Johnson's YouTube Ad Template

If you’re an online entrepreneur looking to scale your

business with YouTube video ads, or if you’re a copywriter
looking to jump in with the big players in creating cold
traffic ads that drive in life changing wealth for you and or
your client… Then you need to take full advantage of these
FREE copywriting and sales tips.

My name is Johnson Li, I'm the former Six Pack Shortcuts

partner & Chief Marketing Officer. For the last few years,
I’ve been working behind the scenes as "The Secret
Weapon” to some of the top ad agencies and offer owners
in the industry.

BUT the secret is out!

And I’m making all my copy tips and tricks available to you
with my unique Unskippable Hook formula and Mirror
Message Technique.

So, congrats on taking action right away! Because your

product or offer could be just ONE KILLER YOUTUBE AD
away from becoming a top converter.

That means you could be driving in a ton of customers

and scaling your offer massively with a huge influx of
leads to your VSL, Landing Page, Email Marketing and
more.

And all it takes is ONE winning YouTube ad to start seeing

your revenue and business boom.

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In this guide, you will find the YouTube optimization tips I

use and to help train my clients to create ads that
completely transform their business.

Imagine being able to drive millions of raving fans to your

sales page every week… How much more revenue can you
produce… UNIMAGINABLE!

In fact, these are the same tips—along with everything

you'll find in my full program (Coming Soon) —have
helped me and my partners:

⇒ Generate over $500M gross revenue in health &

wellness supplements and digital products.

⇒ Write AND produce (YouTube, FB, & IG) video

commercial ads that have independently generated
up to 90+ million views and collectively generated over 1
billion views.

⇒ Create the former top brand YouTube Channel

Sixpackabs.com (formerly known as Sixpackshorts.com).

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⇒ Acquire, train, and develop countless YouTube

copywriters to develop marketable sales ads for
ourselves and our online clients. These copywriters have
gone on to write sales content that has brought in millions
of new followers, YouTube subscribers, and loyal repeat
customers to social media and product pages. This is vital
in setting up a trustable brand & delivering vital content and
revenue-generating messages through new video ads,
retargeting, and even organic posts.

So Let’s Jump Into It!

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To effectively and consistently drive in new customers

through video ads, you NEED to be aggressively testing
new ideas, hooks, and even rearranging your current ad
copy (pre and post-editing) to get as many ad variations
out as possible.

These Top 5 conversion ad creation tips below will

make an immediate impact on getting your message out
clearly in the simplest manner while building an instant,
deep, and emotional connection that drives potential
clients to take action right away.

In fact, these are the first 5 conversion ad creation tips I

focus on when launching products and offers, for myself
and my top clients. AND these tips are how we help our
clients create their own cold traffic empires!

*I've put these tips together as a special gift for you to

accompany my full (start-to-finish) YouTube Video Copy
Program: The Mirror Message.

"The Mirror Message" is an easy-to-use and fast-paced video

& e-book training course – covering my ENTIRE sales training
process, brainstorm sessions, and unskippable hook creation
formula, along with other elite sales & conversion copy tips.

This program is being developed right now, and you will be

one of the first to be notified when it is ready. So, be sure to
keep an eye out for an email from me and my team with your
early-access discount and bonus gifts as soon as they are
ready.
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In the meantime, please enjoy my 5 killer ad tips, along

with an overview of my Unskippable Hook and Mirror
Message Technique below. You will also find my early-
access YouTube Ad Template, as a thank you for joining
my elite VIP circle of winning cold-traffic copywriters.

Here’s Johnson’s Top 5 KILLER YouTube

Copywriting Ad Tips You MUST Do
To Covert like Crazy!

#1 - Focus On The First 5 Seconds

(Create an Unskippable Hook!)

Listen, just as in real life, with YouTube ads, you only have
a few precious seconds to make that vital connection.

In those 5 seconds (THE HOOK) you need to apply as

many of these tips below:

State clearly what this video is for and the possible

solution. What is the prospect truly looking for and how
to do it?
Prove your reputation. Why should they listen to you?
Relate and build instant rapport. You must connect with
the prospect – The more you relate the smarter and more
trustable you are to the prospect.
Teach them something amazing that they will wanna
show their friends. Magic trick effect.

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Be counterintuitive and use analogies, props, and even

special physical abilities to help the prospect see a
solution in a way that they have never seen or been
presented before.

