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14 views

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Uploaded by

nightnarsi
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SECTION A: All questions are compulsory.

1. Define the following term /3MARKS


 Career:
 Enterprenuer:
 Career guidance:

2. Match the following concepts in column A to their corresponding in column B. /4 MARKS

Column A Column B

1. Innovation a. A successful business idea


address a specific problem or
need in the market. It identifies a
gap in the market and offers a
solution that meets the needs of
a particular customer segment.

2. Market need b. A business idea should be original


and offer something new or
improved to the market. This
could be a new product, service
or a way of doing things that
differentiates the business from
its competitors.

3. Profit potential c. A business idea should be


practical and achievable with the
resources available. It should
consider factors such as cost,
time and technology required to
implement the idea.

4. Feasibility d. A business idea should have the


potential to generate revenue
and profits, it should consider
pricing strategy target market and
competition to ensure
profitability.

3. What are the importance of setting goal in a business? /4MARKS

4.a) Briefly explain the characteristics of a clear goal. /7MARKS

b) Write the following in full

I. SMART:
II. SWOT:
5. Classify the following factors in SWOT analysis. /4 MARKS
 Skilled employees
 Scarcity of raw materials
 Poor marketing skills
 Reduction in number of competitors
 Small sales team
 New tax being introduced
 Development of infrastructure
 Quality products.
6. State five(5) reasons of encouraging young people to start partnership or cooperative.
/5MARKS

SECTION B: ATTEND THREE QUESTIONS YOU WANT. /17 MARKS.

7. Clearly answer four (4) sources of viable business idea and opportunities for point.
8. Basing on the knowledge and skills required about characteristics of a successful
entrepreneur compitencies.
9. Examine the factors that consider when selecting business location.
10. Explain the five (5) qualities that will help you to run a successful business.
11. a) Match the following factors of production and corresponding remuneration pricing.

1.Entrepreneurship a. Salary
2.Land b. Interest
3.Labour c. Profit
4.capital d. rent

b) What are the benefit of business as career.

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