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Chapter 1_ Introduction to Sport Management

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69 views

Chapter 1_ Introduction to Sport Management

Uploaded by

Mi Kiều
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Chapter 1: Introduction to Sport

Management

This document provides an overview of the field of sport management, exploring its unique
characteristics, challenges, and opportunities. It delves into the definition of sport and sport
management, the financial structures involved, and the evolving landscape of career paths
within the industry. Additionally, it addresses the segmentation of the sport industry into
commercial, nonprofit, and public sectors, while highlighting the competencies required for
future sport managers. The document also includes review questions to facilitate deeper
understanding and engagement with the material.

Understanding Sport and Sport Management

Sport encompasses a wide range of competitive and noncompetitive athletic activities,


including both traditional sports like lacrosse and basketball, as well as emerging forms such
as esports and drone racing.

Sport Management is defined as the study and practice of all individuals, activities,
businesses, or organizations involved in producing, facilitating, promoting, or organizing any
sport-related business or product. This field is unique due to several factors:

• Sport Enterprise Financial Structure: Unlike traditional organizations, sport enterprises


often generate revenue from various aspects surrounding the experience, rather than
solely from the product itself.
• Discretionary Funds: These are funds remaining after necessary payments, allowing
for reinvestment in the sport experience.
• Social Institution: Sports hold a significant place in society, influencing culture and
community.
• Sport Marketing: The consumption of sport occurs rapidly, with outcomes that are
inherently uncertain.
• Career Paths: Employment in sport management often relies on networking and
connections, with an increasing representation of women in the field.

Segmentation of the Sport Industry

The sport industry can be segmented into three primary sectors:

1. Commercial/Profit: The goal is to generate profit. Examples include organizations like


Nike and ESPN.
2. Nonprofit: These organizations operate voluntarily to address social causes, such as
local soccer clubs or organizations for athletes with disabilities.
3. Public: Created for the benefit of the community, often funded by government
entities.

Challenges for the Next Generation of Sports


Managers
Future sport managers will encounter various challenges, including:

• Ethics and Social Responsibility: Navigating the moral implications of decisions in


sport.
• Technology: Keeping up with rapid technological advancements and their integration
into the sport experience.
• Globalization: Managing the complexities of a globalized sport environment.

Essential Competencies for Sport Managers

To succeed, sport managers need to possess a range of competencies, including:

• General Competencies: Transferable skills that can be applied across various contexts.
• Creative Thinking: The ability to innovate and improve processes continuously.
• Multitasking: Effectively managing multiple responsibilities.
• Organizational Skills: Being organized and flexible with time management.
• Leadership: Guiding teams and organizations effectively.
• Information Management: Handling data and information efficiently.
• Critical Thinking: Analyzing situations and making informed decisions.

Distinction Between Sports and Sport

While "sports" refers to specific activities, "sport" is a broader term that encompasses all
athletic endeavors, making it more inclusive.

Review Questions
1. Emerging Sports: Name three sports that have emerged in the last few years and
discuss their impact on career opportunities in sport management.

• Examples: Drone racing and esports have created more career opportunities,
particularly in technology and inclusivity.

2. Sport Business Settings: List and discuss three sport business settings that might
represent job opportunities for sport managers.

3. Sport Industry Model: Describe the sport industry model and its three sectors,
providing examples of organizations in each sector.

4. Unique Aspects of Sport Management: Identify three unique aspects of sport


management and explain how each differentiates it from other businesses.

5. Task Clusters: Explain the task clusters into which sport managers' responsibilities can
be classified.

6. Critical Thinking: Define critical thinking and explain its benefits in sport management.

7. Critical Thinker Dispositions: List the dispositions that critical thinkers should possess
and reflect on your own possession of these traits.

8. Principled Decision Making: Define principled decision making and provide examples
relevant to sport managers.

9. Opportunities and Challenges: Describe the opportunities and challenges in


technology, social media, ethics, and globalization that sport managers will face in the
future.
This chapter serves as a foundational introduction to the field of sport management, setting
the stage for further exploration of its complexities and nuances.

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