Avoid making hooks that are too obnoxious and too

"far out" to get attention, unless you can fully back it
up with your copy logic. Crazy hooks will get views, but if
the body copy does not match up, you see little to no
conversions, and wasted ad spend.

Beyond all of that, the most important part is to provide

real content that they can easily take action on even
without buying.

Remember, people, go to YouTube to learn and to get

educated while being entertained. Give them real content
that motivates and inspires them. Make them feel as if
they are just one simple move away from reaching their
goal... and that one move is to click the button below.

Here's an example of one of my top-performing ads with

one of my all-time favorite hooks:

Title/Headline: Burn Fat & Get Six Pack Abs With Fasting

YouTube Link: https://www.YouTube.com/watch?

v=5i30KDjihrs

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Hook Logic:

My goal for this hook was to debunk before and after

photos. Since everyone knows photos are often
photoshopped, I wanted to create a hook that shows our
talent was real and 100% legit!

We wanted to prove Thomas was truly overweight and

that you should only listen to trainers who have
experienced what the prospect has experienced. (Since
most trainers have probably been in shape their whole
lives.) This gave 2 winning points: relatability and rapport.

To get attention:

I had arrows drawn on to Thomas pointing at his old

stretch marks, and I immediately engaged the prospect by
asking if they knew why there were arrows on his body.

Then we did a close-up to reveal why... to prove that his

stretch marks were real, and what we are teaching was also
real.

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And in the first 8-seconds, we hooked them:

00:00
my name is Thomas de Lauer and you're
00:01
probably wondering what the heck
00:02
these arrows are pointing to on my stomach
00:04
well if I can have the camera zoom in
00:06
here these are my stretch marks from
00:08
when I was almost 300 pounds a few years ago.

As you can see, having a powerful and engaging hook can

make or break your ad.

BUT, creating these Unskippable Hook ideas can be very

difficult. That is why only the elite commercial copywriters
make the big bucks.

However, there is an easy way to come up with these

unskippable hooks on your own if you know what to look
for, along with knowing the unique brainstorming process
that I follow. I will be giving ALL of this away and MORE in
"The Mirror Message" YouTube ad copywriting program,
coming soon!

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#2 - Role Play and Physically

Act Out Your Hook & Scripts.

Coming from a face-to-face sales background, I would

always practice new closing sales pitches, role play
rebuttals, and objections with my friends and colleagues.
This is a practice that I’ve carried over when writing new
hooks and sales scripts, and I truly believe it is something
that sets me apart from other copywriters.

By reading out loud and physically acting out the hook, not
only can you feel and experience it, your role-play partner
should be able to give you an honest response. They also
can offer a different perspective of what the client will be
thinking and feeling. These are all things that you must
consider and possibly apply to make your hook and ad
copy relatable to more people.

I suggest finding a role-playing partner who would actually

fit the avatar and could benefit from your product. This
way their reaction is as real as it can get.

It Is also best practice to role-play your script with an

experienced salesperson, to get feedback, in order to see
their “live reactions” to your unique selling points. Plus they
can provide even more valuable sales tips.

Lastly, while role-playing, you often spark newer and even

more interesting hooks that you would never have
thought of on your own or just reading aloud to yourself.

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Now, if you don’t have a role play partner, it is okay to role

play to yourself in front of the mirror or record yourself to
see your own reactions. It is better than not role-playing at
all.

Video ads are not emails or other types of copy. Video ads
are 3 dimensions of copy, and you must see it live to truly
know how the copy will make the prospect feel.

#3 - Apply My “Mirror Message” Technique

AKA “Message From Above”

Listen, many people with deep emotional pain will never

tell you the truth about why they need to see results.

My “Mirror Message" technique is designed to help the

copywriter write towards the audience’s true untold
feelings.

Oftentimes, copywriters and offer owners will do surveys

and simple quizzes to see the prospect’s pain points and
fears. This way they can properly use those pain points
against them and sell them.

But sadly, most people will lie about why they need
results. In turn, giving this gives you false pain points to
draw from.

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Let me explain:

In the fitness industry, it’s seldom that an overweight

person will be honest and tell you directly that they want
results purely for looks and for sexual attention.

Why? Because it’s embarrassing to tell the real truth.

Instead, they’ll stay modest and claim they are looking to

get in shape purely for health reasons.

However, that’s not truly what they want… that’s only what
they say.

And many copywriters make the mistake of believing in

the buyer. Now there’s an old saying, “Buyers are Liars.”

