bibliography
- Vinamilk. (n.d.). Our leadership. Vinamilk. Retrieved June 18, 2024, from
https://www.vinamilk.com.vn/en/our-leadership/
- Vinamilk. (n.d.). Corporate governance. Vinamilk. Retrieved June 18, 2024,
from https://www.vinamilk.com.vn/en/corporate-governance/
- Vinamilk. (n.d.). Career opportunities. Vinamilk. Retrieved June 18, 2024, from
https://www.vinamilk.com.vn/en/recruitment/career-opportunities
- Craft.co. (n.d.). Vinamilk Company Profile.
https://craft.co/vinamilk
- Vinamilk Corporate Presentation. (2023, November 1). Corporate Presentation
- English.
https://www.vinamilk.com.vn/static/uploads/documents/tldn/20231101_-VNM-
Corporate_Presentation-_EN.pdf
- Nguyễn, T. (2024, September 13). Evaluation of Vinamilk’s Supply Chain
Model. KAMEREO.
https://kamereo.vn/blog/en/vinamilk-supply-chain/#:~:text=Vinamilk%20has
%20a%20strong%20and,quickly%2C%20and%20in%20optimal
%20conditions.
- Thảo, L. (2024, July 18). Vinamilk is honored at the Asia Responsible
Enterprise Awards 2024. Vietnam LiveStock Magazine.
https://vietlivestock.com/vinamilk-is-honored-at-the-asia-responsible-
enterprise-awards-2024/
- Vinamilk earns multiple accolades in 2023 brand rankings, underlining its
commitment to sustainability. (n.d.). Australian Associated Press.
https://www.aap.com.au/aapreleases/cision20231211ae83893/
- Vietnam+. (2022, August 18). Vinamilk được đánh giá là thương hiệu sữa tiềm
năng nhất toàn cầu. Vietnam+ (VietnamPlus).
https://www.vietnamplus.vn/vinamilk-duoc-danh-gia-la-thuong-hieu-sua-tiem-
nang-nhat-toan-cau-post811835.vnp
- Training and development programs help our employees develop and achieve
career objectives. Công ty Vinamilk. (n.d.). (2014, April, 08)
https://www.vinamilk.com.vn/en/recruitment/why-choose-vinamilk/training-
and-development-programs-help-our-employees-develop-and-achieve-career-
objectives
- Cách doanh nghiệp đứng đầu ngành sữa Việt giữ chân nhân sự. Vietnam.vn.
(n.d.).(2024, February 6) https://www.vietnam.vn/en/cach-doanh-nghiep-dung-
dau-nganh-sua-viet-giu-chan-nhan-su/
- Northouse, P. G. (2021). Leadership: Theory and Practice. Sage Publications.
- Fayol, H. (1949). General and Industrial Management. Pitman Publishing.
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- World Business Council for Sustainable Development (1999). CSR: Meeting
Changing Expectations.
- Crane, A., & Matten, D. (2016). Business Ethics: Managing Corporate
Citizenship and Sustainability in the Age of Globalization. Oxford University
Press.
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