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lOMoARcPSD|15670278

1) Offline media is typically used for all of the following marketing activities except:
A) education.
B) exposure.
C) conversation.
D) branding.
2) The cost of hardware, software, and telecommunications services needed to build a website
have over the last decade.
A) increased dramatically
B) increased moderately
C) decreased dramatically
D) decreased slightly
3) Which of the following types of e-commerce presence is best suited for creating an ongoing
conversation with one's customers?
A) website
B) e-mail
C) social media
D) offline media
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4) are the types of information systems capabilities needed to meet business

objectives.
A) Information requirements
B) System functionalities
C) System design specifications
D) Physical design specifications
5) Which of the following basic system functionalities is used to display goods on a website?
A) product database
B) digital catalog
C) shopping cart system
D) customer database system
6) Which system functionality must your website have to be able to personalize or customize a
product for a client?
A) an ad server
B) a site tracking and reporting system
C) an inventory management system
D) customer on-site tracking
7) Which of the following are the two main components of a systems design?
A) logical design and physical design
B) behavioral design and technological design
C) business objectives and technology requirements
D) front-end systems and back-end systems
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8) Which of the following helps you engage your customers in a conversation?

A) shopping cart
B) product database
C) on-site blog
D) site tracking and reporting system
9) Which of the following is not one of the basic business objectives for an e-commerce site?
A) display goods
B) execute a transaction
C) provide production and supplier links
D) optimize system architecture
10) All of the following are basic information requirements for a product database except:
A) product descriptions.
B) stock numbers.
C) customer ID numbers.
D) inventory levels.
11) Which of the following typically includes a data flow diagram (DFD) to describe the flow of
information for an e-commerce site?
A) physical design
B) logical design
C) testing plan
D) co-location plan
: 4.2: Explain the process that should be followed in building an e-commerce presence.
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12) Which of the following details the actual hardware components to be used in a system?
A) architecture plan
B) system functionalities plan
C) logical design
D) physical design
13) Which of the following verifies that the business objectives of the system are in fact
working?
A) system testing
B) acceptance testing
C) unit testing
D) implementation testing
14) Which of the following involves testing a site's program modules one at a time?
A) system testing
B) acceptance testing
C) unit testing
D) implementation testing
15) Most of the time required to maintain an e-commerce site is spent on:
A) debugging code.
B) responding to emergency situations.
C) general administration and making changes and enhancements to the system.
D) changes in reports, data files, and links to backend databases.
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16) All of the following are simple steps for optimizing web page content except:
A) reducing unnecessary HTML comments.
B) segmenting computer servers to perform dedicated functions.
C) using more efficient graphics.
D) avoiding unnecessary links to other pages on the site.
17) Which of the following is the minimum system architecture requirement for an e-
commerce website that processes orders?
A) single-tier architecture
B) two-tier architecture
C) three-tier architecture
D) multi-tier architecture
18) Which of the following does not offer website building tools?
A) Squarespace
B) Google Sites
C) WordPress
D) Apache

19) All of the following are major players in hosting/co-location/cloud services except:
A) GoDaddy.
B) WordPress.
C) Verio.
D) Liquid Web.
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20) Which form of testing compares a control page with one that is very different?
A) template test
B) new concept test
C) funnel test
D) system test
21) A template test is a form of which type of testing?
A) unit testing
B) system testing
C) acceptance testing
D) A/B testing
22) When using multivariate testing, if you wish to test two different versions of an image, a
button, and a piece of text, how many combinations will you need to test?
A) 2
B) 4
C) 6
D) 8
23) The process of comparing a website with that of its competitors in terms of response
speed, quality of layout, and design is known as:
A) split testing.
B) funnel testing.
C) benchmarking.
D) system testing.
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24) The SDLC methodology helps developers to understand the business objectives of a
system and design an appropriate solution.
Answer:
TRUE / FALSE

25) When developing an e-commerce presence, it is important to understand that the technology
must drive the business, not the reverse.
Answer:
TRUE / FALSE

26) Using prebuilt templates is typically one of the most inexpensive options when building an e-
commerce site.
Answer:
TRUE / FALSE

27) In general, the annual system maintenance cost will roughly parallel the development
cost. Answer: TRUE/ FALSE
28) A multi-tier architecture typically includes only a web server and a database server.
Answer:
TRUE / FALSE

29) Apache web server software works with Linux and Unix operating systems.
Answer:
TRUE / FALSE
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30) All of the following might be part of a website's middle-tier layer except:
A) a database server.
B) an ad server.
C) legacy corporate applications.
D) a mail server.
31) The leading web server software is:
A) Apache.
B) Microsoft Internet Information Server.
C) Sun Solaris.
D) Google Enterprise Server.
32) All of the following are basic functionality provided by web servers except:
A) site management tools.
B) data capture tools.
C) security services.
D) a shopping cart.
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33) Which of the following is used to process certificates and private/public key information?
A) HTTP
B) Secure Sockets Layer/Transport Layer Security
C) File Transfer Protocol
D) data capture tools
34) Which of the following would you use to verify that links on web pages are valid?
A) HTTP
B) FTP
C) data capture tools
D) site management tools
35) Which of the following is an example of a CMS?
A) Apache
B) Drupal
C) Dreamweaver CC
D) Webtrends Analytics
36) Advantages of dynamic page generation include all of the following except:
A) lowered menu costs.
B) market segmentation.
C) nearly cost-free price discrimination.
D) client-side execution of programming.
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37) Which of the following cannot be used to retrieve objects from a database?
A) CGI
B) ASP
C) JSP
D) HTML
38) Which of the following types of application server monitors and controls access to a main
web server, and implements firewall protection?
A) proxy server
B) list server
C) groupware server
D) mail server
39) Which of the following technologies is used to separate the design and presentation
of content from the content creation process?
A) CGI
B) proxy server
C) shopping cart
D) CMS
40) MySQL is which of the following?
A) open source database software
B) scripting language embedded in HTML documents
C) web server software
D) website analytics software
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41) All of the following are basic functionality provided by e-commerce merchant server
software except:
A) a product catalog.
B) marketing analytics.
C) a shopping cart.
D) credit card processing.
42) are a kind of middleware software that provides the glue connecting traditional
corporate systems to the customer as well as all the functionality needed to conduct e-
commerce.
A) Application servers
B) Web page servers
C) Database servers
D) Content management servers
43) Which of the following is a standard that makes it possible to access data from any
application regardless of the database and operating system software being used?
A) CGI
B) ODBC
C) MySQL
D) HTTP
44) The web server software used has a significant impact on how a website's web pages look
on a user's computer.
Answer:
TRUE/FALSE
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45) Prior to the development of e-commerce, websites primarily delivered static HTML
pages. Answer: TRUE/FALSE
46) Dynamic page generation makes it easier to segment markets.
Answer: TRUE/FALSE

