ChocoCrafts

"Crafted with Love, Designed by You”

Deliciously personalised:
The journey of a chocolate startup
 Table of content
s.no Topic

1 Overview

2 Ordering and website

3 Location and affordability

4 Market analysis

5 Market trend

6 Financial projections

7 Marketing and advertising

8 Fiscal policies

9 Long term goals

10 Thank you
 Overview of the
Business idea

Launching a unique customizable chocolate startup

where customers design their own dream
chocolates. From decadent bases to delightful
fillings and toppings, our online platform empowers
chocolate enthusiasts to craft personalized
confections. With vegan and allergy-friendly
options, ChocoVerse caters to all tastes. Perfect for
gifts, events, and personal indulgence, we're
redefining the art of chocolate creation, one unique
masterpiece at a time.
 HOW TO ORDER ?

You can place orders through any of our outlets, our

webpage, or via WhatsApp.
1. Ordering Methods:
 Outlets: Visit any of our physical locations to
place your order directly with our staff.
 Webpage: Our website offers a convenient
platform where you can not only place standard
orders but also create your own customized
chocolate.
 WhatsApp: Place your order by messaging us
on WhatsApp for quick and easy service.
2. Payment Options:
 We accept all types of payment methods
including credit cards, debit cards, online
banking, and digital wallets.
3. Delivery Information:
  Delivery Fee: There is a 5% delivery fee for
online orders. Please note that this fee does not
include tax.
 Delivery Time for Custom Orders: If you are
making your own chocolate on our website,
please note that it will take about 2 days for
delivery.
We strive to provide a seamless and enjoyable
experience, whether you are visiting us in person or
ordering online.
 LOCATION &
AFFORDABILITY

Our shop's location is ideal because it is situated in

an urban area with high foot traffic, such as a
shopping mall or near multinational companies. This
strategic placement offers several key advantages:

1. Increased Visibility
 High Foot Traffic: Our shop gets noticed
regularly due to the constant stream of
pedestrians in the area.
 Brand Exposure: Daily exposure to a large
audience ensures that our brand becomes
familiar to potential customers.
2. Accessibility to Potential Customers
 Convenience: Easy access by various modes of
transportation makes it convenient for
customers to visit.
  Diverse Customer Base: The area attracts local
residents, tourists, and employees from nearby
businesses, providing a broad customer base.
3. Higher Sales Potential
 Impulse Purchases: The high foot traffic leads
to spontaneous visits and impulse buys.
 Regular Customers: Proximity to multinational
companies means a steady stream of potential
regular customers, such as employees.
4. Networking and Business Opportunities
 Corporate Partnerships: Being close to large
companies opens doors to corporate
partnerships and bulk orders.
 Event Hosting: Participation in local events and
promotions provides additional exposure.
Overall, our prime location ensures high visibility,
easy access for a diverse range of customers, and
numerous opportunities for growth and increased
sales.
 MARKET ANALYSIS

Target Market
 Age group: 15-60 years
 Income level: Middle to high-income earners
 Geographic focus: Urban areas, especially those
with high foot traffic such as red lights, near
malls or sector markets
 MARKET TRENDS
Key Trends in the Chocolate Market
1. Increasing Demand for Premium and Artisanal
Chocolates:
 Premium Chocolates: Consumers seek high-

quality, luxury chocolates with unique flavors

and ingredients.
 Artisanal Chocolates: Handcrafted, traditional

chocolates are gaining popularity for their

originality and craftsmanship.
 Customized Chocolates: Personalized

chocolates for special occasions are increasingly

sought after for their uniqueness and personal
touch.

2. Rising Health Consciousness leading to

preference for dark Chocolates there is a
growing preference for dark chocolates with
high cocoa content due to their perceived
health benefits, including antioxidants and
lower sugar content.
 3. Growth in Online Shopping:
 Convenience: E-commerce offers easy access to

gourmet chocolates, allowing consumers to

shop from home.
 Broader Reach: Online platforms enable

chocolatiers to reach a global audience and

attract new customers.
 Enhanced Experience: Detailed product

information and personalized

recommendations improve the shopping
experience.
 These trends highlight a shift towards high-

quality, health-conscious, and convenient

chocolate options.
 FINANCIAL PROJECTIONS

TURNOVER
(Total Sales Revenue)
- Monthly Revenue: $50,000 (41,84,547.50 rs)
- Annual Revenue: $600,000 (502,14,570 rs)