And if we write an ad or sales letter that targets what they

say and not what they truly feel deep inside, our ad and/or
offer may not convert.

That’s why real sales professionals dig deep and discover

more of the painful truth.

The goal here is to deep dive into the audience’s true ego
and untold feelings. Literally, become that person, and
find out what they’re telling themselves in the mirror every
morning when no one is around.

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Find the dark, depressing, and hopeless message of giving

up, all the way to the egotistic, positive, and even
revengeful things they will do once they reach that goal.

And we need to write about THAT message.

The shocking part to why this approach works so well is

because when the prospect hears this message “that
they’ve never told anyone before” in your video ad, they’ll
automatically start to think this is a message from above.

In addition, you are speaking to the real them on the

inside, and not the fake character that they are trying to
protect themselves with. In fact, sometimes, they have lied
to themselves for so long, that your ad will even re-reveal
their true, deep feelings. A good ad will become the
mirrored message or their real truth.

#4 - Always Start Off with Long-Form Ad Copy and

apply my attention-grabbing "Wave Effect Technique”

Some people think that no one is going to watch your

entire commercial if it’s too long. Wrong!

The truth is that they will watch it… if the copy is good, and
if you are applying the Wave Effect Technique which I’ll tell
you more about...

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On top of that, it’s really only the non-buyers who won’t

watch it entirely.

You see, a true buyer who is looking to change their life or

improve their business with your product will actually
watch hours and hours of videos if you provide it for them.

And if you don't provide just enough content, they will look
for other videos and click off.

Imagine you are looking to buy a new car, would you

watch hours of videos and even spend days doing the
research before buying?

YES! You will if it’s important to you. Especially if the

product will change your life or business physically!

Heck, I’ve watched 6 different YouTube videos before

deciding on buying a pair of specific running shoes.

So the key is to provide enough content, and write for the

buyers and not the non-buyers who may drop off early or
auto skip your ad.

Now, the second reason I suggest writing long-format

video ads is that you can always cut them down post-
production.

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In fact, I've successfully cut two different ads from one

long original ad, and it worked out perfectly. However, you
would need to do some creative post-planning and
adjustments.

Beyond that, this also can save you money and prevent re-
shoots. There have been many times that during the video
editing revision phase, I ended up feeling like the video is
missing something or just needed to give a bit more info
to explain a subject more clearly.

And if I would have written the script out with more

content, I wouldn’t have to pay more for a reshoot. Again,
it’s much more cost-efficient and easier to cut out instead
of having to reshoot and add on.

*Pro Tip: The Wave Effect Technique

Apply my attention-grabbing wave effect similar to a mini

headline/hook to start each new copy section.

According to a study by Microsoft, the average human

being now has an attention span of eight seconds.

This means that you will have to have something

interesting to recapture their attention every 8-10 seconds
and especially when transitioning to the next idea/content
in the sales copy.

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Now just like an attention grabbing hook that keeps you

engaged pass the first 5 seconds of the ad, in the next 10
or so seconds you will need to come up with another
interesting point to re-spark the viewers attention.

Starting Ad Hook

Attention 10-Sec
Recapture Point Attention Span

#5 - Apply these 4 types of “Call to Actions”

Throughout your video. (Check out Template)

Using the wave-effect above is important, because this is

an opportunity to be applying 4 types of buyer CTAs (Call-
To-Actions) throughout the video.

After every CTA, you have another opportunity to put

another new "mini hook" in.

And this Attention Grabbing Wave Effect needs to be

considered throughout the copy, even at the end prior to
the end card.

→
#1 IMPULSIVE (HYPE SELLING) “CALL TO ACTION”
[Apply Early Impulsive Buyer CTA]

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#2 LOGIC BUYER CTA

[Ask the prospect to take action after a logical explanation]

#3: EMOTIONAL CLOSING CTA

[Apply Wave Effect Hook: Introduce the new logic with an
interesting fact, metaphor, question, shocking
testimonial… etc.]

#4: END CARD (Extra Value “Call To Action” – CTA)

[Ask the prospect to take action after the final CTA (Bonus
Value)]

Johnson's YouTube Ad Template

SECTION 1: The Hook

Your hook is the most vital part: Spend the majority of

your time on this section.
The hook needs to be so attention-grabbing that it is
going to draw them away from the original video they
had their mind set on watching.

