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SWOT

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Уляна Доценко
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18 views

SWOT

Uploaded by

Уляна Доценко
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Yeti

Strength:
Broad Product Range: Yeti offers a wide range of products, including drinkware, coolers, bags,
and accessories, allowing it to meet diverse customer needs. Their product lineup includes
various sizes, styles, and add-ons, which enhances their appeal to a wide audience. Yeti
effectively meets the needs of various customers—from casual users to hardcore outdoor
enthusiasts—while reinforcing its reputation for durability, quality, and versatility
Social media, language and communication: Yeti’s marketing campaigns emphasize an
adventurous, outdoor lifestyle, connecting emotionally with customers who value exploration
and quality gear. Sponsorships, brand ambassadors, and community events reinforce this brand
image and make Yeti an aspirational brand for many. Yeti's website has an entire section
dedicated to stories from their customers and ambassadors' real-life outdoor experiences. The
stories shared either help the brand feel relatable to customers or inspire customers to follow in
the footsteps of others. Yeti ambassadors are avid outdoors enthusiasts promoting the brand
through their adventures, whether hunting or rock climbing.
Weaknesses:
High Price Point: Yeti’s premium pricing strategy makes its products less accessible to
price-sensitive customers. While the high quality justifies the price for some, budget-conscious
consumers may turn to lower-cost alternatives with similar performance, such as RTIC or Hydro
Flask. This limits Yeti’s appeal to a niche market willing to invest in high-end products.
Intense Competition: The insulated drinkware and cooler markets are crowded, with strong
competitors like Hydro Flask, Stanley, RTIC, and Thermos. These brands offer high-quality,
often more affordable alternatives, posing a threat to Yeti’s market share, particularly as
competitors continually improve their designs and branding strategies to attract customers.
Opportunities:
International market: Yeti is still primarily focused on North America, but there is significant
potential for growth in international markets like Europe, Asia, and Australia, where outdoor and
lifestyle products are popular. Building brand awareness in these regions and selling there could
help Yeti to grow more in this market.
Products for everyday usage : While Yeti is known for outdoor people, there’s an opportunity
to sell certain products to normal, casual users who want durable, high-quality products and
accessories for everyday life.
Threads:
Quick growth: As Yeti expands rapidly and gains popularity, there is a risk that consumers may
begin to be tired of their products and maybe they will see that this quick growth can diminish its
appeal as an exclusive, premium brand. Brand fatigue can lead to a drop in customer loyalty and
reduced enthusiasm for Yeti’s products, especially if consumers start seeking new, unique brands.

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