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2011 Tony

The document outlines mechanical requirements and specifications for printing advertisements in Time Out New York magazine, including: - Printing will be web offset with a 150 lpi screen for covers and 133 lpi for interiors. Covers will be on 80 lb. coated stock and interiors on 32 lb. coated stock. - PDF/X-1a files are required and must have fonts embedded, use CMYK or grayscale color space, and images must be high resolution TIFF or EPS files. - Ad materials are due by 4pm on the Thursday before publication. Assistance with building ads must be requested by 4pm on Wednesday. - Dimensions are provided for various bleed and non-bleed ad sizes including

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39 views

2011 Tony

The document outlines mechanical requirements and specifications for printing advertisements in Time Out New York magazine, including: - Printing will be web offset with a 150 lpi screen for covers and 133 lpi for interiors. Covers will be on 80 lb. coated stock and interiors on 32 lb. coated stock. - PDF/X-1a files are required and must have fonts embedded, use CMYK or grayscale color space, and images must be high resolution TIFF or EPS files. - Ad materials are due by 4pm on the Thursday before publication. Assistance with building ads must be requested by 4pm on Wednesday. - Dimensions are provided for various bleed and non-bleed ad sizes including

Uploaded by

tomlatorre
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2011 Mechanical Requirements

Printing
Printing: Web Offset (SWOP) Binding: Saddle-stitched Trim Size: 7.75 x 10.5 Line Screen: Cover150 lpi Interior133 lpi Paper: Cover80 lb. Coated No. 3 stock Interior32 lb. Coated No. 5 stock

Required Format

Non-blee dS Unchan pecs ged

Trim Siz e

New

PDF/X-1a files only; No native application files will be accepted. Create a proper PDF/X-1a by exporting from InDesign CS3/4 or Quark-7 using the TONYJobOptions preset that can be downloaded from www.timeoutnyads.com > Ad File Preparation. PDF/X-1a files must be generated with the following components: Fonts: embedded (No True Type fonts). Color Space: CMYK or Grayscale. No RGB, LAB or embedded color profiles (such as ICC). PMS Colors MUST be converted to CMYK. Images: Hi-resolution, 300dpi, TIF or EPS (from loaded and updated links). Transparency: Transparent objects must be flattened at high resolution. Avoid placing transparent objects on top of text and other critical vector objects. Overprint/Knock-Out/Trapping: It is the responsibility of the advertiser to negotiate overprint/knock-out/trapping issues. For example, placing white fonts and illustrations over a photo background risks failure if not set to knock-out. For help please contact us. Marks: Ads must have marks to indicate trim and bleed. These should be positioned outside the live file. Ink Density: Maximum cannot exceed 280 total ink density.

Material Deadlines

Advertising materials must arrive no later than 4pm on the Thursday prior to the publication date. If you require assistance in building an ad, elements and copy should arrive no later than 4pm on the Wednesday prior to the publication date.

Display Advertising Sizes and Dimensions


Bleed ads Page trim size Page bleed size Spread trim size Spread bleed size Non-bleed ads Spread Full page 1/2 horizontal 1/2 vertical 1/2 horizontal spread 1/4 square 1/4 horizontal 1/4 vertical 1/8 horizontal 1/8 vertical 1/16 page width 7.75 8.25 15.5 16 width 15 7.125 7.125 3.5 15 3.5 7.125 1.6875 3.5 1.6875 x x x x x x x x x x x x x x x x height 10.5 11 10.5 11 height (inches) 9.5 9.5 4.6875 9.5 4.6875 4.6875 2.2812 9.5 2.2812 4.6875 2.2812
(inches)

Ad Submission

All ads must be submitted through www.timeoutnyads.com. No FTP or email ads will be accepted. Route for ad registration: www.timeoutnyads.com>Membership (under My Account) > Go (Register for your Free Membership) > Enter name, e-mail, phone, member name/password (for recall purposes, consider assigning the same for both) > Submit > At Success! page > Welcome page Route for ad submission: Display Ad (under File Delivery) > enter member name/password and Sign In > enter ad title, size, publication/product (required) > choose file > acknowledge deadline terms box > Complete Submission.

Proofs

1.6875 x

SWOP-certified #5 proofs should be generated directly from the digital file to print. These should include the IDEAlliance ISO 12647-7 2009 Color Control strip (hot downloads at http://idealliance.org). Proofs should indicate the proof type, name, address and phone number of the pre-press service provider. If a SWOP-certified proof is not submitted, color reproduction will default to SWOP standards at press. Non-compliant proofs waive color liability.

Live matter must be at least 1/4 in from trim at each edge. Bleed must extend 1/4 beyond trim at each edge. Center spread: Please contact us to adjust for binding creep. White knockout type should be 6 pt. minimum size. We reserve the right to delineate between editorial content and advertising content with an ad border.

Ad Design

Fractional ads on page


1/2 vertical 1/16

TONY will provide limited design assistance free of charge. Production adjustments to print-ready ads may result in a 15% surcharge. Time Out New York is not liable for ads not approved by an advertiser by 2pm the Friday prior to the publication date.

Materials to
1/4 vertical

Ad Production Department 475 Tenth Ave, 12 FL New York, NY 10018


1/4 horizontal

1/4 sq

1/2 horizontal

1/8 v

Tom Oesau, Assoc. Prod. Director, Advertising Dan Lopez, Ad Production Coordinator Advertising Sales Inquiries
1/8 h

646.432.3103 646.432.3102 646.432.3001

File Storage

TONY has a six month maximum pick-up policy from archives.

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