INTRODUCTION TO BUSINESS ADMINISTRATION

Course Description
Course INTRODUCTION TO BUSINESS ADMINISTRATION
Name
Course Code ENT 1101
Course Level Year I Semester I
Contact 45
Hours
Credit Units 3
Course This course will provide students with the knowledge and
Description understanding of the basic functional areas of business management.
It lays solid foundation to further develop skills and understanding of
the broader business environment. The course is designed to
encourage students to develop their communication, analytical and
computer skills, creativity, and other qualities necessary for success in
busness life.
Course The course intends to enable students:
Objectives a) Describe the structure of a typical enterprise; understand the
processes that lead to its growth and their implications for its
structure.
b) Describe the principal functions of a business enterprise.
c) Understand the interrelationships between different business
functions.
d) Identify and demonstrate relevant management skills relating to
self and others.
Learning Upon successful completion of the course, students should be able
Outcomes to:
a) Demonstrate knowledge and understanding of the basic
principles and concepts in Business Administration
b) Apply knowledge of the major functional areas in fundamentals
of business administration.
c) Appreciate the role managers play in successful management
of a business enterprise
Course Content Hours
Outline Nature of the enterprise: 7
Structure; the significance of profit; importance of
objectives nature of objectives in private and public
sectors enterprises and the organization: the features,
strengths and weaknesses of small scale enterprises .
 Growth of the enterprise: 5
Pressures for and methods of attaining growth;
implications of growth for management structure;
specialization and co- ordination, nature of personal and
bureaucratic structures and strengths and weaknesses of
each, the ownership-control controversy, managerial
objectives and their implications for nature of business
enterprise; communications, interpersonal processes
and group processes, organizational culture, handling
change and conflict. The role of the manager and
management styles.
Production: 7
The nature and elements of production of goods and
services; types of production systems and their
implications for management; costs and their relationship
to growth and size of the enterprise.
Finance: 7
Needs for short, medium and long-term finance; sources
of finance, techniques of investment appraisal, elements
of financial management and management accounting,
profit and loss account, balance sheets and measures of
financial performance.
People at work: 7
Role of HRM in organizations; planning, recruitment and
selection process, training and reward systems,
motivation and employment contracts.
Purchasing and the organization: 6
Purchasing and uncertainty: organization of purchasing
and stock control outline of methods of stock control
Elements of marketing: 6
The difference between marketing and selling, the
marketing mix, advertising and product promotion;
channels of distribution and sales management
Delivery Lectures, Tutorials, Group Discussions, Presentations, Library and
Method Internet research
Assessment Continuous assessment 40%
Method Final Examination 60%
References  Balunywa, W. (2006).Business Administration, (6th Ed).The
Rising Sun Publishers, Kampala.
 Balunywa, W. (2007).Handbook of Business Management.The
Rising Sun Publishers, Kampala.
 Barnett, C. (1996). Management Strategy and Information
Technology. International Thomson Business Press.
 Frank, W. and Sangster, H. (2009).Business Accounting, (12 th
Ed), Pitman Publishing, London.
 Gupta, C.B (1995). Entrepreneurship Development, (3 rd Ed).
Sultan Chand and Sons, New Delhi.
 Apegu, J. N. (2005). How to Create a Sustainable Business.
Longman, London.
 Drucker, F. P. (1985). Innovation and Entrepreneurship. Sultan
Chand and Sons, New Delhi
 Pride, William M., Robert J. Hudges, and Jack R. Kapoor
(2010). Foundations of Business. Cengage Learning,
 Jennings, Marinanne M (2008) .Foundations of the Legal
Environment of Business. Cengage Learning,
 Gregg, Samuel and James R. Stoner. (2008) Rethinking
Business Management: Examining the Foundations of
Business, Witherspoon Institute,
 Nielsen, Christian, and Morten Lund.(2007) Business Models:
Networking Innovating and Globalizing. 2nd ed. Bookboon.com.
E-book