47) Objects can be retrieved from the database using Java Server Pages.
Answer: TRUE/FALSE
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48) The term stateless refers to the fact that:

A) no one government entity controls the Internet.
B) the server does not have to maintain an ongoing dedicated interaction with the client
computer.
C) system performance degrades as more simultaneous users require service.
D) web servers may maintain multiple instances of server software to handle requests.
49) Which of the following types of sites typically needs a high percentage of secure pages?
A) web services
B) customer self-service
C) trading
D) publishing/subscription
50) Which of the following is not a main factor in determining the overall demand on an e-
commerce site?
A) file sizes of web pages being served
B) number of simultaneous users in peak periods
C) speed of legacy applications that are needed to supply data to web pages
D) whether content is dynamic or static
51) All of the following are steps one can take to right-size a website's hardware platform
and meet demands for service except:
A) scaling hardware vertically.
B) scaling hardware horizontally.
C) replacing static pages with dynamically generated pages.
D) improving processing architecture.
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52) All of the following are methods of improving the processing architecture of a website
except:
A) separating static content from dynamic content.
B) optimizing ASP code.
C) optimizing the database schema.
D) adding web servers.
53) Upgrading a server from a single processor to multiple processors is an example of scaling a
site vertically.
Answer:
TRUE/ FALSE

54) Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to
fine-tune the processing architecture of a website.
Answer:
TRUE/ FALSE
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55) Django is based on which of the following?

A) PHP
B) Python
C) Perl
D) Ruby on Rails
56) Ruby on Rails is based on which of the following philosophies?
A) SLDC
B) CoC
C) LAMP
D) Ajax
57) Which of the following is the most commonly used server-side scripting language?
A) Ruby on Rails
B) Django
C) PHP
D) Perl
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58) All of the following are website design features that annoy customers except:
A) slow-loading pages.
B) pop-under ads.
C) splash pages.
D) multi-browser functionality.
59) All of the following are important factors in search engine optimization except:
A) selecting keywords and page titles.
B) encouraging other sites to link to your site.
C) buying search engine ads.
D) adhering to privacy policies.
60) provides a set of standards for communicating between a browser and a program
running on a server that allows for interaction between the user and server.
A) CGI
B) ColdFusion
C) JavaScript
D) VBScript
61) is a programming language invented by Netscape used to control the objects on an
HTML page and handle interactions with the browser.
A) VBScript
B) ActiveX
C) ColdFusion
D) JavaScript
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62) The primary way a website is able to personalize the content presented to a visitor is
through the use of:
A) privacy policies.
B) cookies.
C) accessibility rules.
D) site management tools.
63) Which of the following is not part of the LAMP open source web development model?
A) Linux
B) Apache
C) Microsoft IIS
D) PHP
64) Django follows the _ programming principle.
A) CoC
B) WYSIWYG
C) DRY
D) LAMP
65) PHP is an open source, general purpose scripting language that is most frequently used
in server-side Web applications to generate dynamic web page content.
Answer:
TRUE/ FALSE
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66) All of the following are key design principles of responsive web design except:
A) flexible grid-based layouts.
B) media queries.
C) coding by convention.
D) flexible images and media.
67) Which of the following is a server-side technique that detects the attributes of the device
making the request, and using predefined templates, loads a version of a site optimized for the
device?
A) LAMP
B) AWD
C) mobile first design
D) RoR
68) Which of the following statements about responsive web design (RWD) is not true?
A) RWD works best for sites that have complex functionality.
B) RWD tools include HTML5 and CSS3.
C) RWD makes it possible to design a website that automatically adjusts its layout and display
according to the screen resolution of the device on which it is being viewed.
D) RWD can be
costly.

69) Building which of the following is the most expensive path to creating a mobile presence?
A) native app
B) mobile website
C) mobile web app
D) hybrid HTTP
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70) Which of the following statements about mobile websites is not true?
A) Mobile websites run on a firm's servers, just like a traditional website.
B) Mobile websites can be built using standard web tools such as server-side HTML, Linux,
PHP and SQL.
C) Generally, mobile websites operate more quickly than traditional websites viewed on a
desktop computer connected to a broadband office network.
D) Most large firms today have mobile websites.
71) Beginning the e-commerce development process with a mobile presence rather than a
desktop website is referred to as which of the following?
A) RWD
B) AWD
C) mobile first design
D) RESS
72) An HTML5 app is one designed to specifically operate using a mobile device's hardware and
operating system.
Answer:
TRUE/ FALSE

73) Native web apps need to be developed for different mobile

platforms. Answer:
TRUE/ FALSE
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