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OVERVIEW
The idea behind this approach is to lead with a strong case study of a client you’ve worked with
in the niche. You’ll be reaching out with an message along the lines of:

Recently helped {company} with {service} which resulted in {outcome}

CHECKLIST

Pick your best client case study / result in the niche

Put the result / outcome into a single sentence format that is results driven (not
feature or technical)

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 Decide on your Subject | First Line | Case Study & CTA
Customize the messages for the sequence
Import / update the Cold Outreach Sequence

CRAFT YOUR 1 SENTENCE CASE STUDY

Niche: Bowling Alleys
Outcome: $25k Monthly Recurring Revenue
Timeline: 6 months
Services: Facebook Ads, SEO, Graphic Design, Website Design & Development

Recently helped Midway Bowl use Facebook Ads to add $20k in monthly recurring revenue to
their center.

Recently helped Midway Bowl add $250k per year in revenue to their center using Facebook
Ads.

Recently helped Midway Bowl grow their business by 25% (additional $250k in annual revenue)
using Facebook Ads.

PLUMBING EXAMPLE

WHAT IS 1 CLIENT CASE STUDY YOU HAVE IN THE NICHE?

E.G. Shamrock Plumbing

WHAT WAS THE RESULT YOU GOT FOR THIS CLIENT?

E.G.
Generated 838 Leads via the internet last month, Booked 454 Jobs & closed $204,341 in
revenue over the past month.

(Focus on the result / outcome not the technical details like ranked #1, got 18,000 clicks,
increased traffic by 915%.)

Form this into 3 different 1 Sentence Case Studies

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Recently helped another plumbing company generate 454 jobs / $204K revenue via the
Internet.

Recently helped Shamrock Plumbing out of Orlando generate 838 inbound leads via the
Internet which resulted in $204,341 booked revenue last month.

Recently helped Shamrock Plumbing, a business just like yours increase their revenue by
229% (838 inbound leads) in one month. They went from $75K to $204,341K with just a
couple of small adjustments to their online marketing strategy - and I’ve got a couple ideas
that could work for you too.

BODY SHOP EXAMPLE

WHAT IS 1 CLIENT CASE STUDY YOU HAVE IN THE NICHE?

E.G. Jorge’s Body Shop

WHAT WAS THE RESULT YOU GOT FOR THIS CLIENT?

E.G.
Generated 84 estimates last month, Booked 36 Jobs & closed $79,200 in revenue over the
past month.

(Focus on the result / outcome not the technical details like ranked #1, got 18,000 clicks,
increased traffic by 915%.)

Form this into 3 different 1 Sentence Case Studies

Recently helped another bodyshop generate 84 estimates / $79,200 revenue via the Internet.

Recently helped Jorge’s Bodyshop out of Miami generate 84 inbound leads via the Internet
which resulted in $79,200 in booked revenue last month.

Recently helped Jorge’s Bodyshop, a business just like yours increase their revenue by 229%
(84 inbound estimates) in one month. They went from $34K to $79,200K with just a couple of
small adjustments to their online marketing strategy - and I’ve got a couple ideas that could
work for you too.

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MED SPA EXAMPLE

WHAT IS 1 CLIENT CASE STUDY YOU HAVE IN THE NICHE?

E.G. The Timeless MedSpa

WHAT WAS THE RESULT YOU GOT FOR THIS CLIENT?

E.G.
Generated 84 new patient inquiries last month, Scheduled 36 New Patients & closed $79,200
in revenue over the past month.

(Focus on the result / outcome not the technical details like ranked #1, got 18,000 clicks,
increased traffic by 915%.)

Form this into 3 different 1 Sentence Case Studies

Recently helped another MedSpa generate 84 new patient inquires / $79,200 revenue via the
Internet.

Recently helped The Timeless MedSpa out of Baton Rouge generate 84 new patient inquires
via the Internet which resulted in $79,200 in revenue last month.

Recently helped The Timeless MedSpa, a business just like yours increase their revenue by
229% (84 new patient inquires) in one month. They went from $34K to $79,200K with just a
couple of small adjustments to their online marketing strategy - and I’ve got a couple ideas
that could work for you too.

SUBJECT LINES:
About [COMPANY]

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[YOUR COMPANY] + [COMPANY]
For {NAME}
{NAME}
Check this out {NAME}
Question

ANGLES
CASE STUDY

My name is Josh, and I helped Shamrock Plumbing, a business just like yours increase their
revenue by 229% (397 inbound leads) in one month. They went from $25K to $75K with just a
couple of small adjustments to their online marketing strategy - and I’ve got a couple ideas that
could work for you too.

SOCIAL PROOF

My name is Josh, and I run the online marketing for 176 of the top Plumbing & HVAC
Contractors in the country.

CALL TO ACTION
CALL

Let me know if you have time for a quick call this or next week.

Let me know if you have time for a call.

I would love to carve 15-25 minutes out of your busy schedule this week or next to see if what
we do for our clients is relevant and potentially helpful to your business.

