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Lesson 6 - Media and Information Language

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Mariel Obnasca
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30 views

Lesson 6 - Media and Information Language

Uploaded by

Mariel Obnasca
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lesson 6: Media and Information Languages  Main point of our study in understanding how

media languages create meaning.


Language
Codes – system of signs which create meaning to
 Pertains to the technical and symbolic communicate ideas and impressions for an audience,
ingredients or codes and conventions that media producers and stakeholders
and information professionals may select and
use in an effort to communicate ideas, Types of Codes
information and knowledge.
1. Technical Codes – ways in which equipment is
Media Language used to tell the story (camera techniques,
framing, depth of fields, lighting and exposure,
 Is the way in which the meaning of media text is etc.); include sound, camera angles, types of
being conveyed to the audience shots and lighting. They may include, for
 Convey meaning through signs and symbols example, ominous music to communicate danger
suggested by the way a scene is set up or filmed in a feature film, or high-angle camera shots to
 Codes, conventions, formats, symbols and create a feeling of power in a photograph.
narrative structures that indicate the meaning of 2. Symbolic Codes – Include the language, dress
media messages to an audience. or actions of characters, or iconic symbols that
are easily understood. For example, a red rose
Types of Media Languages may be used symbolically to convey romance, or
a clenched fist may be used to communicate
1. Visual Language – television and film. What is
anger; show what is beneath the surface of what
on the screen has been chosen specifically to
we see (objects, setting, body language,
generate a series of effects and meanings.
clothing, colour, etc.)
Specific camera angles and movements are
3. Written Codes – use of language style and
chosen to tell the story and meaning of that
textual layout (headlines, captions, speech
specific scene.
bubbles, language style, etc.)
2. Aural Language – diegetic/non-diegetic sound.
Sound can help create a scene and construct the Conventions
environment, atmosphere and mood. The aural
language of a media text can also help us define  Refers to a standard or norm that acts as a rule
the genre of a piece. governing behavior.
3. Written Language – this is the print-based  The generally accepted ways of doing something
media, also in text such as the captions for  The use of convention allows the audience to
photographs. The language chosen generates understand more than just the surface of
meaning. Captions allow the publication to something.
present a story in a particular way
4. Verbal Language – this is used in media areas Messages – the information sent from a source to a
such as television, radio and film. How the receiver.
language is delivered and their contexts used are
important factors in the way meaning is STAKEHOLDERS
generated for the audience.
5. Non-Verbal Language – these in terms of body • Audience - the group of consumers for whom a
language: gestures and actions. The meaning media message was constructed as well as
received by the audience is seen through how anyone else who is exposed to the message.
the actor uses their body. • Producers - People engaged in the process of
creating and putting together media content to
Media Text make a finished media product.
• Other stakeholders - Libraries, archives,
 In media, “text” is utilized to depict any media museums, internet and other relevant
item, for example, TV programs, photos, information providers.
adverts, newspaper adverts, film, radio
programs, web pages and so forth.
Camera Techniques (Technical Codes)

BASIC CAMERA SHOTS


 The view is so far from the subject and the point is  It also refers as long shot that show the entire
to show the subject’s surrounding or background. object or person in their relationship to what
surrounds them.

 It shows the character’s upper body, arms and head  A halfway between mid-shot and close up shot that
that show the setting yet close enough to show the shows the face more clearly.
subject.

 A certain feature or part of the subject takes up  It shows extreme detail of emotion
most of the frame

ANGLE SHOTS
 A shot from a camera angle positioned anywhere  the level of the camera is place at te same height as
below the eyeline, pointing upward the eyes of the subject

 The camera looks down on the subject from a high-  a view from an object from below as though the
angle point observer is from below or the ground
 The camera angle is deliberately slanted to one side  A view looking directly down on the subject that is
for a dramatic effect. took from above to show the aerial view of the
subject

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