6

English

English
Quarter 2 – Module 2:
Recognize evaluative word choices to
detect biases and propaganda devices
used by the speakers
English – Grade 6
Alternative Delivery Mode
Quarter 2 – Module 2: Recognize evaluative word choices to detect biases and
propaganda devices used by the speakers
First Edition, 2020
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Published by the Department of Education

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 6

English
Quarter 2 – Module 2:
Recognize evaluative word
choices to detect biases
and propaganda devices
used by the speakers
Introductory Message
For the facilitator:

Welcome to the English – Grade 6 Alternative Delivery Mode (ADM) Module

on recognizing evaluative word choices to detect biases and propaganda devices
used by the speakers!

This module was collaboratively designed, developed and reviewed by

educators both from public and private institutions to assist you, the teacher or
facilitator in helping the learners meet the standards set by the K to 12 Curriculum
while overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Furthermore, you are expected to encourage and
assist the learners as they do the tasks included in the module.

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For the learner:

Welcome to the English – Grade 6 Alternative Delivery Mode (ADM) Module

on recognizing evaluative word choices to detect biases and propaganda devices
used by the speakers!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an
active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways; a story, a
song, a poem, a problem opener, an activity
or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or
skill into real life situations or concerns.

iii
 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of
the lesson learned.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

iv
 What I Need to Know

This module was designed and written to help you recognize evaluative word
choices to detect biases and propaganda devices used by the speakers. After this
module, you are expected to:

1. recognize evaluative word choices to detect biases and propaganda

devices used by the speakers (EN6LC-IIIb-3.1.12),
2. create an advertisement using propaganda devices.

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 What I Know

A. Arrange the jumbled letters to identify the propaganda device being

described.

1. DARC GNIKCSTA – __________________

Focuses on the best features and leaves out or lies about problems.

2. LAINOMOTISET – __________________
A well-known person endorses the product or service.

3. GNIRETTILG SEITILARENEG – __________________

Uses words or ideas that evoke an emotional response.

4. REFSNART – __________________

Relates a product to someone or something we like.

5. NMEA CLIANLG – __________________

Connects a person, product, or idea to something negative.

6. ABDNAOWGN – __________________

Asks people to join the crowd and take action because everyone is
doing it.

7. PLNAI FOSLK – __________________

Uses regular people to sell a product or a service.

8. ATIRLCE – __________________

A written composition on a particular subject in newspaper or

magazine.

9. POPRNDAGAA - __________________

Is a type of message aimed at influencing the opinions or behavior

of people.

10. BISA – __________________

An unfair preference for someone or something.

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 B. Write the word BALANCE if the statement is characteristic of a
balanced article, if not, write the word BIAS.
_________________ 1. The article was published without proper research.

_________________ 2. The words used by the reporter are informational.

_________________ 3. The reporter describes something negatively.

_________________ 4. The reporter tries to influence you to favor one side over
another.

__________________ 5. The words used are neutral to describe both sides.

__________________ 6. It presents a one-sided view of a controversial issue

__________________ 7. The author dwells on his or her opinion without giving

equal time to opposing viewpoints.

__________________ 8. Fairly presents conflicting ideas.

__________________ 9. Giving equal time to each point of view.

__________________ 10. It remains neutral on controversial issues.

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 Recognize evaluative word
Lesson
choices to detect biases and
2 propaganda devices used by
the speakers
The propaganda device is an improper appeal to emotion which is used to
persuade people to believe, buy, or do something. Instead of fairly providing
information, it is often intentionally misleading. Some articles may also contain
biases that might be intentional or not. It is important to learn how to detect biases
and propaganda devices so that you can draw your own conclusions about what
you're reading.

What’s In

Direction: Read the article carefully then complete the text structure map that
follows.

CORONAVIRUS

Coronavirus disease (COVID-19) is an infectious disease caused by a newly

discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate
respiratory illness and recover without requiring special treatment. Older people,
and those with underlying medical problems like cardiovascular disease, diabetes,
chronic respiratory disease, and cancer are more likely to develop serious illness.

