CBCS – 2020 Sem IV Business Analytics

SEMESTER IV
BUSINESS ANALYTICS

Programme: M.Com (Applied Finance) Max Marks: 100

Course Code: P20/COM/DSE/404 Max Hours:90
Course Type: DSE Hours per week: 5hrs
No. Of Credits:5

Course Objective:

Enable students to learn how data analysts describe, predict, and inform business decisions in
the specific areas of marketing,finance and operation.

Course Outcomes:

CO1: Students will be able to describe the concepts of business analytics

CO2: To analyze data and make strategic decision based on data using R and Excel.
CO3: To analyze and plot different types of graphs on versatile data sets.
CO4: To evaluate and use R and Excel for various Statistical applications.
CO5: To examine and apply different Regression methods.
CO6: To apply R and Excel for Statistical application .
CO7: To apply different Times Series methods for data analytics.
CO8: The student able to apply different data-mining methods
CO9: The student able to apply different predictive methods.

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CBCS – 2020 Sem IV Business Analytics

MODULE I - INTRODUCTION (15 Hrs)

Business Analytics Defined - Categorization of Analytical Methods and Models -Descriptive

Analytics , Predictive Analytics, Prescriptive Analytics - Business Analytics in Practice
Financial Analytics, Human Resource (HR) Analytics, Marketing Analytics , Health Care
Analytics , Supply Chain Analytics , Analytics for Government and Nonprofits , Sports
Analytics , Web Analytics – case study

Descriptive Statistics -Overview of Using Data: Definitions and Goals - Types of Data -
Creating Distributions from Data - Frequency Distributions for Categorical Data , Relative
Frequency and Percent Frequency Distributions , Frequency Distributions for Quantitative
Data , Histograms , Cumulative Distributions - Measures of Location -Measures of
Variability - Analyzing Distributions , Percentiles , Quartiles , z-scores , Empirical Rule ,
Identifying Outliers , Box Plots - Measures of Association Between Two Variables - Scatter
Charts , Covariance , Correlation Coefficient case study using R and Excel

MODULE II - DATA VISUALIZATION: (15 Hrs)

Data Visualization -Tables, Table Design Principles, Cross tabulation, PivotTables in Excel,
Charts , Scatter Charts , Line Charts , Bar Charts and Column Charts , Bubble Charts , Heat
Maps , Additional Charts for Multiple Variables - Advanced Data Visualization ( Excel, R ,
Tableau), Advanced Charts - Geographic Information Systems Charts-Data Dashboards
Principles of Effective Data Dashboards , Applications of Data Dashboards. case study using
R and Excel

MODULE III - LINEAR AND MULTIPLE REGRESSION: (15 Hrs)

Linear Regression - Least Squares Method - Least Squares Estimates of the Regression
Parameters , Using R and Excel’s Chart Tools to Compute the Estimated Regression
Equation , Compute the Coefficient of Determination- The Multiple Regression Model ,
Regression Model and Regression Equation , Using R and Excel’s Regression Tool to
Develop the Estimated Multiple , Regression Equation, Inference and Regression ,
Conditions Necessary for Valid Inference in the Least Squares Regression Model , Testing
for an Overall Regression Relationship .

MODULE IV - MODELING NONLINEAR RELATIONSHIPS AND TIME SERIES

FORECASTING: (15 Hrs)

Quadratic Regression Models, Piecewise Linear Regression Models, Interaction Between

Independent Variables , Model Fitting , Variable Selection Procedures , Overfitting ,
Time Series Analysis and Forecasting -Time Series Patterns, Horizontal Pattern , Trend
Pattern , Seasonal Pattern , Trend and Seasonal Pattern , Cyclical Pattern , Identifying Time
Series Patterns , Forecast Accuracy - Moving Averages and Exponential Smoothing ,

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CBCS – 2020 Sem IV Business Analytics

MODULE V - DATA MINING MACHINE LEARNING AND PREDICTIVE

ANALYTICS: (15 Hrs)

Data warehousing -Data Sampling , Data Preparation , Treatment of Missing Data ,

Identification of Outliers and Erroneous Data , Variable Representation , Unsupervised
Learning, Cluster Analysis Association Rules Supervised Learning Partitioning Data
Classification Accuracy Prediction Accuracy k-Nearest Neighbors.
Predictive Analytics- Basic Prediction Models,-Unsupervised Predictions,-Predictive
Modelling with R, Targeting Big Data, Advanced Predictive Analytics, Types of models
( supervised, unsupervised, semi supervised, reinforcement), Learning models, Metrics-
Recommendation systems in retail industry

