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The Integration of Deep Learning and Machine Learning for Enhanced Social
Media Analytics

Article · December 2024

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Laura Fernanda Malagón Navarro

San Buenaventura University
6 PUBLICATIONS 12 CITATIONS

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The Integration of Deep Learning and Machine
Learning for Enhanced Social Media Analytics

Laura Fernanda Malagón Navarro

Law graduate, specialist, and researcher in social media and content marketing, San Buenaventura
University, Bogotá, Colombia.

Abstract

Social media platforms are a dominant force in generating vast volumes of unstructured data, creating
unprecedented opportunities and challenges in analytics. Traditional tools struggle with the sheer scale,
diversity, and velocity of social media data. The emergence of machine learning (ML) and deep learning
(DL) has revolutionized the field, providing sophisticated methods for deriving insights into user
sentiment, community dynamics, and behavior. This paper explores the roles of ML and DL in social
media analytics (SMA), detailing their applications in sentiment analysis, social network analysis,
recommendation systems, and fake news detection. It also examines critical challenges such as data
privacy, algorithmic bias, and scalability. Finally, future directions, including hybrid models and
explainable AI (XAI), are discussed, emphasizing the importance of interdisciplinary approaches to
addressing complex societal and technical issues.

Keywords: algorithmic bias, data privacy, deep learning, explainable AI, machine learning, social media
analytics, unstructured data

Published version: https://nuvern.com/index.php/nmlr/article/view/2

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