CTA #1 - IMPULSIVE (HYPE SELLING)

SECTION 2: BODY COPY

**Pro Tip: #1: Create and Test different variations by

rearranging the order of Logical and Emotional Close
Sections or cutting one out.

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**Pro Tip: #2: Focus on one main subject. (Hone into the
one thing). If your copy logic is too complex and difficult to
understand, prospects WILL NOT do it. And remember,
the average person only reads at a 6-7th grade reading
level. So keep it simple!

CTA #2: LOGIC BUYER CTA

SECTION 3: EMOTIONAL CLOSING

Apply “Wave Effect” Hook:

Introduce the new logic with an interesting fact,
metaphor, question, shocking testimonial…etc.

CTA #3: EMOTIONAL BUYER CTA

SECTION 4: EXTRA VALUE

"You Will Also Learn Section":

To improve clicks, tell the customer what else they can

learn beyond what you’ve covered in the video.

**ProTip:
The rule on Ads is to focus on targeted subjects (the one
thing that's causing the issue).

You do this to keep the prospect honed in and not be

distracted or confused with multiple solutions to choose
from.

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However, your product or service provides additional

value that is not mentioned in the ad. So quickly let them
know that on top of what we’ve talked about, tell them
what additional unique things they will learn.

CTA #4: END CARD (Extra Value CTA)

Hey Johnson, I want more! What’s Next?

Now that you have seen my top 5 MUST-DO Killer

YouTube ad conversion tips, an early look at my Mirror
Message Technique, Unskippable Hook, and my
sample base outline template, it’s time to create that
next million-dollar ad, which can completely transform
your business, and allow you to scale without limits.

By applying these tips to your current ads and your next

creative brainstorm, I'm positive that you’ll see a boost in
ROI right away.

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BUT REMEMBER...

These are just the 5 lowest hanging fruits that everyone

needs to hone in on to get the best impact and results
with your YouTube Ads.

Like you saw above, there is a ton more…

Now, the key to success is following through, just like a

perfect baseball throw or golf swing. And now that you
have the first step you need in order to jumpstart and
create your next top YouTube Ad… it’s time to follow
through to the next step.

Which is what my full YouTube Copywriting Program: The

Mirror Message, 5 Steps to Creating UNSKIPPABLE
YouTube Ads That Convert Like Crazy! will do for you.

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In this program, you’ll get access to:

My Unskippable Hook Creative Brainstorm

process. You'll see my 4 types of video ad hooks. Plus,
I’ll not only show you how to create brand new killer
hooks, but you’ll also see my creative ways to convert
top ads from other niches into your own.

Johnson’s full-blown 2.0 detailed YouTube Ad

Outline Template. +Plus+ We'll, deep dive and dissect
my top ads from the past, along with brand new
freestyle copy that I’ll do live.

My Face-to-Face Mirror Message Sales Psychology

Training & Tips video models (Listen, if you’ve NEVER
had sales training, you will NEVER truly be able to
understand the sales process.) This is YOUR very own
sales training!

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You will be shown how to get the most interesting and

"unique selling proposition" content along with my
"TRUE IT UP" up research guide video.

My “Uncomfortable Interrogation” with the Elite

Top 1% Marketers Video Series. You’ll see me force out
the top conversion secrets (and downfalls) from some
of the most elite ad runners, copywriters, site
optimizer agencies, outbound phones sales teams,
and top offer owners in the health and wellness direct
marketing field. This will help you improve all other
areas of your business, and in turn, get even more
funding for creatives and ad spending.

Compliance Tips and Guide Remember, one wrong

word of claim can shut your campaigns and even your
business down.

Post Production - Video Editing Optimization

Techniques Create new variations, rearrange and test
new copy flow, see how you can create brand new
killer hooks through post-production, and how I
convince video editors to create brand new free
hooks.

Talent Training and Tryout Testing Plus+ how you

can find the right talent, along with seeing how you
can introduce brand new talents to your audience -
and even be one yourself!

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This program is perfect for:

Marketers and offer owners looking to scale their

YouTube creative
Ad agencies looking to improve and further train their
copywriters.
New and experienced Copywriters who are looking to
improve their own copywriting business and or jump
into writing cold traffic YouTube ads.

Listen, my program will be done soon, and since you are a

VIP Early-Access Member, I want you to keep an eye out
on your email for more tips, bonuses, and discounts
when my program is live.

This is my life's work that I am compiling just for you.

Talk to you soon,

Johnson Li

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