Would you have time this afternoon around 3PM?

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VIDEO

Would you like me to send over a video with the details?

Should I send over a video?

REPLY

Is that something you’d be interested in?

Would love to talk to you, is that something you’re open to?

SPECIFIC EXAMPLE:
SUBJECT: Maitz Home Services

MESSAGE:

John,

My name is Josh, and I helped Shamrock Plumbing, a service business just like yours in
Orlando increase their revenue by 229% (397 inbound leads) in one month. They went from
$25K to $75K with just a couple of small adjustments to their online marketing strategy - and
I’ve got a couple ideas that could work for you too.

Would love to talk to you, is that something you’re open to?

Josh

PLUMBING EXAMPLE
SUBJECT: Plumbing & Drain Jobs

MESSAGE:

We recorded a quick video for Plumbing Solutions to help you get more Plumbing & Drain

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Jobs. The video is specific to your business and location. Should I send it here to this email
address or would you prefer another address?

Josh

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Sequence Examples
PLUMBING
Email #1: Tuesday @ 10 AM EST

Subject line: Quick question

{{contact.first_name}},

{{contact.first_line}}

Emailing you because I just helped another plumbing company use search marketing to bring in
over 454 new jobs last month, generating an additional $204k in revenue.

Can you take on more jobs now? Let me know and I’ll send a few times to chat.

Thanks,
{{contact.first_name}}

----

Email #2: 2 days later at 1 PM EST

Subject: RE: Quick question

{{contact.first_name}},

Following up on this to make sure it wasn’t buried.

Thanks,

{{custom_values.agency_owner}}

-----

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Email #3: 4 days later at 3 PM EST

Subject: {{contact.first_name}}

{{contact.first_name}},

Just had another big win with a plumbing company and would love to tell you how they
generated several hundred additional leads after working with us for just a few months.

Around next week to chat? Happy to send over a few times.

Thanks,

{{custom_values.agency_owner}}

-----

Email #4: 5 days later at 6 PM EST

Subject: {{contact.company_name}}

{{contact.first_name}},

At this point I’m going to assume generating more leads and closing more jobs isn’t a priority for
you now at {{contact.company_name}}. If that changes, please let me know, would love to work
together!

Thanks,
{{custom_values.agency_owner}}

Cold calling script:

Gatekeeper:

Hi {gatekeeper’s name if she says // or “hi there”}}, {decision maker name} please.”

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Decision maker:

Hi {name}, this is Jacob calling you to follow up on our email thread - does the name {your
company} ring a bell?

“No”

No worries - I emailed you because I just helped another plumber use pay-per-click marketing to
bring in over 400 new jobs in the first month, and I wanted to ask how you’re currently
generating a consistent flow of new jobs?

Let them talk, ask follow-up questions etc. - once you feel it’s time (you’ll know) you have to ask
for a meeting.

“Awesome, I’d love to show you how I helped {case study company} book a few hundreds jobs
in a month and how I can help you too - are you around next week on Tuesday or Thursday to
discuss further?”

BODY SHOPS
Targeting: Body shop owners
Subject line: Quick question

Email #1: Tuesday @ 10 AM EST

Hi {{contact.first_name}},

{{contact.first_line}}

Emailing you because I just helped another body shop use search marketing to bring in 36 new
jobs last month, generating an additional $79k in revenue.

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Can you take on more jobs now? Let me know and I’ll send a few times to chat.

Thanks,
Norton

Email #2: 2 days later at 1 PM EST

Hi {{contact.first_name}},

Following up on this to make sure it wasn’t buried.

Thanks,
Norton

Email #3: 4 days later at 3 PM EST

Hi {{contact.first_name}},

Just had another big win with a body shop and would love to tell you how they generated 84
new estimates in just one month using search marketing.

Around next week to chat? Happy to send over a few times.

Thanks,
Norton

Email #4: 5 days later at 6 PM EST

Hi {{contact.first_name}},

At this point I’m going to assume generating more estimates and closing more jobs isn’t a
priority for you now at {{contact.company_name}}. If that changes, please let me know, would
love to work together!

Thanks,
Norton

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Cold calling script:

Gatekeeper:

Hi {gatekeeper’s name if she says // or “hi there”}}, {decision maker name} please.”

Decision maker:

Hi {name}, this is Norton calling you to follow up on our email thread - does the name {your
company} ring a bell?

“No”

No worries - I emailed you because I just helped another body shop use pay-per-click marketing
to bring in over 36 new jobs in the first month, and I wanted to ask how you’re currently
generating a consistent flow of new jobs?

Let them talk, ask follow-up questions etc. - once you feel it’s time (you’ll know) you have to ask
for a meeting.

“Awesome, I’d love to show you how I helped {case study company} book a few dozen jobs in a
month and how I can help you too - are you around next week on Tuesday or Thursday to
discuss further?”

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Schedule An Agency Acceleration Session
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members the full snapshot with funnel, workflows, copy & lead magnet templates) click
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