The best way to prevent and slow down transmission is to be well informed about
the COVID-19 virus, the disease it causes, and how it spreads. Protect yourself and
others from infection by washing your hands or using an alcohol-based rub
frequently and not touching your face.

The COVID-19 virus spreads primarily through droplets of saliva or discharge from
the nose when an infected person coughs or sneezes, so it’s important that you also
practice respiratory etiquette (for example, by coughing into a flexed elbow).

At this time, there are no specific vaccines or treatments for COVID-19. However,
there are many ongoing clinical trials evaluating potential treatments. WHO will
continue to provide updated information as soon as clinical findings become
available.

Source: World Health Organization

4
 Text Structure Map

Problem (Be brief and concise)

Significance of the problem

a. How is it causing harm?

b. Why do we care about the
problem?

Solution for the problem

a. How can this problem be

fixed?

Rationale for solutions

a. How does the solution work?

b. Why will it be effective?

Notes to the Teacher

This module prepares the learners on how to recognize evaluative
word choices to detect biases and propaganda devices used by the
speakers.

5
 What’s New

Look at the picture.

Supposed that you are the child in the picture, how can you convince your
mother to buy those shoes?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

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 What is It

Propaganda is a type of message aimed at influencing the opinions or

behavior of people. Instead of impartially providing information, it is often
deliberately misleading.

7 Types of Propaganda Devices

1. Name Calling – links a person,

product, or idea to something
negative. In commercials, it occurs
when two or more products are
compared to show that one of the
products being advertised is clearly
better than the other(s). This
technique is often used in political
advertisements

Source: https://www.emaze.com/@AQOWRWFL.

2. Testimonial – when a well-known

person or celebrity endorses the
product or service.

Source:
https://www.youtube.com/watch?v=yLlbSKwhOpE

7
3. Card Stacking – it focuses only on
the best features or facts that
support their arguments. It can be
very difficult to detect if you are not
familiar with the subject.

Source:
https://propagandafoodcomms9.weebly.com/card-
stacking.html.

4. Bandwagon – encourages people to

join the crowd and take action
because everyone is doing it.

Source:
https://www.pinterest.ph/pin/311452130454739562/

5. Plain Folks – uses ordinary people

to sell a product or a service. It
establishes that ordinary people
have the same views or opinions as
to the people he is appealing to.

Source:
https://www.youtube.com/watch?v=CNJFPuH8fS4

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6. Transfer – relates a product to
someone we respect or something
we like.

Source:
https://www.slideshare.net/wanitaaaa/propaganda-
devices

7. Glittering Generalities – use words

or ideas that evoke an emotional
response. Some examples of these
‘glittering’ words include hope,
change, possibility, justice, and
others that give off an extremely
positive vibe or hype you up among
other things.

Source: https://www.canzmarketing.com/7-types-of-
propaganda-techniques-advertisers-use/

With the mass of information available nowadays, it is important to be

able to recognize bias in the news. A biased newspaper article means that an
unfair preference for someone or something affected the way the writer or
reporter wrote the article. Sometimes, reporters don’t even mean to be
biased, they may do it accidentally or due to lack of research. To avoid this
kind of reporting, you will need to read thoroughly and it would be better if
you do your own research. Here are some tips in detecting bias.

1. Read the article critically.

Biases can be subtle and hard to catch, so reading every single word
in a newspaper article could help you to find bias in reporting.

2. Look at the headline.

Evaluate each word in the headline to check whether it describes
something positively or negatively. Ask yourself why the headline
might not be totally neutral.

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3. Ask yourself if the article helps or hurts anyone.

Look at the words used to describe the people, political issues, and
events mentioned in the article. If the language makes them sound
good or bad, rather than just neutral, the reporter may be trying to
influence you to favor one side over another.

