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HCMC Haasis 2023

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10 views23 pages

HCMC Haasis 2023

Uploaded by

peternguyen310801
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Innovation management in international logistics

and supply chain management

Prof. Dr. Hans-Dietrich Haasis


University of Bremen

[email protected]
www.mlog.uni-bremen.de
Key innovation: Containerization
MS ‘Fairland‘ (Sea-Land)
May 6th, 1966, in Bremen

Malcom McLean, 1913-2001


„Father of Containerization“

Source: bremer-haven-perspektiven.de
TEU length
Länge width draft
Generation (year) TEU (m)
(m)
Breite Tiefgang
(m)
(m) (m)
(m)

1. (1972) bis 1.500 225 24,5 9,0

2. (1980) bis 3.000 275 27,5 10,0

3. (1987) bis 4.500 300 32,2 11,5

4. (1997) bis 6.600 320 40,0 14,3

5. (1999) ~ 8.300 347 42,6 14,5

6. (2005) ~ 9.400 340 46,5 15,0

7. (2006) ~ 15.500 397 56,4 16,0

8. (2013) ~ 18.270 400 59 16,0


Source: ISL, 2013

(2017) Samsung Heavy Industries, 20.150 TEU, MOL „Triumph“, Tokyo


(2017) Samsung Heavy Industries, 21.413 TEU, OOCL „Hong Kong“, HKG
(2023) Yangzijiang Shipbuilding, 24.346 TEU, MSC Michel Cappellini, Geneva
400 61 17,0
Evolution of logistics concepts and Focus on Logistics
business models Information Technologies

Technology Examples
Production Planning
and Control Systems

Route Planning Systems

Enterprise Resource
Planning
Advanced Planning
Systems,
Blockchain Technology

„Big data driven“


logistics provider 5PL Demand Chain
Management
Big Data Analytics, AI
„Digital“
logistics provider 6PL Cloud Logistics Cyber Physical Systems
Innovators
related to Logistics

Joseph Schumpeter
1883-1956 Malcom McLean, 1913-2001
„Creative Destruction“ „Father of Containerization“

Taiichi Ohno, 1912-2001 Charles Hull, *1939 Steve Jobs, 1955-2011 Jeff Bezoz, *1964
Pull-Principle: Kanban, 3D printing technology Smartphone iPhone 3G „Anticipatory Shipping“
„Just in Time“-Delivery
The Austrian economist and politician
Joseph Schumpeter (1883-1950)
already referred to "innovation
management", who also characterized
the purpose of innovation management
as "creative destruction", i. e. the
replacement of something that already
exists with something better.

Source: „Theorie der wirtschaftlichen


Entwicklung“, Berlin, 1911.
Innovations,
i. e. new ideas, methods, products
or the use of new ideas, methods, products

at present mainly focus on:

§ Digitalization and data mining

§ Automation and self-control

§ Electrification

§ Decarbonization

§ Dematerialization

§ …
Selected examples of innovations

• Container
• JiT – Kanban – ECR
• 3D printer - dematerialization
• 3PL – contract logistics
• LaaS – cloud logistics
• Sharing policies
• Blockchain technology
• New propulsion systems
• Mobile communication
• Self-control of processes, robot cars
• Target costing
• Demand chain management
• ...
The term business development refers to the strategic and
operative further development of a company through
business areas that have not yet been developed or new
products.
Source: absolventa.de

The term change management means the ongoing


adjustment of corporate strategies and corporate structures
to different framework conditions.
Source: Gerhard Schewe, University of Münster
Selected famous misjudgments

§ „The worldwide demand for motor vehicles will not exceed


1 million - if only for the lack of available drivers.“ Gottfried
Daimler, 1901

§ „There is absolutely no reason anyone should want a


computer in their home.“ Ken Olson, Founder of Digital
Equipment, 1977
Source: www.land-der-erfinder.at
Industry 4.0

Logistics 4.0, Seaport 4.0, Shipping 4.0, Supply Chain


4.0, Procurement 4.0, Trade 4.0, ...
Key Innovation: Digitalization
Digital Infrastructures and Digital Services

Communication „Object-2-Object“

Internet of things
Big data

Cloud computing
Cyber physical systems
Source: van Nunen, 2005
…

Digital Transformation is the process of implementing digital technologies


and supporting capabilities to create digital business models
Field of action: Digital Services and Digital Transformation
focusing on customer and on data
considering
a better process coordination along the supply chain and between seaports
as well as a shifting of control mechanisms into the cloud

Hierarchical Procedures Self-controlled systems

Clocked Planning and Control Logistics on Demand

Applied Research and Piloting


Digital Twins for efficient Container Terminal Operations Planning

Terminal Operating Systems:


Simplified Port Layout Data analytics, Operations Research and
Simulation/Emulation

Decision Problems

Source: Günther, Kim, 2006 Source: Chesscon Jebel Ali Port, Dubai
Location: Tuas, Singapore Source: csc.gov.sg
Operator: PSA International
Capacity: 65 Mio. TEUs
Timeframe: 2020 – 2040, Laying of the foundation stone: 2019
The future
has already
begun

Source: www.ingenieur.de, Bild: Hardt, 6.1.21

Source: www.loginfo.com, 12.11.20

Source: www.eurotransport.de, 28.6.21


Innovation Department:

Futurology, Future Studies,


Foresight Studies
today future

Methods Expert feedbacks, workshops, scenario analysis,


road mapping, technology assessment, ...
Selected business methods

• for environmental analysis

• for brainstorming

• for evaluation

• for design, layout and composition


Selected business
methods
• Ideas competition
• Early warning systems • Market research
• PESTEL analysis
• Trend scouting
• SWOT analysis • World café
• Mind mapping • Think tanks
• Szenario analysis • Design thinking
• Roadmapping • Technology portfolio analysis
• System thinking • Decision network plans
• System dynamics • Trade fair visits
• Target costing
• Morphological box
• Project management • Technology assessment
• Bionics • ...
Business
methods for
environmental
analysis

SWOT ANALYSIS
Business method
for brainstorming
Business method for evaluation
Technology portfolio analysis

Technology Attractiveness
Business method for design,
layout and composition

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