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Data and Business Intelligence

Presentation for MindTap Ed 11

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16 views

Data and Business Intelligence

Presentation for MindTap Ed 11

Uploaded by

sl ss
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MIS, 11e

Module 3: Data and Business


Intelligence

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 1
Module Objectives
By the end of this module, you should be able to:
• Define a database and a database management system.
• Define the five components of a database management system.
• Analyze the four major components and functions of a data warehouse
and their use for business.
• Describe the role of business analytics in the decision-making process.
• Examine the advantages and challenges of big data and predictive
analytics for a business.

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 2
Databases

• Database – Collection of related data that is stored in a central


location or in multiple locations
• Data hierarchy – Structure and organization of data, which involves
fields, records, and files
• Database management system (DBMS) – Software for creating, storing,
maintaining, and accessing database files

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 3
Exhibit 3.2 - Interaction between the User,
DBMS, and Database

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 4
Types of Data in a Database

Internal data
• Stored in the organization’s internal databases and can be used by
functional information systems
• Examples: transactions, sales, personnel records

External data
• Stored in a data warehouse
• Examples: competitors, customers, tax records

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 5
The Relational Model (1 of 3)

Relation Model
• Uses a two-dimensional table of rows and columns of data
• Rows are records (i.e., tuples)
• Columns are fields (i.e., attributes)
Data dictionary
• Stores definitions
• Examples: Field name, field data type, default value, validation rule

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 6
The Relational Model (2 of 3)

Primary key
• Uniquely identifies every record

Foreign key
• A key of a child table that links to primary key of parent table
• Used to establish relationship between tables

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 7
Data Warehouses

Data Warehouse – Collection of data from a variety of sources


• Used to support decision-making applications
• Used to generate business intelligence
• Also known as hypercubes because they store multidimensional data

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 8
Exhibit 3.6 - A Data Warehouse
Configuration

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 9
Business Analytics

Uses data and statistical methods


• Gains insight into the data
• Provides decision makers with information to act on
Methods
• Descriptive - Review past events, analyze data, provide a report
• Predictive - Prepare decision makers for future events
• Prescriptive - Shows likely outcome of each decision

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 10
The Big Data Era

Big Data is voluminous data


Five dimensions (the 5 Vs): Volume, Variety, Velocity, Veracity, Value
• Commonly used platform: Apache Hadoop
• Privacy risks: Discrimination, privacy breaches, loss of anonymity
• Integration with IoT: Reveal trends and find unseen patterns

Bidgoli, MIS, 11th Edition. © 2024 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a
publicly accessible website, in whole or in part. 11

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