4. Look for exaggerated or colorful language.

Consider whether the words used by the reporter are informational or

emotional.

5. Identify the reporter’s tone to see how they feel about the topic.

Take note of how the reporter writes the story. They may be sad or
happy about a particular event or angry at someone.

6. Check out the images to look for bias.

Photographs and other forms of images can tell a story. Consider how
the image affects your feelings.

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 What’s More

A. Identify the propaganda device used in each of the following

advertisements.

1. ________________________ 2. ________________________

3. ________________________ 4. ________________________

5. ________________________

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 B. Mark a check () in each item that contains bias, otherwise write (X).

1. Shoppers in the cat food section at a supermarket are asked

to choose the best dog food.

2. Parents are asked, “Should we develop hand-eye coordination

in our children by teaching them how to play computer games?”

3. Should students have fun walking their dogs after school or

should they be doing boring assignments?

4. The city must decide whether to pass a leash law. It will

survey some people who own dogs and some who don’t have a
pet.

5. A random group of families with children and a random

group of people without children are asked of the town should
build a new playground.

C. Supply the blanks with the correct word. Choose your answer on the box.

celebrity negative opinions

ordinary features

1. Name Calling links a person, product, or idea to something

___________.
2. Plain folks uses ____________ people to sell a product or a service.
3. Propaganda is a type of message aimed at influencing the ____________
or behavior of people.
4. Card stacking focuses only on the best ____________ or facts that
support their arguments.
5. In testimonial propaganda device, a well-known person or ____________
endorses the product or service.

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 What I Have Learned

A. Direction: Identify the types of propaganda devices being described.

Write your answer on the space provided before each number.

Plain folks Testimonial Glittering Generalities

Transfer Bandwagon Card Stacking
Name Calling

______________ 1. Focuses on the best features and leaves out or lies about
problems.

______________ 2. A well-known person endorses the product or service.

______________ 3. Uses words or ideas that evoke an emotional response.

______________ 4. Relates a product to someone or something we like.

______________ 5. Uses regular people to sell a product or a service.

______________ 6. Asks people to join the crowd and take action because
everyone is doing it.

______________ 7. Connects a person, product or idea to something negative.

______________ 8. Tries to transfer the good or bad feelings you have

associated with something to their brand, product, or
service.

______________ 9. Makes use of fancy words that elicit a positive response or

feeling from you.

______________ 10. It creates a sense of camaraderie between the speaker

and his audience which helps build belief in the idea.

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B. Write the word TRUE if the statement helps you to detect biases,
otherwise, write FALSE.

________________ 1. Look for exaggerated or colorful language.

________________ 2. Reading every single word in a newspaper article is

not necessary to find bias.

________________ 3. Evaluate each word in the headline to check

whether they describe something positively or
negatively.

________________ 4. Consider how the image affects your feelings.

________________ 5. Look at the words used to describe the people,

political issues, and events mentioned in the
article.

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 What I Can Do

Create an advertisement using one of the propaganda device. Come up with

original design that will promote appreciation for Filipino products.

Propaganda technique used (ex: testimonial, bandwagon, fear, etc.):

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

What clues indicate technique used?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

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 Assessment

A. Choose the best answer. Write the letter on the space provided before
each number.

______ 1. It is a type of message aimed at influencing the opinions or

behavior of people.

a. news b. propaganda c. article

______ 2. What propaganda technique is used in this example?

Cellphone commercial that pushed forth the slogan “the choice of a

new generation.”

a. bandwagon b. name-calling c. testimonial

______ 3. Propaganda technique that uses words or ideas that evoke an

emotional response.

a. card stacking b. glittering generalities c. transfer

______ 4. A little boy that could be anyone is advertising milk.

a. bandwagon b. plain folks c. testimonial

______ 5. Which of the following is an example of a testimonial?

a. A baby promoting diaper.

b. Coco Martin promoting coffee.
c. Gatorade always win

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B. Read the articles carefully, then answer the questions that follow.

