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EVENT-CONCEPT-TEMPLATE MICE

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art000temis
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26 views2 pages

EVENT-CONCEPT-TEMPLATE MICE

Uploaded by

art000temis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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EVENT CONCEPT PROPOSAL TEMPLATE

1. Event Overview

• Event Name:
• Event Date:
• Event Location:
• Event Duration:
• Event Type: (e.g., conference, workshop, seminar, product launch)

2. Purpose and Objectives

• Purpose of the Event: (What is the main reason for hosting the event?)
• Objectives: (List 3-5 key objectives you want to achieve with this event)

3. Target Audience

• Primary Audience: (Who is this event for? Describe demographics, interests, etc.)
• Expected Number of Attendees:
• Key Stakeholders: (Sponsors, partners, speakers, etc.)

4. Event Theme and Concept

• Theme: (Overall theme or central idea of the event)


• Concept: (Describe the experience you want attendees to have)

5. Event Program

• Agenda Overview: (Include key sessions, activities, and timings)


• Speakers/Performers: (List of confirmed or targeted speakers/performers)
• Special Features: (e.g., workshops, networking sessions, exhibitions)

6. Marketing and Promotion

• Marketing Strategy: (How will you promote the event? Digital, social media, PR, etc.)
• Key Messages: (What are the core messages you want to communicate?)
• Promotional Materials Needed: (e.g., flyers, banners, social media posts)

7. Budget and Financials

• Estimated Budget: (Outline major expense categories)


• Revenue Streams: (Tickets, sponsorships, merchandise, etc.)
• Cost-Saving Strategies: (Any cost-effective measures?)

8. Logistics and Operations


• Venue Requirements: (Capacity, layout, AV needs, accessibility)
• Event Staffing: (Roles and responsibilities of the event team)
• Suppliers and Vendors: (Catering, AV, decoration, security, etc.)

9. Risk Management

• Potential Risks: (Identify any risks and mitigation strategies)


• Contingency Plan: (What is the backup plan for key risks?)

10. Success Metrics and Evaluation

• KPIs: (Key Performance Indicators to measure event success)


• Feedback Collection: (How will you gather feedback from attendees?)

11. Post-Event Follow-Up

• Thank You Messages: (Plan for thanking attendees, sponsors, speakers)


• Post-Event Content: (Highlights, photos, videos, reports)
• Evaluation and Reporting: (Analyze event success and areas for improvement)

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