Practicals: Data visualization using R, EXCEL and Tableau, Case studies using R

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CBCS – 2020 Sem IV Business Analytics

Suggested readings:

1. Camm, Cochran , et al, Essentials of Business Analytics, Cengage Learning

2. Anasse Bari, Mohamed Chaouchi, Tommy Jung, predictive analytics for dummies, Wiley
3. Randy Bartlett, A practitioners Guide to Business Analytics,Mc graw Hill

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CBCS – 2020 Sem IV Business Analytics

BUSINESS ANALYTICS
MODEL QUESTION PAPER

Course Code: P20/COM/DSE/404/P Max Marks: 60

Time : 2 ½ Hours
SECTION A

I. Answer any FIVE: 5 x 2 = 10 M

1. Calculate the G.M for the data:5, 6,8,11,23,15.

2. The following data shows the students favorite flavors in ice creams. Depict a pie graph for
the data given:

Flavours % of Students Prefer the Flavours

Vanilla 25%
Strawberry 15%
Chocolate 10%
Kesar-Pista 30%
Mango Zap 20%

3.Fit a trend line from the following data by using semi-average method

Year 1971 1972 1973 1974 1975

Profit 100 120 140 150 130

4.Convert the following annual trend equation for total sales in crores of a company to
monthly trend equation:
Y =162+15.8 x origin :1975 scale of 1 unit of x= 1 year Forecast the sales for June 1978.

5. Find the mean ,median and mode for the given data
2,5,8,6,5,7,3
SECTION B

ANSWER ALL: 5 x 10 = 50 M

6. a)Compute Quartile deviation and its coefficient from the following data:
Marks 10 20 30 40 50 60
No of students 4 7 15 8 7 2

b)Find the standard deviation from the following data:

Age under : 10 20 30 40 50 60 70 80

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CBCS – 2020 Sem IV Business Analytics

No of persons: 15 30 53 75 100 110 115 125

OR
7.a)calculate coefficient of correlation for the above given data

Class interval 10-20 20-30 30-40 40-50 50-60

Frequency 4 6 10 7 3

b)The ranking of 10 students in two subjects A and B are as follows:

A 6 5 3 10 2 4 9 7 8 1
B 3 8 4 9 1 6 10 7 5 2
Calculate rank correlation coefficient.

10.a)Draw simple bar diagram to represent the profits of a bank for 5 years.

Years 1989 1990 1991 1992 1993

Profit (million $$) 10 12 18 25 42

b) Draw a multiple bar chart to represent the import and export of Canada (values in $) for
the years 1991 to 1995.

Years Imports Exports

1991 7930 4260
1992 8850 5225
1993 9780 6150
1994 11720 7340
1995 12150 8145

OR

11.a)Draw a pictograph for given data

Colour of balls Red Yellow Blue Pink

Frequency 12 8 5 15

b) Draw a scatter Diagram for the given data.

X (Salary) 42763 1, 95,387 2,85,000 25,000

Y (car Price) 425000 15,34,670 45,67,900 3,50,000

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CBCS – 2020 Sem IV Business Analytics

12. What is Least Square method? Using the least square method find the regression lines x
on y and y on x for the given data
X: 4 5 6 8 11
Y: 12 10 8 7 5

OR

13. A study is conducted involving 10 students to investigate the relationship and affects of
revision time and lecture attendance on exam performance. Students exam performance,
revision time and lecture attendance

𝐘: 40 44 46 48 52 58 60 68 74 80

𝑿𝟏: 6 10 12 14 16 18 22 24 26 32

𝑿𝟐: 4 4 5 7 9 12 14 20 21 24
Stands for (Y) Exam performance (X1) Revision time (X2) Lecture attendance
Calculate Multiple Regression for above data.
14. Assume a four year cycle. Calculate the trend by the moving of average for the following
data:

Year: 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970
Sales: 500 520 550 470 510 540 560 570 590 610

OR

15.Calculate the forecast Accuracy for the given Time series data

Month 4 5 6 8 11
Values 12 10 8 7 5

16.Given a set of transactions, find Association rules that will predict the occurrence of an
item based on the occurrences of other items in the transaction.

TID Items

1 Bread, Milk

2 Bread, Diaper, Beer, Eggs

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CBCS – 2020 Sem IV Business Analytics

TID Items

3 Milk, Diaper, Beer, Coke

4 Bread, Milk, Diaper, Beer

5 Bread, Milk, Diaper, Coke

OR

17.Calculate The K- Nearest Neighbors for k=3

X1 1 3 3 4 4 2 3 7 8
X2 5 2 5 3 3 1 5 3 4

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