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Uploaded by

Angeline Dogillo
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© © All Rights Reserved
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ANGELINE M.

DOGILLO ADVANCED COMMUNICATION

1. Cite the main storytelling and design principles of each framework.

The McKinsey framework focuses on qualitative arguments based on the analysis of a


structured issue. He means that it should be based on the MECE principle which means that
any particular issue is dissected in a systematic way making sure that all relevant points are
covered but none of them overlaps with another section. The Pyramid Principle also differ from
other communication strategies in providing more top-down approach in which the conclusion is
stated at the beginning followed with the support for the conclusion. This method ensures
simplicity through having Wells choose and order sub headings from a list of topics of interest.
Unlike Bain’s framework that is based on insights rather than data. It supports the idea of
providing an executive summary or an outline and providing prescriptive suggestions.
Therefore, storytelling as a framework pays more emphasis on a sort of emotional engagement
with the target group. As a type of message structure, it does not have a theoretical foundation
but is based upon conventional storytelling structure of a story, which comprises the beginning,
middle, and end; it is very human interest-centered, which makes use of stories or example in
presenting a message.

2. What are the main differences among the three frameworks?

The fact that both the frameworks are used for the same purpose but the approach that is taken
will be different. The systematized and rational frameworks of facts and data are enhanced in
McKinsey’s framework due to which it is highly suitable for solving problems rationally. The
structure of pyramid is to highlight the simplicity, where audiences could easily identify the
conclusion, three main points and arguments of why they are true. Bain’s format is more concise
and business-like with an emphasis of presenting a recommendation or an idea as an outcome.
Whereas storytelling is much more about feelings: It, as was mentioned before, indeed does not
set up any prior strict paradigm or procedures. This is done with the hope of creating the human
touch adopted by telling various stories from the below message is structured in a manner that
whoever is receiving the message would be retained by the story.

3. What are the weaknesses of each framework?

According to the context each of the above mentioned framework has its own limitations or
weaknesses. I think that one of the main flaws born out of the application of McKinsey’s
framework is that while indeed the process is quite logical and very structured the received
message can seem rather clinical and it might not be exist enough emotional appeal to the
audience. This makes the application less appropriate for use in application where things like
rapport or person aspects are crucial. While the Pyramid Principle is extremely helpful in
achieving the aims of presenting information clearly, which is one of the most important
objectives of any actual presentation, the PYRAMID can be too complex at times, too
prescriptive in a way that may reduce a proper assessment of certain issues down to a number
of simplistic headings and subheadings. Bain is also a similar work as it provides more guides to
practical approaches and may ignore more conceptual and comprehensive exploration due to
the focus on its effective actions. Last but not least, paradigm shifting and enjoyable as it is,
storytelling may be less businesslike or methodical in tone and approach sometimes compared
to the straightforward presentation of information and detailed analysis – and thus may sound
argumentatively less compelling in specific circumstances where data are essential.

4. Which do you think is the most effective for a.) brand communication, b.) renewal
project proposals, and c.) improving office processes?

In terms of brand communication, storytelling is the most useful, given that people are most
easily convinced where the target work deals with the establishment of an emotional
connection, which is the key to making a brand seem familiar and accessible to clients. The
main technique of storey telling about a brand makes it closer to the customer and illuminates
its values. For renewal project proposals, Bain’s framework is suitable for use for the simple
reason that the framework emphasizes practical strategies to communicate findings, which are
crucial when pitching changes to a project. Last of all, for increasing efficiency and productivity
of certain office processes, McKinsey is more beneficial, as it offers a clear structured check-list
supported by real data to define the problem and creates systematical solutions that consider
every step of the process.

5. How important are storytelling skills in the workplace, and how can one develop good
storytelling skills in a business setting?

The use of storytelling in the workplace is very central for several reasons such as; It makes the
message easier to understand since complex ideas are broken down for the audience, it gets
the attention of the intended target group and is more memorable. Credible messaging is one of
the most important functions of effective storytelling since it can help to carry a lot of information
where it needs to go simply because it has been presented in a way that relates to the
recipients experience. For a business story, it is advisable to always center your story, construct
your plan following the basic layout of a story: beginning, middle, end, and try to employ an
emotional appeal to the audience by telling a story within a story. Also, the use of storytelling in
conjunction with data could also be made more effective since introducing a story immediately
lends credibility to the data. Friday Reflections On, being able to practice when to seek
feedback, and learning different aspects about storytelling to enhance communication skills
within business.

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