Sarah G. Cruz, a poor young Sarah G. Cruz, a grade 6

girl from Pulo Elementary pupil of Pulo Elementary
School, won first place in School, won first place in
Division Poster Making Division Poster Making
Contest in line with Nutrition Contest in line with Nutrition
Month celebration on July 31, Month celebration on July 31,
2020. 2020.

For me, her output doesn’t Sarah’s output caught the

deserve the spot as there is judges’ attention for being
more attractive output than unique and neat. She is
hers. I guess, her work captivated and is now
deserves to be 4th place. preparing for Regional
She’s been my opponent in Competition. Her school is so
the same competition and I proud of her accomplishment.
know her skills. I don’t think Other winners are Kim
she’s ready for Regional Santos, 2nd place, and Mary
competition. Perez, 3rd place.
1. Which do you think is biased and which is balanced? Why?

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

2. How can you detect biases in an article?

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

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 Additional Activities

Cut and paste ten (10) kinds of advertisements and identify the propaganda
device used in it.

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What I Know
Exercise A Exercise B
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1. Card Stacking 6. Bandwagon 1. BIAS 6. BIAS
2. Testimonial 7. Plain Folks 2. BALANCE 7. BIAS
3. Glittering Generalities 8. Article 3. BIAS 8. BALANCE
4. Transfer 9. Propaganda 4. BIAS 9. BALANCE
5.Name Calling 10. Bias 5. BALANCE 10.BALANCE
What’s In: What’s New: What I have Learned:
Answers may vary.
A.
What’s More: 1. Card Stacking
A. 2. Testimonial
1. Name Calling
3. Glittering Generalities
2. Glittering
4. Transfer
Generalities
3. Plain Folks 5. Plain Folks
4. Bandwagon 6. Bandwagon
5. Card Stacking 7. Name Calling
B. 8. Transfer
1.  4. x 9. Glittering Generalities
2.  5. x 10. Plain Folks
3. 
C. B.
1. negative 1. TRUE 4. TRUE
2. ordinary 2. FALSE 5. TRUE
3. opinions 3. TRUE
4. features
Note: Other relevant answer may be consider. 5. celebrity
What I have Learned:
Answers may vary.
Assessment
A.
1. b. propaganda
2. a. bandwagon
3. b. glittering generalities
4. b. plain folks
5. b. Coco Martin promoting
coffee.
B.
1. Correct answer is article
number 2
2. Answers may vary. Please use
the rubric provided.
Additional Activities:
Answers may vary.
Answer Key
References
2016. Asian Proud Pinoy. n.d. [online] Available at:
<https://www.youtube.com/watch?v=yLlbSKwhOpE> [Accessed 21 July
2020].

2020. Propaganda On Food Products. n.d. [online] Available at:

<https://propagandafoodcomms9.weebly.com/card-
stacking.html>[Accessed 21 July 2020].

Brown, B. 2014. Propaganda Techniques. [online] Emaze. Available at:

<https://www.emaze.com/@AQOWRWFL.> [Accessed 23 July 2020].

Gray, T., 2020 [online] Pinterest. Available at:

<https://www.pinterest.ph/pin311452130454739562/> [Accessed 23 July
2020].
Oliveron, A., 2020. Lucky Me! Plain Folks. [online] youtube.com. Available at:
<https://www.youtube.com/watch?v=CNJFPuH8fs4> [Accessed 23 July 2020].

World Health Organization. 2020. Corona Virus. [online] Available at:

<https://www.who.int/health-topics/coronavirus#tab=tab_1> [Accessed 26
July 2020].

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For inquiries or feedback, please write or call:

Department of Education – Region III,

Schools Division of Bataan - Curriculum Implementation Division
Learning Resources Management and Development Section (LRMDS)

Provincial Capitol Compound, Balanga City, Bataan

Telefax: (047) 237-2102

Email Address: [email protected]