 Profit:
- Gross Profit Margin: 60%
- Gross Profit: $600,000 * 60% = $360,000
(30,12,8742 rs)
- Operating Expenses: $200,000 (167,38,190
rs)
- Net Profit: $360,000 - $200,000 = $160,000
(133,90,552 rs)
 Sales:
- Average selling price per unit: $5 (400 RS)
- Units sold per month: 10,000
- Total units sold per year: 120,000
 ( ASSUMPTION BASED)

 Revenue:
- Revenue from retail stores: $300,000
- Revenue from online sales: $200,000
- Revenue from wholesale: $100,000
 (ASSUMPTION BASED)

 Expenditure:
- Cost of Goods Sold (COGS): $240,000 (40%
of revenue)
- Raw materials: $120,000 ( 100,42,914 rs)
- Packaging: $60,000 ( 50,21,457 rs)
- Production labor: $60,000 ( 50,21,457 rs)
 Operating Expenses: $200,000
- Rent: $50,000 (41,84,500 rs)
- Utilities: $20,000 (16,73,800 rs)
- Salaries: $60,000 (50,21,400 rs)
- Marketing and Advertising: $30,000
(25,10,700 rs)
- Miscellaneous: $40,000 (30,47,600 rs)
 Marketing and
advertisement

Branding Strategy for ChocoDelights

1. Premium and Artisanal Positioning:
 High-End Brand: Position ChocoDelights as a
luxury chocolate brand known for exceptional
quality and exclusivity.
 Artisanal Craftsmanship: Highlight handcrafted
methods and traditional techniques to appeal
to customers who value unique, personalized
products.
2. Emphasis on Quality Ingredients:
 Superior Ingredients: Focus on using high-grade
cocoa and premium ingredients, with
transparent sourcing to build trust.
  Ethical Sourcing: Promote responsible and
ethical ingredient sourcing to attract socially-
conscious consumers.
3. Unique Flavors and Handcrafted Processes:
 Innovative Flavors: Offer distinctive, limited-
edition flavors to differentiate from mass-
produced options.
 Craftsmanship: Showcase the artisanal process
behind each product, emphasizing meticulous
crafting and attention to detail.
4. Visual and Sensory Appeal:
 Elegant Packaging: Use luxurious materials and
sophisticated designs to enhance the brand’s
premium image.
 Sensory Experience: Highlight the rich aroma,
smooth texture, and complex flavors in
marketing materials.
5. Marketing and Communication:
 Storytelling: Share the brand’s story, including
the artisans’ journey and product origins, to
engage customers.
  Exclusive Events: Host tastings and workshops
to create immersive brand experiences and
reinforce premium positioning.
ChocoDelights will be presented as a premium,
artisanal brand with a focus on high-quality
ingredients, unique flavors, and exceptional
craftsmanship
 Promotional Activities

Social media marketing (Instagram, Facebook,

Pinterest) to create brand awareness and engage
with potential customers.
- Influencer collaborations and product reviews.
- Participation in local food festivals and events.
- Loyalty programs and discounts for repeat
customers.
FISAL POLICIES
Start up India initiative:

This flagship program offers benefits like tax

exemptions for up to five years and access to
funding through the Startup India Seed Fund
Scheme, which provides early-stage startups with
up to ₹5crore. It also includes the Atal Innovation
Mission (AIM), granting up to ₹10crore over five
years to startups in sectors like health, agriculture,
and education.
Financial support and
incentives:

The government has proposed extending the tax

holiday for startups until March 31, 2025, and
established a ₹1 lakh crore fund with a 50-year
interest-free loan to support startups and
innovation. This is aimed at providing long-term
financing and encouraging private sector
involvement in research and development.
Long term goals:

1. Expand Product Line:

 Diverse Offerings: Introduce a variety of
chocolate-based products, including bars,
truffles, and specialty items.
 Innovative Products: Launch unique and
seasonal items to keep the product range
exciting.
2. Open Additional Retail Outlets:
 Major Cities: Open new stores in key urban
areas to increase visibility and access.
 Flagship Stores: Establish flagship locations to
enhance brand prestige and showcase the full
range of products.
3. Explore Export Opportunities:
  International Markets: Identify and enter
promising global markets with tailored
offerings.
 Global Distribution: Partner with international
distributors and utilize e-commerce to reach
global customers.
These goals aim to broaden product offerings,
expand physical presence, and grow internationally.
Specialized Programs:

Specific programs like the Qualcomm

Semiconductor Mentorship Program (QSMP) and
Digital India Bhashini focus on supporting startups
in the semiconductor and digital services sectors,
respectively. These programs provide mentorship,
technical training, and funding.
THANK YOU